Here's How Poo-Pourri Founder Held Onto 97% Of Company

Suzy Batiz filed for bankruptcy twice before inventing a toilet spray that made her one of America's richest self-made entrepreneurs. In a conversation with ForbesWomen editor Maggie McGrath, Batiz dishes on her strategy--and the future of her company.
0:00 Introduction
1:00 What Is The Origin Story Of Poo-Pourri?
2:17 Suzy's Work Ethic And Faith To Build Her Business
3:30 The Expansion Of Poo-Pouri And Where It Is Today
7:44 The Marketing And Creative Behind Poo-Pourri
9:35 Suzy On Aromatherapy And Its Positivity
11:11 Would Suzy Ever Sell Her Company?
12:37 Suzy On Copycats And What Makes Her Brand Stay Fresh
13:43 Suzy On Rewards, Success, And What Really Matters In Life
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[@DynamicLearning4u]

Love Suzy's voice. She is so calm and empathetic. Definitely a role model.

[@becstar6138]

Beauty and brains! A great example of a successful women who has kept her femininity intact while thriving in business! Thank you!

[@EphemeralEnigma-um5jf]

Suzy Batiz's journey is truly inspiring. Despite filing for bankruptcy twice, she didn't let it define her future. She realised that setbacks are just temporary obstacles on the road to success, and with perseverance and a sense of humor as evident in her company's marketing campaigns,, anything is possible. She truly is a closet hippie!

[@ginogina4589]

Angel Studios also did an amazing job in the execution of the Utube ad featuring the Scottish spokesmodel.

[@NicholasPalance]

Inspirational.

[@julesnyc]

Wow, amazing story❤

[@raregeneticz]

Rumi quote made me admire her even more✨

[@This.is.it307]

Right?!

[@Maliceless100]

Using oils that combat odors instead of masking them - *revolutionary.*

[@First1ToComment]

💨💨

[@jessemwakajumba6552]

😂😂😂

[@jacksonmarshallkramer5087]

The shoes are horrific.

[@Maliceless100]

timeline marker needed in this sort of post

[@jc4418]

Is this the mother of the person on the thumbnail?

[@Glashutte1900]

Wow... also a new project from Japan is to watch called Woooo communication predicting to be bigger then anyone out there

[@fillstlauren7256]

Hahahaha 🎉🎉🎉🎉🎉🎉