SaaS Integrations Pages: Unlocking More Customer Conversions

Many SaaS businesses have active integrations with other products, but often don’t seize the opportunity to leverage these integrations in their marketing efforts.
Let me explain:
Integrations pages can provide a key opportunity for driving right-fit traffic and conversions when structured properly.
Here’s an example:
Our team worked with a client that generated over 10k clicks to their integrations pages over the past 16 mo. (clicks, who cares) with a close to double-figure conversion rate to sign-up off the back of that (oh, wow!).
Why so high?
The integration page terms that we’re targetting are high intent, mid-funnel terms - and this is certainly not uncommon in the SaaS space.
The core problem is that most SaaS businesses never properly structure their integration pages:
They simply list their integrations on the homepage
Or in another case, they have a single integrations page which everything listed out - and with minimal context and helpful information
By starting with page structure, you can build integrations pages that drive high-intent visitors.