designing an entire cookie brand from scratch!

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  • Опубліковано 27 січ 2025

КОМЕНТАРІ • 494

  • @m.alifaryaguna4845
    @m.alifaryaguna4845 3 роки тому +2079

    You should design a deck of cards!

    • @nokocchi1983
      @nokocchi1983 3 роки тому +41

      this would be so cool!!
      edit: n then we could actually buy em too! :0

    • @nikshye903
      @nikshye903 3 роки тому +23

      Oh my gosh yesssssss I love card decks and it'd be awesome to see Kel make one!!! I feel like they'd make it look trippy and hella vibess, I I would definitely buy it :P

    • @eerieeros1422
      @eerieeros1422 3 роки тому +42

      a tarot deck tho hhhgghhhn thinking

    • @inklys
      @inklys 3 роки тому +1

      YES

    • @giesellealfaro849
      @giesellealfaro849 3 роки тому +1

      I love this!

  • @selineabanto
    @selineabanto 3 роки тому +700

    maybe a makeup brand from scratch? imagine the eye shadow names :O

  • @quinlanmoreno578
    @quinlanmoreno578 3 роки тому +580

    The Kurtis merch is so good. I got the beanie I love it.

    • @noraaaaa
      @noraaaaa 3 роки тому +1

      ikr!!! imma def get the pin

    • @faithmoir1637
      @faithmoir1637 3 роки тому +5

      right?! i would get a sweater but its in USD and im canadian and don't have 70 bucks to spend on a sweatshirt :(

  • @m.alifaryaguna4845
    @m.alifaryaguna4845 3 роки тому +663

    Kel's makeup.
    That's it, that's the comment.

    • @naconesa
      @naconesa 3 роки тому +2

      Always perfect 😍

    • @emmadoesartonline
      @emmadoesartonline 3 роки тому +2

      anyone know how they did their eyeliner like that like what type of product?

    • @sofiamondragon2018
      @sofiamondragon2018 3 роки тому +3

      @@emmadoesartonline It’s the Claropsyche sketch paint

    • @emmadoesartonline
      @emmadoesartonline 3 роки тому

      @@sofiamondragon2018 :) thank u!

    • @mkm1015
      @mkm1015 3 роки тому

      Is ilustrator CS6 still good enough for freelance logo design???

  • @sofiamondragon2018
    @sofiamondragon2018 3 роки тому +253

    When I saw Kurtis’s merch I was like: “This reminds me of Kel SO MUCH” Mainly because of the fonts. Now, it all makes sense.

    • @aamandazittlau5505
      @aamandazittlau5505 3 роки тому +3

      Lol I thought that as soon as I saw them as well!!

    • @sofiamondragon2018
      @sofiamondragon2018 3 роки тому

      @@aamandazittlau5505 Kel is such a mood that it’s hard not to recognize their work. Simply ✨amazing✨

  • @winemouth4742
    @winemouth4742 3 роки тому +98

    Just for anyone wondering - you can remove the colored image overlay that Kel was dealing with by going to Design --> Colors --> Section Themes and just set it to transparent :)

  • @biancaf8708
    @biancaf8708 3 роки тому +435

    Wishing a good afternoon to everyone except Jeffrey D, Andrew K and Pasquale V.

    • @gabsolsen
      @gabsolsen 3 роки тому +2

      AHHAHAHAHAHAHAHAAH

    • @zt3853
      @zt3853 3 роки тому +1

      Haven’t been on the Kel Lauren account for a while, what does this meeeanmn

    • @biancaf8708
      @biancaf8708 3 роки тому +5

      @@zt3853 you gotta watch this video, then you’ll get it hahaha!

    • @zt3853
      @zt3853 3 роки тому +1

      @@biancaf8708 hahahahah just realised PHAHHH 💀💀💀💀

    • @ellililo
      @ellililo 3 роки тому +1

      "Pasquale V." I'm cryingg

  • @mcrjewels
    @mcrjewels 3 роки тому +50

    the makeup! the earrings! the designs! you! the vibes are immaculate!!!

  • @JuliaFletcherFilm
    @JuliaFletcherFilm 3 роки тому +369

    the hate comments as the reviews i can’t breathe

  • @des-astre
    @des-astre 3 роки тому +136

    Kel, I need to sleep... But your vibes are so strong.

  • @micah1392
    @micah1392 3 роки тому +186

    Kel is a member of Kurtistown confirmed!!

