Marketing Analytics Project using Machine Learning | Campaign Funnel Optimisation | Project#4
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- Опубліковано 11 чер 2024
- 🔥 Reaching out to the Most Probable Buyers with your Marketing Campaign, using Machine Learning. Given the limited marketing budget, marketers can only reach out to a portion of the total target audience. But, what if they can segregate their entire target audience on the basis of their probability of buying. In that case, they may target the most probable buyers only and save the money they would have otherwise wasted on the ones with low probability of buying.
This is precisely how analytics-enablement can help any marketing function to maximise business revenue and optimize their marketing funnel by smartly allocating their funds, at scale.
In this video, we dive into the world of marketing analytics and show you how to use machine learning to optimize your campaign funnel and improve your lead-to-sale conversion. We cover the basics of marketing analytics and explain how to use data to make informed decisions about your marketing strategy. Whether you are a marketing professional or a data scientist, this video is for you.
Happy learning!
🔥 Sections
00:00 Introduction
01:30 Understanding the Problem
05:29 Client's Business Case
08:17 Solutioning Intuition
10:00 Logistic Regression Intuition
11:52 ML Model Building
20:44 Decile Methodology
32:31 Solution Delivery to Client
🔥 Resources
Google drive link:
drive.google.com/drive/folder...
Getting started with Google Colab: • Get started with Googl...
Label Encoder: www.analyticsvidhya.com/blog/...
🔥 Do like, share & subscribe to our channel. Keep in touch
Email: skillcate@gmail.com
Website: www.skillcate.com
LinkedIn: / 67209084
Hey guys!! Glad to see such amazing feedback on this ML Project🤗 Need your support in reaching out to more learners by subscribing to my channel 🙂 Also, join me on my Skillcate Discord Server: discord.gg/GyMBfD4ER5 🙂 Let's talk Machine Learning ❤❤
Bro this is actually helpful! Thank you, brother. Really appreciate it.
I haven't watched this fully but thanks for uploading this. It looks great!
Glad that you liked. Do subscribe to your channel for more such amazing content.
Thank you for such a great video. Extremely Insightful!
Glad it was helpful!
Superb video ❤ Detailed and interesting to watch
Glad that you find it useful!
This is a serious marketing mix modeling video.
Glad you think so! Please share in your network if you think they will find this useful too!
Doing such a great job Thanks for all Projects
Thanks Mubasher for the feedback! Hope you found them helpful!
this was actually very detailed and organised thank you so much
Glad you liked! Happy learning!
This extraordinary explanation encourage me to do this comment....really 👏 outstanding video...
Thank you so much 😀
Commenting again, bro! Good job.
You're the best!
Amazing. Looking forward to more such case studies.
Thanks Paras for the feedback. We have recently launched couple of new project, one on: Age, Gender & Emotion Detection (ua-cam.com/video/uovo1s1barU/v-deo.html) and second on: Credit Scoring (ua-cam.com/video/8jzvzRo3Ij0/v-deo.html&t)..😊
Awesome as ever. Well done. Quick question though, How will the business then know specifically which customers are in each Decile? since we dropped the customer IDs and the customer IDs are not included in the model and prediction outputs?
Thank you for all your help.
Great point Tife!! I have updated the prediction code file: b2_Predictor_Marketing.ipynb, to include Customer ID column in final output file. Check it here: drive.google.com/drive/folders/1CD1XBknEICitmbfEi0XR2cNox3oyQIMJ?usp=sharing
Thank you for everything. I'm a student, I'm learning about machine learning. I have finished my project. Currently, I want to deploy a Machine learning project to the Website. But I don't know how to do it, do you have any video or can you help me.
Hey, hope you enjoyed finishing your ML project 🙂 There are couple of videos I have done on deployment that would help you:
1. Complete guide on deploying a Python Project using Flask: ua-cam.com/video/iv58vcTQatA/v-deo.html
2. Deploy a Time Series Flight Fare Prediction Project (similar to Marketing Strategy) with Flask App: ua-cam.com/video/fq2tXKSmx6s/v-deo.html
Share your feedback on how it went..👍
@@skillcate I have a question, why when using Logistic, the amount of "10% data" goes from 22K to 4K data. And the amount of "data 90%" is only 1000 data.
What is the "ClusterGroup" data A,B,C,D? What is the meaning of A, B, C, D? and "TVReg"?
Sorry if my question feels stupid, because I'm a student I don't have much experience.
Great video....do you have any video around channel attribution?
Hey buddy!! Thanks for your reply. However, I would need slightly more info around this one to help you further. :)
Very useful and organized video! Thank you so much!! May I ask a question? Why did you use mode to replace most of the null values but choose mean for the 'LoyalTime' Field
Dear Jiunyu, Thank you for your kind words and for watching the video! I'm glad you found it useful and organized. And it's a great question you asked.
Well, in the machine learning project, we used the mode to replace most of the null values because the mode represents the most frequently occurring value in a dataset. It is commonly used for categorical or discrete variables where the concept of "most common" makes sense.
However, for the 'LoyalTime' field, we chose to use the mean to replace the null values. The reason behind this decision is that 'LoyalTime' is a continuous numerical variable that represents the amount of time a user has been loyal. Using the mean allows us to approximate the average loyalty time of the users with missing values, providing a more representative estimate.
Hope it's clear now :)
@@skillcate That is helpful! Thank you for your reply😀
#Testing 31:02
Thank you for the video but can you provide the link for dataset from where you have taken this...
I have to mention it in my assignment.
This dataset is prepared by us through some reference to IBM SPSS Academic Training Module. You may read more on SPSS datasets on this link: www.ibm.com/docs/en/spss-statistics/24.0.0?topic=system-sample-files
Thank you for providing great tutorials.
Can I ask how did you get the profit of 214 and 196 mn inr in your final report when the model output analysis in excel shows 4.2mn and 3.8mn?
Dear Mohamed, hope you are doing well!! Good job in pointing out this details, buddy :-)
Model Output Analysis (based on Decile Methodology) is done on ~20% test data (which is ~4500 observations). So, the profit numbers there are 4.2 and 3.8Mn. As we have ~450 participants here per decile, so total participants are low, so the final numbers are also low.
However, in our final report, we talk about our problem statement where we need to build a strategy on how do we reach to 225000 loyalty program participants (the 90%).
I have updated the Final Report with the formulas now. Calculations should be clearer now. Let me know if you have any further doubts.
Thanks for the valuable feedback :-)
@@skillcate Hi. There is still some confusion on how you transformed these number for 90% dataset.
1. How come 90% data has 1000 observations only?
2. Your cumm good % is not matching up with your Model Output Analysis.
Thanks in advance.
Great video. Can you list the source of the dataset ?
This dataset is prepared by us through some reference to IBM SPSS Academic Training Module. You may read more on SPSS datasets on this link: www.ibm.com/docs/en/spss-statistics/24.0.0?topic=system-sample-files
my friend, where did you take this 4.1 output dataset from? how do you make this table?
Hi Liciano, the Output Analysis file is prepared from the CSV File we wrote towards the end of our code. Here's the Google Drive Link that has all the files: drive.google.com/drive/folders/1CD1XBknEICitmbfEi0XR2cNox3oyQIMJ
@@skillcate Thanks a lot!