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I mean. You're half right. Ubisoft's CEO never owned Ubisoft. They're a publicly traded company. Like it'd be perfect if this dude didn't get a golden parachute deal but if he gets fired he's going to be taking away more money then what most people will see in a life time. XD
@@Kirshbia He founded it, its his baby, he'll fight tooth and nail because he doesn't want to loose it. Him staying rich was always going to be the outcome but loosing the company this way is something he wants to avoid at all costs. If you haven't realized yet people like this tend to be prideful and that's what got him to the place he's at right now.
@@TheTacoAlmighty while I agree to an extent I also think in his case he'll feel bad for like a minute then get a new jetski and private island. Like this dude isn't that stupid. His company is publicly traded. He had probably let go of the idea of owning it years ago. And the sad thing is he'll probably end up the CEO of some other company at some point after the heat dies down.
They will walk away from this with tens if not hundreds of millions of dollars. The billionaires aren't the ones who lose at this game. Everyone else is.
😂 Willing to bet money it is indeed Blackrock. They've got their fingers in every pie going. They've been a majority shareholder for the past 3 companies I've worked with. They now own the business chain I work for.
I find it ironic that the Guillemot brothers founded Ubisoft on diversifying their business, when they’ve made nothing but knockoffs of Far Cry 3 for the last decade-plus.
Look on the bright side. Plenty of people are making money thanks to Ubisoft. We call those people "Gaming UA-camrs", who are reaping the gift that keeps on giving of content.
9:40 This is the sort of thing that is waking people up to the fact that contrary to what many would like you to think, publicly trading in a company doesn't make it better, most times arguably it makes it worse and this leads to absolute greed taking over. It is what enables monopolies in the first place. This is why Indie is taking off so much, because you don't have to worry about a company going evil because while individual people change a little bit over time, publicly traded can change dramatically in a short period of time and suddenly products and/or services you liked go to waste and you don't generally get that with Indie brands unless the founder(s) are unhinged to begin with.
Indies are at the whims of publisher funding too, unfortunately. Those publishers aren’t overbearing about the games that they want made (yet), but right now, they aren’t giving out money.
There is also the fact that publicly traded companies often act short sighted. To increase share value in the present they do things that a couple years later will come full circle and destroy them. For example, in my town there was a factory with a couple hundred employes. The factory was making good profit. Their customers were happy with the quality of the goods they produced. Then the owners realised they could make slightly more money by moving production to a low-salary country. This move seemed good on paper and the stock went up and the board got a bonus. A couple years later the company was no more. So what happened? Where they used to be somewhat close to their customers they were now far away so cost of shipping went through the roof. Also, since they were now in a low-salary country it was impossible to find skilled labor to run their advanced machines. Production problems were common and quality went down, triggering many of their longtime customers to leave them. They had to search in other countries for skilled enginers that could fix the machines but nobody wanted to move there permanently, they had to be flown in at a premium, one problem at a time. After the company had gone under a chinese company moved in and bought it all for next to nothing to set up a factory in China.
@@Lazy_Vikingthat shortsighted attitude is why publicly traded companies tend to only focus on quarterly earnings with no eye for the future. So this hedge fund should be THRILLED!
some people forget, investors own the company in a sense.. they pull out, the company dies.. so you cater to them. Ubisoft is no saint, their pretty bad at this point, but investors ripping them appart to make a worse situation isnt going to help it.
That’s why I liked the previous video this channel did about the Ubisoft situation- the main idea was that them going private might actually make it *worse.* Also, a hedge fund throwing a tantrum that Ubisoft only cares about their quarterly earnings is hilariously ironic. One of the central tenets of neoliberalism is that publicly traded companies need to maximize profit, which usually means… caring about quarterly earnings above everything else!
I wasn't pointing fingers at tencent here either, i was being neutral to clarify. them going private may, or may not make it better or worse as well. you cant exactly predict the future 100%
Are we sure this isn't some form plot akin to corporate betrayal in Eve Online? Because this this level of stupidity from the people at the top seems implausible - people at that level tend to not be stupid, so if they do stupid things they have their own plans.
If you don't want to lose control over company or turning into a device only to make money, never sell of publicly trade. Investors are a bane for any business which wants to maintain any semblance of artistic integrity, ethics or not rely on barely legal defrauding of customers.
All of this Ubisoft intrigue and drama is far more interesting than any of their recent super expensive games. Best of all, its free for us to enjoy. If all these AAA game companies and big movie companies are going to create absolute cringe trash, we can save money by not buying tickets, and sit back with popcorn to enjoy the corporate faceplant dramas.
Nothing is free. While we consume things we hate for entertainment, we waste our time not developing skills or indulging in hobbies we enjoy and can progress in.
are you saying they should season pass it,buy a season get a live stream from the Ubisoft Boardroom, plus a free Skull and Bones skin. Might be their best option
@@-Believeinyourself- Spoken like someone who's never had one of these UA-cam gaming news channels on in the background at work. I'm getting _paid_ to enjoy Ubi (and Blizzard, and the Concord devs, and Bethesda, and...) drama! And paid quite handsomely-I live in Seattle and don't need to have a roommate!
