The Fast Food Secret You Shouldn't Know

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  • Опубліковано 31 гру 2024

КОМЕНТАРІ • 3,5 тис.

  • @fressfisch
    @fressfisch 4 роки тому +999

    1963: fresh burgers, fries and a shake served in 15 seconds
    2020: forgot your order after 15 seconds, served after 15 minutes, fries are missing

    • @LearnAboutFlow
      @LearnAboutFlow 4 роки тому +50

      I remember in college my roommate went through a 1/4 tank of gas one time waiting in a McDonald's drive thru

    • @OMGAnotherday
      @OMGAnotherday 4 роки тому +52

      David Weber - Why didn’t he switch the engine off, just sayin 😂

    • @LearnAboutFlow
      @LearnAboutFlow 4 роки тому +45

      @@OMGAnotherday It was a frigid cold day #1, and if you know anything about engines starting and stopping the engine wastes more gas. In his defense, he was 'trapped' in line with cars in front and behind him.

    • @OMGAnotherday
      @OMGAnotherday 4 роки тому +10

      David Weber - Ok cold I can get 👍🏼😂

    • @OMGAnotherday
      @OMGAnotherday 4 роки тому +11

      David Weber -Problem is junk food is sooooo damn delicious (by design), we would wait even if we weren’t stuck between 2 cars!

  • @Roach_tm
    @Roach_tm 4 роки тому +1418

    When you realize; They called the Big MAC after one of the brothers, Mac. Good thing they didn't go with, Dick's name xD

  • @3DPDK
    @3DPDK 4 роки тому +186

    Quite a few years ago, standing in line at one of the fast food restaurants (doesn't matter which one - they're all the same) and looking over the menu board It suddenly struck me that I was about to spend (then) six dollars and some odd change for a soggy hamburger that resembles boiled cardboard. For that same $6 I could go next door to the grocery store and buy a rib-eye steak, take it home and cook it up in about ten to fifteen minutes. I haven't been to a fast food restaurant in 20 some years.

    • @evilpimp4371
      @evilpimp4371 4 роки тому +14

      People are paying for the convenience of having prepared food handed to them and ready to go

    • @MrWylis
      @MrWylis 4 роки тому +8

      Great decision.
      They've gone from occasional convenience/desperation option, to totally ubiquitous.

    • @MrThedonhead
      @MrThedonhead 4 роки тому +3

      Bit expensive for then

    • @derPetunientopf
      @derPetunientopf 3 роки тому +2

      @@evilpimp4371 But even that is available in better quality for a comparable price elsewhere. Atleast in europe and asia, dont know about the US.

    • @milesrudduck
      @milesrudduck 3 роки тому +1

      Truth !!

  • @anniqueb8790
    @anniqueb8790 4 роки тому +781

    Now that a “value meal” is $13, I’ve been cured of my fast food addiction

    • @alkohallick2901
      @alkohallick2901 4 роки тому +22

      100%

    • @davidsworld5837
      @davidsworld5837 4 роки тому +17

      $13 does not sound value or cheap - but then again mac D USA do give bigger potions than any were else in the world it seems

    • @bardofasher3576
      @bardofasher3576 4 роки тому +3

      lol, well said.

    • @robinfriess1661
      @robinfriess1661 4 роки тому +17

      Hey remember back in the early 70s their hamburger small fries and a small coke for 70 cents.

    • @KM-dk5gn
      @KM-dk5gn 4 роки тому +21

      Yes, I stopped going to McDonald's regularly in the early 90s when the price of a combo at McDonalds was starting to be just as expensive as the superior quality combos at places like Wendy's, etc., where you'd get a really decent burger with fresh toppings that tasted a hell of a lot better.

  • @TheRealGuywithoutaMustache
    @TheRealGuywithoutaMustache 4 роки тому +833

    As someone who's been to Japan, I can confirm that what he says about KFC, is true.
    The KFC over there has better food and a wider array of choices. Japan is so obsessed with KFC, they even made a Colonel Sanders dating simulator.

    • @demigodgamez
      @demigodgamez 4 роки тому +24

      You!?
      You still haven't accepted my challenge.

    • @InterMaus
      @InterMaus 4 роки тому +49

      That's not saying much, they made a dating simulator of everything.

    • @demigodgamez
      @demigodgamez 4 роки тому +19

      @@InterMaus
      Who actually wants to date Colonel Sanders?

    • @jiangwu9334
      @jiangwu9334 4 роки тому +46

      @@demigodgamez chicks won't date him

    • @aloysiusdevanderabercrombi470
      @aloysiusdevanderabercrombi470 4 роки тому +2

      @@jiangwu9334 🤣

  • @erica9220
    @erica9220 4 роки тому +123

    Japan is obsessed with Colonel Sanders. They literally made a dating simulator out of him AND sponsored an anime youtuber😂

    • @lindanorris2455
      @lindanorris2455 3 роки тому +1

      WOW!

    • @rossl5908
      @rossl5908 3 роки тому +1

      They are all nuts

    • @reallyraynell
      @reallyraynell 3 роки тому

      What’s the UA-camrs channel

    • @paulthrutner9114
      @paulthrutner9114 2 роки тому

      @@rossl5908 easy to say that but in the west, specifically in the uk we watch a tv show of people watching tv.(goggle box)... so they could easily say the same about us!!

