I just started at Aesop as the fragrance packaging designer and it’s so funny that I’ve learned so many concepts from you and now I design for one of the companies you reference
TJ Maxx in Encino California has a whole bunch of markdown skincare and hair products that you can get from $5.00 down to $1.00. The contents are in beautiful packaging that didn’t sell and is now crammed on a shelf with a bunch of red markdown tags. No matter what packaging it is in, it just looks like cheap gimmicks when it’s displayed that way.. Great video. Thanks for posting.
Incredible value as always! This is exactly what I need as someone starting a scented candle brand in India. Most products I've come across are poorly packaged and cheap. There isn’t a single brand here that’s fully focused on candles. I’ve got a fantastic supplier who’s been in the industry for over 60 years and lives just 20 km away, so I’ll be able to work with them directly. Your content helped me try a rug business before (which didn't work out due to unreliable suppliers, but I’ll get back into it once I have the funds). This is the real deal-none of that fake “guru” nonsense. Just straight-up knowledge for actually getting things done. Would love to meet you IRL one day!
i buy a lot of stuff for the packaging. for one, i think it shows a level of effort for the product/brand. two, it’s really hard to separate visual aesthetic from utilitarian function. no matter how many technical buzzwords a package has, it will never get the point across to me as well as a beautiful package
I thought I was the only one that found this stuff interesting. I stack shelves at a supermarket and always think about what packages I do and and don’t like and for what reasons.
Would love to see more content on agencies and creative studios. I know you've already made a video on it, but I’d be really interested in watching something where you dive deeper and share more of your experiences working in these fields.
I use make up everyday and I feel like the packaging and image does matter a lot. Of course you can have the same powder for a cheaper price in a cheap packaging. But when you add a better packaging, a luxury feel, an important name or some sort of vitality to a product, there’s an added bonus to the experience. As much as you may want to distance yourself from expensive brands and luxury and an extra expense, the feeling you get when you use an expensive product or a product whose package you love and are attracted to matters a lot
I have years of experience in beauty and would have loved to be a part of your touring the different beauty brands. One thing I will say is a use the vacation perfume and their perfume bottle needs a design upgrade
What is your view on packaging boldness vs clarity? For example, the project coffee packaging definitely standouts out against other coffee brands on the shelf. But that sort of comes at the cost of readability. Like the important information about their coffee is in the small text, which means someone who just needs some coffee might avoid it because they can't be bothered trying to figure out what it actually is when other brands just more boldly say "Arabica coffee" on the front of their packaging. So in my mind, I feel like the detail of the packing plays out differently for different types of products. If it is a product that people buy to show off, then bold and beautiful packaging has more weight as a consideration than clarity. If it is something people buy slowly/less frequently (i.e. with consideration of what's inside), then having packaging that is flashing and encourages them to pick the package up and read the back encourages more of a boldness on the front vs clarity. But if it is a product that people need to buy quickly, (e.g. in a weekly grocery shop) then I feel like clarity of packaging is more important than boldness of packaging (but also the fundamental product needs to be good so they don't consider switching). Keen for your view/potentially a video on how this actually plays out in design decisions.
I actually pretty firmly believe that if you’re on shelf boldness matters more than anything - consumers most often buy what they pickup first, and if they pick up and buy another you then have brand awareness They’re already in their category area typically (hot sauce, coffee etc) Didn’t always feel that way
When I have something insanely good I’ll do it - super proud of our Cut30 social program we do but don’t even have a roadmap to a creative one that could be as good yet
I should walk through the whole line at some point, we poured so much care into that brand it was unbelievable - shout out Blake the absolute legend who did the designs
I think its important to note that not allways costomers are loocking for a luxury experience: Bahlsen, a German Cookie/Bisquit manufacturer, had recently done a redesign of they're packaging to look a bit more luxurious, but that made costumers rather afraid to buy it, even though it wasn't much more expensive than other sweets. It's maybe a German thing but especially food packaging should look like it's gonna taste good rather than loocking good.
The Cartier box, for jewelry, is nice. For watches though, it’s absolutely terrible - no matter how iconic the red box is. Just compare Cartier’s watch box to AP, Patek or even Rolex.
Thank you, Oren! Really enjoy your channel and was just banging my head against the wall regarding packaging, so perfect timing. I would love to hear your ideas on pre-order strategies and how to communicate about it on social. I was thinking to open pre-order for my product once I get a sample. At first I was thinking to test if people even want my stuff using pre-order but now I doubt it because it takes time to get traction, and if I only get a few pre-orders within 1 month or so, it doesn't necessarily mean no one would ever want it. Curious what you think! Thank you for all your work
How would you suggest I get into the industry you’re in? I’ve been active in multiple adjacent industries for over a decade. Textile / clothing design. Industrial design - packaging. Interior design [my current field]. Photography for the music and fashion industries and private clients [was / am deeply embedded in this industry]. Furniture design. Print design. I only went to university for 1-year [RISD], but the single year never caused me issues in the past. Any advice?