@@-Believeinyourself- You keep using that word. I do not think it means what you think it means. If you visited my home, you'd be forgiven for thinking nobody lived there if not for the gaming desktop and the cat's food dish and litter box. And my Steam collection is indie and AA, almost none of which I paid more than $25 for. And if media consumption is your idea of shallow consumerism, I invite you to work an accounting job without such media (or any other kind of passive entertainment that can be consumed while holding down productive office work-music, podcasts, whatever) and not go mad from boredom. All this is also said with a heavy side dish of "let he who is without sin cast the first stone" because I'm pretty sure if I got a chance to Truman Show your life for a day, I'd be on your various hypocrisies like a horde of vampires raiding a blood bank.
Not going to sell well in Japan, not even a chance if they stick with their February release. Just like how out of touch Ubisoft is with the Japanese, they seemed to miss that Monster Hunter Wilds is also slated for February and MH is a goliath of a series in Japan.
@@Bonehead_Paladin I agree, but they need to completely clean house. Ubisoft needs to lay of ~30-40% of staff, mostly middle management. Ubisoft’s costs are utterly insane for a software company.
The CEOs of these gaming companies are literally just the fall guy for the boards, they'll make all the unpopular changes that people hate but the board wants. Then they'll get fired with massive severance packages. The board will bring in a new CEO, never revert any of the changes, and you guys will clap like seals over the original CEO being fired
@@CandleLover69 They're a bloated company yes, but laying off staff is not gonna change anything as long as the current upper management and pencil pushers still hold this much power
Well, WTF, I thought the company was full of toxic positivity, and Guilliman himself said they are super duper proud of their high-quality games. So what is it now? Endlessly patting themselves on the back for shoveling shit, or desperately clawing to make good products but the evil, evil manager pushes for release?
I guess at least the idea of refusing to take in private equity cash is a good move, it's not like private equity doesn't have a history of stripping companies for parts and selling off their assets and leaving the company bankrupt.
Gamers taught Ubisoft and Activision that they can sell DLC for popular franchises as entire games. Its only a matter of time before they sell us season passes that just literally include seasonal costmetics
This is true for the industry at large as well. If people buy it, the companies are going to keep making them, and push that envolope to see how much they can get people to pay for stuff that has no material impact on the game whatsoever. I honestly think that there's a retail therapy phenomena that goes on with DLC, skins and every other type of "micro" transaction. They get that teeny little dopamine hit when they press the 'buy now!' button, and that becomes a reliable *source* of dopamine so they keep buying. Telling them to stop will never work, because at that point, it's an addiction.
Outlaws I think would've benefited from a character creator, as most modern games would. Star Wars games in general are better when the devs let their players create an avatar that they can relate to. It's more immersive and there's the added benefit of avoiding potential unlikable protagonist situations like with Forsaken. Sometimes I think developers just don't learn, because we went from almost every game protagonist being male, to the opposite, when both solutions are flawed and we've had the obvious answer in front of us the entire time. *Let players make their own protagonist.* You don't have to give them control over the voice of the character or even let them change anything other than superficial things like appearance, but even just that does so much more than what developers are currently doing. It's like we're still trying to emulate these action movie heroes in our games, when we should be trying to make the players feel like they are the heroes. And just to be totally clear, I feel the same way about Jedi Order and Jedi Survivor. I haven't played or purchased any of them.
Most Japanese games can't even render grass 5 feet from the player character and the people making the decisions are 75 year old's that made some brilliant games in the 90s but have forgotten how they did it.
@@eccomi21 majority of Square Enix titles, especially using their own engine. Tales Of series. Not sure who the Devs of hyperdimension Neptunia or senran kagura (or similar) are but those games feel dated as hell with nothing original or unique, awful graphics and just there for people who want to play a mindless game with boobs. From software a little better but still doing the same shit over and over, terrible frame rates (I'm not even a frame rate snob but it's very noticeable in their games.) Need I go on?
Going public has its merits. If you do things right, you will sell many actions when you go public. All this cash can be invested in larger projects that will(may) make even more money. So it allows to grow quicker, but that's a double-edged sword because the more actions you sell, the more decision power you lose.
If you really care about something, price it far lower than the rest of the market and be content to make simply "a lot of money" and not "all the money you have" (hat tip to Ron Swanson's appetite for bacon contrasted with ConcernedApe's appetite for greed.)
Ubisoft if you are going to make 10 assassins creed games how about 1 free to play version of the Multiplayer mode that ended with Black Flag? Probably the only tacked on multiplayer mode that felt unique outside of the last of us
I absolutely have my problems with how Ubisoft has pushed monetization in the industry but to me public investing is truly a plague. It is largely lead by few with massive wallets that push for nothing but profit, sometimes (perhaps often times) at the expense of the company invested in for the long term.
The family wanted money. But they were stupid about it, and had to use "the poison pill" to avoid a buyout from Vivendi a decade ago. They never recovered.
Finally someone has talked about the Vivendi factor in all this, thank you! I speculated on Vivendi over on my channel just a few days ago and I don't know why no one else has noticed it! Thanks for filling in the gaps Bellular and corroborating my suspicions on all of this.
