The Absolute BRILLIANCE of NASCAR Marketing in the 90's
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- Опубліковано 14 гру 2019
- When NASCAR initially exploded in popularity in the 90's, simple one-off commercials pushing products endorsed by drivers, morphed into over-arching multi-million dollar sponsorships that reached out into every nook and cranny of the airwaves. It was impossible to turn on the TV during raceday without being subjected to a litany of commercials and TV spots featuring brands and their star drivers. From super star champions to just humble journeymen who never won a race, it seemed like every brand loved their driver and would push them at every opportunity along with their products. Everyone had a seat at the table, and then one day it just all seemed to stop.
It's my humble opinion that NASCAR ought to go back to its spam-peddling ways and go all in on the aggressive marketing that saw it reach its height in popularity. It's high time they revert back to the ir marketing schemes from the 90's, because back then, their efforts were second to none. . .
#NASCAR #Marketing #The90s
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Me at age 8: Became a Jeff Gordon Fan
Me at age 15: Figured out what the hell Dupont is.
You heard after Dupont dropped as a sponsor of NASCAR they lost their biggest deal with DOW and another Michigan company... Some fertilizer/Ag bs.
@@Rambling-Gamer786 Dupont didn't drop their sponsorship with NASCAR, it's just that their paint division split and became AXALTA with William Byron.
@@maskiiofficial3345 I know they didn't but with the split from gordon they did lose a 3 Company "Deal" I guess between 3 big Companies in Michigan I don't know why but I mean they still sponsor Byron so that's what matters and hey he may one day win with them.
Still have no idea what Du Pont is
Same here haha, I loved the dupont car so I became a fan, but had no idea what dupont was.
I used to chug Pepsi's when I was a kid during races because I thought it was gonna help Jeff Gordon win.
My dad would be pissed I drank all the Pepsi, but was proud of my dedication.
Duke Coughlin I think that why I still drink Pepsi more than coke due to Jeff Gordon.
This is the most american thing i've seen
this is me but with mountain dew, because dale jr had always been my favorite driver. i’m only 16 but i started watching when i was around 4 or 5 :)
Matt Hicks dude same in 2008 I drank more mt dew because of him and his mt dew car😂
This is me, a 20 year old, with mountain dew because of Chase Elliott 😅
As a kid I called Lowe's the Jimmie Johnson store because they sponsored him and he was my favorite driver.
"I'm Jimmie Johnson! BOOM! Confetti!"
I actually refused to shop at Lowes because of him. I don't think I've ever consciously thought about it but I felt like I would be helping him win if I shopped there.
Same with Home Depot cause of Tony Stewart.
@@twotailedavenger "Jimmie Johnson is the man! 7-time champion"
I have a Menards in my hometown...I call it Paul Menard's Dad's Place 💀
I always liked the marketing idea that when Mark Martin switched from Valvoline to Viagra, the top of his #6 on his car straightened out and pointed skyward.
Mark was always racing hard for a win.
And now, the poor #6 has gone limp now that Brad Keselowski started driving the car as team co-owner.
You really didn't need to say that
As a 10 year old I always wanted to go to Home Depot instead of Lowe's for Tony, but my dad liked Lowe's more so I defiantly wore my Home Depot 20 hat whenever we went there to make it clear I wasn't a 48 fan.
I did the same XD
My mother works at Lowe’s and has all my life so I became a fan of the 48
One day my dad took me to Home Depot when I was little because Tony Stewart’s car was there.
I hated both Jimmie Johnson and Tony Stewart so I didnt want my dad shopping at either of those stores. Obviously I was left at home whenever my dad went to any of those shops
Boom. Confetti. LOL
The absolute brilliance of Slapshoes.
I wish this guy worked for Nascar
Honestly he does work for Nascar, they just don't pay him for it.
Mentally Will
So do I then! 😀
He is 100% right sponsors want to see their payback for the money they pour into NASCAR and the teams. And i think they need to put a few million into North Wilksboro and bring it back . It dont have to be elaborate most fans would rather see lower ticket prices than be paying for millions of dollars in skyboxes that they will never see inside of. Make it bear bones
He freaking should be!
YES
I remember Valvoline Oil being a big sponsor when I was a kid. First car I bought was a souped up 73 Firebird. Always used Valvoline. I drove the crap out of that car and tore up more sets of tires and burned out more transmissions than I can remember but never broke the engine. That was 45 years ago and I still buy Valvoline products. Advertising works.
To this point I mostly buy whatever's cheaper, but my general opinion of which brands are good ones is greatly shaped by which ones sponsor pro racing teams... (In my case, Quaker State, Mobil 1, and Castrol are the ones I trust most, though I recently did an oil change with Pennzoil I believe).
It’s funny, I feel like I had an opposite experience from most. I was a just a kid and we were on vacation to, oddly enough, Myrtle Beach. My parents had gotten some new corn chip snack I’d never heard of before, but they convinced me to try it. I loved it, and still love it to this day. Thing is, Jeff Gordon was on the bag and was sponsored by them big time at that time. My young mind thought, “Man this stuff is great, if Jeff Gordon likes it, he must be really cool!”
