IndyCar in the Super Bowl! (Pato Who?)
Вставка
- Опубліковано 9 лют 2025
- / davidland
IndyCar will finally have TV time at the Super Bowl... not one, not two, but THREE different ads... one coming out today featuring Pato O'Ward!
#IndyCar #Indy500 #FoxSports
Check out my Patreon page and join the DL 500 Club, and get exclusive content! -- pateron.com/davidland
For more motorsport videos, IndyCar, and Indy 500 content, be sure to subscribe and LIKE the video!
Instagram: / davidlandonyoutube
Facebook: / davidlandonyoutube
Twitter: / dland91
They just need a Dixon or Herta ad and it’ll be perfect
Both would be ideal and Will Power
Dixon, Herta, Power, McLaughlin.
@@ic3managree mate. The Americas are missing out on a great opportunity in relation to the dry humor of Australians and New Zealanders. Plenty of content from sheep jokes to the rivery between Australia and New Zealand in sport. I really don't think Indycar nor David actually understands what Indycar could do with a Scott McLaughlin, Scott Dixon, , Marcus Armstrong and Will Power TV promotion. They could actually have one TV advertisement featuring all of them.
I spoke to an American friend involved in America dirt track racing who went to Bowman Gray and he couldn't believe the amount of SVG merchandise that was being worn and people holding rugby balls for SVG to sign. He asked someone why they were wearing a SVG hat and the young fella said, because SVG was different...
That's what Indycar needs to capture given the diverse international drivers that compete within Indycar.
Herta!
Promote all the Oceania drivers together as an invasion force.
3 different ads on the superbowl. Major props Fox.
Mark Miles in the ad for a second saying - "Pato Who?". That would have gold
Do you people understand that it wasn’t Mark Miles who said ‘Pato who?’ He was paraphrasing for the opinion of some race directors at Mexico City, when asked about the possibility of Indycar having a race there. The Mark Miles hate is crazy - hate for something he does not believe, or said himself
As a recent convert to IndyCar (like 3 years ago, thanks to my sons) and a former member of that so-called broader audience you are curious about (as to their general reaction and reception to these ads), I can say that former me would have loved them; current me does too - really looking forward to Herta's turn at this!
I would have used the moment to investigate IndyCar on my own and possibly invest interest in it, independent of my kids' influence.
The campaign's dynamic is all about the racer's personalities, and as I've found over the last few seasons, this sport is all about the personalities.
I think these ads are going after the recent F1 Drive to Survive fans. Once that crowd discovers Indycar, they're going to become life-long fans. Plus, they already know Pato since he's a reserve driver. I think the campaign is smart. Have faith!
A one man boy-band, with the charm of a british spy, feels like a very accurate way to describe pato. Can't blame fox for the thirst trapping, my boy sure looks good!
I'm having / hosting a Superbowl party (because my wife wants to lol) with nobody who watches Indycar. I'm interested in seeing their reactions to the ads.
There are so many storylines FOX can use this year, especially going into the 500. This weekend the Chiefs are going for a 3-peat. So is JoNew in May. Helio’s Drive For Five and Pato trying to make it to the top stop after a string of close finishes. And how bout Dixon’s quest for championship #7 which would tie him with Foyt, Johnson, Schumacher and Hamilton for the most in the top levels of Motorsport. Can’t wait for the start of the season!
From a Canadian perspective who watches indycar definitely better that it's on Fox definitely great ads and we get to see more IndyCar without paying for it coming from people that can't afford all these streaming services. These ads are perfect and the tagline is fun to say the fastest race on Earth.
I hope it works
Promotion usually needs reinforcement. If they are making this kind of commitment they really are trying. Indy has to deliver
I love the lactose reference.
Gotta say I enjoyed the races streaming on peacock. I work 3rd shift so Sunday night is my first day of work. That means I'm sleeping during the initial broadcast. It was nice to be able to get home from work on Monday or Tuesday morning, click on peacock, and watch the replay of the race. If fox doesn't have a way to do this I'm gonna miss 90% of the events.
