Edit: As you have rightfully made me aware, in the video there are images of the Bronco Sport when I was taking a look at the rear end. This is an editing oversight and also the teething problems of a new channel. We are learning by doing and are not immune to mistakes, as much as we will work to be! Thanks for your patience. I hope you enjoy this week's episode! I'm excited to hear what you think about the new Ford Bronco and what you think it's competitors need to do to stay in the game! Frank
For me, I think design simplification. Competitors like Chevy and Toyota could learn a lot from Ford's use of a clean lines and distinctive graphics on this car. Reminiscent of other recent design successes like the Honda E, Fiat 500, and of course the Mini.
Toyota should build a "retro" styled SUV based on the Land Cruiser platform. The new one (like nearly all Japanese cars) looks too Transformers-ish. Price it competitively against the new Defender and bring it to the US and Europe, because the latter ain't getting this Bronco, unfortunately. Quick note. When you started to talk about the rear section of the cars you actually showed pictures of another model. The Bronco Sport instead of the ' regular' Bronco
Frank! We would all love your opinion on the cyber truck! Thanks! Edit: I’m not overly mad on it; just interested in a car designers technical thoughts on it.
I agree with you Frank. Well executed design with no frivolous, or superfluous, elements. Sporty and aggressive yet approachable. The fit and finish, as well as color choices raise the bar for this segment of vehicles. Good review and the score of 8.9 on your design scale I think is spot on!
@Thatonechannel don't know what you mean by "sold out" .when the new defender is a production vehicle not an exclusive purchase. Also it will still sell because of the brand but it doesn't mean the design is subpar.
Agreed. I think the new Defender would have been so great if they used it to reimagine the Land Rover Discovery instead. It ticks all the marks, and is what I'd imagine roaming around Mars in, or something of the like. The Defender per name value, refers to a car that is a back-to-basics workhorse that tackles anything with a simple approach to functionality, and can be further altered to suit personal specific needs and desires. I see very little of that in the new Defender. I really like the car itself, but using it to revive the Defender seems like a missed mark imo.
@Thatonechannel Defender production has been scaled back, only one shift as opposed to 2-3 in the Slovakia plant. Plus the 22,000 initial orders was seen as underwhelming. Don’t think JLR sees it as a success so far.
I think the problem with the jeep is that it looks SO Chrysler that its just ugly, especially the interior. It just yells 'cheap'. When your vehicle shares similarities with the PT cruiser, especially over a decade later, you're doing something wrong. I think looking at the retro styling approach, the jeep fits within its 1950's design. The only issue is the front end, from a modern or retro prospective. I think what they need to do is take the Jeep currently and flatten the front instead of its bubble approach, they need better headlights too, its fine that its circular, it just can be done better, and then take that ugly plastic bumper and do something with that. The front end is too bubbly and bulky in the front end. No modern cars today have bumpers that really stick out like that. That's a 2000's design. Everyone today has a flatter approach with the grill incorporated. Even if they wanted to keep the bumper design the same, it needs to be less plastic-cheap looking. All of that combined would revolutionize the exterior, then an entire interior redesign would finish it up.
Remember the bronco exists because of the wrangler, same as the early pre full size broncos. Jeep started it all with the military/willys jeep and the current one stays true to the recipe. Jeep for a long time, had the off road market to themselves, with no real competition. Most of the competition, scouts, broncos, samurais, 1gen 4runners, fj40, defenders, faded away, and got replaced by 4 door SUVs, but the wrangler stayed true to form. Where jeep is lacking though, is reliability, l think they need to work on that. The bronco's metal is gonna be tested on the trail, and needs to be proven. We know the wrangler can do it. We need more top off doors off 4x4s. I'm glad to see the Bronco, it's gonna be nice to see the comparisons.
Audio suggestion: Have you considered adding tasteful sound dampening panels to your studio walls? They will cancel out a lot of the room echo and maximize the investment you’ve made in your condenser microphone setup! Love the videos. They’re putting a lot of smiles on people’s faces during these tough times!
Hey Frank. This was such a thoughtful design analysis. I especially enjoyed your point that people will buy this car because of the message it delivers in a a very forward and outward manner. Its function is very much based on offroading and ruggedness, and that expression is displayed outwardly in a very clear and concise manner.
I suggested the Bronco so was keen to hear what you had to say. But this was disappointing, I'd like to hear more on design elements: what do you think of the lift in the beltline behind the door (the original was straight which gives it a very clean, functional look), what about the various grills, how the headlight treatment is a play off they original. I didn't feel like I learned anything about design from listening to you, it's just sort of vague rambling. Also you showed the rear of the Sport, while not talking about why they created the standard Bronco and the Sport versions. btw you gave the Honda electric a 10
I'm the only one feeling happy and excited when OMS deliver this kind of great products? I mean , comming from Ford I feel so happy they take this care into details and user focus approach.
This is the most appealing vehicle for me at the moment. But because I'm living in Germany (and in a city) I won't buy it. The design is great, a bolt statement.