  • @colinalexanderd
    @colinalexanderd 3 роки тому +119

    "Let me think about some of the comments I'm anticipating on this video"
    This is going to be good.
    "And it's always someone named like Colin A."
    Oh.

  • @mollgrn
    @mollgrn 3 роки тому +41

    just when i think you can’t you look anymore incredible, you pull a look like this?!?!?! the makeup and earrings are *chef’s kiss* 👌💚🧡

  • @ceciiMcShamus
    @ceciiMcShamus 3 роки тому +99

    Kel: "Helveti-cookies"
    My brain: "Nintendo-cookies"

  • @khloeabrown
    @khloeabrown 3 роки тому +27

    Just got to the fake comments part of the video, I wanted to say your style is unique and I love seeing how you would design different projects! Another awesome video, thank you!

  • @banjobill8420
    @banjobill8420 3 роки тому +48

    Kel: designs brands from scratch
    Squarespace: s t o n k s

  • @hayden9802
    @hayden9802 3 роки тому +22

    The kurtis town merch is so amazing! Also your earrings are epic

  • @ains3848
    @ains3848 3 роки тому +29

    Congrats on the kurtis merch! It’s so good!

  • @brynnawill7475
    @brynnawill7475 3 роки тому +50

    i could definitely see these on the shelf at whole foods

  • @izadora07
    @izadora07 3 роки тому +371

    hey im not that early but i want to remind y’all that they use they/them pronouns so please respect

    • @kylemalachowski
      @kylemalachowski 3 роки тому +36

      Coulda said “Kel uses...”. Woulda made a lot more sense

    • @noemi3546
      @noemi3546 3 роки тому +22

      Yea I saw them in a Kurtis Conner video and he used they them pronouns for them so I was wondering it they used them. Thx for telling cause it didn’t say in their bio

    • @nathanhittle9457
      @nathanhittle9457 3 роки тому +8

      @@noemi3546 I think it’s in their Twitter or Insta bio? But they also mentioned it a few videos ago!

    • @nathanhittle9457
      @nathanhittle9457 3 роки тому +11

      Ope they also talk about it in this very video as well! :)

    • @alex_bernard
      @alex_bernard 3 роки тому +12

      They was talking to them about why they/them pronouns are not good for them but are good for they until they said them were not that nice to them.

  • @honeypotfilms6066
    @honeypotfilms6066 3 роки тому +27

    your channel just makes me feel so safe. the background, the lighting, ur voice, what you’re doing... everything is just so safe and inviting
    - honeypot films

  • @mirandahaws2252
    @mirandahaws2252 3 роки тому +10

    kel, you did an AMAZING job on kurtis's merch. i've never gotten anything you've designed before and im so excited to!! (ive also wanted that yankee go home shirt you made - love it)

  • @Hadiplaysmusic
    @Hadiplaysmusic 3 роки тому +2

    Life is simple, Kel Lauren posts a new video? I click fasttttt. Love it!

  • @elohdee1346
    @elohdee1346 3 роки тому +15

    anddd they pull through with content yet again let's GO im so excited to watch this:)

    • @alex_bernard
      @alex_bernard 3 роки тому +1

      They? There’s only 1..?

    • @frenchiestfry9045
      @frenchiestfry9045 3 роки тому +6

      @@alex_bernard their pronouns are they/them... they literally said at the start of the video

    • @alex_bernard
      @alex_bernard 3 роки тому

      @@frenchiestfry9045 That clearly went way over your head

    • @kaitlynurquhart595
      @kaitlynurquhart595 3 роки тому +5

      @@alex_bernard and clearly everything else goes over your head. it’s not too late to go back to school love

    • @alex_bernard
      @alex_bernard 3 роки тому

      @@kaitlynurquhart595 By the sounds of things, you never went in the first place.

  • @SaysSalad
    @SaysSalad 3 роки тому +78

    lmao kel i'm over here wondering when they became earl grey cookies and not sugar cookies im so lost but it looked wonderful

  • @stela4595
    @stela4595 3 роки тому +2

    loved the video kel!! the merch you designed for kurtis looks amazing and i’m so proud to see your growth as a designer in the past year of watching your content

  • @s4vannah14
    @s4vannah14 3 роки тому +156

    kel has a sponsorship but the company didn’t offer them premium?? that’s dumb lol

