I remember taking Drivers Ed in a back Conference Room on the 2nd floor of the old Sears building in 1999. Also used to get my haircut at Mr Dino's across from JCPenney and went to many birthday parties at the old Aladdin's Castle arcade (next to Mr Dino's). The Food Court development in the 90's was done at the same time as the Skylight outside Boston Store FWIW. Dated a girl in High School that worked at Musicland/Sam Goody. Great nostagia for this mall growing up - thanks for sharing!
I grew up in Brookfield most of my middle-school and high-school years. 4:39 I remember times when the *Food Court* was PACKED, with a queue at _every_ food option. (My abs fav was the Italian Kitchen/Villa on the right-most end that had the closest thing to NY-style 🍕 I could find in that area.) 5:02 That *GameStop* was a staple for over 20yrs. I bought video games, turned-in old games, and just browsed games, probably 100s of times back then. I remember: ~ saving up my odd-job 💵 to buy my HS gf(s) jewelry 📿💍 from *Shaw's Jewelers* ~ the multiple *Gruber Law Offices* signs and banner-ads ~ the smells from the *Cinnabon* and that place with the *Stir-Fry name* that always gave out free samples ~ the immature, naughty vibes when talking about (and browsing/shopping in) *Spencer's* ~ buying gamer T-shirts, chain wallets, disco 💡, and black Jnco 👖 from *Hot Topic* I visited this mall a few weeks ago. It's strange that tons of newer buildings---even a convention center, and a Chic-Fil-A!---have been built *around* the mall, but the mall _itself_ is...mostly empty. 🤷♂
I'm a Brookfield East grad myself! Thank you for sharing your memories- I felt like I was right back in the mall 10 years ago when times were good. I agree with you about all the building surrounding the mall, but the neglect on the inside!
@@mhmtakeyatime9000 It was actually really cool. The people I worked with were awesome. It was a shame it closed. But that’s what happens. I was at the mall today, it was dead.
As a teenager in the late 90s early 2000s… This was my mall… I used to go all the time I loved playing arcade games at cyber station or grabbing a pizza slice at Rocky rococo‘s or shopping at JCPenney or Barnes and Noble… I remember when there was a KB toys store in this mall… Man lots of good memories in this place… And I also remember go to the Toys R Us that was nearby or Fuddruckers… And now all of it’s gone
I remember visiting this mall with my Mother when I was as a child back in the 1970s. There used to be a 3 story oil rain art feature in the center area of the mall. It was almost hypnotic to watch as oil slowly dripped down the long strings from ceiling to floor. I remember watching it in wonder while my Mom waited in line to take me and my siblings to see Santa. I think that art feature got removed from the mall sometime in the early 80s. At one time, Brookfield square was the place to shop in that part of the Milwaukee area. So sad to see it in this state now. The world has changed in the last 20 years. If I were to pin blame on one thing that brought the demise of this mall (and many others), it is the creation of pervasive online (Internet) shopping with home delivery. No longer does one shop for products like they used to. Search engines and interest algorithms bring products and services right before your eyes without having to leave your home. Worse still, the classic anchor stores didn't catch the technology wave early or fast enough. Their leadership did not see the wave coming. Now those companies are gone... forever. Think about it - if Sears had the vision for selling products on the Internet before Amazon, they could still be around today. Each anchor store could have been a ready-to-go product distribution point. All Sears had to do was build the web site and create the logistical last-mile delivery services. Sears already had the logistical distribution network between stores. Sad to see something once so grand... going to ruin.
Another one of those malls I grew up near, and I was either there or at Mayfair a few miles East all the time. By the way, that hourglass fountain was made of Monofilament line with glycerin running down over it. And yes...SEARS had all of the infrastructure in place and closed the catalog business almost at the exact time AMAZON started up. The owners of SEARS were idiots to not know enough about the internet...as opposed to catalog and phone line ordering that they thought was dead--even though they pioneered the concepts of it.
When that mall was opening up I worked at Bakers Shoe store as a stock boy. I helped stock the store with shoes, handbags, etc. It wasn't long after that I was drafted into the army and sent to Vietnam. I don't remember ever returning to that store after coming home.