Whatever cow they intend to milk all the Assassin Creed games from is going to be dead by the end of this. This is what happens when you think you make a product and not actual entertainment.
Even if their value goes up from here, would that make people wanna buy what they're offering if at any point they could just take it all away potentially? Also metrics wouldn't magically make their games textbook fun. Chorelessly fun in that case. If they don't radically change, it's still going six feet under most like.
I am glad this is happening, more indie companies will rise from all the devs that leave, with better quality games and a developer that actually hears therir consumers.
I know it's been said a lot, but I'm riding the high seas until they publish a pathetic apology and retraction of players being comfortable not owning their games as well as a well laid out plan on how this won't be an issue going into the future Making better games would help as well, because honestly there isn't a reason to get any of their games right now anyway
Monday Steam told you, that you do not own your games and you only own licenses the matter was settled by the government of California going into the future.
They have ten games in the pipeline... wtf... just imagine if they sticked to only a couple at a time.... = we could get absolute bangers "goty"'s coming out on the regular.... instead we get all these meh ones... Sidenote: i looked thru ubisoft, Ea etc schemes aaages ago and boycotted them.
That is not how that works at all. Most of those games will never see the day of light, or are just small games. Battle Core Arena did probobly not take much to make, for example.
That increase is literally nothing, and there is more to a company than just it's stock price. Shares outstanding, P/E ratio especially, and trade volume. Watching gamers talk about stocks is painful, I've invested in penny stocks that have hit higher lmao.
So there's some clear interest by Tencent for Ubisoft to have bad launches. Not sure Ubisoft needed any help, but does explain how a company as valuable as Ubisoft could be making such bad decisions (e.g. fixed main character for Star Wars, provoking backlash with a non-historical black Samauri, laughable plans to release 10 AC games in 5 years, etc.).
I really think U isoft could benefit going back to basics with its games. Like truly back to basics. I would consider buying a Rayman remaster with Origins style graphics at launch over AC: Shadows - and I'm a huge samurai weeb. Hell, I'd even buy Rayman Origins/Legends 2 if it was just as good (and didn't have Truly Awesome style trophies).
Lost Crown was a great idea...but was another trash bloated empty game where all you do is run around with nothing to do & minimal basic combat mechanics just like every other ubisoft game...That's what wrong with ubisoft, not dei or bad story telling or historical inaccuracies or whatever other crap people with low IQs want to blame it on. Empty games, basic mechanics.
DEI is just a great indicator for games with priorities in the wrong place. If they care so much for DEI there is a good chance they don't care much for good gameplay or story.
Game production would be better off building off a stable game template, reusing resources from previous games in a series to achieve a COD-level release schedule.
so it did go back to 13 60, and it's already at 13 10 it's still less than a month ago, we'll see in days to come, and in years to come we'll see if that changes anything about their games You know, the thing that matters
Dovetail Studios and Giants Interactive called, they'd like to remind Ubisoft of the old Roman maxim "the goal is to shear the sheep, not to skin it." Train Sim World and Farming Simulator both work on the monetization model you describe, but they space out the releases just enough that they can reap the DLC sales without players simply throwing up their hands at the sunk costs of buying DLC for a game that they won't get to enjoy for more than a few weeks before the next one's out.
if ubisofts ceo and his cronies are upset that people wish for his suffering and downfall then well, maybe they shouldn't be firing all their staff and endorsing using ai slop to replace people if there are no staff outside the kotic clones and ai slop programs then we don't need to worry about sailing the high seas to play the games because no ones being harmed by that lose of money
Doesnt seem like anything is wrong. The whole stockholder system was to hold the management accountable when they are not doing a good job.. and i dare say they are not doing a good job now. If the Guillemots hold control, it will be status quo as usual and putting out more games that actual gamers are really not interested in.
Apparently. Ubisoft's situation is real simple - they have hired a lot of people who don't know how to make games, don't know what they're doing in other ways, and are very disagreeable. The only way to clean this mess up is to take control of the company and systematically fire these people, leaving behind a core team that can nurse the company back to health. But the question is - is that core even still there?
@@IshayuG When you put it that way, I'm kind of sad to see Ubisoft go. Keeping the most useless elements of society in Keynesian makework where they can do as little harm as possible to society at large is a valuable public service.
I keep thinking that we really need to get new rules about how stock trading works. Personal opinion is to limit them in some fashion. Such as shares expire once you have received dividends equal to 10x the original purchase price. That way you don't have these continual chasing of growth over profit situations and things like hostile takeovers end up not working. Initial investors still end up getting a 1000% return on investment and can then reinvest in other places instead of continually using it to control multiple companies and causing all of these in-fighting issues.
Just because they make a road map for outlaws, doesn't mean gamers are going to give it another chance. Gamers are tired of half baked games being launched and "fixed" later. Ubi can go bankrupt for all I care.
Honestly i cant see a positive outcome here for ubisoft, if they sell to china then we get propaganda, if they go private and the family keep control we get propaganda. The least likely outcome would be for the company to go private under a third party, this is the only way i see the company changing for the better imo.