  • @raejae5565
    @raejae5565 3 роки тому +60

    420 Mission Street? Pickup hours? Green eyeshadow? I guess we know the secret ingredient in Vegan Helveticookies 🌱

  • @olgatheemolga9969
    @olgatheemolga9969 3 роки тому +4

    ur videos make me fall in love with graphic design all over again and they inspire me to make more stuff (whether i actually do or not that's a whole other story that's a me problem lmao) but yeah ur designs are gr8 and i think u're real neat!!! :)

  • @brooklyn7401
    @brooklyn7401 3 роки тому +15

    let’s all thank kel for giving me us excuse to not go to bed rn

  • @cammiecamor3668
    @cammiecamor3668 3 роки тому +8

    “a really bright orange” proceeds to pick out the redest red i have ever seen

  • @jooffo_
    @jooffo_ 3 роки тому +26

    kel is the cookie monster confirmed

  • @nannybells
    @nannybells 3 роки тому +38

    not kel roasting annoying comments lmaoooo

  • @emmaberger3748
    @emmaberger3748 3 роки тому +1

    This may be my favorite design of theirs far?? The trolley design and the bridge and everything is SO CUTE

  • @maxryder9321
    @maxryder9321 3 роки тому +2

    One of my favourite of their designs yet, it’s exactly the sort of thing I used to aspire toward when I did design

  • @ryanrossdesign
    @ryanrossdesign 3 роки тому +2

    I LOVE helvetica. this made me happy to see! Awesome genuine Helvi-style!

  • @comradepeggyhill9085
    @comradepeggyhill9085 3 роки тому

    oooo i need the tutorials for all your fun colorful eyeshadow looks with the cute shapes on your cheeks. even if i never recreate the looks i just find your makeup so fun.

  • @thenunujournals
    @thenunujournals 3 роки тому +22

    Helveticookies actually exist! The are made with letter cookie cutters with a helvetica font! The package design for the cookies gives me book cover vibes.

  • @moose5377
    @moose5377 3 роки тому

    I’m not a graphic designer nor do I have any knowledge of photoshop BUT I just love watching Kel and watching their thought process and seeing how they figure it out. It’s so relaxing for some reason

  • @lisadooley2794
    @lisadooley2794 3 роки тому +1

    LOVE the logo Kel! That h8r bit was too funny!

  • @IvaneDaiel
    @IvaneDaiel 3 роки тому

    been watching u for a while now and I must say, your videos (and designs) never get old, nice work kel!

  • @TodaysSpecialMinis
    @TodaysSpecialMinis 2 роки тому

    I stuck around to the end because design and branding is something that I'm interested in. I've had three to four people within the past several months ask me to help them design their new businesses - and I'm not a designer, so I thought I would look into it and learn a bit and see what it entails. I've agreed to work with them all - they know I'm an artist and not necessarily a designer, but if they want to trust me with this new situation then I don't have a problem taking a crack at it. So I'm here having watched several other channels - you definitely have an interesting design aesthetic - I wouldn't say it was my style, but it's interesting. I really like the helveticookies logo you came up with at the end with that curved line. I have to say that I am definitely a wix person. Didn't know anything about squarespace, but just looking at the sparse designs and features - I don't think I would like using it. Doesn't seem like you can customize it as much as you can with wix or editor x (which are also drag and drop, but feature rich). I'm impressed that you went from start to website and even purchased a domain for this faux brand! The colors you chose for each of the different flavors was bending my mind - I don't think I would have ever chosen any of those for a cookie brand - well, not with a clean design, straightforward design like yours anyway. But it worked for the most part. This, to me, seems like what an Aldi brand of vegan cookies would look like - very bold, very sparse, very direct, no frills. Enjoyed watching your process more than anything. It's all helping me learn and understand.

  • @backstreet51
    @backstreet51 3 роки тому +10

    I love when clients go to me "this is the font i want, like a helvetica type font (...and it looks nothing like helvetica)

    • @aamandazittlau5505
      @aamandazittlau5505 3 роки тому +3

      Client: *looks at any sans-serif*
      Client: oh I know what this one is! It’s helvetica 🤓

  • @firewaterfall
    @firewaterfall 3 роки тому +8

    To Kel and everyone else: you can make yourself sick if you don't regularly clean your water bottles and drink makers (i.e. Keurigs, kettles, etc). Please don't play fast and loose with that. Clean them well and make sure it tastes right!

  • @Tara-hx4td
    @Tara-hx4td 3 роки тому +2

    I love the kurtis collection you made well I love all your work your super hard working and talented!

