How Palitoy`s Action Force became Hasbro`s G I joe in the U.K and Europe 1985

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  • Опубліковано 15 жов 2024
  • History about the change of direction from Palitoy`s Action Force to Hasbro`s, with all the figures released along with their new AF profiles and the story "Operation snakebite "
    /////// SPECIAL THANKYOU TO JIM MARSHALL OF BFTB.UK FOR THE IMAGES SUPPLIED//////
    www.bloodforthebaron.com BFTB.UK
    COLOURING OF PAGES DONE BY THE FORUM COMMUNITY OF B.F.T.B.UK
    World Enemy No.1 colouring done by
    John Micheal Cajidal
    Jim Marshall
    Matthew Palternoster
    Scott Perret
    Flavio silvestri
    Operation snakebite colouring done by
    Jacob ivy
    Data files colouring done by
    Mark Bedingfield

КОМЕНТАРІ • 77

  • @bilplaymo6121
    @bilplaymo6121 15 годин тому +2

    A lot of nostalgia for this Palitoys bright scenario about Baron and Action force group, I like a lot Baron, Z force ( a strange taste now since UA invasion ), and SAS of course ! Mills new owner of palitoys is who has kill the action force, always in my heart ! long life to them, thanks for sharing, take care Bro : )

    • @Randomgijoecollector
      @Randomgijoecollector  13 годин тому +1

      @bilplaymo6121 Yes, they were nearly everyone's, poor old Q force and space force lol.
      What happened with palitoy was very sad as they bought a lot of happiness to many people.
      You, too, thank you for watching and your comment

  • @techshebeen
    @techshebeen 2 дні тому +3

    What a great trip down memory lane! Thanks a million for this!

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому +1

      @@techshebeen thankyou . I am glad it brought back some memories for you. Thank you for watching and your comment

  • @Retrotoyguysi
    @Retrotoyguysi День тому +1

    Great video! I remember when AF became Joe, but I never realised they came in AF packaging. My first Joe AF figures were the Cobra Trooper, Airtight and Bazooka, all of which came on the Hasbro packaging. I'm guessing the old AF figures would have been discounted for clearance at that time and so making the perfect gifts for my family to get me.
    Thanks for the great history lesson 👍 😀

    • @Randomgijoecollector
      @Randomgijoecollector  День тому +1

      @Retrotoyguysi Thankyou, that would be around 1987????
      Yes that's right , there was ALOT of stock leftover from palitoy, so to save pennies and help with product recognition they used them, then about a year later once everyone had got used to the change they went to the Action force you mentioned, good choice of figures also! 👍🏻 I am happy you enjoyed it, thankyou for your comment and for watching

  • @joecam5130
    @joecam5130 4 дні тому +3

    Your videos are excellent routes back to my childhood and my love of all things Action Force. Thank you

    • @Randomgijoecollector
      @Randomgijoecollector  4 дні тому

      @joecam5130 thankyou🙏 I am happy it's brought back some memories! And yes Action force was awesome

  • @Damien-u2x
    @Damien-u2x 2 дні тому +2

    The real cause for the change was in the begining hasbro and palitoy had an agreement they would not sell their products in the others market....however when Alfred Pallet (founder and owner of Palitoy) died hasbro bought the company which gave them the rights to sell Gi Joe in the u.k. and europe.....to maintain brand recognition hasbro renamed it action force and changed the bios of a lot of characters (in Gi Joe they were all American but the A F versions were truly international) and as time would go by hasbro would change the name to "action force ,international heroes"....then rename it "Gi Joe the action force" and then simply "Gi Joe" dropping all pretence to the action force name /brand.

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому +1

      @Damien-u2x thank you for the info, yes you are right, i know about the history between the two, but I didn't go into too much detail to save time and just gave a very brief description, I have mentioned it in other videos. My plan is to work up to when the name changed to gi joe. Thank you for watching and your comment

    • @Damien-u2x
      @Damien-u2x 2 дні тому

      @@Randomgijoecollector thank you for the video and the reply.👍👍👍

  • @Justin-l6z9n
    @Justin-l6z9n 4 дні тому +3

    hi mate, i like your channel and love cobra! have a great weekend.

    • @Randomgijoecollector
      @Randomgijoecollector  4 дні тому +1

      @Justin-l6z9n hey! Thank you, and who doesn't like cobra... Maybe Action Force! Have a great weekend yourself

    • @Justin-l6z9n
      @Justin-l6z9n 4 дні тому

      @Randomgijoecollector lol, yeah I'm a huge collector of the gi joe 25th anniversary figures, cobras only.

    • @Randomgijoecollector
      @Randomgijoecollector  4 дні тому +2

      @@Justin-l6z9n nice 👌

    • @Justin-l6z9n
      @Justin-l6z9n 4 дні тому +1

      @Randomgijoecollector o yeah they also have the destro mask coming out soon too. I know you like destro.