My cousins lived near the golf course and within walking distance of the mall when it was new. We had never seen anything like it! It's hard to believe it's 50+ years old and essentially obsolete.
Actually, Sephora sections are leaving all JCPenney stores. And as of this year, those sections are being remodeled and renovated into JCPenney Beauty. Sephora signed a contract with Kohl's, so because of that, those sections are being added to Kohl's stores, and being removed from JCPenney stores as of this fall. Someone else on a different retail group I'm in, found a press release from Sephora that said all their sections within JCPenney stores are closing down between September to December 2022. Moving on from that, great walking tour inside and outside this mall! I hope this mall hangs on, myself.
A standalone Sephora store (and separate Home Goods store) are taking over an old JCPenny location that closed years ago here. Funny to read their relationship ending soon. I only went to that JCPenny once.
Thank you so much for this. I have very fond memories of visiting in the 1980s and 1990s, particularly during the holiday season. It was an annual tradition to sit on Santa's lap at Brookfield Square, and for my parents to go toy shopping at KayBee Toys. I remember when there was still a Woolworth's at the mall as well, and when GameStop was Babbages, and when the "new" food court was installed in the 1990s. I remember shopping at Hot Topic for a birthday present for my elementary school crush, and not being allowed to go into Spencer's Gifts, and waiting for my mom to finish up at Boston Store while sitting next to the natural trees in the atrium. Beautiful memories of this place.
My most vivid Brookfield Square memory was a day after Thanksgiving back in the 70s. It was so busy they had police redirecting traffic because the parking lot ran out of spots to park in. This was my favorite mall in the Milwaukee area. I was amazed by the beautiful blue-green water sculpture showcased in the center of the mall. Wonderful times shopping with my mom.
I went their in the 80s regularly, Aladdins Castle comes to mind. I had a couple of buddies that worked at Woolworths in the early 90s before it closed and was converted to the food court. I was just there yesterday, there were people but most of the regular stores are gone, empty or replaced by off the wall stores.
I'm in Brookfield currently and stopped by the mall yesterday - there was a large Tour Group going through the mall. It was the strangest thing - I had to look up "Brookfield Mall Tour Groups" and the only thing I could find was this video. It seemed like the kind of tour group you'd see visiting a new city, but the person was going around just talking about the mall and different stores inside. Was very odd.
Wow. Great video. I live in Brookfield, miles from the mall and didn’t realize it was on the verge of death. When my daughter was younger, Barnes & Noble at the mall was our favorite destination. Sad to see the demise.
I've never been to Brookfield Mall in Wisconsin but looks like a beautiful Mall i hope that it doesn't die because one too many Malls have come and gone.
They built this when I was a kid. When indoor malls were new, it was an experience and you enjoyed spending time there. You went shopping for many things at once and it was relevantly convenient to other options. Now relative to other options, the mall can be an ordeal. Kind of like flying. In the old days you dressed up and went to the airport and enjoyed the miracle of getting from A to B in record time. Now you put on your cut offs and flip flops and freak out if your flight is delayed one hour. Of course with flying there are still no other options. So if you are looking to buy one thing, you would rather drive right up to the front door and get what you want or order and have delivered. Malls have become inconvenient relative to the other options for many shopping needs.
It is kinda shocking and a bit sad to see how quickly shopping malls have been abandon. I recall reading that rent was pretty high, which raised the overhead, and so stores had to charge more just to cover it. After the mall's heyday of the 1980s, by the mid 90s I had pretty much stopped going to "the mall" because of how much more expense things were at the mall and the because of the crowds. I think maybe a lot of people felt the same way, and the novelty just wore off.
It's typical of mall owners to gouge tennants. I recall one leasee I knew having me come in one day and observing a mall representative observing for several hours the foot traffic and turnover of his store. They tailor the rents according to the monthly take. The mall facilitates leasees to make money but the mall is a bit like a protection racket in that it parasites the increased sales of the leasee instead of a fixed lease.
That and the clientele started to change...where I'm from anyway. Teenagers and young adults hanging out is one thing but vandalism and violence is a completely different story.
