How I make Six-Figures annually selling fonts on Creative Market
Вставка
- Опубліковано 2 лип 2024
- Hey Guys,
For the last 4-5 years I've managed to make a full-time living creating graphics & fonts on Creative Market. I started the shop Hustle Supply Co. back in 2013 and it quickly became my main source of income. I've been full-time on Creative Market since 2014 (4 Years - Crazy!) & I've managed to profit 5 figures per month, consistently on Creative Market alone.
I know a lot of designers are interested in creating some form of passive income for themselves using these marketplaces. So if you have any questions, just leave a comment below and I'll get back to you - or potentially make a video on the topic.
My Creative Market Shop - Premium Fonts & Graphics:
bit.ly/hustlesupplyCM
Get my FREE Lightroom Preset today: bit.ly/vesseyfilm
Follow Me On Instagram:
/ jeremyvessey
Thanks for watching! Please Like & Subscribe and if you have any questions, just let me know in the comment section! - Навчання та стиль
Thank you Jeremy. This is super helpful for beginners like me. Here are some points that I managed to write down (might not be too accurate):
1. Create products you see yourself using / buying and WHY
2. Create inspirational cover images e.g. whiskey bottle
3. Pack product with value - no need huge bundle
4. Find competitive advantage e.g. typeface + illustrations
5. Don’t just stick with CM - spread your products
6. Build followings in Dribbble, own website
7. Snowball effects
8. Create email list - release free fonts
9. Be early adopter in new marketplace
Looking forward to your next videos!
I love that you have more of an introverted style of talking to the camera. We need more youtubers like this! I hate it when people are over the top, that's really annoying. Authenticity is key and you got that 😊👍
"Perfectionism can really hold you back." AMEN. It's my biggest enemy. Loved the video!
Jeremy. I appreciate your honest, open and valuable advice. I wish you all the best. You’ve helped me a lot.
The perfectionism part relates precisely to the stationery mock up for Creative Market I'm slacking off on because I feel overwhelmed by it and the competition.
Great video! Thank you.
Thank you, Jeremy. I will be looking into your work very soon. Currently, I'm working on my first font, at this very moment! Just, thank you
This is an excellent video. Its actually my second time watching. I esp like what you said about paying for college for 4 years without any guarantee of a job and what if we invested in our business for 4 years. That makes a lot of sense
Hi Jeremy - I'm a big fan of your work - thanks very much for your tips!
Great video - I'm thinking of branching out to Creative Market (currently doing mostly vector stock images now), so this was super helpful! Thank you!!
Thank you for sharing Jeremy! This information is really valuable and very happy for the success you've made with your store! Keep it up :)
Thank you for this video. It's helpful and it's nice that you're so down to earth (also nice to see a UA-cam not shouting in my face lol)
Great video. Thanks for being so generous with your experience.
These have been some amazing tips, thank you Jeremy!!!
Just the motivation I needed to start my store! Thankyou
Thank you Jeremy! This video was helpful and surely inspirative. :)
5:40 I’m glad that I watched this video before starting anything. A very huge and useful tips for a perfectionist like me. Thanks!
Fantastic advice, thank you so much for your insights.
Thank you for this, very informative‼️✨
Great value. Thank you for sharing this with us.
So incredibly helpful! God bless. Thank you 🙏🏼
This is great advice, definitely motivates me to start filling up my store!
Thank you! Also, you have a great channel
What a great video! I've just been approved for a shop, so I'm putting my strategy together. It was helpful to hear some insight :)
Thanks for sharing this video with us Jeremy! It is helpful and for me actually motivating!
Thank you very much!
Great advice, thank you
Thank you Jeremy!
Duuude!! That color grading in the video is right on point. Would you mind sharing the settings you used in post production?
Thank you for sharing, cool!
Thank you this is helpful ☺️
Hey Jeremy, thank you so much for the advice!
Do you want to download this app for your mac? If yes then visit macapps-download.com/creative-market-botanica/ and get the latest version for free.
Hey great video Jeremy, thanks for sharing. Can you let me know which software you sue to create your fonts. And what would you recommend a beginner to start with. thanks! Keep the videos coming
Wow! I found this video by chance but I’m glad that I did. I’m just starting to familiarize myself with creating fonts. How long did it take for you to familiarize yourself with the software? Also, do you have a background in typography or are you self taught? Lastly, what process do you use when making fonts? Thanks for the great video!
Dude! Very impressive. Thank you for this.
Thanks Tyler! Love your fonts & your website is killer!
Thank you Jeremy this video was really informal. What software do you use to create your fonts?
Thanks so much!
happy for u :)
The whole video was super useful! I'm about to publish my first font in creative market and this is so helpful! Thank you! Do you know how to create special discounts on your products? Could you help me?