  • @lucasbaker9549
    @lucasbaker9549 3 роки тому +2

    I’m a current graphic design major & the moment you said Helvetica, it transported me to the film they make us watch 10 times a semester bcjdkdjskxke

  • @Monique2405
    @Monique2405 3 роки тому

    I love love LOVE your channel. You're rapidly becoming my fav graphic designer.

  • @tenderbri888
    @tenderbri888 3 роки тому +1

    deffo watched til the end and also super stoked about your kurtis merch B)

  • @biodiversibee
    @biodiversibee 3 роки тому +1

    "Thank you for watching, I know this was a long one." It felt like five minutes!! I love your videos so much

  • @abigaileldritch
    @abigaileldritch 3 роки тому +1

    I don’t even know what to comment. This is just so much fun. I love watching your stuff while I work and every upload gives me a little serotonin 💚

  • @thunderwalk
    @thunderwalk 3 роки тому +4

    i stuck around to the end! a summer camp logo/posters would be cool :P

  • @lucawkaminski
    @lucawkaminski 3 роки тому +2

    omg this is such a great idea and you look so good bestie

  • @nyawile
    @nyawile 3 роки тому +2

    Your eyelooks always hit different!

  • @hannahwicks7197
    @hannahwicks7197 3 роки тому +101

    Me, a Brit, whispering 'biscuit' every time they say 'cookie'

    • @zt3853
      @zt3853 3 роки тому +9

      I think biscuits are like... hard, but cookies are chewy... but I agree - it’s b i s c u i t

    • @fergc2222
      @fergc2222 3 роки тому

      😂😂

    • @ethanpolley1085
      @ethanpolley1085 3 роки тому +1

      @@zt3853 absoloutely. I also think that cookies are majority larger than biscuits.

    • @ConnorVide
      @ConnorVide 3 роки тому

      In the US and Canada, biscuits are savoury, cookies are sweet. Biscuits are likes fluffy bread that you eat with chicken or roast beef, etc

  • @jonasdroz2506
    @jonasdroz2506 3 роки тому

    10:15 that is literally the san Fransisco bridge omg love it

  • @mr.moviemonster8145
    @mr.moviemonster8145 3 роки тому +1

    I love everything. Thanks for the awesome content and great work! Watched the whole thing. Love a cereal brand.

  • @judefontenele3012
    @judefontenele3012 3 роки тому

    ur makeup looks so good kel omg

  • @shelbyworks9215
    @shelbyworks9215 3 роки тому

    This was so satisfying kel great job! Always inspiring to my mornings to get to designing as well.

  • @yana6755
    @yana6755 3 роки тому +1

    i love how they know how to work with primary colors, everything gets so bright

  • @desireel.6358
    @desireel.6358 3 роки тому +1

    The makeup, the earrings, the talent. Incredible✨✨

  • @bella-zw9we
    @bella-zw9we 3 роки тому +1

    it's been so long!! But kel is so worth it.

  • @sim4723
    @sim4723 3 роки тому

    everytime kel picks which colours to use together i always think they're too much and clash really badly but then they always make it look good in the end. you really said trust the process ✋😩

  • @KamiAlicja
    @KamiAlicja 3 роки тому +1

    Love these sort of videos, keep up the great work! ❤

  • @josefadiaz
    @josefadiaz 3 роки тому +2

    Your makeup always amazing, love it

  • @Lisel-
    @Lisel- 3 роки тому

    i really love your videos kel, they inspire me as a graphic desinger in process jajja. love u kel uwu

  • @Unfriendlymachine13
    @Unfriendlymachine13 3 роки тому +1

    This makeup look they slayed!!

  • @nicetrayyy
    @nicetrayyy 3 роки тому

    Lovely video as always Kel, great job💙
    Wondering if you ever thought of making a vid or 2 about design stuff like the importance of contrast, font weight, colour palette choice, etc.

  • @baulinarosa5615
    @baulinarosa5615 3 роки тому +12

    it's just absolutely cruel to drop this video without any advanced notice, thus me having to watch this video without having any cookies at home!

  • @lolburuki
    @lolburuki 3 роки тому

    Ur vid is always so fun to watch and ur makeup looks amazinggg

  • @plainlyemily5513
    @plainlyemily5513 3 роки тому +1

    Kel I cannot stop staring at your earrings, they’re so pretty 😭💖

  • @whatandiesupto
    @whatandiesupto 3 роки тому +1

    Again the earring and eyeshadow combo is unmatched omg

  • @beatrizmagan8351
    @beatrizmagan8351 3 роки тому +1

    suddenly you are my fave youtuber

  • @haycarlay
    @haycarlay 3 роки тому

    your voice is so calming! love your videos

  • @natetemple1288
    @natetemple1288 3 роки тому

    I was JUST thinking about when your next video was gonna drop lets goooo!!