Thank you so much for the effort you made to bring this collection to us. May i know if we can use this Notion page that you have documented & add it to our accounts for further reference? Thank you
Hey man. Your videos really helped me start an instagram page for my brand. I managed to get a viral reel which is not something I thought I'd be able to do lol. That said, I am a beginner designer. I'm building a brand in the watch case industry (i've designed my own product). Unboxing is a big feature in this industry, but I have no idea how to begin designing the box as someone who is not a designer. Any tips?
The Cartier box, for jewelry, is nice. For watches though, it’s absolutely terrible - no matter how iconic the red box is. Just compare Cartier’s watch box to AP, Patek or even Rolex.
I just started at Aesop as the fragrance packaging designer and it’s so funny that I’ve learned so many concepts from you and now I design for one of the companies you reference
that's amazing - and what a place to work, enjoy
i went in that store at a really nice mall and it was such a nice experience
"Water and caffeine, as god intended" is so iconic
TJ Maxx in Encino California has a whole bunch of markdown skincare and hair products that you can get from $5.00 down to $1.00. The contents are in beautiful packaging that didn’t sell and is now crammed on a shelf with a bunch of red markdown tags. No matter what packaging it is in, it just looks like cheap gimmicks when it’s displayed that way.. Great video. Thanks for posting.
Can’t make up for a product people don’t want, but can accelerate one people do
Just so you know how important your videos are, I watch all of them notebook open and pencil in hand
lets go!
Incredible value as always!
This is exactly what I need as someone starting a scented candle brand in India. Most products I've come across are poorly packaged and cheap. There isn’t a single brand here that’s fully focused on candles. I’ve got a fantastic supplier who’s been in the industry for over 60 years and lives just 20 km away, so I’ll be able to work with them directly.
Your content helped me try a rug business before (which didn't work out due to unreliable suppliers, but I’ll get back into it once I have the funds).
This is the real deal-none of that fake “guru” nonsense. Just straight-up knowledge for actually getting things done.
Would love to meet you IRL one day!
Appreciate it! There are some really nice candle brands here - curious why that hasn’t come out in India, cool opportunity
i buy a lot of stuff for the packaging. for one, i think it shows a level of effort for the product/brand. two, it’s really hard to separate visual aesthetic from utilitarian function. no matter how many technical buzzwords a package has, it will never get the point across to me as well as a beautiful package
I thought I was the only one that found this stuff interesting. I stack shelves at a supermarket and always think about what packages I do and and don’t like and for what reasons.
Not alone!
Would love to see more content on agencies and creative studios. I know you've already made a video on it, but I’d be really interested in watching something where you dive deeper and share more of your experiences working in these fields.
Yeah could do a video on our product dev agency from starting to where we’re at 7 years in - something I’ll consider for future!
You're an amazing presenter and teacher. Thank you
thank you!
Yes please to more packaging content!
on it
The ‘humble’ plastic free deodorant packaging might be an interesting addition to the mix….also ‘lotus’ tampons got some sleek aesthetics on lock 😂
Nice will check em out
I use make up everyday and I feel like the packaging and image does matter a lot. Of course you can have the same powder for a cheaper price in a cheap packaging. But when you add a better packaging, a luxury feel, an important name or some sort of vitality to a product, there’s an added bonus to the experience. As much as you may want to distance yourself from expensive brands and luxury and an extra expense, the feeling you get when you use an expensive product or a product whose package you love and are attracted to matters a lot
I have years of experience in beauty and would have loved to be a part of your touring the different beauty brands. One thing I will say is a use the vacation perfume and their perfume bottle needs a design upgrade
I loved the all vibe, where you present the video. Really loved it! And the little clips and edit's.
Glad you like it!
You are an amazing content creator, glad to have discovered you and this video, would love to see more videos like this
Appreciate that, and will do
What is your view on packaging boldness vs clarity? For example, the project coffee packaging definitely standouts out against other coffee brands on the shelf. But that sort of comes at the cost of readability. Like the important information about their coffee is in the small text, which means someone who just needs some coffee might avoid it because they can't be bothered trying to figure out what it actually is when other brands just more boldly say "Arabica coffee" on the front of their packaging.
So in my mind, I feel like the detail of the packing plays out differently for different types of products. If it is a product that people buy to show off, then bold and beautiful packaging has more weight as a consideration than clarity.
If it is something people buy slowly/less frequently (i.e. with consideration of what's inside), then having packaging that is flashing and encourages them to pick the package up and read the back encourages more of a boldness on the front vs clarity.
But if it is a product that people need to buy quickly, (e.g. in a weekly grocery shop) then I feel like clarity of packaging is more important than boldness of packaging (but also the fundamental product needs to be good so they don't consider switching).
Keen for your view/potentially a video on how this actually plays out in design decisions.