  • @joec9486
    @joec9486 4 роки тому +155

    Dragon Ball KFC???Super Saiyan Sanders. His kamehameha is made of gravy.

  • @JTGwin10
    @JTGwin10 4 роки тому +12

    My dad worked at KFC for something like 30 yrs. Started as a cook and by the time he left he was one of the VP's I think, a top executive whatever his title was at the very height of KFC's success. If I'm not mistaken McDonqlds was #1, Burger King was #2 and KFC #3 as far as fast food was concerned during my father's time. He used to tell us stories about colonel sanders. My dad had dinner with him at his home on numerous occasions and always spoke highly of him. The thing about him that made him successful, one of them, was his stubbornness with his own high standards. The Colonel is widely credited with inventing franchising as you alluded to. "Thoughty 2 Diner, now serving kentucky fried chicken" is typical of what a diners sign might say. The Colonel was known to show up on say, a Saturday night, the busiest night of the week when a diner was packed, and if they weren't meticulously following his standards , serving quality chicken as well as keeping his equipment clean, he would rip out the equipment, pack it in his car, and in the middle of their dinner rush, terminate his partnership with said diner. I asked him recently what he thought the Colonel would think about KFC's current marketing campaign in which "the Colonel" is depicted sort of as KFC's ronald mcdonald. His reply, "of it helped sell more chicken he'd be all for it." I don't know why I felt the need to share that, the video just brought back memories as throughout the 80's and 90's our family was heavily involved in the race to catch McDonald's or the "burger wars". More than just spectating one of its battle hardened generals came home for dinner every night at our house.

  • @crappystuf
    @crappystuf 4 роки тому +106

    I thought you were gonna tell us how the food was made lol

    • @ryl33ry34
      @ryl33ry34 3 роки тому +5

      Good vids. But he always gives extra useless info that doesn’t involve video title :/

    • @rhino1479
      @rhino1479 3 роки тому +2

      It's a trade secret.. not really sure I would want to know actually...

    • @rhino1479
      @rhino1479 3 роки тому +1

      It's a trade secret.. not really sure I would want to know actually...

    • @AuntyStan
      @AuntyStan 3 роки тому +1

      Odd thing kinda bout how the food is made, the ingredients differ from country to
      Country

    • @GeekRaj
      @GeekRaj 3 роки тому +1

      Yeah lol I thought he was gonna tell us how crappy the food was and how it was made.

  • @mrurchu4812
    @mrurchu4812 4 роки тому +568

    Some people will argue that fruits & Veggs are also considered "fast food", because all you need to do is to pick them up and eat... Nothing faster that this.

    • @GabrielShitposting
      @GabrielShitposting 4 роки тому +71

      That's why I prefer using the term junk food, don't get me wrong, I like some of the burgers, I eat like once a month or so, but I know it's absolute trash for your system.
      Tasty trash, but still.

    • @mrurchu4812
      @mrurchu4812 4 роки тому +21

      @@GabrielShitposting Ye, junk food is a better term, I agree

    • @jimslim8759
      @jimslim8759 4 роки тому +13

      I prefer American food

    • @jordancarriage5633
      @jordancarriage5633 4 роки тому +10

      I too prefer the term, Junk Food... It makes sense.

    • @Kaddywompous
      @Kaddywompous 4 роки тому +8

      ‘Fast meal’ is a more accurate descriptor.

  • @llddau
    @llddau 4 роки тому +525

    “Wildly successful” Starbucks tried it on here in Australia, but were pretty much laughed out. What crud that stuff is!

    • @fabianoenglerneto129
      @fabianoenglerneto129 4 роки тому +3

      Why?

    • @issa5487
      @issa5487 4 роки тому +3

      i dont get it lara.

    • @mrkazman
      @mrkazman 4 роки тому +126

      @@fabianoenglerneto129 I'd bet that they introduced the USA to milky foamy lattes, when they were used to black coffee from those drip things. Thus, just like Japanese KFC, they were able to expand into an uncontested market space.
      Aussies have been used to quality espresso coffees since a bunch of Italians brought us their culture last century, so we don't need the mediocre, overhyped froth buckets that Starbucks tries to pass off as coffee.

    • @sudilos1172
      @sudilos1172 4 роки тому +40

      You got the “New” Stuff.
      The 80’s Burger was Amazing! Grocery quality beef, actual cheese, perfect real bun!
      Today’s burger is , Barely Beef Patty, fake cheese, fake Bread Bun. Stuff my dogs wouldn’t eat. They’d stare at it with genuine confusion.

    • @llddau
      @llddau 4 роки тому +59

      Fabiano and Issa because it’s so bad, not even what most of us would call coffee! This whole place is in fact already overcrowded with cafes and 99% of them, even the bad ones, are spectacular compared to starbucks. Plus the vast majority of us prefer a small comfy place owned and run by people it matters to, not some huge chain store. They should have researched their market properly.

  • @AwokenEntertainment
    @AwokenEntertainment 2 роки тому +82

    Marketing Geniuses... you can learn a lot from how they did it..