If some of the top comments are anything to go off of, this might be a minority opinion here, but i would rather not have ubisoft go to the money grubbers i don't know instead of the money grubbers who i do. Atleast one big boss means we get a directed target of hatred instead of lots of little bosses which would be very tiring to research and hate individually.
Assassins Creed has been over done. The Historical Fiction genre, there is a lot of interesting stories someone could tell. Why go to Ancient Greece.....in Assassin Creed.....when there are more interesting ways to tell a story....outside of Crusades Assassins v Templar. They have been just milking it instead of taking some slight risks, and telling a great story.
Can. we PLEASE all at least PRONOUNCE Yves Guillemot's name correctly??? As a French-speaker, hearing simple names being butchered is like having my ears blown up. Here's how you pronounce his name. I will write it using the sounds of the English language: Yves = You do NOT pronounce the "s"!!! Say it like "Eve" in English. Yup, like the name "Eve" in "Adam and Eve". Like the first part of the word "evening". Above all, you do NOT pronounce the "S"!!! Guillemot = You do NOT pronounce the "t". Say it like the "Gee-moe" in English. "Moe" as in the name "Moe" - like the bar tender in The Simpsons. The "G" at the start is a HARD "g" - like the "g" at the start of the word "give".
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Gamers can now get used to not owning UBISOFT games
And UBISOFT CEO can now get used to not owning UBISOFT
Perfect timeline.
I mean. You're half right. Ubisoft's CEO never owned Ubisoft. They're a publicly traded company. Like it'd be perfect if this dude didn't get a golden parachute deal but if he gets fired he's going to be taking away more money then what most people will see in a life time. XD
The CEO needs to get use to NOT being a CEO.
@@Kirshbia He founded it, its his baby, he'll fight tooth and nail because he doesn't want to loose it. Him staying rich was always going to be the outcome but loosing the company this way is something he wants to avoid at all costs. If you haven't realized yet people like this tend to be prideful and that's what got him to the place he's at right now.
@@TheTacoAlmighty while I agree to an extent I also think in his case he'll feel bad for like a minute then get a new jetski and private island.
Like this dude isn't that stupid. His company is publicly traded. He had probably let go of the idea of owning it years ago.
And the sad thing is he'll probably end up the CEO of some other company at some point after the heat dies down.
They will walk away from this with tens if not hundreds of millions of dollars. The billionaires aren't the ones who lose at this game. Everyone else is.
The stock bump just SCREAMS out
BLACKROCK
Ubisoft just got a new investor
😂 Willing to bet money it is indeed Blackrock. They've got their fingers in every pie going.
They've been a majority shareholder for the past 3 companies I've worked with. They now own the business chain I work for.
there is no situation ubisoft just needs to just get comfortable with not owning thair company is all
Nah they can have their garbage company. They need to get comfortable with people not owning any of their products.
@@emirhaneksioglu4503 That's what they want, what they need to get comfortable with is not having our money
@@emirhaneksioglu4503 Problem is, that's what they want. What they need to get comfortable with is not having our money in their pocket.
HAHAHAHAHAHAHAHAHA GOTTEM
Not that that result would be any better for gamers...
Private equity destroys everything they touch. Then again, Ubisoft has been doing a good job of destroying their games without outside help.
I find it ironic that the Guillemot brothers founded Ubisoft on diversifying their business, when they’ve made nothing but knockoffs of Far Cry 3 for the last decade-plus.
Look on the bright side. Plenty of people are making money thanks to Ubisoft. We call those people "Gaming UA-camrs", who are reaping the gift that keeps on giving of content.
Unfortunately. The same profiteers invested in them have invested in marketing firms.
It’s not because they saturated us with Star Wars games it’s because the games were shit
9:40 This is the sort of thing that is waking people up to the fact that contrary to what many would like you to think, publicly trading in a company doesn't make it better, most times arguably it makes it worse and this leads to absolute greed taking over. It is what enables monopolies in the first place. This is why Indie is taking off so much, because you don't have to worry about a company going evil because while individual people change a little bit over time, publicly traded can change dramatically in a short period of time and suddenly products and/or services you liked go to waste and you don't generally get that with Indie brands unless the founder(s) are unhinged to begin with.
Indies are at the whims of publisher funding too, unfortunately. Those publishers aren’t overbearing about the games that they want made (yet), but right now, they aren’t giving out money.
There is also the fact that publicly traded companies often act short sighted. To increase share value in the present they do things that a couple years later will come full circle and destroy them.
For example, in my town there was a factory with a couple hundred employes. The factory was making good profit. Their customers were happy with the quality of the goods they produced. Then the owners realised they could make slightly more money by moving production to a low-salary country. This move seemed good on paper and the stock went up and the board got a bonus. A couple years later the company was no more. So what happened?
Where they used to be somewhat close to their customers they were now far away so cost of shipping went through the roof. Also, since they were now in a low-salary country it was impossible to find skilled labor to run their advanced machines. Production problems were common and quality went down, triggering many of their longtime customers to leave them. They had to search in other countries for skilled enginers that could fix the machines but nobody wanted to move there permanently, they had to be flown in at a premium, one problem at a time. After the company had gone under a chinese company moved in and bought it all for next to nothing to set up a factory in China.
