How to Generate Lab Revenue & Serve Patients by Implementing Direct-to-Consumer Testing

With medical labs continuing to feel a financial squeeze after years of reimbursement cuts to core services, many are beginning to explore new avenues for generating revenue. One pathway to bolstering your bottom line that's gaining traction is adding direct-to-consumer (DTC) ordering of your lab's test menu.
During this webinar, recorded Oct. 25, 2023, we welcomed John Constantine and Bob Mann of ARCpoint Labs to provide an overview of the current state of the DTC testing market and projected growth in the near future. They will also cover the components a lab should have in place to perform DTC testing and offer a playbook for how labs can pursue this strategy on their own.
We review:
-Introductions (00:30)
-Topic overview (3:47)
-U.S. Healthcare and need for DTC testing (8:29)
-How healthcare is changing (10:18)
-Healthcare or sick care? (15:50)
-Wellness brands (17:10)
-Consumer business focus (22:56)
-Components for DTC testing (24:20)
-Patient Authorizations (26:30)
-Outsourcing DTC testing (27:50)
-Potential collection sites (31:00)
-Patient portals (34:20)
-Test menu design (37:58)
-Summary (42:00)
-Q&A (45:29)
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