How Avril Lavigne DESTROYED The Sophomore Slump
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- Опубліковано 28 чер 2024
- Avril Lavigne's iconic second record, Under My Skin, has defined the sound of this era's pop-punk girlies: we hear echoes of this record in a host of artists, from Billie Eilish to Olivia Rodrigo. This album was truly....THE MF BLUEPRINT.
Following up a blockbuster debut like Let Go, with HUGE singles (complicated?? sk8er boi?? I'm with you?? HEARD OF IT?) was never going to be an easy feat. Avril retreated into herself and returned with a darker, moodier, but still marketable sound: cementing her legacy with follow up hits like My Happy Ending, Don't Tell Me, Nobody's Home, and He Wasn't.
Since avril has declined to remaster Under My Skin, or make a competent greatest hits tour setlist, I'm doing the lord's work today. Making this video was a true labor of love. I hope you enjoy it!! Comment and let me know your favorite memory from this iconic era x
Don't be a stranger!
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0:00 - 0:1:11 intro
01:11 - 3:14 avril's impact
3:14 - 6:20 avril's place in y2k pop
6:20 - 8:18 creative risk
8:18 - 11:56 the pick me female rage
11:56 - 13:15 vision and aesthetic
13:15 - 15:43 collaborators
15:42: 21:28 tracklist deep dive
21:28 under my skin legacy
4:14 - 5:11
Avril Lavigne's Influence and Personal Connection to 'Under My Skin'
03:14
The Impact of Avril's Authenticity and Rejecting Pop Stardom
04:14
Avril Lavigne's Place in the Pop Landscape of the Early 2000s
05:11
Avril's Vision for 'Under My Skin' and Collaborating with The Matrix
06:20
Avril's Agency and Compromises in Creating 'Under My Skin'
07:19
Avril's Flexibility and Intuition in the Creative Process
08:18
Exploring the Themes of 'Under My Skin': Boy-Bashing, Pick-Me Behavior, Commercial Female Rage, and Teenage Angst
11:56
The Vision and Aesthetic of 'Under My Skin'
13:15
Avril's Collaborators and Their Contributions to the Album
15:43
The Hits: 'Don't Tell Me,' 'My Happy Ending,' and 'Nobody's Home'
21:38
The Success and Legacy of 'Under My Skin' - Розваги
OMG ZACK?? THE MAKEUP? SLAYOLOGIST AT WOOOORK
had to show UP for the ums anniversary party ...
@@theswiftologist the gorgina smudging (is it how it's said, _smudging_ ? 😅) technique you did for smokey eyes is giving "I have a grimoire and ain't afraid to use it" hehe
ITS SUCH A SLAYYYYY
This is honestly very fitting because when you think about it, Avril Lavigne was kind of the precursor to Taylor Swift: Earnest singer-songwriter teen idol who cultivated a huge following of teenage girls by writing angsty and vulnerable yet still pop-friendly songs from a young girl's perspective, then later went full glossy pop once they hit their 20s. Their career trajectories are very similar.
The main difference is that unlike Taylor, Avril Lavigne never figured out how to grow with her audience or age artistically. And her image change with 2007's The Best Damn Thing, which produced her biggest pop hits and her best selling album, still came at a huge cost as it alienated most of her fans and she never fully won them back. This could have easily been Taylor Swift as well if she wasn't smart enough about how she gradually transitioned into pop stardom. But since 2011, I'd argue that Avril has been stagnant artistically. She's tried to go in a more mature direction both on 2011's Goodbye Lullaby and 2018's Head Above Water, both of which fans didn't like all that much and were critically lambasted. And now we fast-forward to 2022, Avril is an emotionally stunted 38-year-old woman who now knows that her fanbase doesn't want her to grow up and simply wants her to forever be a pastiche to what she was in the 2000s. And since her return to pop-punk with Luv Sux, she has basically been a nostalgia bait.
People always accused Avril Lavigne of being inauthentic, but I'd argue that's more the case now than it was in her heyday.
Quick correction: The Best Damn Thing isn't/wasn't her best selling album
@@Florian-tg9kc One of her most sold atleast. Let go is one of the most legendary albums and sold more than 16mil copies. Under my skin, over 10mil and The best damn thing over 8mil. After that she basically received the 4th album curse and gradually went underrated
Totally agree!!