Peacock worked WAY better for me, too. You could watch live or wait until a better time. Plus you could watch all practices, quals & race morning warm-ups live or later, over and over if you wanted. Now, it appears it's one and done, once the race is broadcast, that's it. And to get FS1 & FS2 for qualifying and maybe practices, I'd have to pay close to $90/month for Tubi for those. FOX might (or might not) be great for Indycar, but a lot of us are going to lose A LOT on viewing options...
FOX needs to have both live and streaming for all of the events. I, too, have gotten used to watching Indycar on Peacock due to my daughter's travel softball games. I even watched the live races on Peacock due to poor reception of over the air channels. But I agree with David that having content only available on cable or streaming is bad for any sport because you are limiting your audience. Finally, younger fans are more likely to follow on a streaming source than on a TV broadcast.
Favorite part is the easter eggs on the fake UA-cam video like O’Ward statue unveiling and the previous ads being recommended.
Streaming Peacock last year saved me a lot of money. I always cancel UA-cam TV as soon as football season is over, so Peacock was how I could still watch Indycar races. Now I won't be able to watch Indycar this year as I can't justify paying $83/month for UA-cam TV just to watch Indycar. $8/month for Peacock is a lot better than $83/month.
Having antenna to get Fox doesn't work as I normally can't watch races live. I would watch them later on dvr.
Ditto here...
Im going to try and watch st pete this tear for the first time. It wasnt FOX who gotten my interest in Indycar. Its you bro.
Thinking about your question "is the TV partner the only thing people have to talk about in the lead up to the season" and that got me thinking about what i have to look forward to this season. The 2 that come to mind are: will Ferrucci get his first win this season? And will a non-penske/ganassi driver get a championship?
Im not sure if ferucci will get a win this season but I definitely see him fighting up front alot more and I also believe, with the deck reshuffled with mew driver/team combos, I believe Penske and Ganassi are gonna have much harder time
Its not looking good going to the stats
NO for the first one Last time one of the other teams won the title 2012 (Andretti with Ryan Hunter Reay) as well as the only time in the modern era (2008 on)
I don’t like ferrucci
The concern I feel is unwarranted here, premature. You cannot gauge the success of the season on a single race. Even if the ratings for St Petersburg race are not what was expected, it’s OK - let it ride and see what becomes of the long-awaited season ahead. It comes off as being too anxious. Just take and celebrate the wins with this awesome new arrangement, and let’s chart a new course forward and adjust as we go! Let’s go
24 Hours of Daytona race is on Peacock This years coverage was horrible but I blame the ads also cameras don't know how to follow races within the race. Max actually. covered Lemans pretty well.
I suggest you a free VPN to Watch It on YT
These ads are making me want to not attend COTA NASCAR so I can watch this race on tv even though I’ve already got tickets lol
“Fastest racing on Earth” grabs my attention every single time and I’m already a lifelong IndyCar fan
I do not have 15 streaming services. I have a couple. One was peacock at less than$10. Now I have to pay $75. To get fox. It is ridiculous on any level
Do you live near any medium/large size metro in the US? I live in a city of less than 100k people and I can pick up Fox using a digital antenna I got for $15.
Really love Fox going to bat for IndyCar. I hope the series can deliver this year. Barring controversy, I think it will
They didn’t bring up his fast hands comment? That would have been great!
Great video. Maybe Taylor Swift could be the Grand Marshall (or whatever) at the Indy 500 :)? Anyway, great ad for Pato. The middle section of the ad reminded me of "The Most Interesting Man in the World" ads for Dos Equis. Not sure if that's what they were going for, but that's what it reminded me of.
Fox can see the writing on the wall that nascar wants to move on. Thats why they're pushing indy
I’m with you David! People are paying double and think they are saving money! Crazy
Can't wait for the Ericsson ad. Been through F1. Conquered the most chaotic races. Won the 500. Then was robbed. Of a win and a seat. Back for revenge.
and it wasnt his fault 🤣
"Huge marketing push"... The ads are great. To this point those ads have actually run like 3 or 4 times in total. Great they're during high-visibility events, but repetition wins.
Am I the only one who notices these ads talk about everything except the actual racing?
Too bad INDYCAR didn’t have great on track, wheel to wheel racing that could be the focus of an ad… oh wait.
