𝗪𝗵𝘆 𝗗𝗼 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱 𝗔 "𝗛𝗶𝗴𝗵 𝗖𝗼𝗻𝗰𝗲𝗽𝘁" 𝗜𝗱𝗲𝗮 𝗧𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗧𝗿𝘂𝘀𝘁? ⚙️

If you enter a conversation with a prospect with the proposition of incremental improvement to their situation, they'll probably not want to move forward.
Why ❓
It's not exciting enough for them to make a change, or there was not a big "high concept" idea they could see as valuable to them.
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