@@Lazy_Vikingthat shortsighted attitude is why publicly traded companies tend to only focus on quarterly earnings with no eye for the future. So this hedge fund should be THRILLED!
Something everyone needs to remember is... these sharks circling Ubi... they're just as bad some worse...
some people forget, investors own the company in a sense.. they pull out, the company dies.. so you cater to them.
Ubisoft is no saint, their pretty bad at this point, but investors ripping them appart to make a worse situation isnt going to help it.
Yeah Tencent is just a villain absorbing a weaker villain
That’s why I liked the previous video this channel did about the Ubisoft situation- the main idea was that them going private might actually make it *worse.*
Also, a hedge fund throwing a tantrum that Ubisoft only cares about their quarterly earnings is hilariously ironic. One of the central tenets of neoliberalism is that publicly traded companies need to maximize profit, which usually means… caring about quarterly earnings above everything else!
I wasn't pointing fingers at tencent here either, i was being neutral to clarify. them going private may, or may not make it better or worse as well. you cant exactly predict the future 100%
@@ZaricaLPThey wouldn't have to cater to the investors if their cash flows were in order
1:25 I always thought they chose "Ubi" because it means "where", thus being a pun: "Ubi Soft" translates to "soft where", or software.
😂😂😂
1:40 ... Ubisoft. *UBISOFT* happened to their games.
Are we sure this isn't some form plot akin to corporate betrayal in Eve Online?
Because this this level of stupidity from the people at the top seems implausible - people at that level tend to not be stupid, so if they do stupid things they have their own plans.
If you don't want to lose control over company or turning into a device only to make money, never sell of publicly trade.
Investors are a bane for any business which wants to maintain any semblance of artistic integrity, ethics or not rely on barely legal defrauding of customers.
All of this Ubisoft intrigue and drama is far more interesting than any of their recent super expensive games. Best of all, its free for us to enjoy. If all these AAA game companies and big movie companies are going to create absolute cringe trash, we can save money by not buying tickets, and sit back with popcorn to enjoy the corporate faceplant dramas.
Nothing is free. While we consume things we hate for entertainment, we waste our time not developing skills or indulging in hobbies we enjoy and can progress in.
are you saying they should season pass it,buy a season get a live stream from the Ubisoft Boardroom, plus a free Skull and Bones skin. Might be their best option
@@-Believeinyourself- Spoken like someone who's never had one of these UA-cam gaming news channels on in the background at work. I'm getting _paid_ to enjoy Ubi (and Blizzard, and the Concord devs, and Bethesda, and...) drama! And paid quite handsomely-I live in Seattle and don't need to have a roommate!
@@SimuLord It’s your life. Consume what you want consumer. Consume, consume, consume
@@-Believeinyourself- You keep using that word. I do not think it means what you think it means. If you visited my home, you'd be forgiven for thinking nobody lived there if not for the gaming desktop and the cat's food dish and litter box. And my Steam collection is indie and AA, almost none of which I paid more than $25 for.
And if media consumption is your idea of shallow consumerism, I invite you to work an accounting job without such media (or any other kind of passive entertainment that can be consumed while holding down productive office work-music, podcasts, whatever) and not go mad from boredom.
All this is also said with a heavy side dish of "let he who is without sin cast the first stone" because I'm pretty sure if I got a chance to Truman Show your life for a day, I'd be on your various hypocrisies like a horde of vampires raiding a blood bank.
Ubisoft are unburdened by what has been.
Not going to sell well in Japan, not even a chance if they stick with their February release. Just like how out of touch Ubisoft is with the Japanese, they seemed to miss that Monster Hunter Wilds is also slated for February and MH is a goliath of a series in Japan.
only chance they have against wilds is if wilds' optimization issues arent resolved by release, the initially shown specs are criminal lmao
Just coming here to say that Yves Guillimot is the problem with Ubisoft and no one should buy their games until he’s gone.
Ubisoft's entire upper management is rotten to the core, there's no for a potential redemption arc here
@@Bonehead_Paladin I agree, but they need to completely clean house. Ubisoft needs to lay of ~30-40% of staff, mostly middle management. Ubisoft’s costs are utterly insane for a software company.
The CEOs of these gaming companies are literally just the fall guy for the boards, they'll make all the unpopular changes that people hate but the board wants. Then they'll get fired with massive severance packages. The board will bring in a new CEO, never revert any of the changes, and you guys will clap like seals over the original CEO being fired
@@CandleLover69 They're a bloated company yes, but laying off staff is not gonna change anything as long as the current upper management and pencil pushers still hold this much power
@@Bonehead_Paladin They have 45 game dev studios and nothing to show for it. There's absolutely no way that is sustainable.
Well, WTF, I thought the company was full of toxic positivity, and Guilliman himself said they are super duper proud of their high-quality games. So what is it now? Endlessly patting themselves on the back for shoveling shit, or desperately clawing to make good products but the evil, evil manager pushes for release?
I guess at least the idea of refusing to take in private equity cash is a good move, it's not like private equity doesn't have a history of stripping companies for parts and selling off their assets and leaving the company bankrupt.
