"Server-Side Tagging: Data Quality or Data Quantity?" - Simo Ahava (Simmer - Helsinki, Finland)

Simo explores the latest and greatest paradigm in Google's marketing stack: server-side tagging in Google Tag Manager. The benefits of moving data collection server-side are obvious - or are they? The same tools and mechanisms that help with data governance and oversight can be abused due to the opaqueness associated with moving data collections server-side. In this talk, Simo takes a honest look at just what problems server-side tagging seeks to address, and whether it actually manages to do what it’s set out to do.
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Filmed at SUPERWEEK 2022 (January 31 - February 4).
MOTION BACKGROUNDS: Amitai Angor, AA VFX
/ dvdangor2011

[@jeff_web_wonks]

What an amazing presentation. Thank you - to both Simo, but also the team who put on this event. Even down in New Zealand we hear and see the impact of SST 👍

[@hasanshahrearnahid]

Great Simo Ahava

[@ciabaf]

Grande Simo...