    • @Randomgijoecollector
      @Randomgijoecollector  4 дні тому

      @@Justin-l6z9n that's cool! Who from?

  • @darren2514fv
    @darren2514fv 4 дні тому +4

    Zap and Short Fuze were used for Moondancer and Dolphin

  • @sowhatdidithink4205
    @sowhatdidithink4205 3 дні тому +8

    Here in Cork Ireland , the new AF never turned up and the old Palitoy figures (SAS and Z force in particular with the shadows were on sale until the Autumn of 86...a few weeks before Action force ended in Battle , that Christmas I got the Roboskull ( still Have it) and the SAS Wolverine as my parents got them on stock clearance deals from the shops.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому +1

      @sowhatdidithink4205 well I never knew that, thankyou for the info 👍🏻
      There was alot on sale around that time , I was lucky as lived near the palitoy factory so like you had the pick of the crop that was left, Roboskull, command center etc. Thanyou for you comment it was very interesting 👍🏻

    • @Harry75
      @Harry75 3 дні тому +2

      I remember a shop in North Main Street, think it was a small Dunnes, selling figures like Doc or Snow Job or Blowtorch (my brother and I personally had all of those three) on the Action Force style cards as shown here, before the rebranding to make the packaging more similar to G.I. Joe. Never knew that the version of Deep Six released here was from Cork, knew that the European Lady Jaye was from here. We did okay out of it to have two characters from Cork!

    • @sowhatdidithink4205
      @sowhatdidithink4205 3 дні тому +1

      @@Harry75 yeah it was weird they made them both from Cork. I must have never got to that dunnes, but I do remember getting those figure packs that were packaged here that had all the excess figures when palitoy finally folded.

    • @Harry75
      @Harry75 3 дні тому

      @@sowhatdidithink4205 I was more of a Transformers kid...even if larger figures than mini Autobots or combiner limbs were birthday or Christmas treats...but Action Force figures were affordable also on the odd trip to town so we amassed several. I do remember disappointingly never getting Snake Eyes or Storm Shadow, and I never even saw Cobra Commander.

    • @sowhatdidithink4205
      @sowhatdidithink4205 3 дні тому +1

      @@Harry75 I started collecting the New Action force but I stopped after a year or so...not because I was getting older( I still have the Snowcat) they just weren't the same as to me the Original for Force Action Force and Red Shadows.

  • @yaboym3247
    @yaboym3247 3 дні тому +1

    Another great video. Also worth mentioning that S.A.S Stalker and the Panther Jeep were Palitoy repaints which looked far better than the G.I Joe originals, especially the Panther with the yellow rollbar thingy.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому +2

      @yaboym3247 yes they were I had the attack jeep, I was a big fan of sas force. Yes the colour scheme really worked with the black and yellow! Thanks as always for watching and your comments 👍🏻👍🏻

    • @yaboym3247
      @yaboym3247 3 дні тому +1

      @@Randomgijoecollector btw, loved how you went through all the figures in this video and then went into the comic at the end. You are the king of Action Force videos on UA-cam 🤴

    • @derekmcmanus8615
      @derekmcmanus8615 3 дні тому +1

      I got the Panther and Stalker for my birthday one year

    • @yaboym3247
      @yaboym3247 3 дні тому +1

      @@derekmcmanus8615 Stalker looks so much better as a figure than Snake Eyes v1. A little bit of grey paint as contrast worked wonders on that figure.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому +2

      @yaboym3247 thankyou!! man that's very high praise indeed, I just love Action force, it was a big part of my childhood. Thankyou and have a good day buddy 👍🏻

  • @taryntessrog7588
    @taryntessrog7588 2 дні тому

    Zap and Short Fuse. Short Fuse was the first G.I joe figure I ever got.
    Small correction: G.I. Joe was an afterschool cartoon. It was never aired on Saturday mornings when I was a kid. (Although it was made for syndication, so some local station might have aired on the weekend). I remember when the first 5-part series came out, it aired Monday through Friday in a single week. It seemed like a long time after that before the ongoing series started; but I was little, so it might have only been a few months.
    Really interesting to see how they matched appearances with nationalities in the Action Man line. I'll have to find those comics and give them a read.