  • @cedricsankara9809
    @cedricsankara9809 4 роки тому +204

    "Hi, i shall have one serving of your potatoes served in the french manner."
    "You mean french fries?"

    • @migueruta
      @migueruta 4 роки тому +6

      «in the french manner»??
      -What do you mean, you want me to kiss your fried potatos? What's teh point?

    • @thewoode1050
      @thewoode1050 4 роки тому +6

      Belgian manner.

    • @Longtack55
      @Longtack55 4 роки тому +1

      The French would not make them like that.

    • @3DPDK
      @3DPDK 4 роки тому +4

      Having worked in an authentic French restaurant as a kid that was owned by a French man who graduated from some (I couldn't tell you which) culinary school in Paris, a "French(ed) Potato" is cut the same way but it is sauteed in butter until soft. The deep fried potato, like pizza, is strictly an American invention. A true potato cooked "in the French manner" is NOT what we get from fast food restaurants.

    • @FenceThis
      @FenceThis 4 роки тому +3

      3DPDK that's simply because the yanky soldiers that took part in the liberation were so uneducated that they mistook the"French" speaking Belgians who sold them Pommes Frites for frenchies. A favored snack they brought with them back to the U S.

  • @indridcold8433
    @indridcold8433 4 роки тому +148

    When working a food chain called, "Fast Patty's," in Saskatchewan, Canada, the dark secrets of fast food made it where I have not eaten fast food since I resigned after working there one decade. The hamburger patties were kept in a heated drawer tray of sorts to maintain the temperature. Many times, some of the hamburger patties were not sold before they became a dehydrated, black, wood-like, substance that seemed to defy human consumption and several health laws. But we, the lowly employees, were told not to throw the strange wood-like substance, marinating in heavy grease, away. We were told to rinse off the strange black wafers and cut them up with a spatula. Then we were to dip the strange grounds in a deep fry vat, inside a strainer, and take it out. We then mixed the wierd lavarock-like substance into the chili. Needless to say, none of us ate the chili. We also never dared eat the deep fried fish nor the hotdogs, but those are other, unfortunate, stories. Needless to say, Fast Patty's no longer exists for very obvious reasons.

    • @donmiller2908
      @donmiller2908 4 роки тому +21

      Your experience in fast food restaurants sounds revolting but it's SOP (standard operating procedure) in every establishment that serves food. Perhaps not as extreme as mixing hard chunks of overcooked hamburger into the chili, but if you don't utilize your leftovers and incorporate them into other dishes you may go out of business. Food costs can ruin a restaurant if you aren't careful.

    • @aceparts1005
      @aceparts1005 4 роки тому +21

      I imagined Gordon Ramsey swearing at every corner of the kitchen.

    • @tonymetalfan
      @tonymetalfan 4 роки тому +15

      mm same as wendys chili

    • @fenrirgg
      @fenrirgg 4 роки тому +3

      The only gross part is the deep fry.

    • @indridcold8433
      @indridcold8433 4 роки тому +6

      @@fenrirgg The smell of said imitation lavarock was really unappetising as well. The tyre rubber-like wafers, were often taken out of the drawer and left to marinate in their own thick fat runoff for hours on a cold sink, on a washer, or a prep table, before cut up dipped in the hot oil, and added to the constantly putrefying chili. Even those with a very strong gastric constitution would have thought twice before eating the chii if they saw what went into it.

  • @panzerveps
    @panzerveps 4 роки тому +14

    I had to look up the reason why we don't have KFC in my country.
    2 main reasons:
    because the chicken here is of high quality, it's quite expensive, and import regulations hinder importing cheap meat.
    they'd have to pay their employees properly.

  • @tavisstraynge1270
    @tavisstraynge1270 4 роки тому +133

    I'm really not sure if I can listen to your book on Audible if I can't see your mustache the whole time

  • @jamesmcdonald3054
    @jamesmcdonald3054 4 роки тому +70

    For the record, those "average meat consumption" statistics are skewed by a small cadre of people who eat only spiders.... by the handful, all day, every day.

  • @WingedSumac
    @WingedSumac 4 роки тому +15

    In 'N' Out still has the same exact menu as they did in the 50's, the food is extremely high quality, the employees are paid extremely well +benefits.

    • @afri-can7739
      @afri-can7739 2 роки тому

      Usually when u do the in and out, I'm empty not full after😆

  • @alexfwsraswg8030
    @alexfwsraswg8030 4 роки тому +355

    “We are not technically in the food business. We’re in the empire business”

  • @chris714n83yh1
    @chris714n83yh1 4 роки тому +144

    Spongebob would get PTSD, if he accidently, stumbles upon this fact..

    • @GhostCrowGamer
      @GhostCrowGamer 4 роки тому +3

      probably and serve us all his delicious seafood friends in his mental breakdown! I mean for freak sake he's living in a pineapple under the sea for over a decade...

    • @tomboyraider1015
      @tomboyraider1015 4 роки тому +1

      I’ve been wanting to try the Krusty Krab burger since my childhood... 😜

    • @chris714n83yh1
      @chris714n83yh1 4 роки тому

      @@tomboyraider1015 Until you eventually discover the ingredients on the secret recipe-list, that is guarded so strictly...