And that’s my story on how Fritos made me into a Jeff Gordon fan for life. Thank you for coming to my TED Talk.
:D
I know this comment is old but I really agree. The house I used to live in when I was 5-6 was kinda a fixer-upper, so my dad would take me to Home Depot, and lo-and-behold, it was right in the hype of Tony Stewart's 2005 championship season, so promotions with him were everywhere. Seeing the promotions with colorful cars going super fast immediately got me hooked, and after watching my first race on TV I was immediately hooked. And became a Smoke fan for life.
I never realized until today, decades later, the brilliance of the Tide livery, having Whirlpool and Downy included as cosponsors.
Proctor and Gamble.. indoctrinating the masses since 1837.
It was a very clean look
@@geofox9484 good one
It’s all about subconsciously linking a brand to a succes story or a winner, or a “tragic fall, worth of sympathy”, or “the sturdy one. Not the fastest, but finishes every time”. Linking brand to other brands, and brands to emotions.
Ricky Rudd’s 10 was always my fave
I can remember being so excited to get a Jimmie Johnson car at Lowe’s that was in a pack of batteries.
I got one for a box of Quaker state.
Me too in 2016 for lowes
Yeah me too
Or driving in the 48 Carts while my Dad shopped for supplies. Stuff like that is crucial.
I remember going to Lowe's because they had a Jimmie Johnson showcar there along with a Jimmie themed monster truck. Pretty awesome stuff that we don't really get anymore.
I remember as a kid getting excited when I see a ups truck come to the house cause I knew Dale Jarret raced for ups. I remember expecting Dale Jarrett to show up in the truck cause I thought he also did deliveries 😂
There is another story that Jimmie Johnson would get excited about going to Hardees because he thought Cale was there. I used to think Alan Kulwicki hung out at Hooters.
Race the truck, Dale!
Kevin Harvick fan here: I always made my parents stop at shell gas stations when we went on vacation because they were his sponsor. My first and still go to beer is/was busch because of him. I tried and now love Jimmy Johns because of him.
Sponsorship works, and its a shame that companies do not see that like they used to.
I liked the UPS “ we want to race the truck “
Wow you just reminded me of that!
And they went as far as putting the truck in the 2006(?) Nascar game
He really hated it.
Holy shit
Oh hell yes
"Sure it's a *STRETCH* "
[car in the advertisement stretches outwards]
That had to have been intentional
100%
Well played
Thanks to you, I will always refer to Keselowski as "Brad Lite."
No that’s his son
"cuss one of their players is a weeb" wasn't expecting that lol
Just make a NASCAR anime. Initial D brought a lot of attention to the drift market
@@Doomgel They did exhibition races in Japan in the 90s. I remember them a little bit still.
I was nine when i started watching Nascar, therefore the 9 car was my favorite car (because kid logic).
The 9 car was driven by Kasey Kahne, therefore he was my favorite driver.
Kahne drove and was mostly sponsored by Dodge, therefore Dodge was my favorite car brand.
Kids are impressionable as hell.
Hell I'm 22 and still mainly a dodge guy because the general Lee and fast and furious when I was a kid. Will I ever have a 68 charger? Probably not. Maybe a 2008 magnum one day.
I always laughed at the Allstate commercials he made.
In my country, we had Texaco fuel pumps until 2002, when they got sold to Shell. My first NASCAR game was Nascar 2000, by EA. My favorite livery was Kenny Irwin, Jrs. #28 Havoline. I would insist that we only took on gas at Texaco stations (I was 6 years old). Once those stations became Shell-branded, I got into F1. Shell V-Power is the official fuel for the then almighty Ferrari team. I am now a staunch Ferrari loyalist, and I'm starting to rekindle my enjoyment of Nascar too.
He signed my hat after a dirt track race when I was like 12. ‘Twas lit
Literally almost the exact same. I started watching in 2001 when I was nine because my family were big Mopar fans and I figured that the best Dodge would be the one that is sponsored by Dodge so I became a Bill Elliott fan. After he retired I became a Kasey Kahne fan because he replaced him and he was my favorite driver until he stopped racing because of his health issues. Now I'm a Chase Elliott fan because I was a fan of his Dad. I also started drinking Mountain Dew when it was his sponsor, but I stopped when they stopped having Mountain Dew paint schemes
Can confirm from being at the race with him at Bristol that S1ap sure does likes his Brad Lite at the races lol
😂
This man speakest the truth
Elon Musk thank you for those wise words.
Elon Musk why do you be like this everywhere
Someone get S1ap a beer with taste: a Lagunitas IPA :P
I’ve never liked nascar, never even watched it. UA-cam recommended one of your videos one day and now I can’t get enough of it! You make great videos and actually make it a lot of fun!
Not exactly like you, but I had loved NASCAR when I was younger and I couldn’t help myself but watch the races. Then I just lost interest and kinda drifted away. But in the last year, I’ve started to get more and more motor sports videos recommended, and it has reignited my love for racing!