@@somber087 It's a shame cause I love Goodbye Lullaby. I think my least favorite is her self-titled album, and even that one is so nostalgic.
the thing it's that the best damn thing was just image change cause the songs were basically sk8ter boi all over the album, just pink and poppy. The choice of the single was the reason why the best damn thing did star the downfall of her career. Yeah girlfriend was #1 but after that all the single underperformed BESIDES that 2007 was HER year. Then GL and the label problem, she was over when what that hell came.
I feel like Avril has really been coming back into discussions about pop culture because people are realizing the influence she’s played on the music we listen to today
And we need to be having that conversation more...
Nobody's Home is such an underrated masterpiece
PERIOD!!! Most underrated by miz lavigne herself
Wow a Under My Skin video with out a mention of the Avril is dead theory. Much appreciated. Honestly I need more Avril content from you please and thank you
that theory is honestly so stupid annoying and boring lol
@@theswiftologistWords can’t describe how much I hate that conspiracy
@@theswiftologistSeriously. I wish more people realized that you can dislike her more recent music without making gross speculations about her mental health 😂
THE INTRO! THE SMOKEY EYE! THE CAMP! THE DRAMA! Why we love you Zack! 🔥✌🏻🔥
Not me getting emotional that someone with a solid following like you is willing to celebrate this record here in 2024. I don’t have words for how much ums has meant to me for basically my whole life, and it hurts that Avril herself doesn’t appreciate it anymore. Thank you.
Yes me too ! I always loved this album, thank you ZACH!
The impact that Avril had not only in music but in fashion was amazing. It was so easy to dress like her and it was everything I wanted to be. Because it was edgy but not ridiculous (hmm billie) nor slutty. It was for the girls. Not for kids, not for boys. You mentioned this on the twitch stream when you talked about the theory that she was an industry plan to be the anti britney. A guy in 2001 could have never imagined something attractive and attainable for the girls, he would have come out with another britney (many such cases)
It was for boys too, she influenced my fashion a lot!
she was truly an icon
Her style is SUPER memorable.
All the great artists make for great halloween costumes.
And because she's so easy to replicate, must be fun to dress like her.
I loved Avril but couldn't afford her CD as a kid so I waited hours for her songs to come up on the radio and recorded them with my parents old cassette player. Damn I'm old 😅
Absolutely seated for more Avriloligist content, I would looooove a video essay about The Best Damn Thing because she is truly the moment.
a TBDT essay is INEVITABLE
Obsessed with this. Avril really was the blueprint! She primed me for becoming a swiftie only 3-4 years later. She was so cool in a way I could only dream about being when I was 9. She was so honest and so young. I will always credit Avril for making me a fan of full albums and listening to them all the way through. Both Let Go and Under my Skin are truly skipless. Thank you for this trip down memory lane, truly - I have such good memories of sitting in my best friend's room while we listened to Under my Skin front to back and discussed what and who must have made Avril so mad lmao. That was my first experience really taking a close look at lyrics and the rest is history.
Anyway, Fall to Pieces is the greatest song ever made. Brava!
yes to avril being one of my first "album" artists too!!
im peruvian and, like you pointed out, she was huuuuuuuuge in south america. she was my gateway to other bands like paramore and fob. i just didnt know she was more popular internationally than in the us, thats so interesting.
yeah it's weird how as soon as she fell off in the us she started getting bigger and bigger elsewhere
Ohhh my gaaaawd you just have no idea how much this album meant to me back in the day!!! Thank you for honoring it as it deserves even if the woman herself doesn't 🖤
someone had to!!
OMG Im so glad you are a fellow "Things I'll Never Say" stan!! It is by far my favorite AL song and one of the best girl-power songs on my playlist!
YES that song 👌👌👌
PERIODDDDD
I went “😱” when I saw the introductory and the eye liner is 🤌
THANK you!!
Your welcome 🖤
Swiftologist and Avril Lavigne ♥️ now we can die happily 😂
periodddd SOOOO LONG OVERDUE
Zack, thanks for the review. So sad to see someone started off so confident then drown out by music business 😢
This album had me in a chokehold when it came out
same
ONG THE LOOK IS SUCH A SERVER, WE LOVE THE SLAYOLOGIST 🔥🖤
🤣
ATEEEEEEEEEEE. just educating the public once again. Doing gods work.
someone has to tell the kids. ...
