I love the comparison of "the dvd extras" - so true! HBO does some really amazing after-show podcasts. The business case for sure, podcasts are cheaper, but where TV and streaming is struggling is deepening the audience engagement which is what podcasts can do for you. Connecting to the super fan and giving those dvd extras to continue their journey with the franchise and the channel
I love the comparison of "the dvd extras" - so true! HBO does some really amazing after-show podcasts. The business case for sure, podcasts are cheaper, but where TV and streaming is struggling is deepening the audience engagement which is what podcasts can do for you. Connecting to the super fan and giving those dvd extras to continue their journey with the franchise and the channel