Hey Frank! Would love your thoughts on the Lexus LC 500, and how they were able to pull off bringing the original concept design to production. All the best!
Really wanted to see a discussion of how the Bronco and Bronco Sport differ from one another, and whether Frank thinks the Sport is a good interpretation of the purer design of the Bronco.
Especially his glaring oversight of using pictures of the sport to discuss the rear of the standard bronco. Looks like little research was done before this one.
Ford did great job with design evolution, the Bronco is neither aggressive nor cute, its a mix of beauty and practicality. Thank you Frank for this very informative channel !
Always love your input on the craftsmanship of a vehicle as invites people to look at the artistry that goes into its design. Only problem was that you looked at the two different vehicles in this video - the Bronco (from the front and side) and the Bronco Sport (from the rear).
I have a reservation for the new Bronco. As a car guy I really enjoy your unique insight and perspective, it's very refreshing to watch. I ordered your E-Type sketch for Christmas!
I love this new Bronco, they definitely did a brilliant job! If I lived in the US I would but one for sure!! This is how JLR should have updated the Defender, there are lots of mixed views on that car.
I felt there was something in that cars design that was contrasting that made it so appealing to look at, but I couldn’t find the words. As a expected from a world class designer, you were able to clearly explain it.
Don't know anything about design but I think this Bronco looks great while still retaining elements of the original plus it seems to be visually connected to the Raptor pickup as well so people recognize it as a an off-road Ford. Last time I saw something that managed to do such a fine job, it was Kawasaki's modern twist on the original Z with the Z900RS in Candy Tone Orange. Many, many thanks for these videos Mr. Stephenson
Great channel Frank you speak really well mate! 👍🏼 Would love to see a vid on a Peugeot 205 GTI if you ever get a min. I'm from the UK and I think it would be interesting for viewers from other continents that arent so familiar with them to see what they think of it! Keep it up man.
Its got some qualities similar to the new generation of Suzuki Jimny. I live in Japan and the new Jimny's are very popular. Its probably the circular headlamps, and front grill, rectangular rear side window and overall ruggedness.
These are really great videos, thanks for making them! It's like Doug Demuro but from a different angle and expertise which I greatly enjoy! Thanks again, Frank!
I really enjoy and respect your career and opinion immensely. There has to be an interesting story behind your hatred of the word "retro". It's a bit funny without knowing the background because it's just semantics to most of us. You end up then using 3-4 sentences to explain what most would describe as modern retro.
This series is really good to help understand the many nuances in car design and i really love it ! Although i think most of the viewers are already tuned in to car design, or industrial design its great to have a Pro opinion from someone who has all the experience to back up their opinions ! I think the way you talk about "retro" and "recreating" is really interesting and a very good point ! Retro cant work in todays industry so we have to adapt whilst bringing elements of previous styles to the new designs. I would also love to hear your opinions on the Land Rover Defender? As this is a very futuristic reinvention of the old car and yet still has one or two call backs whilst being a completely new creation !
I think that something the competition could perhaps learn from the new Bronco, as well as other new niche cars like the Suzuki Jimny and ongoing Wrangler, is that the room for very specialized vehicles is growing. As generic crossovers start to fill the middle segment of doing highway cruises, urban driving, a bit of poor pavement driving, it means that there are tons of available SUV-style cars that do basic day-to-day tasks really well. This opens up for the old niche segments where an off roader can get away with simply being a great off roader, and not having to compensate in order to do a lot of other things simultaneously - because all the modern crossovers already do these very well that you couldn't compete even if you wanted to. It means that specialized SUVs now have the freedom of offering experiences for more niche markets and target groups of people who don't want the compromises that designing for generic daily urban driving brings with it. I think that catering to these (old) new demands of a more personalized and unique driving experience from utilitarian SUVs, is something that all competing brands ought to focus on. This could potentially be an opportunity that a car like the new Defender has, in a way, wasted its chance with. LR chose to make it go in the direction that perhaps would be better fit for a reimagined LR Discovery - and the Defender could fit the mold of uncompromised back-to-basics workhorse that the old one was famous for, which is very close to that specific segment the new Bronco is venturing into. There is massive potential here, and automakers hopefully realize this sooner rather than later. Just my 2 cents :)
The interior is also full of useful features like mounting points. This is very successful design of a car not just to look good or be different, but to be functional.
I think what Ford did with the bronco, Jeep has done is first with the Wrangler (Just more gradually). Take a '60s or '70s Wrangler and put it next to a new Rubicon and you'll get the same "jump in the future effect" as the new Bronco is bringing. My point is: if Ford had made an evolution of the Bronco's design every few years to arrive at this point, just as Jeep did, we wouldn't be that amazed.
This was a great video and an excellent analysis. I would love to hear your thoughts on the 996 generation of Porsche 911, arguably their most evolutionary and least "retro" inspired design. The early amber light cars got a bad reputation for their headlights, but the later cars, especially the C4S and Turbo have aged exceptionally well.