Those eighties campaigns even worked on me down in New Zealand. Noneof those products were even for sale at my local supermarket but I knew them all and still do. Spent my life in advertising and working with novice race teams down under and I totally agree with you - it's about making heroes and staying with them for long contracts so they become the brand ambassador.
"Because I loved Mark Martin and God Damn it I wanted to see the inside of a Winn Dixie"
I like how there wasn't a mention of Mark Martin's Viagra sponsorship :-)
When I first watched a NASCAR race, your boy Mark Martin was sponsored by Folger's Coffee.
@@gaffneyrailroading1982 Stroh's Light, whatup!!
The first race that I ever watched was the First Union 400 at North Wilkesboro, North Carolina in 1990. In '90 and '91, he drove the Folger's car.
@@gaffneyrailroading1982 got you beat Stroh's Light was on the car when I started watching Mark in the #6 Roush racing Ford Thunderbird. Between Mark and Bill Elliott, they were my 2 all time favorites.
"Even Yeets dexter out of his car at one point"
goddamn S1ap, that;s a beautiful sentence.
Bpendragon why yeet me?
@@DexterDeEkster throw or toss, with drive or enthusiasm.
@@DexterDeEkster idk
Yeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeet
I started watching NASCAR when I was about 5, and my favorite was Dale Jr., 5 year old me had no reason to buy Beer, Energy Drinks, or join the National Guard, but Me and my mom loved him anyway.
Same here! I had the Dale Jr. hat and a really awesome T-shirt with the car on it! I loved that outfit XD
I remember always using him when I would play my nascar video games
I got in a lot of trouble when I was in 2nd grade and wore a bud dale jr shirt to school. If I could’ve drank, it would’ve been a bud🤣
never understood why Mattel never got more mileage out of having Hot Wheels in NASCAR, those three or four years were too short. A stock car is such a perfect platform to have your flame logo on.
When you started talking about Mark you scared the hell outta me thinking you were gonna talk about Viagra
We don't talk about the Mark Martin Viagra car that I totally brought to every day of preschool
i still remember seeing Martin fans wearing the Valvoline gear during the Viagra years. i don't ever remember seeing anyone in Viagra gear
I remember that. I thought that Valvoline was bought out and re named Viagra.
@@americanbadass88 This is why I like living in 2019. I could've worn the viagra gear and no one would give me shit for it.
@@badlydrawncars6460 I mean, I'd make fun of you.
"... because one of their players is a weeb"
Me : Hold on a second...
Didn't one of these NFL guys do a Naruto touchdown dance, with a Rasengan and everything? If it's that guy I ain't surprised. Though the fact that a weeb exists anywhere in any of America's big sports is surprising in and of itself.
@@mitchell-wallisforce7859 not really, considering how mainstream anime has become
We just want *A NASCAR DRIVER BEING A WEEB AND DRIVING A TOYOTA JUST FOR WEEB STUFF.*
*THAT WOULD BE THE GREATEST NASCAR ANIME PLOT TWIST EVER.*
@@HirokaAkita Someone should write a NASCAR anime, hell, I might
One of the dallas cowboy players did a naruto run in the endzone
I actually didn’t ever become a fan of NASCAR until I was 20. Back in 2019 I discovered Emplemon’s Dale Earnhardt video, and found it massively entertaining. Suddenly I found an interest in this sport which has always fallen under my radar. Then about a month later I stumbled across your first Air Bass Speedway video, and then waited to see the other 2 as they were uploaded. I found those massively entertaining too, so I subscribed right away, and watched everything you ever uploaded, and I still do. You know what I thought of the rest of your channel? Massively entertaining of course! The more I learned about NASCAR and it’s history, the more I found myself tuning in to actual races, and found myself a favorite current driver, Kevin Harvick. I feel as though as long as Harvick drives on the track there’s a little piece of Earnhardt out there, so now I pull for him all the time. NASCAR is now my favorite sport, even though just 2 years ago I thought it was a dumb hillbilly sport
NASCAR is the reason I have a strange love for Pennzoil and Goodyear now as an adult.
Aggressive sponsorship needs to come back.
What In Carnation? I am TRYING but I am BROKE lol
Social media has killed that off
raise wages and bring back the middle class and sponsor advertising will make sense again
agrresive gose around
Yeah like how Fig Newtons bought Ricky Bobby's windshield
I wasn't alive that much in the 90's (was born in 99), but I remember seeing that NASCAR marketed the hell out of the rivalry between Dale Sr. and Jeff Gordon. Like Dale had Coke, Jeff had Pepsi, Dale had Wrangler, Jeff had Levi (I think), and even Dale and Jeff would somewhat get involved and see what kind of T-shirts they can make or merchandise they can spawn.
