Beiersdorf is building a state-of-the-art Technology Center in Hamburg

Beiersdorf is building a state-of-the-art Technology Center in Hamburg, an initiative announced as part of the C.A.R.E.+ strategy. "Despite the crisis, we are focusing on innovation and investing more than EUR 60 million in a Technology Center," said CEO Stefan De Loecker. "This is a strong signal and shows the power of our company to continue to be successful with innovations in the future." The Technology Center offers high-tech rooms for exchange and cooperation - not only among internal experts* but also with external partners. These include universities, research institutes or start-ups, but also customers and suppliers. Thanks to the excellent technical equipment, we will be able to develop, test and market prototypes and new products much faster. It is scheduled to go into operation in the course of 2024 and complete the Beiersdorf Campus on Troplowitzstrasse.
The following film provides an insight into the possibilities of the planned Technology Center

[@miszkurka2000]

USE MODERN VIDEO CODEC AV01 OR VP09, NOT OLD AVC1

[@ivytetteh-mens3941]

Please that's a move in the right direction.But hope Africa will be considered in the supply chain not using China to supply Africa with sub-standard Nivea