Data and AI Cloud for Marketing: Your marketing, multiplied by Google Cloud

Data and AI can transform businesses by providing insights, enabling innovation, and driving revenue. Learn how Google’s Data and AI Cloud for Marketing helps organizations realize the full potential of first party data, increase marketing ROI, and unlock personalized creatives at scale with generative AI. Learn how McCormick is using Google Cloud and partners like Fivetran and Lytics to build a first party data foundation to deliver integrated, engaging digital experiences and products, built around a 360 understanding of the consumer.
Speakers: Buki Froelke, Marcus Fountain
Watch more:
All sessions from Google Cloud Next → goo.gle/next23
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