I totally agree. I could care less about the individual drivers. Sure I have ones I root for more often and those I definitely root against, but in the end I just want great racing. That is why I dont like drive to survive and was disappointed by 100days. They could have had a great racing behind the scenes show and race day following show and they totally missed the mark. No one cares what the drivers do when they leave the track
INDYCAR has had great racing for 20 years that doesn't sell if no one cares about the drivers. Nascar learned this in the 90s and now that all the drivers from 90s 00s have retired, they are having a tough time with lower TV ratings and taking seats out because no one relates to the new drivers.
I think it's the "Drive to Survive" effect. Learning about and connecting with a driver like Lando Norris or Daniel Ricciardo was how some of my friends (and a lot of DTS viewers) became interested in F1. Then the actual racing got them fully hooked.
Can't blame Indy and Fox for trying the same approach, especially with it being the offseason.
The personalities are what boosted f1’s rise, pretty boys bring in big dollars when the racing can’t
The Royal Rumble was just in Indianapolis....I feel like if some drivers were there to show their faces on TV could have been a good opertunity
Especially since Conor Daly is friends with Pat McAfee who is one of the wwe announcers
I was with my Pato O’Ward head through the weekend, I wish there was more of a presence even if it wasn’t pato.
The problem with your argument is that it won’t be ‘easy to consume’ on Fox for those (mostly younger) fans who don’t have cable. At least they could watch everything - including practice, quali, NXT - on Peacock for not much a month.
This is freaking awesome my Chiefs are in the Superbowl with a chance to 3 peat my driver Newgarden is looking to 3 peat at the 500 these promos have been awesome I'm so pumped for this season I really hope it delivers
Awesome!!!
When is the AJ, Ferrucci, Malukis promo coming?
Peacock invented the spot to stick new movie releases between theater release and rental before home release. They innovated in the pandemic era and it was a very good move because it is quite a lot less awkward now.
David doesnt understand streaming services? I think everyone understood how great NBC was to pay 6 bucks or less to watch indycar or anything of their properties vs 5-10x that for standard TV cable packages, plus the viewing ability after the fact
@sams-pg7hj I think David and yourself are talking about two different things.
Peacock was better for people who are / were already Indycar fans. You didn't need cable, but you could still see every lap on track.
But I agree with David (as much Peacock was a convience to myself included) that Peacock was bad for series exposure. Most Indycar content except for some of the races was buried pretty deep in the app, and Peacock didn't/ still doesn't have that many subscribers.
Yes cable is dying but there is still more people who are likely to flip on FS1 (especially race fans used to having NASCAR on FS1) and see Indycars than someone finding an Indycar session on Peacock who isn't already looking for it. Someone is likely to find a replay on UA-cam or potentially Tubi (93 million monthly users) than an Indycar replay buried on Peacock.
Yes, people could run into Indycar on NBC or USA during the race, but that's a 3 hour window outside of the Indy 500. I think the more Indycar is on television, even cable television, the more likely they are to catch eyeballs and maybe catch interest.
Yes! Either UA-cam TV or Tubi - close to $90/month. Even at that, I don't think you can watch replays of ALL race weekend activity each week like Peacock - $7/month. Not happy with this...
@@BomarAndRitter an alternative is to get yourself a VPN, set it to a participating country, and get yourself an All Access Indycar Live sub for $50 a year.
The knife plays on the British spy line - someone is trying to kill him but misses.
I really hope you guys aren’t disappointed in 12 months to a year or two when fox does his typical thing and starts mailing it in with bogus broadcasts mediocre announcers 1 billion commercials and then missing the action on the track to show you some relevant thing that’s going on at the same moment
I wish only the best for IndyCar. I was an official in the late 80's during the Champcar days. I love Indycar. I am also a cord cutter. I am not paying $90 a month to watch. I already pay $8 a month for that "obscur app" to watch IMSA. I will wait for the highlights on UA-cam. I'm sorry to say, only real racing fans care about Indycar, and even we are getting tired of seeing HSR eligible cars pretending to be the best thing American racing has to offer. Indycar needs to pay attention to what is going on in sportscar racing. I saw more people at Daytona this year that most the Indycat calender combined. It's sad that all we have to talk about is commercials.
