Scooter Braun, the $1 Billion Man Behind Justin Bieber, Ariana Grande | Idea Generation

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  • Опубліковано 4 вер 2024
  • On this week's episode of Idea Generation, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. The former manager of Justin Bieber and Asher Roth, Braun explains his part in acquiring Big Machine Records, and how he later sold his own company for $1 billion. In the process, Braun built one of the most impressive resumes in music.
    #ScooterBraun #IdeaGeneration #Business
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КОМЕНТАРІ • 107

  • @morale493
    @morale493 Рік тому +23

    he’s very charismatic i can see him talking anyone into a deal

    • @doggy255
      @doggy255 Рік тому +5

      Probably bc he's more than likely a sociopath

    • @Rayrockny
      @Rayrockny 4 місяці тому +1

      Talking a mother into sacrificing her son to Diddy.

  • @mothermovementa
    @mothermovementa Рік тому +37

    Give taylors music back

  • @britthunt5707
    @britthunt5707 Рік тому +9

    Never trust a narcissist

  • @kellyanntheoneandonly7377
    @kellyanntheoneandonly7377 Рік тому +3

    Dude drops out of college but once he starts something, he definitely always finishes it because his work ethic is just strides above everyone else.. accept those that actually graduated

  • @jesss101
    @jesss101 Рік тому +20

    This man has made his entire career taking advantage of others. Total manipulator. Nothing impressive at all about wealth that was stolen from others by schemes of thievery.

  • @carylannebeltran
    @carylannebeltran 11 місяців тому +3

    I've been listening a lot to Scooter lately. He's driven, disciplined, hardworking, but at the same time, so grounded in his values and faith. There's no ounce of doubt as to his success.

  • @TheToltec
    @TheToltec Рік тому +9

    notice this left Taylor Swift out at the beginning... the reason he actually made in the music industry... dirtbagology

  • @shabillaghizani949
    @shabillaghizani949 Рік тому +29

    GIVE TAYLOR'S MUSIC BACK THIIEEVE

  • @MarcEricLaneGlobal
    @MarcEricLaneGlobal Рік тому +20

    In b4 the Swifties find this video

  • @ofeliahawkins9272
    @ofeliahawkins9272 Рік тому +17

    Not a fan of this guy

  • @jdamicoofficial
    @jdamicoofficial 4 місяці тому +1

    This dude is clued in

  • @bryanmarrero9817
    @bryanmarrero9817 Рік тому +9

    Taylor Swift owns you. Give her music back.

  • @TisTheDamnStickSeason
    @TisTheDamnStickSeason Рік тому +9

    "While he was doing lines and crossing all of mine
    Someone told his white collared crimes to the FBI" - TS

  • @randomvideos-qz1fl
    @randomvideos-qz1fl Рік тому +5

    21:00 thats the reason you are here for

  • @RVillie
    @RVillie Рік тому +19

    Funny how scooters made more money off of Justin than Justin has to his name. Poor kid

    • @slowonNurburgring
      @slowonNurburgring 3 місяці тому

      Its win-win. SB made money not only from Justin, and Justin can happily follow his passion which is singing

    • @RVillie
      @RVillie 3 місяці тому +1

      @@slowonNurburgring no. There’s not a “win win” look at the ratio. The only other big artist he had was Ariana and she signed to him because of Justin.

  • @0688223
    @0688223 Рік тому +11

    Scooter Braun is a snake

  • @troyc7726
    @troyc7726 Рік тому +1

    The vacation theory is huge me and my uncle was talking about this

  • @mohanpatel1189
    @mohanpatel1189 Рік тому +1

    Video is very nice!

  • @dillrajkapur8466
    @dillrajkapur8466 Рік тому +2

    What a great video

  • @8knz
    @8knz Рік тому +14

    Having a vision is so powerful, you just need courage to fulfil them. Scooter is the epitome of this

  • @gbengaogun
    @gbengaogun Рік тому +7

    I'm at 19:37 and I am completely fired up! This interview is worth your time. OMG!

  • @TheRealFranc
    @TheRealFranc Рік тому +19

    Fantastic interview. So much for everyone to relate to. Only one path forward, get busy becoming.

  • @GoalGuys
    @GoalGuys Рік тому +7

    So awesome to hear Scooter’s story. Love this series so much!

  • @decere_b3652
    @decere_b3652 Рік тому +15

    Ariana was barely mentioned. Every interview he's asked almost the exact same questions and repeats the same talking points

    • @jellykat5005
      @jellykat5005 Рік тому +2

      Yk who else should’ve been mentioned more?
      TAYLOR SWIFT.