I remember when Lowes had a "build... something" program, where you got to "build Jimmie's car" when it was a block of wood in the shape of a car's body, and some wooden wheels that you have to screw into the car, along with some stickers that you would normally see from Jimmie's car (his number, hood sponsor, quarter panel sponsor, deck lid sponsor, along with the headlight and taillight sticker, and the Chevy bowtie sticker.). When looking back at it, was pretty cheap, but I was excited for it, because I thought I was actually going to see Jimmie's car or meet Jimmie or something (basically the same thing Jimmie thought as a kid when he went to a Hardee's to meet Cale Yarborough lol). But I still enjoyed it, not to mention seeing the inside of a giant store like Lowes.
The fact that we got through this entire video without mentioning the Coca-Cola Family of Racing is something of a travesty.
I remember when the Coca-Cola racing family was massive, now there's currently four drivers (Denny Hamlin, Joey Logano, Austin Dillion and Daniel Suarez)
One of the NASCAR ads I remember best was a Coke Family radio ad, with all the drivers tuning into a baseball game and not understanding the appeal. I can still remember Kyle Petty saying, "What's so special about guys running around in circles?"
@@GaryWagers The videobomb ad, the remote control car race ad, good times.
You know that feeling you get when you stumble across a good video on UA-cam? Yeah I got that a minute in
When I was a kid my favorite driver was Steve Park because I thought his car looked cool and my dad always got his oil change at Pennzoil place. To this day I still use Pennzoil because of Steve Park.
Christian Kallio I used quaker state for the longest time, but it had little to do with nascar. It was the commercials from the 80s when I was growing up. “The Q is one tough motor oil”, “the Q stands for quality, always has and always will” and then there was a Quaker State oil commercial in the 90s with Denis Leary. For whatever reason they stuck with me and I used Quaker state up until they discounted their Horsepower line of synthetic motor oils. Now I use whatever came in the car from the factory. Dodge uses Pennzoil so that’s what my Jeep gets. Chevy used Mobil 1 in the corvette so I use the same in my camaro with the same engine. I have no idea what AMC used in my AMX so I just use pennzoil or Valvoline.
I distinctly remember Steve Park in the 2003 Pocono 500 getting in a wreck with Dale Earnhardt jr. And how much I was disappointed at that cuz I loved the paint job as well. The yellow and black number one machine was one of the brightest cars on the track
Damn, and I just realized I always use Castrol because I was a John Force fan as a kid (not Nascar but still)
thats called blind consumerism and its not a good thing
FUCK YES! Steve Park was the best! Sucks that Darlington crash fucked his career.
Alan Kulwicki's winning the Winston Cup in 1992, in his Hooters sponsored Thunderbird, was one of the main reasons why Hooters started opening restaurants in the Midwest, where he had previously raced (and had a huge fanbase) in ASA competition.
Once again, great video!
I mean, my parents sat me in front of the TV watching nascar when I was two, and I picked my favorite driver then bc his car was green and on fire. Two decades later, he’s still my favorite and the only driver I follow on Twitter. Kids love a colorful cars and fire 🤷🏻♀️ (it was Bobby Labonte, btw)
“Why we gotta keep turning left?”
“....man, you really like Tide!”
-Mitch Herberg
I grew up in the 90s as well and fell in love with Terry Labonte and his relationship with Kellogg's. They did an amazing job with that partnership
I know Tide had promotion with ordering a tide die cast. I saw the next race, it was the 1997 brickyard 400. Ricky Rudd in the won the race. I followed him for the rest of Ricky career.
@@brianhamm4525 exactly! In the 90's and early 00's it was easy to get promo die-cast cars. I got a ton of Terry cars that way, I know at least one Tide ride, a bunch of Cheerios cars, McDonald's with Bill Elliott. Season long deals make a huge difference in brand recognition for the driver, sponsors, and NASCAR
Back in 2011, I was a 10 yr old kid who was in the backseat of my parents Ford Windstar on the way to Home Depot to buy a new fridge. Outside they had the HD kids workshop, so we went there to do some arts and crafts.
And there it was. The bright orange #20 Home Depot Toyota; with it’s trailer in the background with a giant image of Joey Logano. After that day, began to learn more about NASCAR and cars in general. I used to beg my parents to go to Home Depot whenever we bought anything tool or house related.
I’m now 18 and I’m still a sucker for it, considering whenever I do an oil change I always buy Pennzoil. 😅
This video makes good points about the marketing that made NASCAR number 1 back in the 90's and early 2000's. I bought 4 boxes of Wisk laundry detergent just to get 4 little cheap plastic Richard Petty cars. One thing I wished the video had touched on is what I think is the downfall of NASCAR: show cars. Back in the 90's and early 2000's, it wasn't unusual for my little hometown to be visited by at least 20 NASCAR show cars over the course of a year. The local Chevy dealership would have the Goodwrench car at least a couple of times, Wal-Mart would have Tide cars and Budweiser cars from time to time, convenience stores would have the Miller car out in front on some random Wednesday in the winter, the Havoline car would be out in front of whatever auto parts place was having a sale on Havoline oil that week. Now you don't see any of that. The only time you see a show car is at the racetrack, if you are lucky. What kind of an idiot decided that people really want to show up at a racetrack on race day to look at a show car? I can see real race cars there! I want to know that M&M's wants my money so bad they are going to pull that number 18 around to every Dollar General on the planet. You want me to buy a Big Mac and fries, McDonald's? Then you better roll that number 1 car through my local drive thru! Busch beer may taste like bull piss, but I'll buy a 12 pack if you will just send that number 4 close to my town for a couple of hours. Hell, you can't even get a Bass Pro Shops to have a show car in the parking lot and they sponsor 14 freakin' cars!