I wasn't aware of that. The higher your receipts, the higher your rent? Nothing like a little socialism to let the air out of retail businesses.@@ohasis8331
Man what a bummer! I haven't been back home in awhile (couldn't pay me to move back!) but this is sad. Mayfair and Southridge started getting rather, shall we say, unsavory over the last 10-15 years. Brookfield was the only one I really wanted to go to and even then, not so much. I don't like crowds, I don't want to witness crimes, and we don't really need any more stuff. Most of what we buy, aside from food, is easily and inexpensively purchased from local thrift and consignment stores as well as rummage sales and whatnot. I loved malls as a kid, especially during the Christmas season. All the trees and lights were so magical to me. This is sad to see but not surprising.
You know it reminds me of the film The Langoliers where they boarded a l-1011 Bound for Boston and somewhere over the desert Southwest they flew into a temporal time displacement ribbon when they woke up the people that were asleep we're trapped in it the others disappeared as a quote from the film time had stopped everything was discarded like a paint can
I lived in Madison during most of the '90s, and we'd take a road trip to this mall once in a while, especially during the holidays, when it would be jammed. Sad, but not surprising, to see it in such decline.
When Brookfield Square opened there were really five anchor stores. The three mentioned in your video, Sears, JC Penney and Boston Store. In addition to those, it can be argued, that TA Chapman's and Kohl's Food Store, were also anchors. TA Chapman's was a smaller department store chain here in Milwaukee. There are remnants of the roof line from this store that are visible towards the rear of Bravo Italian Kitchen. Chapman's, as it more known by, had interior access from center court and from the east central corridor. There was also exterior access as well, roughly to the right of Bravo. I do not recall how many locations TA Chapman's had, maybe four, not including a flagship store downtown in the 400 block of East Wisconsin Ave; that building was razed to make way for the 411 E. Wisconsin Tower. Kohl's Food Store was the preeminent grocery store chain in SE Wisconsin. The location at Brookfield Square was open until the early to mid 80's and closed to make way for several other stores and Houlihan's Old Place restaurant. Today this location is now Barnes and Noble and Red Robin. I do recall Kohl's had exterior access and do not think there was interior access.
I wasn't aware that Chapmans was in Brookfield square in the early days of the mall. They also had a location at Capitol Court mall in the 60s, possibly into the early 70s.
America has changed and there's no amount of romanticized nostalgia for the past is going to bring enclosed malls back to their heyday. Appreciate the fond memories for what they were and let it go.
It wouldn't say it's dead it has been in decline a few years. I think the nearby new shopping area the Corners has hurt it some. UPDATE I can say now it is dead.
Beware that in about one week that that area along with Most of the East Coast we'll be hit by a Epic Winter stormuch worse what hit over Christmas. Those storms are about to start to hit the West Coast of the US in rapid succession With such strength that Some of them are expected to jump the rocky mountains as they tear across the Midwest the Midwest towards towards the East Coast. Glad I live in South Florida🌴⛱
Brick and mortar stores of all kinds are becoming less popular. Only the most unique or very specialized stores are likely to do well and not in a mall. People don't have time nor do they need to shop in malls. They can go online, compare offerings and prices, push a button and get their goods within a day, if they need it that fast. While there are people that enjoy shopping on their feet, most either don't have the time to do so or don't like the exercise.
Currently their plant care specialist- TOMORROW 10/15/24 THEY WILL START DEMOLISHING BOSTON STORE. Pls help save the 2 trees infront of it😢😭 They have been there since 1967 when it opened!
And Amazon will face the same situation someday. In fact, they are already halting plans on building more warehouses. Maybe they can convert the old abandoned Amazon warehouses into malls.
I am not so sure it is Amazon. I think it could be people are just not buying a lot of stuff they don’t need. I have purchased some items from Amazon, but they were not available in any store I could find around here. It could be online shopping in general. If you can’t it in a store, it may be available online.
I live one mile from this mall. I do go to Barnes & Noble on occasion and I do use some of the external restaurants, but there is not much in the mall for me to buy.
@@michaelyanikowski8109 Right same for me I still like going to Barnes and Noble but that's it. The rest of the mall is too depressing for me to go to. I think when Sears closed that is when the rpoblems started.
The Bluemound Road strip immediately West of Brookfield Square is nothing but big box stores and strip malls for miles. There's no real reason to shop at Brookfield Square (I've never liked that mall anyway).