    • @chris714n83yh1
      @chris714n83yh1 4 роки тому

      @@GhostCrowGamer Ain't it an abstract mirror of our own society? - Scary.. :D

  • @rosehites3419
    @rosehites3419 4 роки тому +12

    "What would you do with such impressive meat-based fortifications? Keeping out vegans,Perhaps?" 😆 I CANTTTT

  • @TheOmniscientAtheist
    @TheOmniscientAtheist 4 роки тому +58

    My mums Christmas dinners are always so bad that we are genuinely considering buying a £25 bucket on Christmas eve and re heating it for Christmas diner this year.

    • @brrjohnson8131
      @brrjohnson8131 4 роки тому +4

      I'm a horrible cook. Don't think I'm not aware. Please don't lie to me attempting to save my feelings. It just means I can't trust you to be honest.

    • @davidanderson_surrey_bc
      @davidanderson_surrey_bc 3 роки тому +5

      So her plan to escape making dinner for a bunch of ungrateful relatives is finally about to pay off then.

    • @lanefunai4714
      @lanefunai4714 3 роки тому +1

      In Texas, you can pay a bbq restaurant to season and slow smoke your bird.

    • @airriflemaniac
      @airriflemaniac 3 роки тому

      @@jellyfishi_ wat

    • @mikemorano1457
      @mikemorano1457 3 роки тому

      I wouldn't make a burger with burger king either. They have EVEN stopped making tater tots!! Plus you pay $25 for two people to eat and one burger (can't make this up!) had a COLD piece of cheese threw on the burger.

  • @phil1press
    @phil1press 3 роки тому +4

    I haven't learned anything new. But I just couldn't stop listening to Thoughty2. He is an amazing story teller.

  • @edisone1
    @edisone1 4 роки тому +117

    Disclaimer:. No actual dirty tricks are depicted here.

  • @mainstreetsaint36
    @mainstreetsaint36 4 роки тому +208

    The fact you brought up Herb is something indeed. Barely anyone these days remembers that campaign.

    • @donaldduck476
      @donaldduck476 4 роки тому +8

      it might still be a thing in the uk or something. I've been seeing it in canada still

    • @slickwitdasticks4493
      @slickwitdasticks4493 4 роки тому +7

      Them 11 herbs and spices

    • @Jojohumf
      @Jojohumf 4 роки тому +3

      @@donaldduck476 it is still a big thing here, you'll find it written on the wall. They advertise it heavily, they even had their own TV show here as well, in which they document their quality control at different stores

    • @chrismcguire9638
      @chrismcguire9638 4 роки тому +1

      Z

    • @laurendoe168
      @laurendoe168 4 роки тому +6

      I'm 65 now, which means I was in my late 20's - early 30's in the 1980's. This is a campaign I should be able to remember, but don't. I remember "Where's the beef" easily (I also remember the McDLT and "I've fallen, and I can't get up"), but not Herb. I suspect this was a regional rather than national campaign.

  • @joshuasterling2144
    @joshuasterling2144 3 роки тому +12

    Wendy's before the old man met his maker were pretty reliably good, now they have fallen off pretty hard. He was famous for just randomly showing up at a store to look over things.

  • @demigodgamez
    @demigodgamez 4 роки тому +166

    How to order fast food like a gentleman:
    "I want my potatoes to be served in the French manner."
    Cashier:
    "So...French fries?"

    • @paulangelopineda2534
      @paulangelopineda2534 4 роки тому +3

      Is that how Nico orders his french fries?

    • @beetlebum007
      @beetlebum007 4 роки тому +6

      And I would like my tomatoes peeled and puréed please

    • @demigodgamez
      @demigodgamez 4 роки тому +8

      @@beetlebum007
      The extreme burger order for gentlemen:
      "I'll take a double triple bossy deluxe, on a raft, four by four animal style, extra shingles with a shimmy and a squeeze, light axle grease, make it cry, burn it, and let it swim."
      (Hope you know the reference)

    • @beetlebum007
      @beetlebum007 4 роки тому +6

      @@demigodgamez We serve food here, sir..

    • @demigodgamez
      @demigodgamez 4 роки тому +3

      @@beetlebum007
      Ah yes.
      You are indeed a man of culture, good sir.

  • @JennRighter
    @JennRighter 4 роки тому +116

    This is really interesting. My brother and I weren’t allowed to eat fast food as kids growing up in America. Once every few years or so we were allowed Taco Bell-I always got bean burritos. Once I was in high school and had a job I bought fast food and I truly didn’t like it, for the most part. To this very day I never, ever eat fast food. Not for some health or moral high ground. I just don’t like it and maybe that’s because of not being raised eating it.

    • @JennRighter
      @JennRighter 4 роки тому +14

      We also didn’t have cable TV growing up. And we rarely watched the 8 channels we had. So we didn’t see the marketing around fast food.

    •  4 роки тому +2

      @@JennRighter
      I eat fast food once in a blue moon but for the most part I'm not a fan. KFC is definitely the 'better' of the bunch though but that's not saying much!
      When I was a kid I was happy to eat my fruit and veg and any form of junk food was a rare 'delicacy'. We always had a large amount of chinese food on New year's eve!
      Kids these days think they're hard done to if they don't get to visit McDonald's at least a couple of times a week these days.