I live by the Texas Motor Speedway, we had a couple of showcars by the entrance of the local Walmart last year before Covid 19. I guess it's not that impressive, since we are next to the speedway.
"If you just get the children hooked onto the product of NASCAR, they'll follow the sponsors of they're favorite driver, no matter what they may be."
Mark Martin and Viagra would like to have a word, Slap.
Martin and pfizer actually promoted the brand as 'mens health' and as a result I got my first check up as an adult because of that sponsorship. So, while the little blue pill wasn't exactly geared towards young men, it still had an effect. His car did... stand out as well.
That had to be a rib on old mark...a older man driving dick pill car?
@@curtcollins6659 It wasn't just the Viagra car that stood out, Mark also stood out after taking the little blue pill.
@@anthonynelson9136 sadly the extenze venture in Nascar fell limp
I begged my mom so MUCH back in the day to get cereal boxes that had Petty Enterprises cars in them (just after they got sponsorship with General Mills) and I still have them!
It was General Mills and Dodge that did that in 2001 since it was Dodge's first year back
Doctor: And how old are you?
Me: Remember Wally Dallenbach’s Cartoon Network paint scheme?
Doctor: (writes “senior citizen”.)
I'm only 30 and I remember that car. lol
@Erik Scherer @SovietOnion Lake Speed also had a Cartoon Network paint scheme for his car in 1998.
Lord I remember Steve grissoms Flintstones #29. Such a great ride
I’m aware Wally Dallenbach wasn’t the _only_ guy who drove a Cartoon Network car, but he’s the one I _most_ remember driving that car. Yeah, I know he drove the 25 Hendrick car, but so did Ricky Craven, Jerry Nadeau, Joe Nemechek, Tim Richmond and Kenny Schrader.
Lol. As a kid me and my dad had infield passes at Dallenbach's Keystone hospitality tent.
I remember as a kid playing NASCAR 09 on my old af PS2 and always picking Tony Stewart because of the bright orang on his car and once my dad would have to go get something from a hardware store, I always made him go to Home Depot because of that orange 20
All we need is just Bubba Wallace staring at the camera and just saying "Bruh."
I got it: Bubba is driving his DoorDash 23 car. He's notified of having to deliver an order fast (hence the racecar). He goes up to the house just in time. The door opens to MJ, Steve Phelps, or some other schmuck. They open the bag, they say, "This is not my order." Bubba looks into the camera:
*BRUH*
End commercial. This needs to exist
"I'm at the wrong house!"
I bet when Slap becomes an old man, we all know what ED medication he is going to demand from his doctor
S1ap will always take the blue pill.
And he can get it at a Winn Dixie pharmacy lol
Sounds like a meal, spam, viagra chased by a Harvick
He can use valvoline lmao
Extenzzzzze
The “scared of beans” moment had me laughing so hard 😂
David Joseph Imagine being that sad with you’re own life, that you feel the need to put someone down who you don’t even know and has done nothing to you.
I mean maybe what happens when you are done digesting the beans, why can I smell it
0:32 We all love cameos from S1ap’s cats
Kyle Petty literally got me addicted to Mello Yellow as a kid. That Mellow Yellow car will always live in my heart. I was probably 4 or 5 years old when that car was on the track. But it's been a life long love for me.
I started following Mark Martin because of the Winn Dixie car. It was where my family shopped and I ended up working there. His face and the car were all over the products we brought home, so when I started following NASCAR, he was one of the first drivers I followed.
My favorites: the old Joe Gibbs make your own paint schemes. and "I'm Jimmie Johnson, boom confetti"
The Denny Hamlin one was great. My family saw it on display at Auto Club that year and got a picture with it
@@andrewmeyer4124 The Toyota Sponsifier! Kyle Busch baby seal diecast when?
I live in New Zealand, and as a kid in the 70's I was able to watch all the greats of that era at their peak (delayed telecast, obviously).
But the one - and only - name I could remember as a 6 year old was Richard Petty because he drove the STP car, which was always colourful yet hardly changed from year to year. And years later, the first fuel additive I bought was STP, because the King used it.
So yeah, advertising has a profound effect on children.
As a 34 year old just getting into NASCAR, I think it has the same problem as the MLB. People find baseball boring because they don't understand it. I don't mean home runs, I mean the actual game itself between pitcher and hitter. Once that is grasped, baseball explodes with intrigue. Similarly, as I am learning NASCAR I am loving it. But it needs to be taught. I appreciated baseball because of Ken Burns documentary. It successfully tied baseball into my identity as an American. NASCAR needs this.