3 more Fridays until IndyCar is back!
11:02 Isnt Penske entertainment starting negotiations for a Mexico race this month?
If the thirst trap thing with Pato works and he appeals to the taylor swift fans, why not nickname him "Mr. Swift"
Really impressed with the ads and all the Fox promotion. They have invested heavily on the front end which is exciting. We will see what it renders as far as market share. I’m optimist.
Big thing - Back in the day, didn't know when the season was starting and I had to go out of my way to find out (because I wanted to). The new advertising definitely improves that
They did one for my boy😁
Dadgumit, David! Now I have to tune in again to find out if your "concern" is warranted..........and if Taylor is engaged!! 😂😂
Keep up the GREAT work!!
It's about time there was more marketing for IndyCar. What worries me is that month-long gap from the Super Bowl to St. Pete.
Slightly worried should be rephrase as being cautious. Marshall Pruet's article with the folks behind the commercials is gold as to how much Fox is investing
Sad Scott Dixon noises
Indycar should have kicked off the season on an oval. After trying to get the casual fan running these adds and then having them turn up to a road race broadcast could backfire. ALL the oval races were more exciting last year. And I like the road races just as much. But if your not in the know about how things work as a fan it may not seem to exciting.
But wait, isn’t the Daytona 500 on Fox, next week?
And I absolutely prefer Fox’s race coverage to NBCs. Nothing But Commercials and too many voices constantly talking and hype. Do NBC announcers get paid by the word?
Are you stupid? fox misses pretty much every crash, has more shots of the fans, commentators that sound like they're bored (They aren't even at the track) and commercial the shit out of you. NBC has fantastic camera angles, captures most of the action, doesn't miss really anything, and if they do they still have several replays ready, has fantastic commentators who are excited to be watching...AT THE TRACK...and are even experimenting with no full screen commercials during green flag runs so you don't miss the action. If were talking 2001, yea fox easy. but now? NBC, and maybe even TNT and Amazon way over fox.
FOX missed a golden opportunity to have more IndyCar NASCAR doubleheaders on FOX. 1 on March 2nd with St Pete and COTA is not good enough. IndyCar definitely got the better overall deal from an expoaure standpoint than NASCAR did.
You can have the best TV partner in the world which will promote the hell out of the thing, but what exactly they'll have to promote? A poor, very niche closed country club racing series that utilizes ugly vintage race cars. FOX won't save IndyCar alone nor another ugly as f dallara in 2027 will do it. It's time to crawl from under the rock, change philosophy entirely - open the doors for chassis manufacturers, get rid off charters and Mark Miles for the start, then we're talking!
the split and the american Indy legends of the 60's and 70's 80's are either gone or retired really hurt Indy Car Racing, american drivers don't care about Indy racing back in the day kids dreamed about racing at Indy not anymore, scott Dixon is N0 2 in Indy wins yet know body knows him cause he's not from the U.S., the series needs more american drivers but it has to be more appealing i hope Fox can promote the series, I'm 75 grew up and love open wheel racing breaks my heart that its not more popular GO-FOX!
how many people do you think are going to watch these ads and think its for the Daytona 500 next week?
In my opinion I think Fox wants out of the Nascar cup series business. They've moved most of the races to FS1 giving those slots to Indycar on top of Fox has less Nascar cup races under this current deal. Fox is banking on Indycar to be a success within the next couple of years so they could get rid of the Nascar cup series. I don't see the truck series leaving FS1 because I'm sure they're probably paying less for it than the cup series races and it's more entertaining. Cup is the most boring uneventful part of Nascar. Rule changes constantly. I could go on but most racing fans know. The ratings don't lie neither do the attendance numbers over the last few years. It's dying and dying quick. Most of those 3 million viewers were curious because the clash was somewhere Nascar cup hasn't been in 55 years.
St petes is going to be worse because they have no streaming to pad in, and very few young people have or want regular TV broadcasts, so they'll either VPN to indycar live or skip it
Remember, it's Guillaume Redfield, not "Alex Palou".
