From Blank Page to Inbox | Watch me write 4 types of email
Вставка
- Опубліковано 25 лип 2024
- Want to see the (unhinged) FULL stream and get access to my document with all the emails and copy I used for this campaign? ➡️ / how-we-made-1000-94259483
Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️
courses.copythatshow.com/outr...
Ready to upgrade your skillset with marketing knowledge so you can potentially earn more money? Check out our Ultimate Guide to Marketing Strategy ➡️
courses.copythatshow.com/ct-ugms
Our free (with email signup) 21-day copywriting course ➡️ www.copythatshow.com/join-2
Our free (with no transaction) copywriting guide ➡️ www.copythatshow.com/how-to-s...
Join the Copy That! Discord server ➡️ / discord
----------
It was the Saturday before Thanksgiving
And all through the house
Not a creature was stirring...
Except for the gradually swelling sense that I was forgetting something.
OH CRAP. My partners and I at Copy That! had completely forgotten to plan or prep for Black Friday... AKA "Christmas for Capitalists."
So I did what any marketer and copywriter should do in that situation...
I buckled the heck down and cranked out a sales letter. I kissed my family goodbye, locked myself in my office, put in 3 hours on Saturday evening, and woke up at 3am on Sunday to put in 3 more hours.
After some revision and polishing: Bang! I had a sales letter.
A few more hours wrestling with Kajabi later and I had an offer set up, an order form, and some coupon codes.
But my funnel was missing one more thing... EYEBALLS!
I had to get people to look at the sales copy. So I wrote some emails that Sunday.
Then, on the following Wednesday, I got on stream and over the course of about 5 hours proceeded to write 4 more emails for everyone to see.
What you're watching right now is the edited version of that stream wherein:
* I also taught a lot about the different types of emails and why you'd use them (and why not)...
* I explained how to research and prep for email writing...
* I showed an example of how to ethically "swipe" an email...
* I revealed how sending emails to a list actually works, and what clients need to do once they receive your copy...
* And I also showed a trick for reaching even more audiences with the same copy by "double dipping."
0:00 Why you should (or shouldn't) learn to write email copy
6:05 Recap of Email 1 (First Value Email and Performance)
9:45 Recap of Email 2 (Second Value Email and Performance)
14:29 Recap of Email 3 (Third Value Email and Performance)
20:43 The Four Types of Email I'll Be Writing in This Video
22:39 Landing Page Copy Walkthrough
37:19 Answer these 6 questions to write good marketing emails
39:10 Writing Email No. 1: Lifts (PLUS: The "DIC" Structure & How to ethically "swipe" copy)
1:02:30 Setting up Email 1 in our Squarespace CRM and Scheduling It to Go Out
1:13:27 Writing Email No. 2: Graphical Sales Emails
1:32:06 Writing Email No. 3: Value Emails
2:26:19 How to "Double Dip" and repurpose your email copy as posts on other platforms
2:32:20 Writing Email No. 3: Value Emails, continued
2:33:46 Why ChatGPT still sucks and isn't helpful to me
2:39:03 Writing Email No. 3: Value Emails, continued, continued
2:55:20 Trying and failing to get good subject line ideas from ChatGPT
3:08:10 Three ways to use P.S.es in your email copy
3:12:10 Writing Email No. 4: Deadline Lifts
3:20:20 This is the end. Wrapping up and final thoughts.
~-~~-~~~-~~-~
Still have questions about email copywriting? Check out our "Write Better Emails" Playlist: • Write Better Email Copy
~-~~-~~~-~~-~
Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.
Production, VFX, and Editing by Noah Sokolsky
Sean you are a blessing to new copywriters.
I wish you a long and happy life
"I couldn't have done it without you. I could've done it without you" 😂
why doesn't these guys have like a gazillion followers
Because the more specific and informative a thing less people will be interested.
Because we are living in an extremely distracted era. And focusing on your goal os very hard. People love to spend time on watching entertainment and BS videos but only those will succeed who can control their ego and know the art of moving ahead. No matter what so ever happening in the surroundings.
Don't
Because their editing sucks
I study this video everyday like my life depends on it
This is really insane value!
I have no idea how your earlier followers did it without this
I'm always grateful to get to learn from you, Sean🙏
Also, there's something about your voice that's so calming and I love it.
I love how you explained different email types in the value email.
Holy s&*$! Well done! The amount of value in this video is insane. Thanks for taking the time to do this Sean, much appreciated.
Exactly what I wanted to see the how-to. Thanks Sean.
God bless you Sean. Insane value here
Thanks so much for posting this valuable video.
Crazy value in this video. Thanks, Sean
this video was extremely helpful. As i could for the first time have a closer look to how this whole copywriting thing actually works.
thank you sean
Sean's doesnt say "uhmm" and "ahh". He is articulate asf.
Amazing video! Can you make one on writing landing pages, sales pages and ads! Please ❤
ADHD wildness and purposeful contradiction oh wow what a sentence 💯💫
🎉thanks guys you rock
Hi, love the video ♥ watched it in full length and caught all the knowledge nuggets. I got a dumb question, if I was writing a practice value email. Can I search chat gpt for value tips and say it on my own words? 🤔
That’s why I use claude instead of gpt
The thing is whenever i sit down and try to write a copy from some prompt i freeze up. It's like ive forgotten how tl even form a sentence my mind goes totally blank its depressing but it's been happening quite often these days i dont know what to do about jt or how to make it somewhat better for myself and idea guys?