  • @lmc2410
    @lmc2410 Рік тому +17

    I wish Scooter acknowledged the privilege he has had as a man. If he were a woman, the boys club of Atlanta would not have embraced him. It would not have happened.

  • @churamontgomery6063
    @churamontgomery6063 10 місяців тому

    I don't want to given up i would like to continue thank you

  • @HausofPatronus
    @HausofPatronus 7 місяців тому

    Much respect for SB

  • @username980
    @username980 Рік тому +18

    Justin made him

    • @xlingdai100
      @xlingdai100 Рік тому +5

      They made each other.

    • @username980
      @username980 Рік тому +7

      @@xlingdai100 Scooter was broke before he signed Justin. Justin had Usher and Justin Timberlake fighting over him at age 12. He would’ve just been picked up by the next of many talent agents and artists rushing to sign him if not for Scooter.

  • @iplayukulele
    @iplayukulele Рік тому +2

    Your beliefs become your thoughts,
    Your thoughts become your words,
    Your words become your actions,
    Your actions become your habits,
    Your habits become your values,
    Your values become your destiny.

  • @tatendamuzenda8442
    @tatendamuzenda8442 Рік тому +5

    great interview

  • @samuelolamide3641
    @samuelolamide3641 5 місяців тому

    How I wish Scotter Braun should sign me😢🙏

  • @churamontgomery6063
    @churamontgomery6063 Рік тому +5

    That is amazing to hear your story, hopefully others can learn from you 👍😘😘

  • @alyalier
    @alyalier Рік тому +14

    king of thieves

  • @natalie_rose2861
    @natalie_rose2861 Рік тому +4

    I used to see him as a very skilled manager. It's hard to think otherwise when looking at the way he helped boost Ariana Grande & Justin Bieber BUT the way he's handling Kid Larois debut album release is BEYOND BAFFLING to me.... it's mind boggling that it wasn't released 1-6 months after Stay or Thousand Miles. Not only that but the way it's been postponed for over a year & a half is ridiculous. I mean at this point they completely wasted the attention he was getting & the spotlight he had on him. And it's noticable that they allowed the hype to die off by letting a year pass after Thousand Miles prior to new songs coming out. New music videos have low views in comparison. No clue what his plan is but hopefully he's got 1 cuz rn looks like he's mishandling Larois career. Although I gotta admit he does not give me easy client vibes . 😅

  • @innerlocus
    @innerlocus Рік тому +5

    Today I thank my enemies for playing their role in my growth toward awareness of my shadow.

  • @CyberRican
    @CyberRican Рік тому +6

    Great interview!

  • @AmanSharma-kd1mc
    @AmanSharma-kd1mc Рік тому

    Crazy video 🤠🤠🤠

  • @kellyanntheoneandonly7377
    @kellyanntheoneandonly7377 Рік тому +1

    I love it.. “Taylor had a lot of allegations but scooter took the high road”

  • @namanlokhande1872
    @namanlokhande1872 Рік тому +1

    OMG 🔥🔥🔥🔥

  • @kubolor1234
    @kubolor1234 Рік тому +1

    Let's gooooo...SEASON 3 BABY!

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    Who is today have us life to using this to this all what art world creating

  • @user-sr5kj6ej9z
    @user-sr5kj6ej9z Рік тому

    WHOIS THIS MANNNN. 1 billion dollars making music for top artists, brining them to surface, holy moly what a life. BTS JK officially an American artist now.. I wonder how much he gets paid for a single song...

  • @YHEEROO
    @YHEEROO Рік тому

    Scooter :)
    Sabio en los negocios

  • @Entertainment-
    @Entertainment- Рік тому +4

    I have a brown scooter too

  • @classicjd5269
    @classicjd5269 Рік тому +4

    Imagine stealing a songs...

  • @TheTwil1
    @TheTwil1 Рік тому +4

    He’s loving himself!💜 He’s Bangtan🥰🥰🥰 I’m so glad he got involved with HYBE/BTS.

  • @aryankushwaha1964
    @aryankushwaha1964 Рік тому +6

    Taylor swift boom boom😂

  • @Schmettgala
    @Schmettgala Рік тому

    motivation

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    I see your conversation to Justin and Ariana of this 10 mln I know what you say

  • @ChosenOne6666
    @ChosenOne6666 Рік тому +23

    He just got lucky.

    • @HolyElkGaming
      @HolyElkGaming Рік тому +4

      Perhaps, but the position your in can help bring more lucky situations and better deals. Imagine the deals he had to turn away or fail at to make some "lucky" deals.