Recently found your YT channel and thank you so much for sharing your thoughts. It is very generous for someone of a calibre as yourself. Although I am not a professionel designer, I am highly sensitive towards beauty and styling, specially retro. On this one, I might be one of the few having some reservations. Some lines don't make sense to me, such as the (many) sloped lines in the design elements. They make it too much playmobil for me tbh. I'm sure that other brands simply do have different philosophies. Toyota goes all out on practical serious solid reliability rather than lifestyle playvalue. I'd take a Toyota Landcruiser anytime in Australian outback for example. I'm much more looking forward to the Ineos Grenadier. That's a serious looking prospect and contender.
Honestly not my favorite Ford, but I definitely respect the rugged-beauty of it. My favorite is the 1969 Ford Mustang Boss. In that blue it screams the rugged-beauty and fast sports car vibe.
Agree with you, Frank, on your critique of this vehicle. Your vision and words are insightful, but from an entertainment point of view, you just looking at a monitor and speaking, is a bit of a disconnect. Would be much better to have a large monitor we see as well and you speak to that, then you can use your hands, walk around it, turn to us, for a much more immersive discussion. Just a thought.
Ya they nailed it. Im buying one. I'll be getting it repainted so the paint won't chip off and getting rust proofing so it won't rust from the inside out.
Looks like a concept car put to market as is! Superb bold modern design and great looking car. It seems very enjoyable to ride and live with also. It always impresses me to discover a particularly well-born car; even before seeing it in real life or driving it you already know that it will be a success.
Always appreciate your insights on others works! Would love to hear about the shortcomings of this specific vehicle, or to put it in other words...What would you improve on it to make it a 10/10, instead of an 8.9/10?
the rear pictures are from the bronco sport that is based on the same underpinnings as the Ford Escape, not the real body on frame bronco based on the ford ranger pick up truck
It would be great if other companies started to bring back the more classic SUVs like the Toyota FJ40, Im personally going to wait until the BRONCO OJ Simpson Edition is released
I love it! As a long time Jeep lover it's the obvious competitor of the Jeep Rubicon. Interestingly there is a lot about this car that also reminds me of the 80's era Bronco which was one of my father's cars. I really liked this new interpretation from the moment I saw it and wondered "what took you so long?". So now you have a choice of a Rubicon, Bronco or Defender. It seems like those three occupy this space and all do it really well.
Really enjoying the videos, and more so, your design commentary. Best I can offer back are some recommendations. You seem to enjoy your Speyside's so Old Pultney 21yo (the younger ones don't do it) or if you can find it , 20yo Ardmore (The Old Malt Cask batch is excellent). Both have that real cask aged magic but are not so expensive you need to ask your SO before buying ;) It's Hogmanay soon.
Would love your take on how the Germans have turned around engineering (Biermann) & design (Schreyer) for Hyundai & Kia.. Agreed, Frank has been involved with more expensive & elite vehicles, but would love to see if he acknowledges how the brand recognition changed for these Korean siblings.
Thank you for this Frank. Ford definitely did a better job with the new Bronco than Land Rover with the new Defender, which is a great car, but sadly lost most of it's fundamental features and probably should have been called the new Discovery. Personally, I still think Jeep did a better job with the latest Wranglers series, I feel they have a timeless design, and the more you go through the Wrangler's quirks and features the more you understand how passionately and dedicated the people at Jeep worked on to make it this amazingly fun to drive, versatile and customizable car. Way before Ford did, and probably still better then the New Bronco on many levels. Cheers
They may have killed the focus rs, one of the best hatches in the last decade, but this bronco is a 10/10. I absolutely love it. I’ve never liked an suv more except for the old defender.
There are many cars which have been critiqued time and time again, though few as well thoughtfully critiqued and rated by such a legend in the industry as yourself. If your interested in a stunning new track weapon on the road critiqued by only a very few, I want to bring to your attention the new BT62R from Brabham. I believe this to be one of the best looking cars ever made going after the modern angular design language adopted by the likes of Lamborghini, Ferrari, and Lykan.
Hi Frank, could you tell us more about your definition of retro? I noticed you mentioned before how badly applied it is by journalists, and I honestly can’t tell anymore what it actually means. I do agree with the rough yet beautiful design of the Bronco, looks cooler than any of the modern mustangs imho
Thank you once again for your insights and comments. Will you agree with me that the Bronco could again start a redesigned/ refreshed (retro) race again like the early 2000s when the crysler Pt cruiser came and ford did its t-bird and chevvy did its truck? Suzuki also went back to take its Jimny ahead and its been an out & out success. Do you think more car manufacturers are going to go back - into the future?
I find your very competent reviews very interesting. Especially your review of the BMW was very thorough and right to the point. I look forward to your next review. Should it be possible from the cars design to see if it is an EV?
I would really like to hear your opinion on Porsche Taycan. My personal problem with it was that the car did not resemble Porsche in any way yet the brand is famous for holding up to its traditions that are combined with innovations. Soo it might cause an interesting topic to discuss/share an opinion on imho
Enjoying this interesting channel and glad to have found it, thanks Frank. As a suggestion: would be super interesting if you could elaborate on the 2001 BMW 7 series which caused a lot of controversy.
