Its crazy that making food look good is on the entirely opposite side of the spectrum vs tasting good To make food taste good you use fresh organic ingredients, to make it look good you pour glue and melted plastic on it
Try spraying the pancakes with a copy coatings of hair spray...it doesn't shine much when dry and keeps the motor oil or syrup from seeping into the pancake as quickly.
I’ve only been a food photography hobbyist, for a few years, but I’ve used Kitchen Bouquet, in my home and commercial kitchens, for decades. It does work great, in sauces and gravies.👍🏾
The very best thing to keep those pancake looking good for days. Spray them with Scotchgard. The same Scotchgard you spay on anything that you want to be waterproof. You will never see it. You can use both sides of the pancakes by simply turning over.
This is super cool. I have to say that you have been an inspiration, thank you for all the techniques! They made my movies a bit better! Thank you. Wow, the fake whiskey is so unbelievable! Btw when you make cocktails shots with white alcohol- like vodka, do you use water instead of actual alcohol???? The dough trick is awesome as well.
loved it !!! was unsure as well about the motor oil. Thx for the info. By the way did you used cardborard between each pancake? what do you think about it?
You need to add a disclaimer to the series about what the rules are about using fake food or deception in a food photograph, I think people get confused. Kitchen bouquet is also great for fake coffee shots, because it doesn't have the film sheen like real coffee...as long as you"re not selling coffee! Fake ice cream is also amazing! Great on your job btw!
I’m not 100% sure about case law in the USA regarding food styling. From my quick research there are no official rules from the FTC only suggestion, like if you’re selling cereal the cereal should be real but the milk can be fake. But I may be mistaken, as I haven’t run across the case law. I know for a fact that certain beverage companies allow the watering down of their product so light can shine through when photographing. If you know of a specific law or rules from the FTC or similar organizations I would love to know and share with everyone.
This is from 2014 www.google.com/amp/s/www.cnbc.com/amp/2014/05/19/why-restaurant-meals-dont-look-like-the-ads.html Which has a quote from the FTC commissioner saying there is no rules for photos. And I’ve read the guidelines on the FTC website and only found rules pertaining to nutrition not on photography but again I may not be in the correct spot
@@skylerburtphotos Yeah, it's a slippery slope, but basically whatever you are selling, it has to be the real thing. But the case law that started it was Campbell Soup Co., 77 F.T.C. 664 (1970), which was later dropped in 1972. Basically, it was a lawsuit between two competitors, Heinz and Campbell soup, because Campbell put marbles in the soup bowl to make the ingredients stay towards the top of the bowl, everyone did it, including Heinz, but they just took it to court. You can buy the transcript, but this is what I pieced together from a post: It get's back to case law. False advertising is a means of advertisement other than labeling, which is misleading in a material respect; and in determining whether an advertisement is misleading, there shall be taken into account (among other things) not only representations made or suggested by statement, word, design, device, sound, or any combination thereof, but also the extent to which the advertisement fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the commodity to which the advertisement relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual. The net result of this basically means if you’re selling a burger, you must show a picture of a burger using the materials you use to make a burger. But, you don't need to use the same methods. The "rules" are just guideposts. Campbell is essentially the FTC saying what a company should do in order to avoid an enforcement action (for food ads). You don't need to follow the rules set forth in Campbell, but then you run the risk that if your ad is even the slightest bit deceptive the FTC will come calling with a fine and/or have you pull the advertising and/or redo the ads.
Any food shoots that I have been a part of the food that was being sold or item being sold is real food, just prepared to make it look better for photos or video. For a root beer shoot, the root beer was the real product, but the ice cream for the float was fake. But on ice cream shoots, it was real ice cream, just hundreds of scoops frozen in sub-zero freezers. Sorry to have opened this can of worms! (The worms can be real or fake!)
@@skylerburtphotos I read the same, but interesting how these thing still apply to TV simulations on ads for TVs...etc. This was brought out by public outcrying for truth in advertising which led to corrective advertising. www.todayifoundout.com/index.php/2019/07/that-time-campbells-put-marbles-in-their-soup/
Loving the fake Bourbon trick! But it would take away something I love about cocktail photography... drinking the decor 😂 Also mate, we have an unfinished conversation in your IG DM I’d love to pursue if you have a sec. Cheers!