Gamers taught Ubisoft and Activision that they can sell DLC for popular franchises as entire games. Its only a matter of time before they sell us season passes that just literally include seasonal costmetics
This is true for the industry at large as well. If people buy it, the companies are going to keep making them, and push that envolope to see how much they can get people to pay for stuff that has no material impact on the game whatsoever. I honestly think that there's a retail therapy phenomena that goes on with DLC, skins and every other type of "micro" transaction. They get that teeny little dopamine hit when they press the 'buy now!' button, and that becomes a reliable *source* of dopamine so they keep buying. Telling them to stop will never work, because at that point, it's an addiction.
Yves has Tencent finger so up his butt he doesn't know it's there.
Whatever Tencent's using as a numbing agent to pull off a stunt like that, they can send some to my dentist.
Outlaws I think would've benefited from a character creator, as most modern games would.
Star Wars games in general are better when the devs let their players create an avatar that they can relate to. It's more immersive and there's the added benefit of avoiding potential unlikable protagonist situations like with Forsaken.
Sometimes I think developers just don't learn, because we went from almost every game protagonist being male, to the opposite, when both solutions are flawed and we've had the obvious answer in front of us the entire time. *Let players make their own protagonist.* You don't have to give them control over the voice of the character or even let them change anything other than superficial things like appearance, but even just that does so much more than what developers are currently doing.
It's like we're still trying to emulate these action movie heroes in our games, when we should be trying to make the players feel like they are the heroes.
And just to be totally clear, I feel the same way about Jedi Order and Jedi Survivor. I haven't played or purchased any of them.
I miss the insane character creation of the past. I want to make a Trandoshan lawyer with a Wastelands background and put all my points in Musicality.
This is a battle of villains fighting villains; No matter who wins, we lose.
Eh... Ubisoft is dead, doesn't matter who is going to own it.
A second wind or a dying gasp? Ubisoft and its CEO will grasp defeat from the jaws of victory sooner than later; just watch.
Second wind? Dying gasp? Neither. It's Steve1989 cracking it open 50 years later and saying "nice hiss."
I'd thought they'd be happy with not owning their own Company.
It's official, ladies and gentlemen. Western gaming is in ruins. Smoke and ash.
It's late stage Capitalism...everything is in ruins.
Most Japanese games can't even render grass 5 feet from the player character and the people making the decisions are 75 year old's that made some brilliant games in the 90s but have forgotten how they did it.
I... What? Which ones are you talking about?
@@eccomi21 majority of Square Enix titles, especially using their own engine. Tales Of series. Not sure who the Devs of hyperdimension Neptunia or senran kagura (or similar) are but those games feel dated as hell with nothing original or unique, awful graphics and just there for people who want to play a mindless game with boobs. From software a little better but still doing the same shit over and over, terrible frame rates (I'm not even a frame rate snob but it's very noticeable in their games.) Need I go on?
God I wish
Nah. My friends and I ARE NEVER GOING BACK TO ANY GAMES FROM UBISOFT. You screw your customers, we SCREW WITH YOU!
Let the SPIRAL take them out! 😂
Eye for an eye, tooth for a tooth
The only reason the price increase is because Tencent may buy them
Exactly. It's vultures digging their claws in hoping to get swooped up
How Gamers (tm) still follow AAA studios is beyond me
Noted. If you own something you care about, NEVER go public.
(As in: publicly traded company)
What if you only cared about money...
Going public has its merits. If you do things right, you will sell many actions when you go public. All this cash can be invested in larger projects that will(may) make even more money. So it allows to grow quicker, but that's a double-edged sword because the more actions you sell, the more decision power you lose.
If you really care about something, price it far lower than the rest of the market and be content to make simply "a lot of money" and not "all the money you have" (hat tip to Ron Swanson's appetite for bacon contrasted with ConcernedApe's appetite for greed.)
@@thecompanioncube4211 If you only care about money, you make lowest-common-denominator schlock.
Ubisoft if you are going to make 10 assassins creed games how about 1 free to play version of the Multiplayer mode that ended with Black Flag? Probably the only tacked on multiplayer mode that felt unique outside of the last of us
Agreed
Although I'd say the splinter cell blacklist multiplayer was fun too
Honestly this is Ubisoft's fault for not following up on Beyond Good & Evil 2. They deserve this.
I absolutely have my problems with how Ubisoft has pushed monetization in the industry but to me public investing is truly a plague. It is largely lead by few with massive wallets that push for nothing but profit, sometimes (perhaps often times) at the expense of the company invested in for the long term.
Man great video, it’s the perfect speed. It keeps such a complex topic interesting and to the point.
"Ubisoft's stock just went up. Let me tell you the story of how Ubisoft was founded."
Why is this company even publicly traded if it is a family company? That just makes you beholden to shareholders.
The family wanted money. But they were stupid about it, and had to use "the poison pill" to avoid a buyout from Vivendi a decade ago. They never recovered.
Finally someone has talked about the Vivendi factor in all this, thank you! I speculated on Vivendi over on my channel just a few days ago and I don't know why no one else has noticed it! Thanks for filling in the gaps Bellular and corroborating my suspicions on all of this.
