Spicing things up: Aromat’s recipe to boost brand awareness with video

Aromat South Africa had a message to convey: they’re not just seasoning for your eggs. To raise awareness, boost reach, and connect with new audiences, the brand turned to a one-video strategy across both UA-cam and TV.
In this video, Lunga Mooi - director of digital marketing, media, and commerce at Unilever Africa - breaks down how Aromat put itself top of mind for viewers across different platforms.
00:00 - Intro
00:10 - Aromat brand positioning
00:37 - Reaching people through TV and UA-cam
01:00 - How consumers watch on TV and UA-cam
01:26 - The importance of planning for TV and UA-cam from inception
01:53 - Partnership with Google Creative Works team
02:05 - UA-cam and TV metrics and reach
02:37 - Creating relatable, authentic content