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому +1

      That's right 🌟🌟
      As for the cartoon, I will go with what you say on that👍🏻when it was aired the u.k under the name of Action Force it was on a Saturday morning. I thought it was part of that whole Saturday morning cartoon thing, like He man and transformers! now I know! Thanks you for watching and your comment

    • @taryntessrog7588
      @taryntessrog7588 День тому

      @@Randomgijoecollector Ah, you might be surprised to learn that He-Man and Transformers weren't Saturday morning cartoons either. Neither was Thunder Cats or Voltron. I don't think any of the cartoons that were closely related to toy lines were. Saturday morning cartoons were developed by the big three TV networks (ABC, NBC & CBS) to compete with each other. There was this other ecosystem of syndicated cartoons that were bought by local stations across the country and usually played on weekday mornings and afternoons. And a subset of those were cartoons that toy companies had either pitched to animation studios, or just hired them outright to make. Although, I do remember Transformers being aired on Sunday mornings on a local station in my area when it first came out. Maybe because the first season didn't have enough episodes for a weekday rotation.

    • @Randomgijoecollector
      @Randomgijoecollector  День тому

      @taryntessrog7588 your joking!!! Well you definitely know your stuff, i know where to go next time i need the info lol! Thankyou 👍🏻 How strange, I suppose it had a lot to do with the fact over I the u.k we only had 3 channels BBC 1 BBC 2 and ITV, later being the only one to show cartoons from over seas like transformers and He man. I suppose it highlights the difference between the countries and the way they program stuff??? Thanks again for the comment 👍🏻

  • @georgeaitken2719
    @georgeaitken2719 3 дні тому

    I remember what happened in 86 when palitoy closed down their action force stock ended up in discount stores I ended up buying 200 cobra officers for 59p each the following year we got action force international heroes

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому +1

      @georgeaitken2719 yes there were a lot of bargains to be had, I nabbed a few cobra troopers, but not that many lol! Thanks for watching and the comment

  • @Chris23513
    @Chris23513 2 дні тому

    Have you ever done anything on Skeletron? I can't find anything really on him besides he is was a mail-away figure and orginally scheduled to come with the Red Shadow Skull figher thing. I am curious was he supposed to be a robot? A living skeleton? Or something else? Was he a troop builder or a one off? Thanks

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому

      @Chris23513 if you check out my all you wanted to know about Action force video, I give an explanation. yes your right there with your history, he was originally just a troop builder and was a robot. I hope that helps? Thanks for watching and your comment

  • @allenniumfalcon
    @allenniumfalcon 3 дні тому +3

    Action Force was always a more hard-core and cooler title than "GI-JOE" was

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому +2

      @allenniumfalcon yes it was. The stories were also a lot grittier than the joes too

  • @andrewgrant6516
    @andrewgrant6516 День тому

    I remember how confusing it was when the story changed. I preferred it before.

    • @Randomgijoecollector
      @Randomgijoecollector  День тому

      @andrewgrant6516 as did quite a lot of people, Imagine how the fans of Action man felt, when they replaced him with Action force. And when the change happened, I still continued playing with both using them as one big Action force against cobra and the shadows just like in later issues of the comic. The writers were the same as before, it's when marvel took over that the style changed, but I will save that for another video. Thankyou for you comment and watching

  • @mamunestor
    @mamunestor 3 дні тому

    At 9:54 they look like short fuse body with flash and grunt heads.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому

      @mamunestor oooh close, you can have a 🌟it's shortfuse and zap all they did was paint them grey. Some of the original joes did look a bit samey, but they soon worked that out. thankyou for your comment

    • @mamunestor
      @mamunestor 3 дні тому

      @@Randomgijoecollectorconsidering that zap and short fuse used the exact same body except the head. 🤷‍♂️ one had the grunt head the other had the flash head.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому +1

      @mamunestor I think it was more the kit that they came with that sets them as zap and short fuse. as with the heads, I didn't know that. Thankyou

  • @gordonchung1099
    @gordonchung1099 2 дні тому

    “Lift those lids!”

  • @jonathanstempleton7864
    @jonathanstempleton7864 3 дні тому

    Did anyone else laugh when you said Snow Job 😄

  • @patrickstralko
    @patrickstralko 3 дні тому

    Sweet

  • @Gripen90
    @Gripen90 3 дні тому

    Malmø is Sweden not Switzerland 😊, and Ace was from Chicago not Boston. Otherwise great video.

    • @Randomgijoecollector
      @Randomgijoecollector  3 дні тому

      @Gripen90 damn, you spotted it, lol. Yes, I noticed Ace. Once I uploaded it 🤦‍♂️ I corrected Malmø tho! One day, I will get it right! Thank you for your comment and watching

  • @johnbartle7081
    @johnbartle7081 2 дні тому

    Ps all way's there for you love jb xxxx

  • @HankyPanky44
    @HankyPanky44 2 дні тому

    Malmö, Switzerland? Really?

    • @Randomgijoecollector
      @Randomgijoecollector  2 дні тому

      @HankyPanky44 yes dyslexia and too much partying in the 90's I am afraid, I did correct, but I also messed up ace aswell ! Lol 🤦‍♂️ thanks for watching and your comment

  • @stevecherney1612
    @stevecherney1612 16 годин тому

    Zap!