I actually pretty firmly believe that if you’re on shelf boldness matters more than anything - consumers most often buy what they pickup first, and if they pick up and buy another you then have brand awareness
They’re already in their category area typically (hot sauce, coffee etc)
Didn’t always feel that way
Man how do you not have a course yet?? The entire channel feels like a fashion school.
When I have something insanely good I’ll do it - super proud of our Cut30 social program we do but don’t even have a roadmap to a creative one that could be as good yet
And here we go! 🎉 time to lock in and learn. x24 times left to watch this week.
lfg
love this !
That Korova packaging is sick. I love the black box with the Spot UV printing.
I should walk through the whole line at some point, we poured so much care into that brand it was unbelievable - shout out Blake the absolute legend who did the designs
@ you definitely should. All those packaging examples are dope. Keep up the great work 👌
I think its important to note that not allways costomers are loocking for a luxury experience: Bahlsen, a German Cookie/Bisquit manufacturer, had recently done a redesign of they're packaging to look a bit more luxurious, but that made costumers rather afraid to buy it, even though it wasn't much more expensive than other sweets. It's maybe a German thing but especially food packaging should look like it's gonna taste good rather than loocking good.
For sure good note and agree, I (and my channel) talk a lot about luxury so always a theme here
Thanks for this. Like the pacing on this video. If you haven't seen it, check out the shapes on the steel Kirin Fire canned coffee packaging
thanks, im trying to slow down a bit
I personally like your fast pace of speech. I am just surprised how it all flows naturally from out of you@@orenmeetsworld
The Cartier box, for jewelry, is nice. For watches though, it’s absolutely terrible - no matter how iconic the red box is. Just compare Cartier’s watch box to AP, Patek or even Rolex.
You the only creator I watch dakine from start to finish. 🤝
Love to hear it
I second that!!!
I'm curious now if there are clothing brands that create unique packaging for their products, specifically for their clothes.
Same
Once you stop shopping at fast fashion places then yes. Lots of brands package their clothes in their own way
Thank you, Oren! Really enjoy your channel and was just banging my head against the wall regarding packaging, so perfect timing. I would love to hear your ideas on pre-order strategies and how to communicate about it on social. I was thinking to open pre-order for my product once I get a sample. At first I was thinking to test if people even want my stuff using pre-order but now I doubt it because it takes time to get traction, and if I only get a few pre-orders within 1 month or so, it doesn't necessarily mean no one would ever want it. Curious what you think! Thank you for all your work
I’m a big fan of email signup vs preorder for a number of reasons if you don’t have an establish history - will try to add you a video in the new year
Thanks Oren. You are awesome!
appreciate it!
How would you suggest I get into the industry you’re in? I’ve been active in multiple adjacent industries for over a decade. Textile / clothing design. Industrial design - packaging. Interior design [my current field]. Photography for the music and fashion industries and private clients [was / am deeply embedded in this industry]. Furniture design. Print design. I only went to university for 1-year [RISD], but the single year never caused me issues in the past.
Any advice?
Becoming a designer and then working up is one of the only ways to really enter imo
1:22 the transparent okf sparkling drink was one of my client's product 💀💀
vacations branding and marketing is so solid im starting to see some copycats without the research so it falls flat and shallow lol
Quality content, Homeboy! X
🫡
Not really a guy who usually comments on any video but damn your content is fire 🔥❤
Thank you!!
Fantastic video! 🙏
Thanks man, hope you’ve been well
Solid drop as always!
What are your thoughts on Homers packaging? Surprised it didn't get a mention.
Don’t own it! Tried to do stuff I have in hand
@ that’s fair, thanks!
Thank you so much for the effort you made to bring this collection to us. May i know if we can use this Notion page that you have documented & add it to our accounts for further reference? Thank you
yep its linked in description
This is exactly my niche.
Me too haha
the orka site is pretty funny, free bobby shmurda
That T shirt is 🔥
Thank you they’re on my valuable studios site now (and drop code family for a discount if you’re into it)
Hey man. Your videos really helped me start an instagram page for my brand. I managed to get a viral reel which is not something I thought I'd be able to do lol. That said, I am a beginner designer. I'm building a brand in the watch case industry (i've designed my own product). Unboxing is a big feature in this industry, but I have no idea how to begin designing the box as someone who is not a designer. Any tips?
What bracelet do you got on?
chrome hearts
Damn bro i want a job like urs designing this shlt
I love your videos
thank you!
whatever you say king 🫡
🫡
somebody that has money because their parents are rich starting their own business isn’t nepotism
Fair, cheap joke
If you make this video less than 15mins i will stage a hunger strike ... Can't wait
Nah it’s pretty long, we cut it down from 30+ which was overkill haha
This is why I rewatch these religiously, @orenmeetsworld did you just say "caffeine and water as God intended"?😆
Yes haha
The Cartier box, for jewelry, is nice. For watches though, it’s absolutely terrible - no matter how iconic the red box is. Just compare Cartier’s watch box to AP, Patek or even Rolex.
I agree with that - I just happen to own Cartier but not the others haha