Thanks for sharing. The whiskey and the face bottom really help in saving drink or food go to waste. The motor oil I still do kot like. Just cleaning and dealing with the smell of the motor oil is tough enough.
How you doing and Merry Christmas!!! I love the hacks but I noticed you talking about the resin ice but I do seem you remember saying the acrylic ice was expensive but really good and you used them in your travel kit? My question is do you now beleive the resin ice cubes are adequate?
Great video brother! I always get comments when I do pancake shots about whether or not I’m using motor oil. I just use the cheap syrup with all that sugar and corn syrup which seems to work the best 🔥
Genial! Gracias!...I usually use glucose, with a little yellow and red, and soften with a little corn syrup. Glucose is super dense. Try and let me know
Yeah I wouldn't use motor oil. It was pretty disgusting. The studio smelled for a while after. Glue for cereal shots, does make photographing it easier as well as the browning sauce for darkening coffee and faking whiskey.
you also dont have real syrup....I mean it is corn syrup...but maple syrup is real syrup....I make maple syrup, maybe i will conduct a test against the oil and corn syrup and see how it does...I am pretty sure I would end up eating the pancakes and blueberries after I photograph them so motor oil is prolly not going to be my method of choice, but I bet gear oil would work well, or maybe a darker honey
This is super stupid. Sorry, but why are you using stuff like glue or oil to destroy food which you try to sell with "real" pictures? Really not nesseccarry at all!!!
Because advertising is a lie. The real stuff doesn't look nearly as good or doesn't last through a photoshoot. Try and consider shooting ice cream under hot lights or a steaming cup of coffee for 30 minutes. It's impossible. Hopefully it can help train a critical eye and take things with a grain of salt.
A lot of what he’s talking about, he’s saying he doesn’t do. It’s just a rumour like the pancakes. I don’t know about the USA but in the UK you have to use real food for advertising.
Link to fake ICE
setshop.com/trengove-floating-soft-ice-1-5-x-1-5-x-3/
Thank you I’ve been looking for floating faux ice for awhile. I now have some ice on the way 😁
Motor oil is also great if you want to give pancakes to your car.
You win the internet with this comment 😂
HAHAHAHAH !!
I substitute milk with yoghurt for the cereal shot it is edible after all and gives you the thick consistency anyway
Great idea! No waste :D
@@lucassgiann Lol, that's the best part of the whole process, after all
Its crazy that making food look good is on the entirely opposite side of the spectrum vs tasting good
To make food taste good you use fresh organic ingredients, to make it look good you pour glue and melted plastic on it
Try spraying the pancakes with a copy coatings of hair spray...it doesn't shine much when dry and keeps the motor oil or syrup from seeping into the pancake as quickly.
Great tutorial! So fun! ))))
I’ve only been a food photography hobbyist, for a few years, but I’ve used Kitchen Bouquet, in my home and commercial kitchens, for decades. It does work great, in sauces and gravies.👍🏾
It was so cool to watch your creative process. Thank you for sharing. You are always coming out with something cool.
😋So good! I did a video trying food photography at home and I definitely had to share that cereal glue trick!
The very best thing to keep those pancake looking good for days. Spray them with Scotchgard. The same Scotchgard you spay on anything that you want to be waterproof. You will never see it. You can use both sides of the pancakes by simply turning over.
This is super cool. I have to say that you have been an inspiration, thank you for all the techniques! They made my movies a bit better! Thank you. Wow, the fake whiskey is so unbelievable! Btw when you make cocktails shots with white alcohol- like vodka, do you use water instead of actual alcohol????
The dough trick is awesome as well.
Hey thanks 🙏 yeah I use water instead of vodka or gin
Thanks for the tips I need all the help I can get my food usually looks really ugly ....occasionally it looks good 💁♀️
fantastic. love the milk hack and the whiskey one
loved it !!! was unsure as well about the motor oil. Thx for the info. By the way did you used cardborard between each pancake? what do you think about it?