Together is underrated imo I love the intensity in Avril’s vocals and how they’re layered and the song really builds to a grand finale
i LOOOOVE the outro
I was a high schooler when this album and Let Go came out. I grew up in a really conservative household and I felt like I wasn't allowed to be angry. But my mom heard Complicated and instantly decided I needed Avril in my life. This album is truly incredible. It is so moody and gritty, and just ❤👩🍳💋.
The eye make up was really nice
ty!
Under My Skin was the first CD I bought by myself with my own money when I was 8 years old! when I tell you I was O B S E S S E D with this album, I was obsessed lol Freak Out, My Happy Ending, Don’t Tell Me, and He Wasn’t were some of my faves but it is still a no skip album for me
it is truly NO SKIP city
I love how you change the intro for especial videos
one of my fave things to do
Avril was really big in the philippines during her first 3 albums.from fashion to music. Everyone was selling a poster, stickers and notebooks with her face on it. teenagers are wearing dark eyeliners. her influenced are unmatched.
she's an icon
Please do more of this!! For me Avril was EVERYTHING - I know every single song from the first 5 albums. Head Above Water and Love Sux just left too much to be desired (for me). I’d love to hear your analysis on her career 🖤🖤🖤
def more on the way xx
Avril's influence even extends to Taylor Swift. Before being signed, she would not only sing at church but also do country song covers at events.
oh period! WANEGBT is an avril inspired song 100%
Now that I'm thinking about it, makes a lot of sense actually.
Avril was my absolute IDOL growing up. I had a phase where I wouldn’t answer my parents unless they called me ‘Avril’ hahahah
I saw her in concert with my dad aged 10 in Germany - they had spare VIP places they were giving to kids in the standing area, so we ended up right near the front. At one point she gave a guitar pick to security to give to someone in the crowd, and he gave it to me!!!!! I almost died. I obviously still have it to this day. Relistening to UMS tonight to celebrate 💘♥️
Under My Skin changed my life…thank you for talking about this album & giving it the attention it deserves.
ofc!!!
The new profile pic ateee and so did this video..... AVRIL LAVIGNE STANS RISE!!!!!!
LITTLE BLACK STARS !!!
AVRILOLOGIST!!! I’ve always wanted Zach to talk Avril bc she is one of my favorites.
Week made.
hope you loved it !!
I'm crying, thank you for this. I was a black star before I became a swiftie, and I missed this album SO MUCH.
Yaasss thank you for this Zack! You know what we want! You look PERFECT!!
Nobody’s Home was 100% the soundtrack of my teen years
Honestly female rage is my fave music genre! Alanis, Avril, Taylor etc. they are my spirit animals! 🤩
the intro.. a serve!
had to do a small gag ...
The production quality of this video is insane!!!
tysm!!! it took me forever
no this album literally raised me...screaming my happy ending at the top of my lungs at 10 years old because for whatever reason i connected to it at that age LMFAO. i used to change the radio station constantly just trying to hear her songs because i couldn't buy the album.
also you calling breakaway by kelly clarkson avril inspired when avril literally wrote the title track ugh your mind
EMOLOGIST🔥🔥🔥
periodttttt
I’m a huuuge Avril fan and have been since I was a kid. Under My Skin is my favorite album from her ever, and meant so much to me growing up. I definitely wasn’t the target demographic, but I felt so seen by songs like Take Me Away and Forgotten as a kid. When she didn’t announce a remaster for its 20th anniversary and instead decided to do a greatest hits I was literally so mad at her I can’t even begin to explain. Felt like a slap to her og fans who have been supporting her for years. I saw it on instagram and literally said “no, we don’t want this” out loud. UMS deserves so much more recognition. I got to see her 2 years ago in concert as my first show, and she didn’t play a single thing off this album and I really don’t understand her choices for set lists or what projects she gives attention to.
All this to say, I thank you for giving this album some attention. PS: I am literally so jealous you saw the bones tour as your first concert. I can only imagine how much fun that was.
the way this is still one of my fave albums ever of all time cant believe you did this 😭😭🫶🏻
hope yo loved it!!
Zack: "Tell me about your memories about "Under My Skin"
Me: I was born in 2004, so none
I didn't know I needed Avril content until this video !!
I have memories of rocking out to "Under My Skin" in my bedroom in Boise, ID circa age 11. Still know all the words to these songs. And thank you for the honorable mention of "Things I'll Never Say" ~ that is my all-time favorite Avril song too ^ - ^
been here since 20k subscribers... you've grown heaps, well done!