Yeah this is really scary to see because I've noticed the demise of the mall and as a kid I remember FYE Suncoast video and whatnot during the 2000s at least but still it's very creepy to know that this mall is on its way out I'm surprised that Anthony from Aces Adventures hasn't done any documentation of this place and other popular channels here on UA-cam they should though because once this mall is gone it is gone for good and is probably going to be repurposed with these stupid high cost high-rise places just like they did with the corners of Brookfield when they built all that shit to make it like a small mini City for the rich that's what they're doing basically so enjoy them all while you still can people that live here because I'm going to try to get as much as I can on this small and do some more documentation myself as I do remember the Woolworths that used to be in the mall as well just like it was with other malls things ain't the same anymore you can tell the end is near for everything the end times and everything
1 Timothy 2.5 For there is one God, and one mediator between God and men, the man Christ Jesus, 1 John 1.9 If we confess our sins, he is faithful and just to forgive us our sins, and to cleanse us from all unrighteousness. Jesus Christ can only forgive us of our sins no priest, pastor, organization, being a good person or think your perfect or following other gods in this world is going to save you from hell Jesus Christ died for the sins of humanity so that you would not have to pay it for yourself Be thankful to Christ That you do not have to do rituals like to having yourself crucified or go through initiation like getting wiped to have a relationship with Jesus Christ like with some organisations that will just open door to sadness and shame if you do that Seek Jesus Christ today he is God He cares for you he helped me he can help you. He helped me last year he can also help you by his hand he can lead you Are you going to have faith and hold on to his hand? Jesus saves Today is the day of salvation tomorrow might be to late come to the loving savior Today
We created this mess by being lazy and buying Chinese crap from Amazon, last November I stop buying online and shop local and have to say I missed the experience of talking to a real person. If we want to help our economy and not BEZOS wallet shop local and especially at Christmas out old Town in twin falls is like wonderland and makes me happy for a change with what's going on
Brookfield Mall has a lot of vacancy and low amount of shoppers. Not to mention not a lot of food options either like before covid. Southridge mall is not dead at all, more shoppers and stores and food options. I've been to Brookfield Square AND Southridge recently, Brookfield definitely needs to recover from losing so much business after the pandemic started or else it will get worse.
What are you talking about? Southridge is doing way better than Brookfield Square. Brookfield Square is like half empty. Southridge is mostly full minus the vacant Boston Store and Kohl's.
I remember taking Drivers Ed in a back Conference Room on the 2nd floor of the old Sears building in 1999. Also used to get my haircut at Mr Dino's across from JCPenney and went to many birthday parties at the old Aladdin's Castle arcade (next to Mr Dino's). The Food Court development in the 90's was done at the same time as the Skylight outside Boston Store FWIW. Dated a girl in High School that worked at Musicland/Sam Goody. Great nostagia for this mall growing up - thanks for sharing!
I have faint memories of Brookfield Square as most of my memories were Northridge and Mayfair
I grew up in Brookfield most of my middle-school and high-school years.
4:39 I remember times when the *Food Court* was PACKED, with a queue at _every_ food option. (My abs fav was the Italian Kitchen/Villa on the right-most end that had the closest thing to NY-style 🍕 I could find in that area.)
5:02 That *GameStop* was a staple for over 20yrs. I bought video games, turned-in old games, and just browsed games, probably 100s of times back then.
I remember:
~ saving up my odd-job 💵 to buy my HS gf(s) jewelry 📿💍 from *Shaw's Jewelers*
~ the multiple *Gruber Law Offices* signs and banner-ads
~ the smells from the *Cinnabon* and that place with the *Stir-Fry name* that always gave out free samples
~ the immature, naughty vibes when talking about (and browsing/shopping in) *Spencer's*
~ buying gamer T-shirts, chain wallets, disco 💡, and black Jnco 👖 from *Hot Topic*
I visited this mall a few weeks ago. It's strange that tons of newer buildings---even a convention center, and a Chic-Fil-A!---have been built *around* the mall, but the mall _itself_ is...mostly empty. 🤷♂
I'm a Brookfield East grad myself! Thank you for sharing your memories- I felt like I was right back in the mall 10 years ago when times were good. I agree with you about all the building surrounding the mall, but the neglect on the inside!
