What is Content Marketing in 2024? & How to Build Your Content Marketing Strategy
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- Опубліковано 4 сер 2024
- Contact us: www.lyfemarketing.com/digital...
Our company used content marketing to generate over 5 MILLION visitors to our website over the last 3 years. And if you want to know how to do content marketing like we do, check out this video! Watch now for results-driven content marketing for businesses.
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But, I’ve noticed, A LOT of small business owners still don’t fully understand what content marketing is and why they should be using it.
Today, I’m going to fully define content marketing, tell you why it is the BEST way to grow your business, why most people fail, and my top tips for success.
After watching this full video, there should be nothing else to do but to get to work on your content marketing strategy.
So, What is content marketing?
Content marketing is the use of content to market your business.
Content is anything that you create that users interact with - blogs, videos, infographics, social media posts, downloadable pdfs, and so on.
Content is the way that people get to know your business, in a non-invasive way.
They consume your content, trust you as an authority, and are more likely to do business with you as a result.
This sounds simple, right?
Why then, is content marketing so hard for most people to grasp for their business?
Why isn’t content marketing the sexiest and most popular form of marketing today?
Why aren’t YOU using content marketing?
I’ll tell you - it’s because content marketing is slow to work, and sometimes tricky to measure.
Let’s use the example I just provided.
I spent about $250.00 on products from the author of the book I read.
Let’s say, for example, the author spent $10,000.00 to make the content. Let’s also say that 3-months went by, and 10 other customers did the exact same thing I did - read the book and spent $250.00. That’s $2,500.00 in revenue.
Many people I know will look at this and say “I spent $10,000.00 Only made $2,500.00. Yeah, the numbers aren’t adding up here, Sherman. Let’s cut this off”.
They choose a short-window to measure ROI and fail to realize the long-term impact of content.
But if 300 people make the same purchases I did over the next 2-years, then the company would have made $75,000.00 from a $10,000 investment.
All it takes is long-term commitment from your end, and the right content marketing strategy.
But what exactly is a content marketing strategy?
A content marketing strategy is a clear plan of action to market your content. You can create it by doing the following:
1. Determine Your Brand Story
2. Develop Quality Content
3. Include Offers at Every Stage of Content
4. Promote Your Content
What Is Content Marketing Video Outline
Content Marketing 2022: (0:00)
The Power of Content Marketing: (1:35)
What is Content Marketing: (4:00)
The Problem with Content Marketing: (4:30)
How the Internet Amplifies Content Marketing: (6:48)
Why Content is King (7:42)
What is a Content Marketing Strategy?: (8:53)
Conclusion: (13:15)
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QUESTION: Are you currently providing value to your audience? Share what you're doing and we'll give you our opinion!
current working on the top of the funnel content- blogs, infographics, social media updates, and e-books to increase our brand awareness
The devil is in the details. There is something you are not telling us.
I am a Writing expert.
I create content that solves problems on everything writing.
I help writers build their writing career as a content creator and author.
I also help entrepreneurs grow their businesses through content by telling them what to do online and what not to do online.
I found this video very helpful.
Finally. A straightforward video about content marketing.
Glad you enjoyed it!
Hey Sherman! Your content is very informative! and your speaking voice is clear and articulate. The explanation doesn't need to be long and you made it easy to understand! everything you said is right on point!
Glad it was helpful!
It is so easy to understand these topics, my lectures on digital marketing are boring and heavy sometimes, and even if your videos offer a glimpse of each topic, it helps getting a clear idea
We are so happy to help! Let us know if there are any topics you'd like us to cover!
Best 15 minutes I spent today. Thanks for a great summery I can share with others.
Wow, thanks!
Expert breakdown!! Love it
Glad you liked it!
The best content that explains content marketing so far. Thank you
I appreciate that!
Great explanation! “Content lives forever”
Always!
Love the example of how content marketing impacted YOUR purchasing decision- such a clear breakdown!
We appreciate that!
very informative, thank you!
Glad it was helpful!
Cristal clear!!Thanks for the example helped a lot ♡
Thanks so much for watching, glad we could help!
Great content once again! Thanks ☺️
Glad you enjoyed it!
