How to Write & Optimize Shopify Page Titles and Meta Descriptions
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- Опубліковано 7 лип 2024
- Learn the step-by-step tactics to optimize your Shopify ecommerce store for search engines with this two part series.
Part 1: Editing Shopify Page Titles and Meta Descriptions: • How to Write & Optimiz...
Part 2: The strategy of writing good meta titles and meta descriptions for your Shopify store (plus live, over-the-shoulder examples): • Ecommerce SEO Strategy...
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This video offers a brief introduction of metadata and why it's important to increasing the search engine visibility of your Shopify store.
I explain the five places where you need to edit Shopify meta data. I show you exactly how to add page titles and meta descriptions to your:
1. Shopify homepage
2. Product pages
3. Collection pages
4. Main informational pages
5. Blog posts
Use the quick takeaways in this video to write effective metadata that's the correct length for people who use search engines on mobile and desktop.
Here's the free Google Sheet I use to track the meta data of all pages on my site. Open this Sheet in Google Drive and click File - Make A Copy: docs.google.com/spreadsheets/...
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My name is Lauren Proctor and I'm a digital marketing consultant passionate about fashion and luxury. I'm currently leading the marketing for a DTC luxury furniture brand that I took from $3MM in annual revenue to more than $12MM in revenue in two years, all with above a 9x ROI on marketing dollars.
You can learn more about my work at laurenproctor32.com - Навчання та стиль
Ooo thank you for this amazing video❤️❤️
Hello Lauren, thank you for that ball step change. 🙏
Very helpful and thorough video, Lauren. Thank you for sharing this information.
Thank you, Kelly!
SUPER helpful. Thank you for this :)
Awesome, thanks!
best video i have ever seen on SEO, thank you so much I am gonna subscribe and looking forward to the upcoming videos
That MEANS A lot thankyou so much for such valuable insights ❤That appraoch has given me an strategy to workout!!!
it is great useful video, thank you for all
What about the main products page? The page that shows all the products.
Hi Lauren, I loved your very straightforward approach. No extra fluff just very helpful and relevant information. Thank you so much! I watch both your Part 1 and Part 2 videos and I do have 2 questions if I may pose them here for you.
First, what research tool do you recommend to use to find out which keywords are most relevant to my business. I am looking for a very easy to use (research tool for dummies) haha...and that also has a free version I can start with. I saw you used ahrefs, is that what you would recommend for a newbie?
Second, I am working on a project to clean up my website. I have found that I have a lot of products that are no longer active on my website (meaning you can't find them through any sort of navigation on the site) but they are still 'active' in the back end of my Shopify store. For products that no longer exist, would you recommend that I just change them to draft mode or should I delete them altogether. My reason for asking is I know that Google indexes the URLS and I am worried if I delete them and someone somehow clicks on a link would it end up going to a broken page? What would you do for cleaning up?
Thank you so much for your time and valuable insight.
Laura
Hi, thank you so much for your comment. Here are my responses:
1. You make a great point about ahrefs. It's one of my favorite tools on the SEO market but it may be overkill for beginners and/or people who don't want to add an extra budgeted line item for SEO. If you're looking for a less expensive (but still in depth option), I really like SEMRush. One thing people do is subscribe, do a ton of research, and then unsubscribe after a month to save money.
Another tool I really like is KeywordsEverywhere. They have a Chrome extension that shows keyword volume on any term you search and a lot of their features are free. They also have paid upgrades but in this case you you should be able to do all your research for about $10 max.
If you still have questions about tools just let me know and I'll film another video.
2. To answer your second question, I filmed a video: ua-cam.com/video/WU6oRT3FBwY/v-deo.html It sounds like the best route for you would be a redirect plugin that takes people from one page on your store to another without any fuss. One nice thing about these plugins is that you can create rules that redirect multiple old/deleted URLs to a single page in bulk.
Hope that's helpful and good luck with your site and brand! (P.S. I love your UA-cam thumbnails. Really impressive. They stand out and really showcase your work.)
@@LaurenProctor You are the best! Thank you so much for taking the time to reply. This is all wonderfully helpful. Now it's time for me to get to work. 😊😊
Hello Lauren, This is charming you boutique. Love your video, just found it today. Do you do any private SEO classes?
I would be happy to work something out with you! Just dropped my email in another comment reply!
Thank you for doing this! Question, should my product description all start with my audience I’m selling to? My company is a Gay Pride company. Im confused! I’m in the process of changing my product titles and they all start with Gay Pride…Gay Pride shirt, Gay Pride beanie etc. Thank you!