Super helpful
Thanks a lot. Very helpful video!
I applied to creative market a few days ago and want to sell fonts and some other things. I really hope that my application will be accepted. A dream would come true if I could make a passive income with my designs.
Would love to see a behind the scenes "Making the Font" type of video
hey, thanks for the video. What are the firsts steps you would suggest for people trying to get into this?
Thank you for this video! I am an ultimate beginner in this. What tools would i need to start creating fonts? What is the first thing to do to get started? What Platform do you use to give away free fonts and obtain emails? I've always made fonts as a kid and finally decided that it would be so fulfilling to create fonts myself and make money sharing my creative work. Do you have videos to recommend?
Thank you.
Hey there! Love the video.
I'm a big fan of letters and I love font making. A year and a bit ago I made a quick handwriting font just for the fun of it and posted it on Dafont as Donationware; out of the 22,000+ downloads it has, I profited a cool $0.00 from it lol.
It was fun to do and I would love to be able to actually make some income off of it. What is your go-to sites for actually building the glyphs? I'm currently creating a 6-8 font bundle and for my testing, I've just been using the Caligraphr templates and site. Is this the best place to be or should I be spending my time elsewhere?
Thanks!
Hello. Great video. I have a question. Are After Effects templates doing well in Creative Market because I'm thinking of submitting After Effects templates there
Hello man thank you for the inspiration. Can you make some tutorial videos on selling on creative market?
could you do a video on how you create your fonts and get them ready to sell on creative market?
Great video, how is the prospects for 2021? any change or did font product oversupplied the market already? thanks
Awesome video! One thing I am curious about, how many products/fonts did you have selling before you started making a reasonable income?
When you started on Creative Market, how many fonts did you start with? Can I start with one font, 3 fonts or more? Do you use font editing software, if so which one? Thanks. Great, informative video.
Fellow font designer.. I would only add that if the desire to make money from home outweighs your desire to make professional level fonts, you will likely struggle. It takes years to really get the hang of.
❤️
Very humble. Has he found oot he's a top-tier fontographer yet?
Great video. Very informative. But Creative Market REVIEW your font, and in my case they declined it, even though it is already listed and sells elsewhere. I'm beginning to wonder if these big sites are a bit of a closed shop.
Very helpful video, thank you. I would like to know what software you recommend for font design.
I would recommend "Glyphs", you can copy & paste characters you make from Adobe Illustrator into Glyphs and it's really easy to learn. You can also use 'Fontself' which automatically adds the characters, then use that in conjunction with Glyphs to speed up your workflow.
Fontself: crmrkt.com/0E25j5
Glyphs: glyphsapp.com/
Hi I just started making fonts and I can't help making fonts after ones that I like, I noticed that a lot of fonts look the same so how do you make fonts without infringing on Copywrite laws, also what about reviving old fonts in your style what are the rules to making fonts so you can sell them, example there must be 100 or more fonts that look like Paul Renner's Futura, have you ever run into this problem? thanks
If we're not early adopters to a market, how do we compete with the big dogs then?
Hi Jeremy, I just found you online and subscribe to your channel now. I want to start a passive income in creating fonts. I've watched a lot of UA-cam tutorials on this. Your advice is solid and the best I've viewed so far as I started hustling in a small business (different line of work) and I'd like to do it for this industry now. Can you make more detailed tutorials on how a beginner like me can start gaining a following on like Instagram without having to spend a ton of money? Your email list sounds like a good idea, but I got confused when you were talking about it. I've started putting my projects on Instagram and started getting more followers, but now not so sure what I need to do next. I just know I don't want to be wasting my money on UA-camrs to take their courses that might not give me the result/answers I am looking for -- sorry for long comment, but I need to learn more on starting my font making and illustration business and I don't have really the money unless it's solely for investing to grow my business. Thanks for reading!
I have a handwriting style that is favorable to sell. How do I go about this?
if I buy desk top licence on creative market can I use those fonts on tshirts or end products ? thanks
Hey Jeremy, great video and insight! I have a question, what was it that got you into design in the first place?
Hey Brody! I liked to draw when I was younger, but eventually got more into music - drums. When it came time to pick something to do for the rest of my life, it wasn't the first thing I thought of honestly. I remember wanting to go to film school, audio engineering, etc. Despite that, I ended up enrolling to become a Programmer. After 3 months, I realized I enjoyed the 'design' element of creating a website. So I dropped out and re-enrolled into the Graphic Design program a year later. It wasn't until graduating that I became very interested in Logo Design & Typography!
Thanks for asking!
