How Will Generative AI Shape the Future of Marketing?

Generative AI is revolutionizing marketing by streamlining creativity and enabling hyper-personalized content at scale.
In this video, part of a series, BCG's Jessica Apotheker explores the possibilities of GenAI and provides insights on how to get started.
Discover more about BCG's expertise in Generative AI: www.bcg.com/x/artificial-inte...
-------
Welcome to the official UA-cam channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG's founder-always challenging the status quo-has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients.
Subscribe to BCG’s UA-cam channel: goo.gl/hsFsVT
Visit us at www.bcg.com