We need a revision of the 1st Gen 4Runner with a Removable top. More truck platform-ish options than just the traditional SUV platform the 4Runner has become. Big tires. Utility packages. Even tho I am a big fan of the new 4runners. More for that adventure driven market just like bronco is targeting.
Hey Frank, thx for the great vids. I'm a Graphic Designer so love the insight into another discipline. I'd love to hear an episode on the 911. How they keep the look going but modernising all the while. The 992 is obviously a lot bigger than the original and maybe the caboose is a bit too big but the overall form is still superb!
I really wish Ford would publish more information on the 4 door Bronco with the V 6 as to towing capacity and whether ther will be towing packages. And what are the details concerning the doors with cut outs? Are they glass windows or open air? My two choices are new Bronco or Jeep gladiator. The Jeep gladiator cab doesn’t really have adequate room in my opinion. It needs more width in the cab.
I also find it very appealing. It has this coolness and non bullshit factor the Bronco had in the movie „Speed“ where Keanu Reeves was driving it in LA. In urban areas the late Defender has the same coolness, the new one not so much.
Does anyone not like this car? I think there is so much merit in building a car based on an old design respecting the original the way they did. A true homage. Frank, what do you think about the new Golf?
Toyota needs to come out with a completely redesigned FJ Cruiser staying true to the original but fixing all the things where it lacked. They never should have stopped making it. It now has the highest resale value of any used car. They also need to redesign the Tacoma and 4Runner to round out their off road segment. I currently have an FJ with over 100k miles on it. I love it but the Bronco was the first car to make me want to trade my FJ. I put my reservation in the first hour after launch. I am VERY excited.
Hi! Thanks for the analysis. This product is a solid competitor indeed. Easiest response by others would be to redesign existing models in the class. But I doubt that anyone would be able to have this "heritage" as the Bronco. I mean the emotional attachment kind of stuff, especially given the right design choices. So if I were in the shoes of a competitor, I would take the idea a step ahead and add deeper transformation of a car (seats, etc.) and add options with electric motors and batteries. Therefore a potential competitor becomes more relevant to our day and age than a successfully redesigned legend. In conclusion, I doubt that Bronco would end up in endless off-road tours. While an electric one adds a ton of usability. Thanks for your attention and hope my opinion makes sense.
Edit: As you have rightfully made me aware, in the video there are images of the Bronco Sport when I was taking a look at the rear end. This is an editing oversight and also the teething problems of a new channel. We are learning by doing and are not immune to mistakes, as much as we will work to be! Thanks for your patience.
I hope you enjoy this week's episode! I'm excited to hear what you think about the new Ford Bronco and what you think it's competitors need to do to stay in the game!
Frank
Take a look at the cybertruck
For the new Defender too plzz
For me, I think design simplification. Competitors like Chevy and Toyota could learn a lot from Ford's use of a clean lines and distinctive graphics on this car. Reminiscent of other recent design successes like the Honda E, Fiat 500, and of course the Mini.
Toyota should build a "retro" styled SUV based on the Land Cruiser platform. The new one (like nearly all Japanese cars) looks too Transformers-ish. Price it competitively against the new Defender and bring it to the US and Europe, because the latter ain't getting this Bronco, unfortunately.
Quick note. When you started to talk about the rear section of the cars you actually showed pictures of another model. The Bronco Sport instead of the ' regular' Bronco
Frank I think you just reviewed the rear end design of Bronco Sport instead of Bronco.
Frank! We would all love your opinion on the cyber truck! Thanks!
Edit: I’m not overly mad on it; just interested in a car designers technical thoughts on it.
That should be interesting
As he said before, Full of Fireworks
He already promised a whole video on Q&A we did a while ago
Cyano - P when was that and what did he mean
@@noaht2005 He said "expect firework" on his stream.
9 out of 10 is great!! the new design really recalls in your mind the original Bronco but with the flavor of our times. Great job by Ford.
I agree with you Frank. Well executed design with no frivolous, or superfluous, elements. Sporty and aggressive yet approachable. The fit and finish, as well as color choices raise the bar for this segment of vehicles. Good review and the score of 8.9 on your design scale I think is spot on!
4:14 that's the rear of the Bornco Sport, which is the smaller, but more tame version of the big Bronco
It's a completely different vehicle... you'd think a car designer would notice that?
@@Iceman15333 He does know, he said that the images used were incorrect from the person who edited the video. Check the pinned comment.
Uh oh at 4:14 you start showing images of the Bronco Sport, the CUV, and not the Bronco 4x4
Would love a review on the new Land Rover Defender! Especially since I think it missed the mark compared to the awesome Bronco.
damn didn't even know there's new Defender. seeing it now. yup, I agree it missed its mark. such a generic look.
@Thatonechannel don't know what you mean by "sold out" .when the new defender is a production vehicle not an exclusive purchase.
Also it will still sell because of the brand but it doesn't mean the design is subpar.