I invested all my life saving into ubi stock before the surge...
What did that $3.50 turn into
@@zmmmzmmmz Dang Loch Ness Monster.
Whatever cow they intend to milk all the Assassin Creed games from is going to be dead by the end of this.
This is what happens when you think you make a product and not actual entertainment.
3%?! I'll alert the village right now
Even if their value goes up from here, would that make people wanna buy what they're offering if at any point they could just take it all away potentially? Also metrics wouldn't magically make their games textbook fun. Chorelessly fun in that case. If they don't radically change, it's still going six feet under most like.
All the money flying around and I wonder to myself how many new indie studios could have been founded with it instead.
Something something rich people trying to make themselves richer something.
Their only hope would be to stop the anti-consumer shit completely.
But they would also need a time machine to do that 5 years ago.
A society where insane amounts of money appear and disappear due to all this talk and office politics is always going to be a bad joke.
10 sequels in 5 years? How'd that go for Star Wars?
**Opens Casket**
Yup, still dead.
I am glad this is happening, more indie companies will rise from all the devs that leave, with better quality games and a developer that actually hears therir consumers.
Their stock peaked at July 2018 2 months before the release of Odyssey and 1 year after Origins. My 2 favorite AC games. good times
I've just bought 18 shares, if it drops again I'll buy some more.
Damn I wish I had some of that insider information.
Don't we all XD
Would have bought some if I knew too
I know it's been said a lot, but I'm riding the high seas until they publish a pathetic apology and retraction of players being comfortable not owning their games as well as a well laid out plan on how this won't be an issue going into the future
Making better games would help as well, because honestly there isn't a reason to get any of their games right now anyway
Monday Steam told you, that you do not own your games and you only own licenses the matter was settled by the government of California going into the future.
Ubi produces to much (mediocre) content and Bethesda and Rockstar to little/to slow.
Ubi: Quantity over quality.
Rockstar: Quality over quantity.
Bethesda: Umm...have a Nuka-Cola Quantum?
Bethesda: Incompetent
R*: Greedy
Ubi: Greedy and incompetent
Doesn't Ubisoft get huge subsidies and tax credits from the French government?
Gonna be real. I just want good games from them, I dont think them dying or being bought by worse companies will bring me good games.
Either way you won't get good games
We Need To Talk About The Bellular News Situation.
They have ten games in the pipeline... wtf... just imagine if they sticked to only a couple at a time.... = we could get absolute bangers "goty"'s coming out on the regular.... instead we get all these meh ones...
Sidenote: i looked thru ubisoft, Ea etc schemes aaages ago and boycotted them.
10 in the pipeline is remaking the originals.
That is not how that works at all.
Most of those games will never see the day of light, or are just small games.
Battle Core Arena did probobly not take much to make, for example.
First they ask for our money, now they want our empathy but they should have know by now this is not a Charity. Nobody want you anymore.
That increase is literally nothing, and there is more to a company than just it's stock price. Shares outstanding, P/E ratio especially, and trade volume.
Watching gamers talk about stocks is painful, I've invested in penny stocks that have hit higher lmao.
7:25 - notice how the investors in question only bought their shares a couple of *weeks* before the letter. These aren't long standing shareholders.
Shame about Lost Crown getting so little attention, it was a really decent Metroidvania and the best Ubi game I've played in years.
"Surge"? I don't see any "surge"
It rose like 30% in a few days
Prince of Persia was an excellent game but a lot of people just didn’t give it a chance.
So there's some clear interest by Tencent for Ubisoft to have bad launches. Not sure Ubisoft needed any help, but does explain how a company as valuable as Ubisoft could be making such bad decisions (e.g. fixed main character for Star Wars, provoking backlash with a non-historical black Samauri, laughable plans to release 10 AC games in 5 years, etc.).
It is fucking insane how the Brothers are a bad option and then the scum against them literally wanna be more like the worst of the gaming industry.
Maaaaaaaan, I am still pissed Prince of Persia: Lost Crown sold so badly. It's Ubisofts best game in, like, 10 years as far as I am concerned.
Anytime a game dev i like goes public/gets bought by a huge public company that dev dies to me much like how their games will slowly die
I really think U isoft could benefit going back to basics with its games. Like truly back to basics.
I would consider buying a Rayman remaster with Origins style graphics at launch over AC: Shadows - and I'm a huge samurai weeb.
Hell, I'd even buy Rayman Origins/Legends 2 if it was just as good (and didn't have Truly Awesome style trophies).
What happened is that they are targeting people that don't play videogames with their products. Very predictable result.
Lost Crown was a great idea...but was another trash bloated empty game where all you do is run around with nothing to do & minimal basic combat mechanics just like every other ubisoft game...That's what wrong with ubisoft, not dei or bad story telling or historical inaccuracies or whatever other crap people with low IQs want to blame it on. Empty games, basic mechanics.
DEI is just a great indicator for games with priorities in the wrong place. If they care so much for DEI there is a good chance they don't care much for good gameplay or story.
Game production would be better off building off a stable game template, reusing resources from previous games in a series to achieve a COD-level release schedule.