    • @GrixxlyStrength
      @GrixxlyStrength 4 роки тому +16

      Fast food is supposed to be "cheap" but in reality you're paying $10 for a combo meal. For a couple more dollars you can get a full meal at a restaurant with much better quality. That's the main reason I don't eat fast food. It's hardly any faster then getting take-out either. It's only benefit is being convenient as you are always within a mile from a fast food joint in any town.

    • @bradders9449
      @bradders9449 4 роки тому +9

      I was not raised eating fast food, but at college / university I found myself eating it more because of the convenience, close proximity and perceived low cost.
      However since finishing my studies a few years ago, I might have had one or two KFCs.
      Essentially I've realised I only wanted it because it was there, and if you abstain from it or don't live nearby you'll no longer want it. Just like drugs, fast food releases dopamine in the brain where you want something your body does not need!

    • @thefirsted
      @thefirsted 4 роки тому +3

      Once upon a time fast food was at least fast. It isn't a lot of the time now. It's also lost cheap now that it costs two days worth of food budget for a burger combo meal. I think it will lose being food someday soon and would wager that there is a legal technicality that lets them sell their "food" as such.

  • @madkirk7431
    @madkirk7431 4 роки тому +8

    Has anybody else noticed how japan has basically become the quiet kid? They're just lingering in the back, waiting to leave the school and play some sweet, sweet video games.

  • @ExaltedWarrior
    @ExaltedWarrior 4 роки тому +100

    I wanna hear more about this war over a stray dog. 14:53

    • @stickymarlee592
      @stickymarlee592 4 роки тому +6

      So do I

    • @AlessandroGenTLe
      @AlessandroGenTLe 4 роки тому +12

      This one, probably: en.wikipedia.org/wiki/Incident_at_Petrich

    • @bardofasher3576
      @bardofasher3576 4 роки тому +4

      I mean, that is the most important bit I got from this, seriously. We already know how ridiculous corporate America is! But a war over a stray dog? Now that got my attention.

    • @bardofasher3576
      @bardofasher3576 4 роки тому +3

      @@AlessandroGenTLe Thanks I bet that is the one!

    • @yoanaberry8134
      @yoanaberry8134 4 роки тому +3

      @@AlessandroGenTLe I am Bulgarian and it's the first time I hear about that war.And according to Wikipedia there are 2 versions of how the incident started and only one included a dog. ''In the first version, the incident began on October 18 by a Greek soldier running after his dog, which had strayed across the border from Greece at the pass Demir Kapia on Belasitsa (Belles). It is thus sometimes referred to as the War of the Stray Dog The border was guarded by Bulgarian sentries, one of whom shot the Greek soldier.''

  • @GrandDaddyCough
    @GrandDaddyCough 4 роки тому +490

    "Dirty fast food tricks" promptly talks Christianity.

    • @amyb7823
      @amyb7823 4 роки тому +13

      Simba Marl'e Hail Satan?

    • @groob33
      @groob33 4 роки тому +17

      Yeah... I thought this was about the dirty tricks of fast food. I didn't hear one.

    • @billr3053
      @billr3053 4 роки тому +22

      ​@@groob33 Exactly. I'm still waiting for "The Dirty Tricks of Fast Food Restaurants" and it starts with the odd practice of using KFC as Christmas food in Japan. Is that a dirty trick? I don't get it.

    • @10cody7
      @10cody7 4 роки тому +7

      christianity is the pretenders religion

    • @matthewstephens6502
      @matthewstephens6502 4 роки тому +6

      @@10cody7 lmfao 🤡

  • @patrickbennett439
    @patrickbennett439 4 роки тому +3

    You sir have mastered the art of revieling facts that are seemingly pointless, but you make them sound so interesting and amazing, like fast food facts. lol

  • @matttribuiani3186
    @matttribuiani3186 4 роки тому +58

    Awesome video as always. Well written. Very entertaining. And hilarious at the right times. Love the channel. Keep up the good work mate.

  • @Ash-bd6jz
    @Ash-bd6jz 4 роки тому +168

    sometimes hes Santa. sometimes hes goku
    I like where this is going

    • @onewhiteboi4993
      @onewhiteboi4993 4 роки тому +5

      I like how that wasnt even goku's gi.

    • @dinogranolabars4795
      @dinogranolabars4795 4 роки тому +8

      Sometimes hes a doctor, sometimes hes an astronaut

    • @I-am-Ranb0
      @I-am-Ranb0 4 роки тому +4

      Kamehamehappy Christmas

    • @Poodleinacan
      @Poodleinacan 4 роки тому +4

      But he's always "regular".

    • @alveolate
      @alveolate 4 роки тому +2

      i learned about japan's weird kfc christmas from watching anime.
      so it checks out.

  • @R33fth3b33f
    @R33fth3b33f 4 роки тому +7

    My great grandparents were friends with Ray Kroc and were even on his bowling team. He gave them the very first ever McDonalds flag to be made and raised on a pole. Its just sitting in my parents closet right now all folded and zipped up.

  • @jonit9493
    @jonit9493 4 роки тому +7

    I love your new book! I hear your voice in my head as I'm reading it (which is a compliment to your writing style!). Looking forward to your next book, as well as more video's. Thanks!