Hey Jeremy - thanks for sharing such great insights. What percentage of your time do you spend on marketing compared to designing? You say “passive income”, what does a typical work week look like for you?
Hey Aaron, thanks for the question! A typical product can take anywheres from 8-24 hours to create. This time may be dispersed over weeks or even months. It really depends on the designer. I tend do think a product out fully, so by the time that I sit down on the computer, it's just a matter of making it a reality. I've developed around 50 products (Graphics / Fonts) in close to 5 years.
As I said above, a lot of the time goes into thinking about what products may sell, why they will sell, etc. But a lot of that is going on the back of my head. That's the reason that I feel it's like a passive income, because 1 product that maybe took me 8 hours is able to sell hundreds or even thousands of times and continue to sell 4 years after the fact.
As far as marketing goes, I typically try to build a following using a variety of different methods. Sometimes I create a free product (Takes around 4-8 hours) - I also usually spend days on creating the images for my products on Creative Market as they are sometimes the main selling point. But a lot of the time I feel like I don't have a consistent work week. Some weeks I may work constantly on different products, personal projects or building a social media following, researching. Other weeks I may not do any actual design work at all.
I just have a genuine interest in thinking about new product ideas & researching different marketing tactics, so it doesn't really feel like work. I listen to certain podcasts and watch content that's about marketing as entertainment so a lot of the times it feels like I'm not working. I'm also a huge fan of automation, so I try be as efficient as possible in the very short amount of time!
Thanks!
Jeremy Vessey awesome information. Thanks for taking the time to respond.
FontSelf sucks and High Logic FontCreator doesn't let you erase and doesn't really have smoothing :( what software do you recommend to create fonts?
Hi Jeremy, can you tell me which font editor you use to create your fonts? I heard 'FontLab' and 'Glyphs' font editing software are good but expensive.
I personally use Glyphs, but Fontself has been gaining steam and I see lots of designers using that now. I think it's $79 and it's a plug-in that works with Photoshop or Illustrator.
Robert Godino Thanks for the response Jeremy. I have started playing around with FontLab. It’s awesome to lay out glyphs, combine glyphs etc but still doing most of my glyph building in Illustrator ... then just pasting them in. About 10 more characters to go and I’m done. Very exciting. I started designing my font about 15yrs ago. You gave me the push to finally build it.
Where we can sell our fonts
Hi Jeremy, are fonts still profitable?
How long did take to mane any sell?
I am trying to sell my macro shots, I hope it's going to be accepted. I think it's hard to start now. What exactly do you mean with right timing?
A bit too early for me to say if what I create works on the market, since I just started with the marketing aspect of what I do. But I have a question, you mentioned about creating your own niche, but how will that be possible with the fluctuation of bundles? It feels like you have to increase your quantity most of the time, and drop the price to actually be able to sell on Creative Market (in this case).
Like one of the reason why Creative Market is currently "the basket" because they have bank wire, the other markets are Paypal only, and from what I come from Bankwire is the only option I currently have and the not so secure one is Western Union.
Hey there! Thanks for the question. Bundles do out sell many individual products. So the point that I was trying to make was create individual products that contain a lot of value upfront.
For example, a lot of Bundles contain many products that could not have sold individually - But as a pack, it appears to be a deal. I'll talk about the bad side of bundles (Coming from somebody who has released a few). It destroys your previous SKUs. So if I had a product that was selling - once I release a bundle, those sales drop and every customer just purchases the bundle.
So what I started doing was trying to pack value upfront. What I mean by this is instead of taking 10-12 old products and making a bundle... Create the bundle upfront. So for example. My product - "The Artisan Collection" is my highest selling product. It's essentially 4-5 products. But instead of releasing them individually, I created each font with the intention that they would be sold together. So instead of making a bunch of low value products and bundling them up in a year - I created a product that could compete with bundles.
I won't lie, Creative Market has gotten difficult over the years. But I have seen new shops succeed in recent years. & I can't comment on the payment system as I have used Paypal as my main source of getting payments.
As far as niches go, I'm not saying rewrite the book. I'm saying treat yourself as the customer and make products that you yourself would buy. This way, whatever you create is something you can use personally if all else fails.
A big part of selling is driving traffic to your shop. So, focusing on building your presence on other websites can be equally as important as creating products.
I hope this helps!
Thank you for the quick reply Jeremy. Well I didn't mean reinvent, if that's the way it came off then no that's not what I meant, haha. What I meant is, what I am currently making is a bit more niche based, like abstract/sci-fi stuff.
(to avoid any kind of shameless plug will link the image directly of what I mean)
cmkt-image-prd.global.ssl.fastly.net/0.1.0/ps/3498588/1160/3632/m1/fpnw/wm0/presentation-01-.jpg?1509404795&s=9c713db1cf8c1c2ab232fe296860c61f
And now I understand the point you meant with packing up value into one product. Since that's currently what I am trying to do with the next product I am working on.