Not for this shot, but yes that actually works if the pancakes are floppy
Really Awesome. Thanks for sharing.
I just spent the last hour binging on your videos. Such great info. Thanks so much for sharing and teaching.
You need to add a disclaimer to the series about what the rules are about using fake food or deception in a food photograph, I think people get confused. Kitchen bouquet is also great for fake coffee shots, because it doesn't have the film sheen like real coffee...as long as you"re not selling coffee! Fake ice cream is also amazing! Great on your job btw!
I’m not 100% sure about case law in the USA regarding food styling. From my quick research there are no official rules from the FTC only suggestion, like if you’re selling cereal the cereal should be real but the milk can be fake.
But I may be mistaken, as I haven’t run across the case law.
I know for a fact that certain beverage companies allow the watering down of their product so light can shine through when photographing.
If you know of a specific law or rules from the FTC or similar organizations I would love to know and share with everyone.
This is from 2014 www.google.com/amp/s/www.cnbc.com/amp/2014/05/19/why-restaurant-meals-dont-look-like-the-ads.html
Which has a quote from the FTC commissioner saying there is no rules for photos.
And I’ve read the guidelines on the FTC website and only found rules pertaining to nutrition not on photography but again I may not be in the correct spot
@@skylerburtphotos Yeah, it's a slippery slope, but basically whatever you are selling, it has to be the real thing. But the case law that started it was Campbell Soup Co., 77 F.T.C. 664 (1970), which was later dropped in 1972. Basically, it was a lawsuit between two competitors, Heinz and Campbell soup, because Campbell put marbles in the soup bowl to make the ingredients stay towards the top of the bowl, everyone did it, including Heinz, but they just took it to court. You can buy the transcript, but this is what I pieced together from a post:
It get's back to case law. False advertising is a means of advertisement other than labeling, which is misleading in a material respect; and in determining whether an advertisement is misleading, there shall be taken into account (among other things) not only representations made or suggested by statement, word, design, device, sound, or any combination thereof, but also the extent to which the advertisement fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the commodity to which the advertisement relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual.
The net result of this basically means if you’re selling a burger, you must show a picture of a burger using the materials you use to make a burger. But, you don't need to use the same methods.
The "rules" are just guideposts. Campbell is essentially the FTC saying what a company should do in order to avoid an enforcement action (for food ads). You don't need to follow the rules set forth in Campbell, but then you run the risk that if your ad is even the slightest bit deceptive the FTC will come calling with a fine and/or have you pull the advertising and/or redo the ads.
Any food shoots that I have been a part of the food that was being sold or item being sold is real food, just prepared to make it look better for photos or video. For a root beer shoot, the root beer was the real product, but the ice cream for the float was fake. But on ice cream shoots, it was real ice cream, just hundreds of scoops frozen in sub-zero freezers. Sorry to have opened this can of worms! (The worms can be real or fake!)
@@skylerburtphotos I read the same, but interesting how these thing still apply to TV simulations on ads for TVs...etc. This was brought out by public outcrying for truth in advertising which led to corrective advertising. www.todayifoundout.com/index.php/2019/07/that-time-campbells-put-marbles-in-their-soup/
Thanks for that! What are you using to hold the camera vertically?
I have a whole video on that
wow this is eye opening. it looks so real! thanks for sharing ur tricks and hacks!
Great video, thanks for sharing. Please can you tell me the name of the template that you are using in squarespace? Thanks!
I really like every topic from this channel. Very informative! Kudos!
Great video :)
What equipment do you use for shots from top? any special high tripod or...?
Amazing tips!!
wohaha, I've heard of those tricks but nothing like seeing you using them!
An Arby's ad played during this, and I thought It was part of the content for a second.
Thanks for the tips. This will help in my own videos!
Thank you for sharing:)
Loving the fake Bourbon trick! But it would take away something I love about cocktail photography... drinking the decor 😂
Also mate, we have an unfinished conversation in your IG DM I’d love to pursue if you have a sec. Cheers!