I will forever miss Boston Store. I miss Malls.
I still go here from time to time and see the part of the stores thats closed off. really wish i was able to go inside that part.
Considering the Reno was almost 20 years ago it looks good
We didn't realize places like this could ever die out. This mall seems to satisfy every need you could have. They were great. .
In the 90’s I worked at the Woolworths until it closed in 1994.
That's pretty cool, what was it like?
@@mhmtakeyatime9000 It was actually really cool. The people I worked with were awesome. It was a shame it closed. But that’s what happens. I was at the mall today, it was dead.
@@1524mike That's a shame. I still go to this mall on occasion.
Despite it no longer having the traction like it used to, it's still nice to explore.
As a teenager in the late 90s early 2000s… This was my mall… I used to go all the time I loved playing arcade games at cyber station or grabbing a pizza slice at Rocky rococo‘s or shopping at JCPenney or Barnes and Noble… I remember when there was a KB toys store in this mall… Man lots of good memories in this place… And I also remember go to the Toys R Us that was nearby or Fuddruckers… And now all of it’s gone
Wow! That was a really nice 2004 renovation!
I remember visiting this mall with my Mother when I was as a child back in the 1970s.
There used to be a 3 story oil rain art feature in the center area of the mall. It was almost hypnotic to watch as oil slowly dripped down the long strings from ceiling to floor.
I remember watching it in wonder while my Mom waited in line to take me and my siblings to see Santa.
I think that art feature got removed from the mall sometime in the early 80s.
At one time, Brookfield square was the place to shop in that part of the Milwaukee area. So sad to see it in this state now.
The world has changed in the last 20 years.
If I were to pin blame on one thing that brought the demise of this mall (and many others), it is the creation of pervasive online (Internet) shopping with home delivery.
No longer does one shop for products like they used to.
Search engines and interest algorithms bring products and services right before your eyes without having to leave your home.
Worse still, the classic anchor stores didn't catch the technology wave early or fast enough. Their leadership did not see the wave coming. Now those companies are gone... forever.
Think about it - if Sears had the vision for selling products on the Internet before Amazon, they could still be around today. Each anchor store could have been a ready-to-go product distribution point. All Sears had to do was build the web site and create the logistical last-mile delivery services. Sears already had the logistical distribution network between stores.
Sad to see something once so grand... going to ruin.
Another one of those malls I grew up near, and I was either there or at Mayfair a few miles East all the time. By the way, that hourglass fountain was made of Monofilament line with glycerin running down over it. And yes...SEARS had all of the infrastructure in place and closed the catalog business almost at the exact time AMAZON started up. The owners of SEARS were idiots to not know enough about the internet...as opposed to catalog and phone line ordering that they thought was dead--even though they pioneered the concepts of it.
When that mall was opening up I worked at Bakers Shoe store as a stock boy. I helped stock the store with shoes, handbags, etc. It wasn't long after that I was drafted into the army and sent to Vietnam. I don't remember ever returning to that store after coming home.
My cousins lived near the golf course and within walking distance of the mall when it was new. We had never seen anything like it! It's hard to believe it's 50+ years old and essentially obsolete.
Actually, Sephora sections are leaving all JCPenney stores. And as of this year, those sections are being remodeled and renovated into JCPenney Beauty. Sephora signed a contract with Kohl's, so because of that, those sections are being added to Kohl's stores, and being removed from JCPenney stores as of this fall. Someone else on a different retail group I'm in, found a press release from Sephora that said all their sections within JCPenney stores are closing down between September to December 2022. Moving on from that, great walking tour inside and outside this mall! I hope this mall hangs on, myself.
Great info. Thanks for sharing!
A standalone Sephora store (and separate Home Goods store) are taking over an old JCPenny location that closed years ago here. Funny to read their relationship ending soon. I only went to that JCPenny once.
@@malltours You're welcome.