Agreed. I think the new Defender would have been so great if they used it to reimagine the Land Rover Discovery instead. It ticks all the marks, and is what I'd imagine roaming around Mars in, or something of the like.
The Defender per name value, refers to a car that is a back-to-basics workhorse that tackles anything with a simple approach to functionality, and can be further altered to suit personal specific needs and desires. I see very little of that in the new Defender.
I really like the car itself, but using it to revive the Defender seems like a missed mark imo.
@Thatonechannel Defender production has been scaled back, only one shift as opposed to 2-3 in the Slovakia plant. Plus the 22,000 initial orders was seen as underwhelming. Don’t think JLR sees it as a success so far.
Agree
Nice but I was hoping the background music would fade out after the intro..
I don't mind the music could be dialed down 25%
I have a suggestion, I'd like to see your thoughts on car designs of top class supercars/hypercars like the Valkyrie, T.50, Jesko, Chiron 300, etc.
I think Jeep needs to actually start updating the Wrangler more so they don’t get blown out of the water.
I think the problem with the jeep is that it looks SO Chrysler that its just ugly, especially the interior. It just yells 'cheap'. When your vehicle shares similarities with the PT cruiser, especially over a decade later, you're doing something wrong.
I think looking at the retro styling approach, the jeep fits within its 1950's design. The only issue is the front end, from a modern or retro prospective.
I think what they need to do is take the Jeep currently and flatten the front instead of its bubble approach, they need better headlights too, its fine that its circular, it just can be done better, and then take that ugly plastic bumper and do something with that. The front end is too bubbly and bulky in the front end. No modern cars today have bumpers that really stick out like that. That's a 2000's design. Everyone today has a flatter approach with the grill incorporated.
Even if they wanted to keep the bumper design the same, it needs to be less plastic-cheap looking.
All of that combined would revolutionize the exterior, then an entire interior redesign would finish it up.
Sure they will start naming technology and probably make the Jeep even bigger 🤮
@@ViolentMLG You have no idea what you're talking about. The JL series is an insane turnaround with waterproofed leather
Remember the bronco exists because of the wrangler, same as the early pre full size broncos. Jeep started it all with the military/willys jeep and the current one stays true to the recipe. Jeep for a long time, had the off road market to themselves, with no real competition.
Most of the competition, scouts, broncos, samurais, 1gen 4runners, fj40, defenders, faded away, and got replaced by 4 door SUVs, but the wrangler stayed true to form. Where jeep is lacking though, is reliability, l think they need to work on that. The bronco's metal is gonna be tested on the trail, and needs to be proven.
We know the wrangler can do it. We need more top off doors off 4x4s. I'm glad to see the Bronco, it's gonna be nice to see the comparisons.
@@curlybrownk9 Exactly, I hope jeep makes a 392 hemi or something to keep us happy. I'll take jeep over ford any day but they gotta step their game up
Audio suggestion: Have you considered adding tasteful sound dampening panels to your studio walls? They will cancel out a lot of the room echo and maximize the investment you’ve made in your condenser microphone setup!
Love the videos. They’re putting a lot of smiles on people’s faces during these tough times!
Hey Frank. This was such a thoughtful design analysis. I especially enjoyed your point that people will buy this car because of the message it delivers in a a very forward and outward manner. Its function is very much based on offroading and ruggedness, and that expression is displayed outwardly in a very clear and concise manner.
I suggested the Bronco so was keen to hear what you had to say. But this was disappointing, I'd like to hear more on design elements: what do you think of the lift in the beltline behind the door (the original was straight which gives it a very clean, functional look), what about the various grills, how the headlight treatment is a play off they original. I didn't feel like I learned anything about design from listening to you, it's just sort of vague rambling.
Also you showed the rear of the Sport, while not talking about why they created the standard Bronco and the Sport versions.
btw you gave the Honda electric a 10
the Bronco and Bronco sport are two different vehicles ...
Yeah not clear if he understood that
I'm the only one feeling happy and excited when OMS deliver this kind of great products? I mean , comming from Ford I feel so happy they take this care into details and user focus approach.
This is the most appealing vehicle for me at the moment. But because I'm living in Germany (and in a city) I won't buy it. The design is great, a bolt statement.
Hey Frank! Would love your thoughts on the Lexus LC 500, and how they were able to pull off bringing the original concept design to production. All the best!
Really wanted to see a discussion of how the Bronco and Bronco Sport differ from one another, and whether Frank thinks the Sport is a good interpretation of the purer design of the Bronco.
Especially his glaring oversight of using pictures of the sport to discuss the rear of the standard bronco. Looks like little research was done before this one.
Best channel on UA-cam. Love that he never says “don’t forget to subscribe”
Review suggestion: The newest Suzuki Jimny.
Spicey
I just bought one and would love his opinion. I personally am in love with it.
Didn't you give a 10 to the Honda e?
Ford did great job with design evolution, the Bronco is neither aggressive nor cute, its a mix of beauty and practicality. Thank you Frank for this very informative channel !
