A well presented overview - I now better understand what can be expected of Beacons and what the potential of Geofencing may be to my business. Would you be able to post a link to your proprietary platform, assuming you're in this commercially ?
We do not work with a specific beacon platform. Our work is catered to geofencing a location and running programmatic ads to devices that enter the fenced areas. ContentFIrst.Marketing
1st I wanted to say thank you. Very helpful. I was wondering if I could chat with you briefly. I am creating something that is going to help a lot of people, but I need help on how to put it all together
Hi; Let's say there's a mall / shopping complex with many retail outlets with Geo-Fencing implemented. It's busy season, customers are flocking stores and the technology is working as intended (weather tracking footfalls or conversions). Questions is: Who essentially gets to own the geo-fence? The Retail outlets or the owner / management of the shopping complex? Or can it be done by a third party company like say a finance tracking app or a digital wallet payment gateway app who want to use Geo-Fencing in a mall so they can either drive retail footfalls and give rewards to customers like points etc? If it's option two (third party) can the Mall Owners file a lawsuit and claim ownership because a third party has built a "Geo-Fence" to track it's customers around it's own property albeit virtually?
The beacon ownership can be either. However, you can also Geofence to programmatic ads without beacons. This would be based on the location of the store.
You must be talking about proximity marketing and specifically in the indoor spaces since you mentioned shopping mall with many retail outlets so the concept of geo fence does not apply here. Then to capture or target the footfools you certainly require an app, it can be either a 3rd party app such as offering app, retailer app or shopping mall app- this app should be fed with indoor location-data ( the data points or points of interest) that usually are beacons, ssid, or any other sigital noise in the place depending on the technology the app is using to know the indoor location. beacons are the most convenient way and easiest to implement however, the ownship here is with the owner of the location ( where the beacon is located) and ofcourse the app that beacons location will be fed into. Now in case of conquesting mostly ssid/MAC is used to detect the location ( competition, or so) .
Hey John, it's there ANY providers of 2 location geotargeting, as an example I want to target consumers who have triggered/entered 2 geofenced locations, so those who entered location 1 only would not see my ads, those who entered location 2 would not see my ads, but those who had entered BOTH location 1 AND location 2 would see my ads
I have what to do list in a tourist city people are visiting. Most of the tourists all are heading to a area that’s within 1-2 miles (the geofence area). I want to drive them to a landing page with a video that sells a download list for .99 I’d like to use geofencing. Can you give me your thoughts? Potentially advise how to put it all together?
Hi James, my first reaction is the financial model. If the item you are selling is only $1, then it would be hard to justify the costs. Do you have larger upsells down the funnel that can make it worth the effort?
I have done radio spots, newspapers, email blasts, and even investigated geo fencing. Tell me about pushing items to phones without having to have the people opt in? Do you have a website to contact you through?
The only way to push to phones directly is to have an app installed and beacons. For example, the starbucks app sends a notification when you are near a starbucks. Other than that, you can use programmatic ads with a geofence, but that is not the same as a push notification.
Hi Derek, Thanks for asking. This is a part of what we call "Quick Leads". You make a great point. It sounds like we need to ad some Copy on Geo Fencing in here.
So the only way I can prevent a gross invasion my privacy and unwanted add targeting is to blanket disable location services for all my apps. I as a user should not have my identity and location captured.
Thanks for the great video! I have 2 questions. 1. What is more expensive, beacons or geofencing, and, 2, how much should we expect to pay for each? Thanks in advance for taking my question.
Typically you will spend more on Beacon technology. As far as how much on each, that varies widely. The best best would be to get some quotes in your geography.
@@johnarnott6960 really. Where do I learn more. I bought one many years ago and it basically pushed a link right onto somebody's phone if they walked within 40 feet. Does it still work that way? I could really use it. Do you sell them by chance?
when using geo fencing what software do you use to create the add and how do you set it up
Note I have videography company that focuses on b to b. How do I individualize to go direct to owner , manager a decision maker of said company. 9:59
what a great video!! i have a reporting on proximity marketing and this helped me out a lot
Glad it was helpful!
Which software do we use for proximity marketing. Ty
Thank you very much !
Great content. Im very interested on applying and learning about this. Is there any more can you recommend ? .... Thanks a lot
Thank you for your easy to follow presentation. Your providing information on both the beacon and geofencing technologies and use is very informative.
Happy to help, Sterling.
I hope you dont mind if I send you some views by sharing this info.
Yes, please share.
I would like more info pls
do u use oracle responsys for this ?
thanks for this video - very useful
Glad you liked it
Where can one buy these beacon devices, how much do they typically cost and are they complicated to deploy?
Beacons can be complex. There are many options. Start by searching for In-store beacons and from there you can expand.
Can you run a mobile beacon that can send a radius
signal on the move?
It seems possible.
Does programmatic ads capture device ids??
Not that I am aware of.
What type of ads do geofence ads show? Is it mainly display ads on GDN? Please clarify?