  • @droneeye2618
    @droneeye2618 4 роки тому +99

    “Keeping out vegans” 😂

    • @agalah408
      @agalah408 4 роки тому +1

      I thought that was Jodie Foster's job.

    • @NANA4bacon
      @NANA4bacon 4 роки тому +1

      😆

    • @arinb.9176
      @arinb.9176 3 роки тому +1

      Killing animals 😂

    • @walidfakhfakh3660
      @walidfakhfakh3660 3 роки тому +1

      @@arinb.9176 should I buy a riadh chebbi

    • @shawnhartmann4581
      @shawnhartmann4581 3 роки тому +2

      We will build a burger wall! And we'll make the vegans pay for it!
      Wait, no that's just completely stupid. They won't pay for it, and all they'd need would be a ladder or some rope. Never mind.

  • @ajgunn3277
    @ajgunn3277 Місяць тому

    I want to thank you for your work. What I can do with money I will when I can. For now you have my thanks; humble and deep and as giving back as I can make it: You have brightened up my life, giving my brain some nurturing - a safe, educational, yet eternally witty environment, you have brought focus, peace and laughter back to me.
    I'm fragged to all hell and can hardly keep up with life, and then, in the evenings especially, I can find enough focus to tune you in.
    And you help me put my brain back together.
    I love your cander, I love your wit. I love that this is academically nourishing, to a pretty decent standard, yet it's digestible and freindly.
    You really rock your work, mate. And do me a solid on the way through.
    Thanks a lot. Don't quit

  • @GirlPainting
    @GirlPainting 4 роки тому +57

    "Hello and welcome to Food Theory!"

    • @imadeyoureadthis1
      @imadeyoureadthis1 4 роки тому

      It's just a theory! A "'let me copy food theory"' theory!

  • @cedricvelarde
    @cedricvelarde 4 роки тому +16

    Wendy's and burger king: started burger wars
    McDonalds: *Leonardo DiCaprio laugh meme*

  • @greyfox4577
    @greyfox4577 3 роки тому +7

    I remember a few years ago i made friends with a guy from Peru at work, it was lunch time so all the guys i worked with decided to go eat some burgers so we decided carls jr if i remember correctly, my friend from Peru mentioned he had never eaten fast food and thought it would be a good idea to try it so after ordering his combo and biting down in to it he spit it out and looked at us like we were pulling a prank on him he said what the hell is this? and we laughed and told him its fast food, he said no way this tastes like plastic i need to talk to the manager, we talked him out of it and made him understand why the reputation of fast food is so bad. He never went back to any fast food joint.

  • @demigodgamez
    @demigodgamez 4 роки тому +105

    KFC during Christmas season in Japan:
    *STONKS*

  • @SmileyBones555
    @SmileyBones555 4 роки тому +196

    Title "The Dirty Tricks of Fast Food Restaurants"
    See you later for the first title change xD
    So , I make a well observed joke and 13 hours later the title is still the same..... thanks Thoughty2!! :P

  • @esmeraldagarcia1095
    @esmeraldagarcia1095 3 роки тому +1

    Its really hard to find people like you who actually teach you things. Love your work. Its like your singing an informal song.

  • @hclfgaming3743
    @hclfgaming3743 4 роки тому +7

    Bbc or netflix should employ you to do documentaries like louis theroux. Your videos are so good

  • @normls8615
    @normls8615 4 роки тому +37

    Australia's Hungry Jacks now the has the Big Jack and Mega Jack.

    • @bjorn1583
      @bjorn1583 4 роки тому +6

      the macca's sauce is better but the rest of the burger especially the meat is better at hungry jacks

    • @instantlybroken
      @instantlybroken 4 роки тому +3

      I forget why they had to call it Hungry Jacks

    • @fengliu975
      @fengliu975 4 роки тому +2

      When would it have hit the road jack?

    • @SirYenner
      @SirYenner 4 роки тому +1

      @@instantlybroken The Burger King franchise was brought to Australia by a guy named Jack Hungry. I guess he was a narcissist and named it after himself.

    • @MrSuperG
      @MrSuperG 4 роки тому

      SirYenner I heard this also

  • @ctakitimu
    @ctakitimu 4 роки тому +3

    Always found that odd that in the States, they can directly smear their competitors in their advertising. Here, your ads can only be about how good your product is then it's up to the consumer to choose

  • @jjtamj261
    @jjtamj261 4 роки тому +57

    I cant help but think half this video was actually a advert...

    • @SariaGoy
      @SariaGoy 4 роки тому +8

      Are you tired of ads? Express VPN will probably fix that too! 😂 Jk, of course

    • @37thraven
      @37thraven 4 роки тому +4

      @@SariaGoy For real though. I got a youtube ad for Brave browser, advertising how they don't allow ads. 😂
      Ad-ception? Advertise-the-fourth-wall? Side-vertising?

    • @SariaGoy
      @SariaGoy 4 роки тому

      @@37thraven 😂😂 ok that's both amazing and crazy. Are you sure you're not the latest blackmirror instalment? And if not, Are you sure I'm not advertising blackmirror to you right now? 😂😂

  • @villalba874
    @villalba874 3 роки тому +4

    I find it hilarious that everytime you introduce yourself as Thougty2 I hear 42, and I am thinking. Wow...his name is 42? Is he an international man of mystery?