Always love your input on the craftsmanship of a vehicle as invites people to look at the artistry that goes into its design. Only problem was that you looked at the two different vehicles in this video - the Bronco (from the front and side) and the Bronco Sport (from the rear).
I have a reservation for the new Bronco. As a car guy I really enjoy your unique insight and perspective, it's very refreshing to watch. I ordered your E-Type sketch for Christmas!
Bronco put its competition in a position that they have to respond. I love that.
I love this new Bronco, they definitely did a brilliant job! If I lived in the US I would but one for sure!! This is how JLR should have updated the Defender, there are lots of mixed views on that car.
I felt there was something in that cars design that was contrasting that made it so appealing to look at, but I couldn’t find the words. As a expected from a world class designer, you were able to clearly explain it.
Don't know anything about design but I think this Bronco looks great while still retaining elements of the original plus it seems to be visually connected to the Raptor pickup as well so people recognize it as a an off-road Ford. Last time I saw something that managed to do such a fine job, it was Kawasaki's modern twist on the original Z with the Z900RS in Candy Tone Orange. Many, many thanks for these videos Mr. Stephenson
Great channel Frank you speak really well mate! 👍🏼 Would love to see a vid on a Peugeot 205 GTI if you ever get a min. I'm from the UK and I think it would be interesting for viewers from other continents that arent so familiar with them to see what they think of it! Keep it up man.
One more video on GMA T.50 🔥🔥
This, pls!
Yeah from one legend to another. Even the OG F1.
That would be epic
Its got some qualities similar to the new generation of Suzuki Jimny. I live in Japan and the new Jimny's are very popular. Its probably the circular headlamps, and front grill, rectangular rear side window and overall ruggedness.
These are really great videos, thanks for making them! It's like Doug Demuro but from a different angle and expertise which I greatly enjoy! Thanks again, Frank!
I really enjoy and respect your career and opinion immensely. There has to be an interesting story behind your hatred of the word "retro". It's a bit funny without knowing the background because it's just semantics to most of us. You end up then using 3-4 sentences to explain what most would describe as modern retro.
This series is really good to help understand the many nuances in car design and i really love it ! Although i think most of the viewers are already tuned in to car design, or industrial design its great to have a Pro opinion from someone who has all the experience to back up their opinions !
I think the way you talk about "retro" and "recreating" is really interesting and a very good point ! Retro cant work in todays industry so we have to adapt whilst bringing elements of previous styles to the new designs.
I would also love to hear your opinions on the Land Rover Defender? As this is a very futuristic reinvention of the old car and yet still has one or two call backs whilst being a completely new creation !
Awesome review by Mr. Stephenson.
The New Bronco is so well done.
Details are spectacular. Cheers
I think that something the competition could perhaps learn from the new Bronco, as well as other new niche cars like the Suzuki Jimny and ongoing Wrangler, is that the room for very specialized vehicles is growing. As generic crossovers start to fill the middle segment of doing highway cruises, urban driving, a bit of poor pavement driving, it means that there are tons of available SUV-style cars that do basic day-to-day tasks really well.
This opens up for the old niche segments where an off roader can get away with simply being a great off roader, and not having to compensate in order to do a lot of other things simultaneously - because all the modern crossovers already do these very well that you couldn't compete even if you wanted to. It means that specialized SUVs now have the freedom of offering experiences for more niche markets and target groups of people who don't want the compromises that designing for generic daily urban driving brings with it.
I think that catering to these (old) new demands of a more personalized and unique driving experience from utilitarian SUVs, is something that all competing brands ought to focus on. This could potentially be an opportunity that a car like the new Defender has, in a way, wasted its chance with. LR chose to make it go in the direction that perhaps would be better fit for a reimagined LR Discovery - and the Defender could fit the mold of uncompromised back-to-basics workhorse that the old one was famous for, which is very close to that specific segment the new Bronco is venturing into. There is massive potential here, and automakers hopefully realize this sooner rather than later.
Just my 2 cents :)
I'd love to see your thoughts on the "Mustang" Mach e
Who makes the frame for your eyeglasses, they look very nice.
Milan NOOZ!
The interior is also full of useful features like mounting points. This is very successful design of a car not just to look good or be different, but to be functional.
I think what Ford did with the bronco, Jeep has done is first with the Wrangler (Just more gradually). Take a '60s or '70s Wrangler and put it next to a new Rubicon and you'll get the same "jump in the future effect" as the new Bronco is bringing. My point is: if Ford had made an evolution of the Bronco's design every few years to arrive at this point, just as Jeep did, we wouldn't be that amazed.
I like this guy. Very good, simple videos.
This was a great video and an excellent analysis. I would love to hear your thoughts on the 996 generation of Porsche 911, arguably their most evolutionary and least "retro" inspired design. The early amber light cars got a bad reputation for their headlights, but the later cars, especially the C4S and Turbo have aged exceptionally well.
I actually like the look of the pre-facelift 996's tbh. The fried egg headlights look great on certain models.