Where/what company should be contacted to do geo fencing through? What’s a realistic price? Thx!
Give is a call and ask for Laurie. 800-550-5701
What kind of device info (phone number, IMEI, etc.) can you obtain using any of the methods described in this video?
For retargeting, this works with any device.
Can I please get some advices / ideas / point of views about a project ?
Sure. Tell me about your project
@@johnarnott6960 Can get some assistance for a project??
What platform do you use for geofencing?
Hi MM, we have an house, proprietary platform the links to our programmatic ads. Thanks for asking.
A well presented overview - I now better understand what can be expected of Beacons and what the potential of Geofencing may be to my business. Would you be able to post a link to your proprietary platform, assuming you're in this commercially ?
We do not work with a specific beacon platform. Our work is catered to geofencing a location and running programmatic ads to devices that enter the fenced areas. ContentFIrst.Marketing
1st I wanted to say thank you. Very helpful. I was wondering if I could chat with you briefly. I am creating something that is going to help a lot of people, but I need help on how to put it all together
Hi;
Let's say there's a mall / shopping complex with many retail outlets with Geo-Fencing implemented. It's busy season, customers are flocking stores and the technology is working as intended (weather tracking footfalls or conversions).
Questions is:
Who essentially gets to own the geo-fence?
The Retail outlets or the owner / management of the shopping complex?
Or can it be done by a third party company like say a finance tracking app or a digital wallet payment gateway app who want to use Geo-Fencing in a mall so they can either drive retail footfalls and give rewards to customers like points etc?
If it's option two (third party) can the Mall Owners file a lawsuit and claim ownership because a third party has built a "Geo-Fence" to track it's customers around it's own property albeit virtually?
The beacon ownership can be either. However, you can also Geofence to programmatic ads without beacons. This would be based on the location of the store.
@@johnarnott6960 You haven't answered the question completely.
You must be talking about proximity marketing and specifically in the indoor spaces since you mentioned shopping mall with many retail outlets so the concept of geo fence does not apply here. Then to capture or target the footfools you certainly require an app, it can be either a 3rd party app such as offering app, retailer app or shopping mall app- this app should be fed with indoor location-data ( the data points or points of interest) that usually are beacons, ssid, or any other sigital noise in the place depending on the technology the app is using to know the indoor location.
beacons are the most convenient way and easiest to implement however, the ownship here is with the owner of the location ( where the beacon is located) and ofcourse the app that beacons location will be fed into.
Now in case of conquesting mostly ssid/MAC is used to detect the location ( competition, or so) .
Hey John, it's there ANY providers of 2 location geotargeting, as an example I want to target consumers who have triggered/entered 2 geofenced locations, so those who entered location 1 only would not see my ads, those who entered location 2 would not see my ads, but those who had entered BOTH location 1 AND location 2 would see my ads
Can beacon technology be use without app?
Hey Stanly, physical beacons require an app. You can geofence with programmatic ads without an app.
I have what to do list in a tourist city people are visiting. Most of the tourists all are heading to a area that’s within 1-2 miles (the geofence area). I want to drive them to a landing page with a video that sells a download list for .99 I’d like to use geofencing. Can you give me your thoughts? Potentially advise how to put it all together?
Hi James, my first reaction is the financial model. If the item you are selling is only $1, then it would be hard to justify the costs. Do you have larger upsells down the funnel that can make it worth the effort?
Greetings, in the process of executing a beacon campaign in my country. Would love some advice and input.
Sure, how can I help? Which country?
I have done radio spots, newspapers, email blasts, and even investigated geo fencing. Tell me about pushing items to phones without having to have the people opt in? Do you have a website to contact you through?
The only way to push to phones directly is to have an app installed and beacons. For example, the starbucks app sends a notification when you are near a starbucks. Other than that, you can use programmatic ads with a geofence, but that is not the same as a push notification.
Thank you
when i go to your site i don't see anything about geo fencing. do you still do this?
Hi Derek, Thanks for asking. This is a part of what we call "Quick Leads". You make a great point. It sounds like we need to ad some Copy on Geo Fencing in here.
Can beacons or geo fencing work when the device location is turn off?
I am not sure I understand. If you use beacons, they have to be on.
Would love to know more about Geo Fencing
How can I help? Any questions?
So the only way I can prevent a gross invasion my privacy and unwanted add targeting is to blanket disable location services for all my apps.
I as a user should not have my identity and location captured.
More info
Thanks for the great video! I have 2 questions. 1. What is more expensive, beacons or geofencing, and, 2, how much should we expect to pay for each? Thanks in advance for taking my question.
Typically you will spend more on Beacon technology. As far as how much on each, that varies widely. The best best would be to get some quotes in your geography.
Is this still a thing or is everyone out of business
Its still a thing
@@johnarnott6960 really. Where do I learn more. I bought one many years ago and it basically pushed a link right onto somebody's phone if they walked within 40 feet. Does it still work that way? I could really use it. Do you sell them by chance?