The Science of Breaking Bad Habits with Wendy Wood, PhD: PYP 353
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- Опубліковано 8 гру 2019
- plantyourself.com/353 Wendy Wood is a researcher and author of Good Habits, Bad Habits.
Wendy Wood, PhD, knows more about the science of habit formation - and habit breaking - than just about anyone.
While popular writers share their opinions about habits, Wood does the research. More than 30 years worth, as a research psychologist first at Duke University and now at the University of Southern California.
Wood has published over 100 peer-reviewed papers, and the paper trail of her research demonstrates a curious and creative and extremely tenacious approach to uncovering the mysteries of human behavior - particularly those human behaviors that are a mystery to the humans engaging in them.
Drawing on the insights of behavioral economics and modern neuroscience, Wood posits that habits are maintained by the "automatic" system of the brain, the one outside conscious control. And therefore trying to change habits through conscious means is a fool's errand, destined to fail (and to make us feel like failures).
Instead of applying conscious willpower to powerfully persistent patterns (yea, alliteration) of behavior, Wood's research demonstrates the effectiveness of changing environmental cues to trigger new and different responses.
I think there's more to habit than this - working with the Missing Chins and many others who have forged themselves into different people through intention and repetition, I have a profound respect for the judicious use of free will and identity and choice in becoming the most authentic versions of ourselves.
That is to say, given the option to completely shift my environment to never trigger, say, a chocolate craving again, I'd rather become the sort of person who can say "no" to chocolate even when it's being waved in my face.
There's value in that kind of self-discipline, completely separate from the eating (or not) of chocolate.
And - I think Dr Wood's approach is incredibly helpful, and completely necessary. I don't know anyone who completely eliminated a bad habit without reducing the environmental cues for its performance. And thinking that we can "just say no" is a demoralizing and fundamentally flawed stance.
So I invite you to listen to our conversation with an eye on your own "bad" habits, looking for ways to make simple and profound environmental tweaks to increase the friction that you must overcome in order to perform it. - Навчання та стиль
Love this woman. She seems super smart and in control of her life. Great interview!
Many thanks! Yes, she's impressive, and makes great personal use of her research!
I find the part about the popcorn experiment odd. Maybe I misunderstood but, the point seemed to be that only the participants who had the habit of eating popcorn ate the stale popcorn even if it didn’t taste great. Couldn’t that just be because they like popcorn more than the participants who didn’t eat popcorn at the cinema? Sure they may have said it tasted bad but that’s a relative descriptor, bad could easily mean relative to ordinary popcorn. You’d have to try to approximate how much they actually internally disliked the popcorn, and if both cohorts didn’t like the stale popcorn equally, then if some still chose to eat it, we could probably attribute that partly to habit.
Great points! That gets me thinking about how to design the next study to eliminate that potential confounding variable.
Good Interview, thanks, the both of you
Glad you enjoyed it!
Hi! I can't find your name anywhere or I would address you with it. I want to say that I appreciate this video and have subscribed to your channel based on it. I like that your humility, which comes through as you ask Dr. Wood's how she would approach your questions and the ones you struggle with to help your clients address. Thanks so much for your dedication to helping others and to continuous improvement.
Thanks, Theresa. I'm Howard - sorry I forget to say it (maybe that's a symptom of a little too much humility ;). You can find me at plantyourself.com/.
19:40 : Wendy woods on rewards🔥
Grazie
Prego
She was doing well until she said that you couldn't eat vegetables if you hated them. 😂😂😂 that's not what happened in my house. Great interview, though.
Researchers often don't know what to make of us WFPB outliers ;)
@@plantyourself I have a 14 year old son who almost 5 years ago would not eat kale, peas or broccoli. He wouldn't eat brown rice. Experts would probably say he had a texture issue. 😂😂😂 today one of his favorite dishes is brown rice with peas. He loves my kale potato casserole. And broccoli is always welcomed. So yeah! You can learn to like anything, especially since our taste buds change and acclimate. 👍😃
I don't like a lot of what I do but I think that living on a 100% plant based low waste diet and lifestyle is better. I would love love love to eat meat and be lazy all day. I would also love to take illegal drugs but I know that they aren't great or safe all the time.. I plan to do what I want when I am an old lady and only have a few years to live.
@@mytreasuredcreations Seriously! Sometimes I imagine a picky eater living in a different culture/community where they ONLY ate the foods they hate. Certainly they would get over it or die, right? My kids also eat vegetables that they originally hate, we just don't give them other options and eventually they eat it :)