I was a long-time JK Wrangler Rubicon owner until a few years ago, but I would totally go for the new Bronco next time around.
Recently found your YT channel and thank you so much for sharing your thoughts. It is very generous for someone of a calibre as yourself. Although I am not a professionel designer, I am highly sensitive towards beauty and styling, specially retro. On this one, I might be one of the few having some reservations. Some lines don't make sense to me, such as the (many) sloped lines in the design elements. They make it too much playmobil for me tbh. I'm sure that other brands simply do have different philosophies. Toyota goes all out on practical serious solid reliability rather than lifestyle playvalue. I'd take a Toyota Landcruiser anytime in Australian outback for example. I'm much more looking forward to the Ineos Grenadier. That's a serious looking prospect and contender.
Hi Frank. Big fan and owner of the MP4-12C. Can we see your take on how you came up with the design. I would love that!
This thing looks amazing! 2nd only to the Mustang. Well done Ford!
Coming soon. Like real soon... 😉
We learn so much from these videos. Thanks Frank.
Honestly not my favorite Ford, but I definitely respect the rugged-beauty of it. My favorite is the 1969 Ford Mustang Boss. In that blue it screams the rugged-beauty and fast sports car vibe.
Ok basically binge watching the videos now.
Awesome!!!! Love your analysis.
Agree with you, Frank, on your critique of this vehicle. Your vision and words are insightful, but from an entertainment point of view, you just looking at a monitor and speaking, is a bit of a disconnect. Would be much better to have a large monitor we see as well and you speak to that, then you can use your hands, walk around it, turn to us, for a much more immersive discussion. Just a thought.
Ya they nailed it. Im buying one. I'll be getting it repainted so the paint won't chip off and getting rust proofing so it won't rust from the inside out.
Looks like a concept car put to market as is! Superb bold modern design and great looking car. It seems very enjoyable to ride and live with also. It always impresses me to discover a particularly well-born car; even before seeing it in real life or driving it you already know that it will be a success.
absolutely love this design
I have no clue about design, but i really enjoy your videos
Due to the constant evolution of Art, there truly can't be a 10. Something beautiful and fresh always arrives
Always appreciate your insights on others works!
Would love to hear about the shortcomings of this specific vehicle, or to put it in other words...What would you improve on it to make it a 10/10, instead of an 8.9/10?
The new Defender should have looked like this! Very cool design!
the rear pictures are from the bronco sport that is based on the same underpinnings as the Ford Escape, not the real body on frame bronco based on the ford ranger pick up truck
It would be great if other companies started to bring back the more classic SUVs like the Toyota FJ40, Im personally going to wait until the BRONCO OJ Simpson Edition is released
would have to be in white, come with black gloves and a complement of lapd cars chasing you
Man I wish they'd bring it to Australia.
Its just gorgeous.
No RHD at all although maybe Tickford can do a conversion but it would be over 100k
wow relaxing....please don't stop !
I love it! As a long time Jeep lover it's the obvious competitor of the Jeep Rubicon. Interestingly there is a lot about this car that also reminds me of the 80's era Bronco which was one of my father's cars. I really liked this new interpretation from the moment I saw it and wondered "what took you so long?". So now you have a choice of a Rubicon, Bronco or Defender. It seems like those three occupy this space and all do it really well.
Well deserved mark. Looks so desirable indeed.
Really enjoying the videos, and more so, your design commentary. Best I can offer back are some recommendations. You seem to enjoy your Speyside's so Old Pultney 21yo (the younger ones don't do it) or if you can find it , 20yo Ardmore (The Old Malt Cask batch is excellent). Both have that real cask aged magic but are not so expensive you need to ask your SO before buying ;) It's Hogmanay soon.
Thank you Lex! 🥃👍
The new defender please!!!!!!!!!!!
I love your background. A nice whiskey & cigartray. 👌🏼
Would love your take on how the Germans have turned around engineering (Biermann) & design (Schreyer) for Hyundai & Kia..
Agreed, Frank has been involved with more expensive & elite vehicles, but would love to see if he acknowledges how the brand recognition changed for these Korean siblings.
I love the new bronco, i always wanted one of the original, 66-74 bronco, almost bought one in 1982, the only thing is it lacks a v-8!
Thank you for this Frank. Ford definitely did a better job with the new Bronco than Land Rover with the new Defender, which is a great car, but sadly lost most of it's fundamental features and probably should have been called the new Discovery.
Personally, I still think Jeep did a better job with the latest Wranglers series, I feel they have a timeless design, and the more you go through the Wrangler's quirks and features the more you understand how passionately and dedicated the people at Jeep worked on to make it this amazingly fun to drive, versatile and customizable car. Way before Ford did, and probably still better then the New Bronco on many levels. Cheers
They may have killed the focus rs, one of the best hatches in the last decade, but this bronco is a 10/10. I absolutely love it. I’ve never liked an suv more except for the old defender.