Also, baseball succeeded before when kids played it. I remember Go Karting in the 90's all the time. NASCAR has no port of entry for their youth. Every mainstream sport has an entry port via videogames (MLB The Show keeps fans involved year round). NASCAR only has the Heat franchise which has been underwhelming, inaccessible for newcomers and not promoted alongside other sports entries.
If they had an accessible gaming franchise, and ports of entry for new fans, they would regain fans. They need a game people love, like Forza, dedicated to NASCAR
FINALLY. SOME ONE SAID IT. THANKYOU S1ap. Nascar really has to go back to 90s marketing techniques.
NASCAR has to go back to the '90s in more than just marketing.
Man, I remember when everything in Winn Dixie was Mark Martin branded, Chek cola with him and the car on the cans, Big 60 cookies, stickers on meat, he was everywhere.
Those Big Sixty cookies were the best. I liked them even better than Oreos. The brand for those Winn Dixie snack foods was called Crackin' Good and they had a bakery facility in my hometown. Everything they made was awesome.
There was even a Mark Martin train set. It had a locomotive with a Valvoline tender, a Winn Dixie caboose, and two flatbeds each carrying Mark’s cars. Back in the 90s, NASCAR got into your life one way or another.
When I was 5 back in 2010, I saw my first race and automatically became a Kyle Busch fan because of the dominant performance he had that day. I noticed he had M&M’s on the car, so being a Busch fan, it automatically became my favorite candy. This shows how effective marketing in nascar has been and too bad it isn’t really the same now.
Same
Could not agree more with this. I grew up watching NASCAR with my dad in the 1990’s. I got hooked and we spent LOTS of time watching the sport and collecting memorabilia. Wish it was as popular as it used to be. I am the only one in my circle of friends who follow it. I do have a couple co workers who follow
Still bummed that there was never a Cartoon Network Ed Edd 'n' Eddy car. I know my priorities.
When you open up with the best scheme ever
Brian Achmoody
Actually the 2nd Spam car looked better (#91)., Yes they sponsored 2 full time cars 😂 So did Kmart
Oh yeah mike Wallace’s spam was good I like this more though
@@RC.41 Not at the same time, though. Spam left Melling Racing after '96 (the resulting moves were actually the impetus for Jay Adamczyk to start Jayski's) and joined Pro-Tech Motorsports for '97 with that sharp #91. Wallace and the new team struggled, and Joe Falk (of Little Joe's Autos in the Norfolk, VA area) took over ownership mid-season. But Wallace was released, and Spam went along with him, never to return. That scheme DID return late in the year, at least in part, as Kevin Lepage ran a race or two as LJ Racing regrouped for 1998.
You missed one of my favorite sponsor driver ads, UPS and Dale Jarrett. "Drive the truck" was such a great ad in my opinion. Still such a great video tho, keep it up man!
RACE THE TRUCK!!!
Watching this almost a year later (Hi everybody......Hope y'all are well) As a huge fan during the 90s and early 2000s who has honestly lost most, if not all, interest in NASCAR, the thing I miss the most is the personal interaction fans had with drivers. Growing up just a few miles away from Richmond, the highlight of race week was looking in the Richmond Times Dispatch that Monday and seeing who was going to do appearances that week. Seeing Bobby Hilin and shaking hands with Junie Donlavey at a Heilig-Meyers showroom.....Rusty Wallace at a local Ford dealership during his last season.....Being the last ones in line to meet both Darrel and Michael Waltrip as well as Jimmy Specncer at K-Mart......And my fondest memory was my dad and I standing in line for almost 4hrs to meet Davey Allison just a few months before his passing. You just don't see that much anymore
It reminds me of when i convinced my dad to buy a case of Castrol for a wrestlemania 15 Steve Austin poster, god that pissed him off lol.
Honestly, that is entirely worth it. Stone Cold was and honestly still is the greatest wrestler of his time. His match with Hart at WM 13 is a classic.
I always think of Casey Atwood's Busch 27 scheme or John Force in NHRA with Castrol
Congrats on the endorsement from Mark Martin lol
This is something Red Bull has excelled at forever!
A platform like Twitch might be a great way to boost fan involvement in the series; sponsor some drivers, those drivers have a twitch stream live during a race (with a delay to censor out information that might be advantageous to other teams, of course), and probably some really in depth coverage of post-race celebrations. iRacing could get more involved.
"one of their players is a weeb"
*Cody Ware intensifies*
Afraid of ... BBEEAANNSS!?
Mark Martin was my favorite too. I met him at a trade show one time and he was my favorite from then on.
Viagra
Having a sponsor tagged with a driver, and not a team, was one of several reasons Bobby Allison drove for Richard Howard [which was actually run by Junior Johnson] in 1972; as the way Allison put it in his autobiography, one of the early questions Johnson asked Allison [paraphrasing]: 'Do you still have sponsorship ties with Coca-Cola?' As Coca-Cola, being a product brand personally sponsoring Allison, was going to be a significant financial backer to the Howard/Junior Johnson race team season.