  • @mizera_mykle
    @mizera_mykle 3 роки тому

    Here I sit sipping on water while enjoying a slice of toasted 15 grain bread, an orange and pomegranate happily enjoying my immediate financial savings and overall savings in good health.
    Mind you, I used to enjoy the occasional KFC, Del Taco's crunchtada and Pizza Guy's pepperoni pizza but then the pandemic struck. I took the cautions seriously because although barely surviving the Hong Kong flu it left me with permanently damaged lungs so knew that Covid can compare for life.
    By staying in and not indulging in frivolous deliveries for a year plus, I find I've lost the desire for fast food which has left me with more money to set aside as well as help animal shelters and my city's homeless teen shelter.
    A very happy win for myself and others🌈

  • @Jotrain
    @Jotrain 4 роки тому +7

    19:41 In Australia, we have the much better named *Big Jack* Burger which resulted in a lawsuit from McDonalds as it was very similar with their well known Big Mac.

    • @Ndlanding
      @Ndlanding 3 роки тому

      "Very similar" meaning it was shite?

  • @sleepy5315
    @sleepy5315 4 роки тому +31

    The dragon ball outfit lowkey fire

  • @tigerbois7108
    @tigerbois7108 4 роки тому +3

    Is it just me or does he always do these videos so well that they are throughly enjoyable

  • @Daniel41689
    @Daniel41689 4 роки тому +21

    Bruh he started talking about kfc as I got a kfc ad, then said 1% and I looked at my battery. 1%

  • @skywatcher369
    @skywatcher369 4 роки тому +53

    Wendy's: Where's the beef?
    Trillest question ever asked

  • @davidcruz8667
    @davidcruz8667 3 роки тому

    Hell yeah, White Castle! A craver case on a long road trip just can't be beat, with or without cheese. Those little square sliders with the onion flakes are addictive and oh so satisfying!
    By the way, when I was growing up, nobody had ever heard of a "KFC". We did however have this place called "Kentucky Fried Chicken", we actually knew how to call a business by it's full name and, surprisingly, we had no problem which required a shortened acronym. Imagine that. And bless your heart.

  • @anappropriatehandle
    @anappropriatehandle 4 роки тому +9

    THE BIG JACK, the ads for this burger are hilarious.

  • @china_sickness7005
    @china_sickness7005 4 роки тому +44

    I’m from good ol’ Kentucky and I can confirm that Christmas=Kentucky

    • @china_sickness7005
      @china_sickness7005 4 роки тому +2

      Matthias Langer
      Thanks man

    • @deathbackwards7850
      @deathbackwards7850 4 роки тому +1

      In Bowling Green, and I can confirm that this entire state is a huge ass Christmas tree

    • @supersonictumbleweed
      @supersonictumbleweed 4 роки тому +1

      Please, sing us a Kentucky carol!

    • @china_sickness7005
      @china_sickness7005 4 роки тому

      Blue Matthews
      Williamsburg. It’s a small world

    • @china_sickness7005
      @china_sickness7005 4 роки тому

      Supersonic Tumbleweed
      I would but we never have our own songs. We just steal them from everywhere else lol

  • @___Zack___
    @___Zack___ 4 роки тому +11

    Ffffanks "Forty Two" for the fortful video! The muvvers day part was interesting. I fink I'll fum it up

    • @zedknight9223
      @zedknight9223 4 роки тому +1

      Aha damn, yeah that speech impediment is a bit weird. Good content tho

  • @danporter1364
    @danporter1364 4 роки тому +8

    Hey man I hope you have an amazing day and thank you for all your hard work, love every second if it and learn so much :)

  • @37thraven
    @37thraven 4 роки тому +11

    I can just picture the 1970s Americana novelty. "Kentucky Christmas" is like saying Irish Whiskey or General Tao Chicken. It just *sounds* so authentic, It doesn't actually have to mean anything. A little slice of yankee apple pie. Just like green beer for St Paddy's! 100% a New York creation, to make you *feel* more Irish

    • @37thraven
      @37thraven 4 роки тому

      @Goat Man Exactly what I had in mind 😂
      It's funny to think there's a reverse-weeabo effect to explain all the hilarious broken-english on merch in J-stores and Chinatown.
      It's like the gag of us getting tattoos with nonsense Japanese characters

    • @futuresonex
      @futuresonex 2 роки тому

      If it were a real 'Kentucky Christmas' it'd be served with a side of boiled custard.

  • @sickstuff7624
    @sickstuff7624 3 роки тому +1

    Thoughty2: There was even a war over a stray dog
    Me: I’m listening

  • @jeffreyduff4269
    @jeffreyduff4269 4 роки тому +12

    I would enjoy watching your analysis of the many anomalies of the Earth's Moon. Information such as the moon never spinning, the 'hollow ringing' sound made by collisions against the moon, Isaac Asimov's famous skepticism about the moon's origins, etc. I would enjoy your take on our only Moon, so please do so!