This is super cool
after 45 minutes, is it difficult to clean the glue from the bowl ?
Hi, would you please share the link for fake ice - thanks
setshop.com/trengove-floating-soft-ice-1-5-x-1-5-x-3/
Thanks for sharing. The whiskey and the face bottom really help in saving drink or food go to waste. The motor oil I still do kot like. Just cleaning and dealing with the smell of the motor oil is tough enough.
And the best thing about shooting pancakes is eating them after 🤷🏻♀️ or at least the first take 😆
Agreed!! The clean up an smell is not worth it alone
Superb!!
Thanks soooooo much 💐
Did you try adding the browning agent to the motor oil to see if you could get it closer to the syrup's color?
Hey what monitor are you using? looking to find a good monitor with accurate colors. Thanks!
The AGON 4k
Muchas gracias por enseñar esos trucos tan sencillos, pero que te pueden facilitar el trabajo tanto. Fantástico.
How you doing and Merry Christmas!!!
I love the hacks but I noticed you talking about the resin ice but I do seem you remember saying the acrylic ice was expensive but really good and you used them in your travel kit?
My question is do you now beleive the resin ice cubes are adequate?
Both are great but the resin is cheaper
@@skylerburtphotos love your videos and thanks for prompt reply.
I have seen the acrylic ones which look ultra real but like you say not cheap.
Great techniques
Did the glue remove from the bowl easily?
Can you do play dough instead of dough, if I wrap the play dough in plastic then do the glue so I can reuse? Or no?
Great video brother! I always get comments when I do pancake shots about whether or not I’m using motor oil. I just use the cheap syrup with all that sugar and corn syrup which seems to work the best 🔥
Can you use the dough ball multiple times or just once?
Yeah in this shot probably once, but it depends on what you’re placing on top
What is your aoc monitor series?
It’s the bowl completely ruined after?
Genial! Gracias!...I usually use glucose, with a little yellow and red, and soften with a little corn syrup. Glucose is super dense. Try and let me know
Great idea
I've used straight 50w oil with a drop or 2 of soy sauce in it to darken it down. Know that using real syrup is much cheaper and easier
😍😍👍👌
I love your pictures, but you use only named brand items which is too expensive for students.
Does anyone have any ideas how to enhance roast potatoes for photo shots?
instead of motor oil...get some gear lube it like 90-120w
i would never ever use glue or motoroil, because i want to eat my food. that's the difference between professional foodphotographer and foodblogger.
Yeah I wouldn't use motor oil. It was pretty disgusting. The studio smelled for a while after. Glue for cereal shots, does make photographing it easier as well as the browning sauce for darkening coffee and faking whiskey.
@@skylerburtphotos is there a posibility to show us how you're tethered shooting with the tab?
This video is a bit long-winded. It could have been shortened to half its length and be better. Also too much advertising in the video.
karo brown sugar syrup is really good not motor oil
🙀
you also dont have real syrup....I mean it is corn syrup...but maple syrup is real syrup....I make maple syrup, maybe i will conduct a test against the oil and corn syrup and see how it does...I am pretty sure I would end up eating the pancakes and blueberries after I photograph them so motor oil is prolly not going to be my method of choice, but I bet gear oil would work well, or maybe a darker honey
Personally I would stick to maple syrup or agave which can be cheaper
I don't think the motor oil is a good replacement for syrup. You can easily make a homemade syrup and control the thickness.
how stupid to use motoroil or glue and throw the food away after .... just stupid waste imao.
what a waste of food.
You can go in Jail if you do that in England !
This is super stupid. Sorry, but why are you using stuff like glue or oil to destroy food which you try to sell with "real" pictures?
Really not nesseccarry at all!!!
Because advertising is a lie. The real stuff doesn't look nearly as good or doesn't last through a photoshoot. Try and consider shooting ice cream under hot lights or a steaming cup of coffee for 30 minutes. It's impossible.
Hopefully it can help train a critical eye and take things with a grain of salt.
A lot of what he’s talking about, he’s saying he doesn’t do. It’s just a rumour like the pancakes.
I don’t know about the USA but in the UK you have to use real food for advertising.