Thank you so much for this. I have very fond memories of visiting in the 1980s and 1990s, particularly during the holiday season. It was an annual tradition to sit on Santa's lap at Brookfield Square, and for my parents to go toy shopping at KayBee Toys. I remember when there was still a Woolworth's at the mall as well, and when GameStop was Babbages, and when the "new" food court was installed in the 1990s. I remember shopping at Hot Topic for a birthday present for my elementary school crush, and not being allowed to go into Spencer's Gifts, and waiting for my mom to finish up at Boston Store while sitting next to the natural trees in the atrium. Beautiful memories of this place.
That's a well designed and lovely looking building.
My most vivid Brookfield Square memory was a day after Thanksgiving back in the 70s. It was so busy they had police redirecting traffic because the parking lot ran out of spots to park in. This was my favorite mall in the Milwaukee area. I was amazed by the beautiful blue-green water sculpture showcased in the center of the mall. Wonderful times shopping with my mom.
I went their in the 80s regularly, Aladdins Castle comes to mind. I had a couple of buddies that worked at Woolworths in the early 90s before it closed and was converted to the food court. I was just there yesterday, there were people but most of the regular stores are gone, empty or replaced by off the wall stores.
I'm in Brookfield currently and stopped by the mall yesterday - there was a large Tour Group going through the mall. It was the strangest thing - I had to look up "Brookfield Mall Tour Groups" and the only thing I could find was this video. It seemed like the kind of tour group you'd see visiting a new city, but the person was going around just talking about the mall and different stores inside. Was very odd.
That is strange! You would figure they’d go to Mayfair.
@@malltours Or Southridge
I went to Brookfield square a few days ago and it seems like most of the stores shown have recently closed
I'm sad to hear this! I might do a 2023 update video.
Wow. Great video. I live in Brookfield, miles from the mall and didn’t realize it was on the verge of death. When my daughter was younger, Barnes & Noble at the mall was our favorite destination. Sad to see the demise.
Far from a dead mall, go to the newly developed area…
@@tyyy4681 Exactly. I have no idea what this persons' definition of "dead" is.
@@tyyy4681 It's not there quite yet but if things don't turn around soon it will be.
I remember that mall as I lived in Wisconsin for 10 years with my parents. I can't believe how much it has changed since then.
Lived there when brookfield square opened up one of the best hobby horse musicland Mayfair mall Southridge bayshore
I've never been to Brookfield Mall in Wisconsin but looks like a beautiful Mall i hope that it doesn't die because one too many Malls have come and gone.
They built this when I was a kid. When indoor malls were new, it was an experience and you enjoyed spending time there. You went shopping for many things at once and it was relevantly convenient to other options. Now relative to other options, the mall can be an ordeal. Kind of like flying. In the old days you dressed up and went to the airport and enjoyed the miracle of getting from A to B in record time. Now you put on your cut offs and flip flops and freak out if your flight is delayed one hour. Of course with flying there are still no other options. So if you are looking to buy one thing, you would rather drive right up to the front door and get what you want or order and have delivered. Malls have become inconvenient relative to the other options for many shopping needs.
Great video and you have a beautiful soothing voice.
It is kinda shocking and a bit sad to see how quickly shopping malls have been abandon. I recall reading that rent was pretty high, which raised the overhead, and so stores had to charge more just to cover it. After the mall's heyday of the 1980s, by the mid 90s I had pretty much stopped going to "the mall" because of how much more expense things were at the mall and the because of the crowds. I think maybe a lot of people felt the same way, and the novelty just wore off.
It's typical of mall owners to gouge tennants. I recall one leasee I knew having me come in one day and observing a mall representative observing for several hours the foot traffic and turnover of his store. They tailor the rents according to the monthly take. The mall facilitates leasees to make money but the mall is a bit like a protection racket in that it parasites the increased sales of the leasee instead of a fixed lease.
That and the clientele started to change...where I'm from anyway. Teenagers and young adults hanging out is one thing but vandalism and violence is a completely different story.
I wasn't aware of that. The higher your receipts, the higher your rent? Nothing like a little socialism to let the air out of retail businesses.@@ohasis8331
Man what a bummer! I haven't been back home in awhile (couldn't pay me to move back!) but this is sad. Mayfair and Southridge started getting rather, shall we say, unsavory over the last 10-15 years. Brookfield was the only one I really wanted to go to and even then, not so much. I don't like crowds, I don't want to witness crimes, and we don't really need any more stuff. Most of what we buy, aside from food, is easily and inexpensively purchased from local thrift and consignment stores as well as rummage sales and whatnot.