Omg. "Let go" was the soundtrack to my first post graduation summer love... First love... Crazy times crazy memories with that album. Thanks for revisitjng "Under my Skin", a great follow up
I have to say, as an Avril fan, I have become a bit burnt out on this album over the years, but your video made me look back on that whole era fondly
STOP i am legit obsessed that you did this!!! This album was EVERYTHING
My God Zack, your album/era reviews are just outstanding.
Tysm!! 🥰
I appreciate so much how FAST you talk while still being chill. Great video as always!
This was definitely THE album I put on when I was angry with my parents. I would go to my room, put on this album, usually go to either Take Me Away or Forgotten (the angstiest, but also my favorites haha) and then put the volume of the cd player on 16 (which was “really loud” of course haha) to piss off my parents lol
I really loved this video (and the commitment to the bit with the intro and look too lol). Thanks for giving UMS the attention Avril doesn't care to give it, Zack ❤🖤
The Makeup Slays🔥🔥🔥🔥🔥!!!Also i love that someone is giving UMS appreciation
officially one of my new favorite videos omg
I understand as we get older we’re no longer the same person anymore. But when I compare Avril Lavigne when she was younger versus who she is as an adult.
It really feels like two different people from two different worlds. 🫢
she was a teenager who got extremely famous and had to grow up in front of people who constantly criticized her. i wonder why she changed & feels so different.
This is the most iconic video you have ever done. Wow. 💜
Yes! You look incredible, Zach!
Great job on the look, that was pretty much how I attempted to look when Avril came onto the scene. Couldn’t quite pull it off, though. I was really obsessed. Love to see the flowers for this album. I hope you do more Avril content! I’d be really curious to hear your take on her transition to pop. I remember feeling so whiplashed by it.
Your look for this video is everything!
Just went to her Seattle show. For me, decades in the making! It was so fun to finally see her live after all this time. Really enjoy your researched videos & commentary, Zack! Thanks.
THANK YOU Zack for reminding me to give this masterpiece a revisit. It's really a HOT minute!
omggggg love the makeup, love the video, great sunday surprise 🥹
I couldn’t believe this popped up on recommended !! I rediscovered this album a few weeks ago and was shocked at how well it holds up, def her best album. I never knew any of the pop culture info surrounding her career at the time so thanks for making this :)
My faaave album of hers by far! I still listen to it (as one SHOULD) and love that you gave it the respect it deservees 👏👏👏 (also, your eye makeup inspired me to try it out and embrace my inner avril for the day)
This was the first album I have ever purchased ❤🖤 Absolutely love it to this day!!! LIVINGGGGG for this video Zack 👑👑
when i say ive been waiting AGES for you to make an avril video!!!
I’m about to binge some Avril again. I loved this analysis! Ty! ❤
This intro is so slay omfg
The first CD I ever bought was Let Go, Avril was a huge part of my childhood. Under My Skin really shaped the music I'd go on to listen through my teenage years, this video brought up many many memories ty!! :)) btw your makeup looks greaat!!
Intro and thumbnail slayed, can’t wait to watch 🖤
amazing video! i’m 22 and grew up with avril since all my older sisters were obsessed, so since let go came out i was hooked. as i got older i started stanning myself and going on our family desktop when The Best Damn Thing came out and it changed the trajectory of my life truly. i’m so happy to see you dive into immense detail for Avril because she definitely deserves all her flowers and 10s! more people need to see that. her vision for these albums / sounds / concepts / album color and themes, is immaculate. she knows how to put a body of work together so well and make it its own distinct world. would love to see a video for the best damn thing! great video 💜
ahhh so glad this video brought back some great memories for you!!
Loved all the interview and music video clips you added in on this!!
thank you!!
THIS IS CRAZY! I was just thinking about Avril Lavigne the best damn thing and your a creator I love in tiktok! Thanks for the video
Loved the opening and You're Rocking that liner
I WAS WAITING FOR THISSSSS OMG I’M SAAAAATTT
I wound absolutely love more Avril deep dives!! This was so interesting
Hell yes! Watched your discography deep dive on Patreon and it’s one of my favorites! I loved Under My Skin SO much. It defined my sophomore year of high school.