Yes. Easy fix: give yourself permission to write poorly and nonsensically. Then liberally delete and replace and refine. You can also "speak" your copy into dictation software.
@@CopyThat thanks I'll try that
Are you also creating the landing pages as well as part of the copy. Or are you creating copy that links to already made landing pages?
At 1:02:23 What is Squarespace CRM? and How does it work? Is there any video guide about it? Pls help
What type of email should I first start writing do you think? I’m a complete beginner never wrote a piece of copy in my life and I’m very eager to just start practicing and getting feedback. Thank you for your content it’s amazing
First off, don't worry about writing until you've read and taken notes on about 100 emails from different niches (100 is a made up, arbitrary large number--it's just to help you understand the scale of comprehension I want you to undertake before you begin producing).
Now, in my opinion, it might actually be easier for you to start with a value email or long sales email. This is counterintuitive. But just as good poems are harder to write than stories, shorter emails are harder to "get right" for beginners. With a value email or sales email, though, you have an argument that you're making and more space to flesh it out. It also helps you practice your basic copy skills a bit more, like distinguishing features and benefits.
@@CopyThat Roger that, Makes plenty of sense. Thanks very much, I really appreciate your insight. I’ve watched maybe 3 hours of your content since I just found out about you, but it’s been FARRRRR more beneficial then the many several hours of copywriting “content” I’ve been watching. So thank you guys for that. I hope I can eventually buy your courses and make something out of this at 19 years old.
If that's the case, definitely check out our free 5 hour course on the fundamentals of copywriting. Just go to our channel page and sort by popular. It should give you a thorough footing in copywriting without you having to spend money on a course.
@@CopyThat I’ve already started it👍. Thanks again for your response. Had one last question for now. Is there anywhere I can post my sample pieces for people to review and give feedback and vice versa. I know I’m skipping ahead a bit, but I think networking with people who can help each other out/mentor eachother seems very necessary.
Source book for emails
I agree with everyone else.
Sorry if this is a redundant question, but with AI on the rise, is copywriting truly worth getting into considering all the tools currently available? Won't that only further eliminate junior copywriter jobs?
Did you see the part of the video where I tried to use AI and failed miserably to get anything good?
@@CopyThat As with all technology, this too will improve, as you can see digital artists are becoming obsolete and LLM's main strength is word generation.
I disagree, and I have other videos explaining why. But if this is something you firmly believe and it truly troubles you, then maybe copywriting isn't right for you and you shouldn't worry about it.
@@CopyThat well i'm hoping i'm wrong to be honest as I would like to pursue CW, if the videos you mentioned don't have AI in the title what should I look for? thanks
If you're impatient to watch Sean's explanations on why AI won't replace a copywriter...
Then here's quick summary: He told you to "Git Gud".
Sure you can use AI-writing, then you'd have to tear down that copy and start all over. Because whatever AI spits now (2023):
- doesn't make unique ideas.
- couldn't link 2 different ideas in copy.
For eg: in health copy, the unique idea would look like this:
"If you think tomatoes are good for you. Think again."
- The idea that some vegetables are BAD, is its unique idea.
Copy will make you think, "Shit I didn't knew that."
And AI struggles with it and won't improve in the future.
Because AI's just an word patterns recognizing algorithm (Great for quick research)
It doesn't have an internal monologue saying "oh this idea seems crap." Only human do that.
tl;dr
- It costs time to edit a AI-copy draft, why not just write it.
- currently AI writes crap and would still in the future.
How can copywriters stop fearing AI?
= "Be better" . (You can find videos on becoming better at copy)
👌🏼
2:54:13 in this part
Isnt the purpose of an offer to increase the sales of a campaign
But here in this context aren’t we compromising future campaigns by not making being able to do a heavy discount
So what can you do in future campaigns to increase the sales after striking out this one
I'm not sure what you're talking about... why would having a deadline for this campaign prevent other deadlined discounts in the future?
do graphical sales emails work w products that need some explanation? any experience with selling copy that courses with graphical vs other types? I always found longer copy worked better with courses...
NVM - you mentioned that graphical emails suck at selling info products
So fun fact: for the campaign I was writing for, I purposefully chose for the graphical email to go out on Thanksgiving, thinking no one would buy.
But the email actually ended up doing pretty well!
Once again proving that we never know anything until we test.
@@CopyThat I’m wonder if it’s because of the urgency and deal. I’ve seen similar, but also a no go when it comes regular sales (meaning not as hot/big of a deal) as Black Friday, and saw long copy outdo the graphical sales in that context
The proof is in the pudding 🍮
Bro looks like Vsauce 😅
Sean you might have by accident pulled this video from your paid course and posted it on UA-cam when you were drunk. Because how can it be for free when you're just giving value, value, value and just value that you don't get it for free anywhere in the Internet.
what's wrong with peanut butter??
4 Emails to Riches?!
Bruh… when I clicked this video I thought it was a VSauce video
looooooooooooool
This channel is one of those $10 million that people walk right past because the $100k watch is more shiny and sparkly.
Like old rich vs new rich.
Like true quiet strength vs loud fake insecure strength.
Like ‘wear jewlry to show I’m rich’ vs ‘I’m a billionaire and I don’t care about showing off’.
I think you could start ‘community designing’ bro. Check that term up on Google.
Slowly recruit all your true fans, so we stay as forever fans.
Give us a place to call ‘home’.
You're welcome to join us on discord--link in the description.
@@CopyThat nice one, man :)
Maybe you could add a pre recorded 5 second outro inviting/reminding people to join the discord :)
And will do :D