  • @jolisolo
    @jolisolo 3 роки тому

    Nice video. It touches a lot of areas and looking at you working is very inspiring. The packaging came out great. The bold color palette was a very good choice. Great job

  • @amberleefayee
    @amberleefayee 3 роки тому

    Hands down my favorite series you do 😭❤️

  • @stevensteyn
    @stevensteyn 3 роки тому

    You’re the best at what you do Kel!!

  • @BriBrissett
    @BriBrissett 3 роки тому

    I’m a first year student and my prof showed us the Helvetica movie and hearing about you using it today is fun! I’m watching while doing some homework:) awesome video! Thankyou

  • @kimhengsteler2845
    @kimhengsteler2845 3 роки тому

    wow I love this sm, you're so creative !!

  • @JesseNyberg
    @JesseNyberg 3 роки тому

    Align to key object is the GOAT

  • @piotrmazur1163
    @piotrmazur1163 2 роки тому

    her videos relax you, make you laugh, inspire you and motivate you to work on your designs

  • @tjdrummenator
    @tjdrummenator 3 роки тому

    I made it to the end! Your videos and explanations and style and definitely inspired me to look at opportunities that give me some more creativity. And I love cereal so that sounds fun!

  • @hilde624
    @hilde624 3 роки тому

    I really really like these kinds of videos and i'd love to see one with (and this is going to sound weird) a bookstore brand/library brand :) I'm not sure whether library brands or whatever really exist, but I'd love to see how you'd approach this!
    Also I'm in love with your makeup

  • @jennaellis205
    @jennaellis205 3 роки тому

    me every single kel video: wow this is one of the best designs they have ever done

  • @sbonnett8339
    @sbonnett8339 3 роки тому

    Yesssss Kel this is the video that I needed tonight

  • @Stillgotlegz1018
    @Stillgotlegz1018 3 роки тому +2

    i think a fun project for you would be redesigning a kpop album or kpop merch! ik you do mostly western artists but i think this would be so different and fun for you!

  • @danyilsergihenko7980
    @danyilsergihenko7980 3 роки тому +1

    You can also align to a Key object just by holding alt and clicking on the object you want to be a Key. It's a nice shortcut that saves a little time.

  • @spunkiQT
    @spunkiQT 3 роки тому

    This was great! Loved the reviews lmao. Also your makeup (heart eyes emoji)

  • @connorcliche4567
    @connorcliche4567 3 роки тому

    "Cause we all know how much coffee we drink as designers." As I down my third cup by 7AM (LOL). I'm a UI/UX designer in the wild, so I come here more to have some company while I work. Love throwing on your videos in the morning for some background noise to jump in and out as needed. Appreciate your content, Kel! Keep it up.

  • @gay-if7jg
    @gay-if7jg 3 роки тому

    Kel you continue to be the funniest and coolest person on the internet.

  • @nathaliamilis2332
    @nathaliamilis2332 3 роки тому

    so so so cute! love it

  • @lucyerazo1597
    @lucyerazo1597 3 роки тому

    I'm early! I never miss any of your videos, Love you Kel 💛

  • @boyDonavin
    @boyDonavin 3 роки тому +2

    Stayed until the end✨ "it's Helvetia neue?! I'll allow it😒" *stares into the camera like Jim from the Office 😆 I giggled at that lol

  • @madi846
    @madi846 3 роки тому

    should have known you were a fellow they/them from the earrings !!! I’m obsessed, king of jewelry and graphic design

  • @alfie5222
    @alfie5222 3 роки тому +8

    THEY/THEM?! YUUUUUUUUPPPPPP

  • @sam-ch6hv
    @sam-ch6hv 3 роки тому +1

    Congrats on the Kurtis Merch! It's so good!

  • @Syd42069
    @Syd42069 3 роки тому +4

    OK SWISS DESIGNNNNNNN I SEE YOU

  • @gusthx
    @gusthx 3 роки тому

    I love your videos! You inspire me. Great work!

  • @katarzynagawronska5058
    @katarzynagawronska5058 3 роки тому

    omg the key object alignment, thank you Kel!

  • @nordistl4417
    @nordistl4417 3 роки тому

    I LOVE YOUR WORK!!!!!!!!!!!!!!!!!!! You inspire me! Can't wait for another video.