Thank you Brother for breaking this down the way you did I really learned alot from this you really gave me a vision how I'm going to push my Business
Glad we could help!
I watched your video for 5 minutes and immediately hit on the like button. The way you explained Content Marketing is awesome. Thanks.
That means such to us! Thanks, Harshitha!
This is great. Thanks!
Thanks for sharing that, hope you consider subscribing?
Damn dude I think you are so good at your job. I subscribed to the channel in the 2nd minute of the video. Great work !
Fidan that means so much to hear, we put our all into our videos
Extremely informative! 5 million visitors is incredible!
Anyone can do it with the right approach!
Your videos are highly educational, man. Thank you so much.
Glad you like them!
I love this video. Amazing explanation about content marketing. Thank you so much for sharing your knowledge!
Thank you so much for watching! We're glad you enjoyed it :)
Fantastic content here, thank you!
Thank you so much for that
Thank you for great toturial!
Glad it was helpful!
The most straightforward
I was surprised to see your video. You have made a very good video, absolutely point-to-point. First such video which was fun to watch and got to learn a lot. And this will be my first comment which I am doing because the content has been put in such a way that I cannot leave without commenting.
And yeah I saw your video for a content strategy on my Twitter handle where I am building an artists' community.
So whatever you suggest for improving my content as I'm confused, I will be grateful to you for an in-depth explanation.
Great to hear. Thank you!
You can check out our Twitter marketing playlist for some helpful videos on building your community: ua-cam.com/video/hypIsHq5LhE/v-deo.html
Very clear and valuable video, thanks!
You are welcome!
Awesome Content,You did it Man!
THANKS!!
You've just earned another loyal follower
Welcome and thank you so much!
Thank you so much! Really good video, especially for the beginner ❤
Glad to hear it! Be sure to subscribe if you haven't already!
This is literally the best explanation of content marketing I’ve EVER seen 👌👏❤️
Glad it was helpful!
Wow, thank you!
Thank you! Your break down of content marketing was excellent!
I offer value to my audience by offering content marketing strategies to businesses in the travel industry.
Thanks for watching, we're really glad you enjoyed the video!!
We love to hear it!
I love Bob and Brad too!!!
This is so informational💪
Glad you think so!
Very informative as I am starting my social media campaign. Thank You.
So glad it was helpful! Thank you for watching :)
You're a natural teacher.
Thank you so much!
I love all of your content!
Thank you so much!
Great explanation of Content marketing
Glad you think so!
I love it. this is brillant
Thanks so much for watching! Glad we could help 👍
Great video. Thanks so much 🙌🙌🙌
Glad you found it helpful, thanks so much for watching!
Great video! how do you add the topics timeline to your videos?
Easy! In the description, just write your topic then timestamp it. For example "Intro: (0:00)"
ha ha discovered bob and brad recently, love them :D Yup their content is pretty on point!
Yeah they are good guys
🔥🔥🔥🙌
Thank you!
Straight-up content marketing right here!
You know it!
Cool stuff
Thanks!
Well done
Thanks!
great video. building your content marketing strategy is very useful to your business. it makes traffic on your website.
Totally right! Thanks for watching :)
My forth video and am digging your style; the way you present the topic, clear cut explanation with simple genius examples, recap, clear voice, and one can tell you love your job and you are good at it..
If I may ask, what's the difference between content creation and content marketing? Thnx for your time
Wow, thank you! Content creation is is creating the content that is valuable to your audience, while content marketing is the distribution of the content!
Im in love with channel you make all i ever been told super simple.i have 50 times more confident because i am the expert
We're so glad you enjoy!
@@LYFEMarketingAtlanta do you have any anything to do with how to create a landing/sales page please?
Can someone give me some sources to catch up with the new trend to create new content ..?
Hey there! What kind of content? For your website or social media? We have playlists separated by platform on our channel, so take a look around- I'm sure you'll find plenty of helpful resources!
"I've already watched all the videos on content marketing that are on UA-cam"
*blink blink *
How many lifetime's have you been alive for?
Haha, we make it a goal to learn as much as we can so we can share with small businesses everywhere!
why does this video feel like he's trying to sell me a used car?
Very well done!
Thank you!!