I loved malls as a kid, especially during the Christmas season. All the trees and lights were so magical to me. This is sad to see but not surprising.
this is so sad. this and mayfair were THE malls.
...and grand ave.
You know it reminds me of the film The Langoliers where they boarded a l-1011 Bound for Boston and somewhere over the desert Southwest they flew into a temporal time displacement ribbon when they woke up the people that were asleep we're trapped in it the others disappeared as a quote from the film time had stopped everything was discarded like a paint can
Great video tour! You just earned a new subscriber!🎉
Just in case they demolish it you may want to go back and get a longer even more detailed Video. For historical reasons.
I lived in Madison during most of the '90s, and we'd take a road trip to this mall once in a while, especially during the holidays, when it would be jammed. Sad, but not surprising, to see it in such decline.
It's sad to see the dead Mall.
I lived within walking distace as a teenager, and worked at the Spencer's in the late 90's. Sad to see what's come of it
When Brookfield Square opened there were really five anchor stores. The three mentioned in your video, Sears, JC Penney and Boston Store. In addition to those, it can be argued, that TA Chapman's and Kohl's Food Store, were also anchors.
TA Chapman's was a smaller department store chain here in Milwaukee. There are remnants of the roof line from this store that are visible towards the rear of Bravo Italian Kitchen. Chapman's, as it more known by, had interior access from center court and from the east central corridor. There was also exterior access as well, roughly to the right of Bravo. I do not recall how many locations TA Chapman's had, maybe four, not including a flagship store downtown in the 400 block of East Wisconsin Ave; that building was razed to make way for the 411 E. Wisconsin Tower.
Kohl's Food Store was the preeminent grocery store chain in SE Wisconsin. The location at Brookfield Square was open until the early to mid 80's and closed to make way for several other stores and Houlihan's Old Place restaurant. Today this location is now Barnes and Noble and Red Robin. I do recall Kohl's had exterior access and do not think there was interior access.
I wasn't aware that Chapmans was in Brookfield square in the early days of the mall. They also had a location at Capitol Court mall in the 60s, possibly into the early 70s.
Since when did Brookfield Square mall close? Northridge closed in 2003. Now Brookfield Square?!
It didn't. Not sure what this about.
It's still active but not doing great.
America has changed and there's no amount of romanticized nostalgia for the past is going to bring enclosed malls back to their heyday. Appreciate the fond memories for what they were and let it go.
All malls, as we knew them, are on borrowed time. Where is this mall. Most other mall documentors put location and date visited in description.
Brookfield, Wisconsin. I’ve updated the description.
Moorland Rd just north of I-94. About 9 miles west of downtown Milwaukee.
It wouldn't say it's dead it has been in decline a few years. I think the nearby new shopping area the Corners has hurt it some. UPDATE I can say now it is dead.
Beware that in about one week that that area along with Most of the East Coast we'll be hit by a Epic Winter stormuch worse what hit over Christmas. Those storms are about to start to hit the West Coast of the US in rapid succession With such strength that Some of them are expected to jump the rocky mountains as they tear across the Midwest the Midwest towards towards the East Coast. Glad I live in South Florida🌴⛱
Brick and mortar stores of all kinds are becoming less popular. Only the most unique or very specialized stores are likely to do well and not in a mall. People don't have time nor do they need to shop in malls. They can go online, compare offerings and prices, push a button and get their goods within a day, if they need it that fast.
While there are people that enjoy shopping on their feet, most either don't have the time to do so or don't like the exercise.
The word you're looking for is lazy!
Unless I know a dealer or a product, I prefer the touchie feely of goods prior to purchase. I tend to be hesitant with a blind sale.
A sign of the times. Sad
Times change. So it goes.
This is sad
Currently their plant care specialist- TOMORROW 10/15/24 THEY WILL START DEMOLISHING BOSTON STORE. Pls help save the 2 trees infront of it😢😭 They have been there since 1967 when it opened!
What happened ? AMAZON happened .
And Amazon will face the same situation someday. In fact, they are already halting plans on building more warehouses. Maybe they can convert the old abandoned Amazon warehouses into malls.