AJ Investments "plan" is absolutely awful.
so it did go back to 13 60, and it's already at 13 10
it's still less than a month ago, we'll see in days to come, and in years to come we'll see if that changes anything about their games
You know, the thing that matters
Did manor lords have the revenue close to outlaws? beautiful
Even if, outlaw launched without bugs. I don't think it can pull enough sales.😂
Hate Ubisoft but love assassins creed with all my heart. Even the bad games I find some to enjoy. I hope after all of this AC turns around
Ubisoft's stock is climbing, but Outlaws is struggling. They're better at stocks than making hit games. Need a success cheat code?
They want to make a new game every year that they want people to play and buy DLC for the rest of their lives.
The math doesn't math.
Dovetail Studios and Giants Interactive called, they'd like to remind Ubisoft of the old Roman maxim "the goal is to shear the sheep, not to skin it."
Train Sim World and Farming Simulator both work on the monetization model you describe, but they space out the releases just enough that they can reap the DLC sales without players simply throwing up their hands at the sunk costs of buying DLC for a game that they won't get to enjoy for more than a few weeks before the next one's out.
yap yap yap,
summary, Ubisoft in trouble.
if ubisofts ceo and his cronies are upset that people wish for his suffering and downfall then well, maybe they shouldn't be firing all their staff and endorsing using ai slop to replace people
if there are no staff outside the kotic clones and ai slop programs then we don't need to worry about sailing the high seas to play the games because no ones being harmed by that lose of money
Doesnt seem like anything is wrong. The whole stockholder system was to hold the management accountable when they are not doing a good job.. and i dare say they are not doing a good job now. If the Guillemots hold control, it will be status quo as usual and putting out more games that actual gamers are really not interested in.
We do?
Apparently.
Ubisoft's situation is real simple - they have hired a lot of people who don't know how to make games, don't know what they're doing in other ways, and are very disagreeable. The only way to clean this mess up is to take control of the company and systematically fire these people, leaving behind a core team that can nurse the company back to health.
But the question is - is that core even still there?
@@IshayuG When you put it that way, I'm kind of sad to see Ubisoft go. Keeping the most useless elements of society in Keynesian makework where they can do as little harm as possible to society at large is a valuable public service.
I just want this company to dissolve and auction off their IP
They got what they deserved. They should get used to not owning their own company with their quadripple A games.
I keep thinking that we really need to get new rules about how stock trading works. Personal opinion is to limit them in some fashion. Such as shares expire once you have received dividends equal to 10x the original purchase price. That way you don't have these continual chasing of growth over profit situations and things like hostile takeovers end up not working. Initial investors still end up getting a 1000% return on investment and can then reinvest in other places instead of continually using it to control multiple companies and causing all of these in-fighting issues.
That's not how any of this works
@@zmmmzmmmz It's not. But it is how it should work.
I am going to mald over shareholder value if this continues
That's literally mafia.
No, there's really nothing to talk about. This is just a filler episode to some actual news coming down the line later.
Just because they make a road map for outlaws, doesn't mean gamers are going to give it another chance. Gamers are tired of half baked games being launched and "fixed" later. Ubi can go bankrupt for all I care.
7:38 is that the same prince of persia that did really well and made fans of the series happy too? Yeah what a fuckin waste of time that is 😂😂
Very good video 👍
too bad vivendi failed, maybe games wouldn't be trash if they were in charge.
Honestly i cant see a positive outcome here for ubisoft, if they sell to china then we get propaganda, if they go private and the family keep control we get propaganda. The least likely outcome would be for the company to go private under a third party, this is the only way i see the company changing for the better imo.
If some of the top comments are anything to go off of, this might be a minority opinion here, but i would rather not have ubisoft go to the money grubbers i don't know instead of the money grubbers who i do. Atleast one big boss means we get a directed target of hatred instead of lots of little bosses which would be very tiring to research and hate individually.
They already lost it.
so its above 80 euros and making all the investors money again oh wait its @ 4$ yea long way to fucking go mate before we talk about a comback lol
These are way too big of shenanigans to produce mediocre products every decade
Assassins Creed has been over done. The Historical Fiction genre, there is a lot of interesting stories someone could tell. Why go to Ancient Greece.....in Assassin Creed.....when there are more interesting ways to tell a story....outside of Crusades Assassins v Templar. They have been just milking it instead of taking some slight risks, and telling a great story.
Can. we PLEASE all at least PRONOUNCE Yves Guillemot's name correctly??? As a French-speaker, hearing simple names being butchered is like having my ears blown up.
Here's how you pronounce his name. I will write it using the sounds of the English language:
Yves = You do NOT pronounce the "s"!!!
Say it like "Eve" in English. Yup, like the name "Eve" in "Adam and Eve". Like the first part of the word "evening". Above all, you do NOT pronounce the "S"!!!
Guillemot = You do NOT pronounce the "t".
Say it like the "Gee-moe" in English. "Moe" as in the name "Moe" - like the bar tender in The Simpsons. The "G" at the start is a HARD "g" - like the "g" at the start of the word "give".
Ouch
These teams ar bloated and the decision making process is flawed with shareholders, management and a committee making decisions.