Upcycling a giant advertising billboard into grow bags to welcome back biodiversity 🌱

Before being an urban gardener, I worked during 16 years in marketing and I always asked myself how to give a second life to these giant OOH advertising billboards, often creating a huge waste of resources. When gardening came into my life, it became quite obvious, what about reusing these produced billboards having a huge embodied energy to repurpose it into grow bags welcoming back nature & biodiversity in our cities?
That's why I created Life After Ad and I'm so proud that we could partner with Netflix for this very first ambitious project. Yes we created the first ever Netflix Grow Bags by upcycling the giant OOH billboard of the movie "Wingwomen" and this video will explain you how we made it!
I'm so proud of this project bringing together my former professional career & my current passion!
Very Special thanks to our precious partners to make this happen :
Netflix France
Re-mind PHD
Groupe Cidi
Metropole
LightAir
Apex Paysage
And Jodokus Mezulat for shooting & editing this video
#upcycling #sustainability #gardening

[@WOS1962]

Brilliant idea.Thank you for speaking in English. Greetings from Syria 💯🌹

[@thefrenchiegardener]

Very welcome!

[@theoriginalquinnpiper]

Very attractive and functional! I'm not doing anything so pretty, but am using some of the thick white plastic bags one of my goat feeds comes in to make tomato and pepper grow bags this year.

[@azander1958]

this got the "Hey Ferb, I know what we're gonna do today " vibes
Anyways i live in a small village where this things are non existent here but there are a lot of tarpolines here thanks for the idea

[@CorvoFG]

Great idea!

[@thefrenchiegardener]

Glad you think so!

[@JaimieNJesus]

Awesome idea❤

[@thefrenchiegardener]

Thank you! 😊

[@user-si3bk7pr9f]

Incredible, so innovative and yet so simple, we need more like you in the World!! thank you Patrick!!!

[@thefrenchiegardener]

Wow, thank you!

[@felicitywoodruffe4087]

Excellent

[@thefrenchiegardener]

Thank you so much 😀

[@PP-xx4mp]

Great Innovation!!!!

[@thefrenchiegardener]

Glad you like it! Thanks for the support!

[@PP-xx4mp]

Love from Australia 🇦🇺

[@reginakunigunde]

How very thoughtful, smart, and apropos with what you are doing!! Congratulations!! Chapeaux!!

[@thefrenchiegardener]

Thank you so much 😀

[@JoshJetStream]

Amazing project! I would absolutely purchase some of these.

[@thefrenchiegardener]

Glad you like them!

[@theannonymous]

Félicitations 🥳

[@thefrenchiegardener]

Merci!!

[@noname549]

Fabulous ❤️ 👌 👏

[@thefrenchiegardener]

Thanks 🤗

[@Marcel_Audubon]

congratulations, Patrick! exciting to see

[@thefrenchiegardener]

Thanks for the kind words!

[@annetekiri4724]

If the bags had square or rectangular bases there would be no waste.

[@leespeidel8860]

Incredibly cool 🫶🏻

[@thefrenchiegardener]

Glad you like the idea!

[@soledadfischer7217]

Hiiiii, i love it. I have a couple of bags from salt minerals for cows.... I washed them twice and put them to dry, do you know if it is possibly to grow food in them? They're like similar to soil bags

[@SeasideWitcher]

Great , l wish we could do that in NYC.

[@thefrenchiegardener]

Coming soon :)

[@reginakunigunde]

same, for Montreal!

[@jujuforjesus]

How can I find a big worm compost box like yours?

[@fatrasta.]

Awesome stuff and very skilled talented workers. I think these coversation pieces can sell for a good competetive price. Awesome vid.!!!

[@thefrenchiegardener]

Thanks a lot!

[@onebicycle3772]

How can I purchase from UK?

[@thefrenchiegardener]

Not yet but this may come