@@smitastic7030 F E M A centers
I am not so sure it is Amazon. I think it could be people are just not buying a lot of stuff they don’t need. I have purchased some items from Amazon, but they were not available in any store I could find around here. It could be online shopping in general. If you can’t it in a store, it may be available online.
I live one mile from this mall. I do go to Barnes & Noble on occasion and I do use some of the external restaurants, but there is not much in the mall for me to buy.
@@michaelyanikowski8109 Right same for me I still like going to Barnes and Noble but that's it. The rest of the mall is too depressing for me to go to. I think when Sears closed that is when the rpoblems started.
Not Dead
malls are beautiful - tile, glass, metals, stone & wood - go see a local mall before they're gone for good - such a waste, so sad
Why is she whispering?
Because I have a soft voice ✨
@@malltours You kinda remind me of a DJ from a light rock or a smooth jazz station. You have that calming laid back sound when you talk.
It's very ASMR which makes my skin crawl and not in a good way but I'm sure my true Wisconsin accent does the same thing to people haha
My husband asked if the voice was AI. 🥸
The Bluemound Road strip immediately West of Brookfield Square is nothing but big box stores and strip malls for miles. There's no real reason to shop at Brookfield Square (I've never liked that mall anyway).
Yeah this is really scary to see because I've noticed the demise of the mall and as a kid I remember FYE Suncoast video and whatnot during the 2000s at least but still it's very creepy to know that this mall is on its way out I'm surprised that Anthony from Aces Adventures hasn't done any documentation of this place and other popular channels here on UA-cam they should though because once this mall is gone it is gone for good and is probably going to be repurposed with these stupid high cost high-rise places just like they did with the corners of Brookfield when they built all that shit to make it like a small mini City for the rich that's what they're doing basically so enjoy them all while you still can people that live here because I'm going to try to get as much as I can on this small and do some more documentation myself as I do remember the Woolworths that used to be in the mall as well just like it was with other malls things ain't the same anymore you can tell the end is near for everything the end times and everything
My wife & I are considering living at The Corners when we sell our house. We have also shopped & ate at The Corners. We are definitely not rich.
Wish these restaurants would move into the mall rather than build ugly satellite buildings.
I agree! Gives a false sense of the mall being "busy", when in reality, the diners never step foot inside the mall.
1 Timothy 2.5
For there is one God, and one mediator between God and men, the man Christ Jesus,
1 John 1.9
If we confess our sins, he is faithful and just to forgive us our sins, and to cleanse us from all unrighteousness.
Jesus Christ can only forgive us of our sins no priest, pastor, organization, being a good person or think your perfect or following other gods in this world is going to save you from hell
Jesus Christ died for the sins of humanity so that you would not have to pay it for yourself
Be thankful to Christ
That you do not have to do rituals like to having yourself crucified or go through
initiation like getting wiped to have a relationship with Jesus Christ like with some organisations that will just open door to sadness and shame if you do that
Seek Jesus Christ today he is God
He cares for you he helped me he can help you.
He helped me last year he can also help you by his hand he can lead you
Are you going to have faith and hold on to his hand?
Jesus saves
Today is the day of salvation tomorrow might be to late come to the loving savior Today
Criminal.
We created this mess by being lazy and buying Chinese crap from Amazon, last November I stop buying online and shop local and have to say I missed the experience of talking to a real person. If we want to help our economy and not BEZOS wallet shop local and especially at Christmas out old Town in twin falls is like wonderland and makes me happy for a change with what's going on
A lot of malls turned into hoodrat heaven too,nobody shops around that
This person has genuinely no idea what they are taking about. How is this even remotely a dead mall? South ridge sure but Brookfield square 😂
Brookfield Mall has a lot of vacancy and low amount of shoppers. Not to mention not a lot of food options either like before covid.
Southridge mall is not dead at all, more shoppers and stores and food options.
I've been to Brookfield Square AND Southridge recently, Brookfield definitely needs to recover from losing so much business after the pandemic started or else it will get worse.
What are you talking about? Southridge is doing way better than Brookfield Square. Brookfield Square is like half empty. Southridge is mostly full minus the vacant Boston Store and Kohl's.