There are many cars which have been critiqued time and time again, though few as well thoughtfully critiqued and rated by such a legend in the industry as yourself. If your interested in a stunning new track weapon on the road critiqued by only a very few, I want to bring to your attention the new BT62R from Brabham. I believe this to be one of the best looking cars ever made going after the modern angular design language adopted by the likes of Lamborghini, Ferrari, and Lykan.
Hi Frank, could you tell us more about your definition of retro? I noticed you mentioned before how badly applied it is by journalists, and I honestly can’t tell anymore what it actually means.
I do agree with the rough yet beautiful design of the Bronco, looks cooler than any of the modern mustangs imho
Thank you once again for your insights and comments.
Will you agree with me that the Bronco could again start a redesigned/ refreshed (retro) race again like the early 2000s when the crysler Pt cruiser came and ford did its t-bird and chevvy did its truck?
Suzuki also went back to take its Jimny ahead and its been an out & out success.
Do you think more car manufacturers are going to go back - into the future?
Suzukis Jimney and Toyotas FJ Cruiser anticipated that design. I'd love to see them step their game up now.
I wish more pro designers would have their own UA-cam channel like you Frank. Thanks for the awesome content
Mr. Stephenson, please, sketch something with those markers :)
Whiskey,cigar,model cars,a grenade and is that a water bong I see ? :D
I find your very competent reviews very interesting. Especially your review of the BMW was very thorough and right to the point. I look forward to your next review. Should it be possible from the cars design to see if it is an EV?
Frank, please do one on the new Defender as a comparison to this approach!
Would much rather have the older one. It's beautiful
I would really like to hear your opinion on Porsche Taycan. My personal problem with it was that the car did not resemble Porsche in any way yet the brand is famous for holding up to its traditions that are combined with innovations. Soo it might cause an interesting topic to discuss/share an opinion on imho
Enjoying this interesting channel and glad to have found it, thanks Frank. As a suggestion: would be super interesting if you could elaborate on the 2001 BMW 7 series which caused a lot of controversy.
Toyota definitely needs to bring back the FJ and give it Pro treatment, diesel and manual would get a lot of attention!!! Now is the time!!!!
We need a revision of the 1st Gen 4Runner with a Removable top. More truck platform-ish options than just the traditional SUV platform the 4Runner has become. Big tires. Utility packages. Even tho I am a big fan of the new 4runners. More for that adventure driven market just like bronco is targeting.
Hey Frank, thx for the great vids. I'm a Graphic Designer so love the insight into another discipline. I'd love to hear an episode on the 911. How they keep the look going but modernising all the while. The 992 is obviously a lot bigger than the original and maybe the caboose is a bit too big but the overall form is still superb!
3:05 why is this picture photoshopped? if you take a closer look it doesn't have any shadows underneath the car
Because of the animation
The wheels look strange as well...
Would be dope to have a 'Cool Wall' of sorts to place cars on a rated scale in your room. Like the original top gear cool wall
Hopefully Jeep's will go down in price now that there is some competition. Would love your take on the Veloster N !
I really wish Ford would publish more information on the 4 door Bronco with the V 6 as to towing capacity and whether ther will be towing packages. And what are the details concerning the doors with cut outs? Are they glass windows or open air? My two choices are new Bronco or Jeep gladiator. The Jeep gladiator cab doesn’t really have adequate room in my opinion. It needs more width in the cab.
I also find it very appealing. It has this coolness and non bullshit factor the Bronco had in the movie „Speed“ where Keanu Reeves was driving it in LA. In urban areas the late Defender has the same coolness, the new one not so much.
since there is an allergy on the word retro, we can use the word resemblo, for new things that look like old things. all happy.
Make a video on 612 scaglietti. It’s an under appreciated car, but so timeless in design
Does anyone not like this car? I think there is so much merit in building a car based on an old design respecting the original the way they did. A true homage.
Frank, what do you think about the new Golf?
Frank, I LOVE your show. PS don't forget to OIL your chair :)
I agree it improves over the original with a very elegant design that really benefits from new tech
Toyota needs to come out with a completely redesigned FJ Cruiser staying true to the original but fixing all the things where it lacked. They never should have stopped making it. It now has the highest resale value of any used car. They also need to redesign the Tacoma and 4Runner to round out their off road segment. I currently have an FJ with over 100k miles on it. I love it but the Bronco was the first car to make me want to trade my FJ. I put my reservation in the first hour after launch. I am VERY excited.
Would you say this is a better revival then the new defender
Yes
Hi! Thanks for the analysis. This product is a solid competitor indeed. Easiest response by others would be to redesign existing models in the class. But I doubt that anyone would be able to have this "heritage" as the Bronco. I mean the emotional attachment kind of stuff, especially given the right design choices. So if I were in the shoes of a competitor, I would take the idea a step ahead and add deeper transformation of a car (seats, etc.) and add options with electric motors and batteries. Therefore a potential competitor becomes more relevant to our day and age than a successfully redesigned legend. In conclusion, I doubt that Bronco would end up in endless off-road tours. While an electric one adds a ton of usability. Thanks for your attention and hope my opinion makes sense.
Idk who's editing your videos but he's doing it very good