I would LOVE to see a Crunchyroll car in at least one race, hell maybe it could blossom into a real Nascar anime
Get a Toyota and do it up like the Initial D car and they'd sell a ton of models.
Like the NASCAR Racers show?
Still waiting for Traxxas, it’s a match made in heaven
@@DeltaLimaDelta NASCAR Racers meets Immortal Grand Prix meets Future Formula GPX
Been watching all your videos lately and honestly you and Emplemon have gotten me fixated on nascar. soon to become a viewer myself :D
@10:04 I'm actually really surprised nobody ran the Hornet's colors/livery from Sega's Daytona USA series. That game alone is what got me into liking stockcars as a kid. So much so that most of my toy cars from that time were various stockcar styled cars that came from various toy manufacturers.
I was kinda wondering if Sega should try a sponsorship with Stewart-Haas for the 41.
YOU. You got me into nascr. Haven’t missed a race since
Slapshoes, the hero we didn’t know we needed
I am ex-Canadian living in Wisconsin. I was at the Grand Prix in Montreal when Jean Alesi won in a Ferrari and it started a happy course riot.
I remember hearing the name 'Lake Speed', but never knew he put Senna in his place.
Great topic! I remember Mattel sponsoring Kyle Petty's #45 with Hot Wheels. That fits exactly what this video hits on: marketing to kids. It was an awesome paint scheme, too! And speaking of sponsors missing the mark, remember when STP decided to no longer be a major sponsor? Did ANYONE EVER buy STP without thinking of Richard Petty? (Do you know anyone that actually bought STP at all?) (The company owner put himself into commercials... Andy Granitelli... and still shilled the connection with Richard Petty). Is anyone buying STP now? Why did UPS quit sponsoring cars? FedEx still does. Folgers and Maxwell House used to sponsor cars. People still drink coffee at home, don't they? (I do... I have canisters of both brands in the cupboard... maybe a sponsorship would shift the balance). Kellogg's Frosted Flakes had a die cast car in the box once (Terry Labonte). I got the cereal for my kids and the car for me (neener!). Same thing happened with General Mills and the Cheerios car (Johnny Benson? )Still a sale for Kellogg's and the Big G. Yet still, we do have long-time sponsors (or ones that lasted several years) for products or services I have never heard of and had to look up on the internet. How many Rheem furnaces get sold based on sponsorship of a car? What the hell is Axalta? Oh! it's really expensive automotive paint that ten people out of a million will buy... spun off from DuPont. There are some sponsorships that make zero sense. For example, XFinity sponsoring a series is just dumb. For most of their service area, they have a monopoly. So, if you lived in one of their areas and wanted cable TV, you got them. Period. Which brings me around to my thoughts on why NASCAR's fanbase is evaporating: All the races moved to a pay-TV service. Almost none of the races are televised via over-the-air signals. There's a substantial part of America that is rural and have no internet or cable service. And sometimes, when cable companies get into pissing matches with content providers in major markets, entire segments of the potential audience is lost until the deal eventually gets made.
This is absolutely facts, and an example of it working in a more modern era impacted my life.
My whole family is full of nascar fans, but I had a hard time getting into it because I didn't have a driver that resonated with me or a sponsor I could identify with. (I liked the m&ms car but my family quickly shot down the idea of me being a Kyle busch fan haha) anyway, one day I was watching the show Labrats, on Disney I think, and they had a racing episode, and Joey logano was the guest star for the episode. Finally I had someone I could identify with, and really that episode is what made me a fan today.
I can tell I’m going to like this one.
When I visited hendrick, I actually got to see a bit of a photoshoot going on with Jeff's car and a Silverado
I agree. I'm a casual Nascar fan, but have drifted away over the years. Part of that is because every time I try to watch again, I don't recognize a single car. They change week to week
I play gran turismo Sport, and I always make my liveries like early 2000’s and 90’s NASCAR liveries. Just love the way they look!
Awesome as always!
The 90's is definitely one of the interesting era in NASCAR, not just in the racing, but also sponsorships!
Hey Slap, I tried putting SPAM in Jon Bois' scrambled egg recipe. Delicious dude, you have to try it.
Slap x Jon Bois collab? I'm game!
@@sophiaevans9908 hell yeah, Jon Bois doing anything NASCAR related would be just amazing.
Been marathoning your videos recently Slap, and this is another excellent one. Honestly, perception can be everything - and NASCAR presenting itself as a big deal, a cultural event and something you should be interested in and be watching, even if in reality right now it's not any of those things, is still super helpful. And hey, if manufacturers in F1 and sportscar racing can use those series to sell road cars, even if a Ferrari F1 car or Porsche LMP1 car are both a million miles away from their respective road cars, then NASCAR can do it too. If manufacturers can build such amazing cars with winning pedigree on the track, maybe that'll translate down into what they sell to you on the road. More than ever, manufacturers and sponsors want relevency - hence why so many marques are jumping in with Formula E. Do their FE cars have anything to do with their road cars? Not really, but they're racing electric cars at a time when they want to sell more EVs to customers. And it works.