    • @ChosenOne6666
      @ChosenOne6666 Рік тому +4

      @@HolyElkGaming He just got lucky

    • @tr50h
      @tr50h Рік тому +1

      @@ChosenOne6666 you try putting 800 ppl in a room 😉

    • @ChosenOne6666
      @ChosenOne6666 Рік тому +1

      @@tr50h WHAT ARE YOU TALKING ABOUT?

    • @TheTwil1
      @TheTwil1 Рік тому +1

      @Dani Dani nailed it👍🏻😆

  • @piushmishara9617
    @piushmishara9617 Рік тому

    Become Always nice video

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    Anyone is ideal

  • @itypedmynamehere1807
    @itypedmynamehere1807 Рік тому +2

    He looks like his Mama 😊

  • @StormriderMatthias
    @StormriderMatthias Рік тому +1

    Bloodsuccer

  • @kuldeepjat6923
    @kuldeepjat6923 Рік тому

    1 no video

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    But someone watching my pulpit to this is technology Pentagon

  • @samarshaikh5601
    @samarshaikh5601 Рік тому

    liked a lot

  • @lisalove6327
    @lisalove6327 Рік тому

    What is happening with both of them ? I'm concerned

  • @santamaria5566
    @santamaria5566 27 днів тому

    Tendria que responder ante la justicia por permitir el abuso de poder en la industria musical, no puede ser que no supiera lo que hacia Diddy. Justin fue hasta el final un niño explotado termino con adicciones; se quedo con la musica de Taylor y Justin; Scooter billonario, no es justo.

  • @biochar.
    @biochar. Рік тому +4

    All I see here is a man who's clearheaded.

  • @arushichawal7606
    @arushichawal7606 Рік тому

    Keep it up

  • @KapilSingh-f6d
    @KapilSingh-f6d 6 місяців тому +1

    Scooter Braun groomed Justin Bieber

  • @samarshaikh5601
    @samarshaikh5601 Рік тому

    🔥🔥🔥🔥🔥🔥

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    You want this ads or or who want this cookies you actept this interes ❤

  • @frewinytsegay5261
    @frewinytsegay5261 Рік тому +1

    YOU KNOW SCOOTER BRAUN I TELL HIM FROM DAY ONE BECAUSE I KNOW ALL BELIEVE OR NOT

  • @churamontgomery6063
    @churamontgomery6063 Рік тому

    Thank you, that is great, una hermosa historia que puede ayudar a muchas personas, especialmente a mi😘👍

  • @meetURfate
    @meetURfate Рік тому

    Is he Ariana or Justin’s manager anymore?

  • @frewinytsegay5261
    @frewinytsegay5261 Рік тому

    YOU KNOW SCOOTER BRAUN FROM THE FIRST DAY , FROM THE BEGINING THEY STAND AGAINST JUSTIN TO MAKE HIM FALL DOWN AND THEY DONE IT . THEY DONE WHAT THEY WANT BECAUSE THEY WANT TO SEE JUSTIN LIKE SOMEONE WHO HAVE NOTHING SO

  • @hemantsusodiya3538
    @hemantsusodiya3538 Рік тому

    ☺️☺️☺️☺️☺️

  • @Sercepawelka
    @Sercepawelka 6 місяців тому

    Who say today true and etc etc all side

  • @wendymclean-ze2rj
    @wendymclean-ze2rj Рік тому +2

    Scooter Braun is the rotten pit Stinky old peach

  • @aaliyakhan2463
    @aaliyakhan2463 Рік тому

    🎊🎊🎊🎊

  • @adeadcrab
    @adeadcrab Рік тому +3

    washed up

  • @gadkiel6352
    @gadkiel6352 Рік тому +1

    Fight me Scooter Braun in an MMA match for money You dont got nothing to loose pretty boah. I need the money accept the challenge.

    • @gadkiel6352
      @gadkiel6352 Рік тому

      Ill go easy on him im a nice person.😋😋😋😋

    • @gadkiel6352
      @gadkiel6352 Рік тому

      Be a real man an accept the challenge Mr. Braun come on im hungry I need the money. 😋

  • @sukhavindrajat7946
    @sukhavindrajat7946 Рік тому

    🙊🙊🙊🙊🙊

  • @skippyzk
    @skippyzk Рік тому

    Parallel cannabis

  • @frewinytsegay5261
    @frewinytsegay5261 Рік тому

    HELLO SCOOET BRAUN PLEASE PLEASE YES JUST WORK WITH BTS AND ARIANA PLEASE I KNOW SOMETHING PLEASE SCOOTER BRAUN

  • @danield2685
    @danield2685 Рік тому +2

    hustle like a rock star

  • @e93sports80
    @e93sports80 Рік тому

    Scooter just went after Sloan a couple of days ago.