The thing I like about Peacock is that I can subscribe to it, like I just did for the 24 Hours of Daytona, and cancel until next time. The Fox deal is great for IndyCar, but I'm not going to be watching practice and qualifying on cable. BTW, the only streaming service I pay for annually is F1TV.
FOX are gonna announce that the Abel Motorsports entry for the Indy 500 will be piloted by Taylor Swift - ratings through the roof, IndyCar bigger than F1 overnight.
They just Aired the Palou commercial
After just watching the BET Network superbowl Fox just produced!!!! I'M really worried what they have planned for Indycar!!!
Can this year or moving forward the Indy 500 have a higher rating than the Daytona 500?
Gotta do something about the podiums!! 😢 not even a cool room for them to refresh themselves!! After hours of driving in high temperatures!!😢
It is not a documentary
They need to add more races to the schedule because people are going to get so bored waiting for the next race if Saint Pete's Banger
ok, find a few more million for each team so they have the money to travel and plan and have parts for more races, find places that can have races early in the year that want indycar, that would pay indycar to be there. As much as everyone wants more racing, it just isnt in the cards. I think 18 races (adding one from current 17) is possible starting in 26 or 27 with adding Dallas and Denver
If these Fox ads don’t appeal to the broader audience then I’m not sure anything will. Don’t worry so much David and don’t over think it. One benchmark might be to see if there is a response from NASCAR to amp up their ads, especially with some new, stupid, gimmicky rule. If THEY come out with some flashy new ads then it might show that they realize the IndyCar ads ARE appealing to the broader audience and they’ll try to steal back some their audience.
Oh, and if Travis Kelce DOES get down on a knee after the game and propose to Taylor Swift, I think I’d puke. Let’s count how many times the cameras sneak a peak of Swift in her booth during the game. I’ll guess 3, minimum. 🙄
Robb commercial?
Where’s Colton’s ad?
It slammed into the tire barrier while leading
Moving to F1 in a couple of years 😂
There's no Nascar coverage this year so next Sunday will be Just another day in sports sadly
I'd be more worried about the promotion blitz bringing in new fans and the first two races being duds or clown show crash fests. In the last few years IndyCar has put on some great races, unfortunately they have also produced some not so great races. Easiest way to lose interest is to not live up to the hype.
Zero nascar coverage. Why did they even pick up the contract
IndyCar doesn't need more promotion as much as they need a second chassis.
Hey multimatic, how you doooinnn
cookie cutter chassis and engines, like everything the big corps have taken over!
Peacock was bad, but Drive to Survive was easily consumable.Twenty seconds of content. Be fn careful selling IN products. Racing stopped for several hrs in the 20th century.
Back on ABC I liked Allen Bestwick, and Eddie Cheever,……..now Scott Goodyear was a “take it or leave it” guy…he was never really “relevant”in the ABC crew. NBC was infectious with Leigh Duffy, and a great combo of Townsend Bell & Hinch, and I like the Hinch ( but l really liked Paul Tracey too ) Hinch needs to be careful to not become “the next Scott Goodyear”…..and yes, the Peacock streaming thing ( and jumping over to TBS in an illogical fashion ) way pretty stupid on NBC’s part. So far….FOX has done a great job. Keep it up. 3 Indycar ads on the Super Bowl……..holy crap, yes 👍👌😎
All three of them could turn an exciting race into watching paint dry, and was plainly obvious when the next race was on the far superior NBCSN/Versus broadcast.
Too little too late. F1 is going to continue to decimate IndyCar. Lastly, the "CART" era was the best era. Oh, if I actually watched that lame series, Santino Ferrucci is the only driver I'd root for. I like his attitude & personality. I said what I said.
Like it matters nobody knows any indy car guys. It's a one race series indy 500 man. Bless ur heart but series ratings down lie. Can u tell us what I indy tv deal is? Nascar has billion $ deal
Indycar's deal is much better value though. Nascar is split up and will pay in viewership when they keep changing broadcasting services across a season. Indycar all on FOX is huge
They can do all the ads they want,, but Indycar will NEVER be appealing to a casual fan until it fixes its completely moronic and illogical schedule!
I criticized IndyCar's promotion on twitter a couple years ago and they blocked me. 🤣🤡