And bundles is something I never understood why top sellers did it without keeping in mind what the long-term effect it would do to the overall market. Surely you sell more of the product if it isn't selling, at the same time you run the risk of devaluing your own products/services, like how I see a bundle of "16300 Graphics good " for $24.
Bundles has been an on-going discussion on Creative Market Forum for quite some time now, without any change in sight. But I suppose only way to remedy it, is for shop owners to learn how to pack value into an item (me included) + doing your own marketing + email list (haven't started with this yet) instead of always blaming bundle (me).
Awesome! Love the aesthetic of your work. & feel free to share your shop in comments - no worries! When Bundles started to become a regular thing on Creative Market, I was worried as well and thought that I had to release them to keep up. But ever since I started packing value into products vs bundling up old products, I actually seen an increase in sales.
The way I like to approach things such as Bundles, is to try to adjust to the market. This is true in business as a whole. There's no way to really fix these things, so I just try to build my presence on other platforms to push more traffic to my shop!
Do you market or sell your products on etsy as well? I am still new at this.. I've been saying I'd upload some products to etsy but I havent gotten to that yet BECAUSE of the word Perfectionist lol I'll get there.. after hearing this video it has kinda made me think about bundles vs valuable products.. I'll work on that.. I just created a vector floral botanical bundle not too long ago.. and now I'm like hmm.. is this good enough? Is this valuable lmao i dont know anyway I'll open up my shop and that would be my first ever digital printable product lol I'm still testing things though anyways thanks for sharing your ep cant wait for more cheers. - Marie (Hello or Kia Ora from New Zealand 👋)
I didn't know aboot you being Canadian.
Does this still work well for you Jeremy?
You still making that now that they take 50% of sales?
So if I just show up on Creative Market with my product, it won't be selling if I don't have a source of traffic?
Sometimes Creative Market will 'handpick' or release your product in their Newsletter. But having a source of traffic makes it easier to get a natural boost and get on more customer's radar.
What if i make and sell a font to a dozen people and and then i happen to see it all over the Internet few years later. Given that some fonts are very similar and then created to outlines, my question is how can I be sure thats my font and how can I take action of people stealing my fonts. I feel this will be a very long journey clamping everyone down stealing my work.
This is very difficult and is a really big problem. I've seen my fonts distributed illegaly to dozens of websites over the course of 8 years. I've even had people pretend to be me and sign up to a website, upload all of my products with my name and a fake email address and earn money for nearly 6 months before I found out. It took a while, but I was eventually reimbursed by the website. I've sent cease and desist letters before as well. At the end of the day, when you're creating digital goods, this is one of the downsides. Unfortunately I don't have an answer. I tried my best to build a business online despite the rampant piracy. It just comes with the territory, unfortunately.
Figure it oat boys, figure it oat.
Hi Jeremy, What font design software do you use? Thanks.
I use Glyphs mainly, but for simpler fonts I tend to upload through Fontself and Kern on Glyphs
Cool. I design on PC. Do you recommend any font programs for PC? Thanks again.
Hello sir. Can I sell an EPS file handcrafted font? I don't have a font making app that can create OTF file. Hoping for your response sir. Thank you.
I've seen this done before! But you'd label it as vector letters, not a font. So you'd upload it as a graphic. It's important to make sure potential customers know exactly what they are buying. So be very clear about what it is and what it is not. Thanks!
Hello Jerry i am from Pakistan and i make font and write calligraphy last 10 years so tell me how my work upload for selling in creative market from uzma
How do you make fonts! Can u guide i am also from Pakistan ❓
u look exactly like your product
Being in india is literally like living under a rock i still can’t believe that people pay to buy fonts i need level up and I’m ready to learn new perks……damn it….
Big business
A boat?
Hello sir,
Sorry if you disturbing .
I want's to open a shop creative market.Would you please tell me how many View & appreciate need behance portfolio & how many sell & product of graficriverr.net......??
I am waiting for your reply............
Thanks & have a great day......!!
hey, thanks for the video...im a little bit older and have hard time to work...im flat broke and my desk is of ensenada...im very good designer, a very good sign artist, and along my time, i use some of my own fonts style...now i have a many logo graphics vectorized and 50 fonts variety on .ttf files, any ways my son is 13 and he is the one whos helping on putting togheter a web page but... my daughter she is doing video editing on minor stuff at saldana blogs and working on some ideas on pinterest ...so far no result, cause we requiere a way to pay a domain. also we have a page on fbook on .... ensenada de paseo. please help me on address, on how to. tks.