Oh, and in a time where videogames are not just a huge entertainment force, but esports is a legit avenue too, it's good to see NASCAR finally embracing that during the current lockdown.
I second every word of it. Mark Martin was the favourite driver of my late father. I didn't really have a favourite NASCAR driver as my hero was busy winning the 1993 CART championship at the time, but I liked NASCAR for the close racing and the hilarious names, like Buckshot Jones, Greg Biffle, Dick Trickle, Greg Sacks. To a German, these names sound simply hilarious. That's how big NASCAR was in the 90s. We got to see all the races in full on Eurosport.
what!! I didn't see any mention of Alan's Hooters car
In Nascar Heat 4 my custom cup car is a #7 orange and white Hooters Alan Kulwicki scheme
Chases Hootees cars are ok but nothing like Kukwickis. The one Brett Bodine drove in the 11 with Hooters was great as well
One of my favorite drivers when I was younger was Kyle Petty, simply because his race car was in one of my favorite game when I was a kid: Hot Wheels Turbo Racing. I'm still a bit of a Hot Wheels nut today, though that mostly extends to customizing and collecting now. I was also a Jeff Gordon fan at one point, for some reason. Probably because of how colorful his car was.
You bring up an interesting point. Something had to draw the fans in. It certainly wasn't the racing. Jokes about how boring oval racing is have been around for a long time. I remember seeing one in a George Carlin skit from the 80s.
Though if I may, as you yourself pointed out in a previous video, brands going all out on a particular driver does have its downsides. Tabasco Fiasco anyone?
Mark Martin is my favorite. I truly miss the late 80s and all of the 90's Nascar.
1:54 Visions of old Adult Swim started coming up.
"ALL KIDS OUT OF THE POOL!"
Fun fact. Your spam story is almost like my story of how I came to be a Scott Riggs fan but added spice.
So i loved nesquick and would always root for the car. I loved it because it was also mainly yellow. We had even done the mail in promotion for a diecast of the car (which was a high quality hotwheels made nascar). Turns out later on my dad actually worked with a family member of his, and ended up getting his autograph for me, with it even being personalized. It was so cool
I remember begging my mom to go to a mcdonalds and get me the kids meal when i was 6 or 7 because i knew they had a monster truck toy that you could get, and i ate the mcdonalds instead of my moms lasagna, and then every day before school i would watch monster jam highlights while eating my cereal rather than watching cartoons... to this day im still a fan of monster jam, and i probably wouldn't be without that kids meal toy. This video made AMAZING points.
As a Monster Jam fan myself, I never did that, but I bought the Hotwheels cars and I still have my 70 some odd collection
Hell, your videos are what got me back into NASCAR about a year ago, I think you're doing just as much for reviving NASCAR because of your high quality videos.
When I was younger I always loved the #18 M&Ms car, since well I liked M&Ms. It was the first scale model I got (then Jeff Gordon’s DuPont car) this advertising worked. I still love M&Ms and bought stuff related to that. Now later I don’t like the driver that much, but that livery is something to me.
this is so true! As a kid my favorite paint scheme was Chad Little's John Deere ride, so much so that I convinced my dad to get a John Deere lawnmower haha!
Dupont Rainbow 24 (1993-00) is the best paint Scheme
Thanks for posting! I didn't become a NASCAR fan until 2004, but there were still some brilliant commercials featuring drivers then. Dale Jr. and Michael Waltrip were regulars, as well as the Gillette Young Guns (Junior was one, but so were Jimmie Johnson, Ryan Newman, and Matt Kenseth). I also remember the Kasey Kahne Allstate commercials quite fondly. As a longtime race fan (who graduated from college with a marketing degree in 2017), I definitely think it is time for NASCAR to step up its marketing game once again.
I feel guilty for buying M&M's on the regular, oof-
I refuse to buy M&M's simply because they sponsor Kryle Busch.
I am your polar opposite here
@@gaffneyrailroading1982 I rarely watch NASCAR, but I only buy Interstate Batteries because my favorite die cast when I was 7 was the green Labonte car.
Chase Elliot needs to drive the spam car at Darlington!!
YES! OMG yes! Just keep the font and spell Napa instead of Spam. Perfect.
S1apSh0es if chase Elliot did a lot more NAPA appearances at stores and on national tv commercials NASCAR could get back in popularity.
rob mush yeah maybe he’d grow more personality. I don’t like him because he’s bland as a person. Lol totally boring
spongebelt that is the problem with the current day Nascar it’s just boring completely. If they’re is excitement to me it just seems artificial to me.
"oh snap is that the spam car?" *click* ... yeah you're bang on there mate, works. every. time.
Great video, you make some excellent points about advertising and marketing here. Anime and Video Games sponsorship and tie-ins could give them some wider vision and may be the ticket they need to punch, like you say. Advertising and marketing has so many possibilities that I have always felt just about anything can work if done the right way. I know that Tide in Nascar years ago got me buying it more often, especially since that damn paint job looked so good. Something very easy on the eyes about that Tide paint.
Such a fantastic piece of work here. I miss everything in this video. Great job.