Making Of: Genesis Car Commercial Shot in Virtual Production

Genesis Electrified GV60
Title: "A New World"
Client: Genesis Motors Canada
Agency: SJC Content
SVP Creative: Sylvie Lamont
Director Business Development: Nick Sclentzas
Associate Creative Director/Copywriter: Abbey Cameron
Senior Art Director: Tamara Hagopian
Art Director: Marco Libretti
Project Manager: Janneke Hoekstra
Agency Producer: Kelvin Vienne
Set Designer: Joanne Hinkson
Virtual Production Services: Pixomondo
Virtual Production Producer: Christopher Cox
Virtual Production/VFX Production Coordinator: Jack Chadwick
UE Environment Supervisor: Tamir Diab
Unreal Environment Artist: Milan Dey
Virtual Production/VFX On-Set Supervisor: Phil Jones
Virtual Production Supervisor: Chris Chinea
Head of Studio: Mahmoud Rahnama
Virtual Production On-Set Manager: Owen Deveney
UE Technical Artist/Operator: Tristan Fields
Virtual Production Mocap Technician: Josh Vigna
William F. White Int'l
Director of Virtual Production: Edward Hanrahan
Virtual Production Manager: April Shakell-Ursaki
DOP: Tony Edgar
Editor: Sai Shanmugarajah
Colour: Jaxx Creative

[@johntnguyen1976]

We've come so far in technology and filmmaking, it's insane! And exciting!

[@muslimahmood]

Definitely.

[@behroozghezel2671]

cool

[@LisaMaryification]

Does anyone know the car commercial playing on UA-cam right now (August 2022) with the lyrics 'I'm a game changer'? That's all of the lyrics I managed to catch. It sounds a lot like Adele and very James Bond-y. I think it may be for a Genesis.