Also used to pretend I was a lost and wayward girl in my room as I played track 7 Nobody’s Home
how many of us were pretening to be homeless AT home....
😂☠️
So happy you're talking about Avril! And that makeup is Bellissimo!
thanks divaaaa
Zach thank you for taking me back in time to my early teenage years 🖤
I'm due for a relisten on this one! Its been awhile. I was OBSESSED with her for the first 2 albums, I was in my late teens at the time. "Don't Tell Me" had such an effect on me, this was actually completely my attitude at the time. My Happy Ending was always my fave, though.
Thank you for this video! As someone who came here originally for swiftologist, i actually really love your videos on other artists that i love too like avril and lana, and analysis of female singers like ariana and miley. IF you
could make a video in the future about the best damn thing i would love to watch it!! I come from a country that almost no one listened to avril, and this was a really safe space to remember how much she influenced me and my music taste🖤
I will gladly watch any Avril video you make. Thank you for this one 👏
Literally same. 🙌
I'm avoiding all tour-related spoilers until my Eras concert in June. Which means I've not watched any of your recent videos or podcast episodes. Soooo happy that you've uploaded something different, I've missed your sense of humour.
❤❤❤❤❤ Finally video About Avril 🥰🥰🥰 love it
This album truly got me into songwriting. It's my absolute number one🙌 thanks for this video!
you've inspired me to listen to this again!!
The makeup!! The intro!! You’re spoiling us. 🥺 Can’t wait to watch this after I get some schoolwork done. Thank you for consistently providing such good content ❤️
hope you love it!!
Subscribed. Thank you for this video, it validates the worth of this era - her obvious best - and helps me feel like I’m not crazy for the high regard I hold it in. Would love more analyses/reviews of her other eras
I LOVE your commitment to this vid! The eye liner is fire! This album came out when I was in college (I'm old) and I rocked out to it in my car constantly while driving to class, work, and while working out. It's always been a huge favorite.
Thanks for watching!! 🩷
Omg you ate this up. Please make more avril videos 😝 maybe a goodbye lullaby or luv sux video? ❤
First time doing eyeliner?!? You killed it! It looks amazing, loving the look!
We need eyelinerologist in every vid now Zack pleeeek
it took me hours to get it off .... idk how avril does it lol
She prob just never takes it off 😂
This is one of my favourite albums of all time. I’m a huge Avril fan. And the fact that she’s Canadian like me makes me love her even more 🇨🇦
The intro was awesome!
I would loveeeee more avril vids from you😩🙏🙏she’s not talked about enough these days
I loved your Livestream and loved this video!!! I was a young teen when Let Go came out and I LOVED it. I was such a Hot Topic girlie
My Happy Ending is my favorite song off the record and of all time! I am so excited to see Avril live for the first time on September 3rd in Alpharetta, GA, the setlist is disappointing, but I will be rocking out the entire time! I feel you really did this album justice!
I spun my UMS vinyl yesterday to celebrate 20 years, and the album really doesn't have a skip, maybe How Does It Feel, but I still really enjoy that song. I'm still young, 18, but during my childhood, especially around the age of 12 when my depression really started, Take Me Away became my anthem, and it still is to this day. I remember watching all these interview and performance clips years ago. I actually forgot about the Summer Sonic 2004 interview and performance! I love that one so much! My favorite Avril performance is the Live in Budokan! I got the DVD and got a region-free DVD player just to play it since I live in the US. The performance of Freak Out makes it one of my favorites off the album!
Thank you so much for making this video and celebrating an album that will always be in my top 10! I can't believe this album is 20 years old. Also, I am thinking about getting the European Sliver/Black Marbled vinyl that has bonus track, I Always Get What I Want, on it since my copy is only the standard edition. It's US$55 with shipping, so I'm not sure.
My core memory with Avril music was me at 11 years old, listening to Hot on loop and acting as if I was on a cabaret💀
Amazing work as always! I hope we get more videos about Avril’s work in the future ♥️
I mmmm so happy ❤❤❤
I love avril so much, please make more videos about it🙏🏻🙏🏻
Loved this album so much, Avril was my favorite artist for years ❤ I’m so happy to hear you talk about it at length
Thanks for watching!!
This is so heart warming to watch! I learned how to speak English with Avril, Evanescence & Linkin Park! My Happy Ending was the first song I memorized in English at the age of 10 or so
ahhh such nice memories!!
so excited to watch this one 🖤