    • @ilangilang7185
      @ilangilang7185 4 роки тому

      I absolutely love that.

    • @MonkeyJedi99
      @MonkeyJedi99 4 роки тому +1

      The moon DOES spin, It rotates on its axis once per orbit (with a little wobbling from gravitational variances)
      -
      The phrase "rings like a bell" give the wrong impression. NASA's experiments with crashing expended lunar landers (after the astronauts were moved back to the Apollo module!) caused seismic events that resonated throughout the moon, indicating that it is solid and tectonically dead. Not "hollow".
      -
      A LOT of people have been skeptical about the moon's origins. Isaac Azimov died in 1992. Hypotheses about our moon's origins, and the tests of them have continued up to the modern day. These include information gained from rock samples recovered by the Apollo missions, observations of the moon's orbit and behavior, data about the moon's mass and variations in density, and many rigorous laboratory experiments and computer simulations.

  • @Gladiamdammit
    @Gladiamdammit 4 роки тому +34

    Thoughty2: Colonel "Standers."
    Everyone but me:

    • @leonfatmandrawings
      @leonfatmandrawings 4 роки тому

      @gid Where did you think he's from

    • @358kasey
      @358kasey 4 роки тому +1

      @Nitron DSP 42 haha nice

    • @edwardsdistress5599
      @edwardsdistress5599 4 роки тому

      @Nitron DSP There's many accents here. Someone from London, Newcastle, Liverpool, etc. would sound nothing like each other.

    • @douglasbillington8521
      @douglasbillington8521 4 роки тому

      @@edwardsdistress5599 is his accent Brummie?

  • @Michelle_Schu-blacka
    @Michelle_Schu-blacka 4 роки тому +4

    It's depressing that this video and its images of junk food makes me want to order some fast food.

  • @darkhosis
    @darkhosis 4 роки тому +23

    FINALLY! The book is on audible! Thank you I can't read. I can't even read what I just typed.

  • @soadj28
    @soadj28 4 роки тому +13

    18:58, wendy's roasting the competition before it was cool.

    • @joshuasterling2144
      @joshuasterling2144 3 роки тому

      Wendy's food may have fallen off in a big way, but they are pretty snappy on Twitter...lol

  • @Intel-6969K
    @Intel-6969K 4 роки тому +1

    Gee Mum you went through pain to bring me into this world and supported me all those years. Happy Mother’s Day. I couldn’t be arsed to cook you anything. Instead have some salty, deep fried, heavily saturated fatty food that has been linked to a whole lot of health problems. Love you Mum.

  • @scythelord
    @scythelord 4 роки тому +34

    I have already eaten, but watching this just makes me hungry.

  • @eduardomadrigal1977
    @eduardomadrigal1977 4 роки тому +45

    I swear every time he introduces himself I always hear "42"
    🤔👀🤷‍♂️

    • @muhhtayoo4892
      @muhhtayoo4892 4 роки тому +6

      It’s intentional. Cus that’s his fav number, the number of the universe.

    • @Ankit_mn
      @Ankit_mn 4 роки тому +4

      that is not just you ... trust me ..

    • @corey8704
      @corey8704 4 роки тому +2

      Can't up vote likes are at 42.

    • @blrlfrstfy2176
      @blrlfrstfy2176 4 роки тому

      Corey Copeland if someone breaks it ill be sad

    • @blrlfrstfy2176
      @blrlfrstfy2176 4 роки тому

      Corey Copeland a little shit broke the 42 likes

  • @thefirsted
    @thefirsted 4 роки тому +1

    Best part - 22:00 "You want to experience my new book but you can't be asked to read?" Brilliant!!

  • @misbakhan8143
    @misbakhan8143 4 роки тому +10

    No UA-cam video has made me feel hungrier than this one has 😋😂😂

    • @theangriestcatintheworld
      @theangriestcatintheworld 4 роки тому +1

      Stay clear of the muk-bang vids then >

    • @richardpotter6313
      @richardpotter6313 4 роки тому +1

      Powerful hungry... (Jethro on the Beverly Hillbillies)

    • @PowerfulRift
      @PowerfulRift 3 роки тому +2

      Hahahahahahahahahahaahahahahahahaahahahahahahahahahahahaahahahahahhahahahahahahaahahahahahahhahahahahahahahahahahahahaqhhahaahhaahhaahahahahahhahahaahahahahahahahahhaahhahahahahahahahahqhahahhaahahhahaahhaahahahahahahahhaha chicken 🍗

  • @kevinaguilar9194
    @kevinaguilar9194 4 роки тому +4

    Does anyone remember that famous slogan, "It's too big to eat!" (pronounced "It's too big-a-eat!") by "Rodney Allen Rippy"

  • @davidskues7153
    @davidskues7153 4 роки тому

    Wishing you a happy new year free from fear, full of courage; abounding in compassion and absent of contempt; vacant of abuse and overflowing with loving-kindness in each and every relationship that you allow in your life.

  • @Fastlan3
    @Fastlan3 4 роки тому +22

    BK fries are the best though, even after they've cooled down.

    • @Zippythewondersquirrel
      @Zippythewondersquirrel 3 роки тому

      That’s because they are fried in potato flavored oil. I had a friend who worked on developing the formula for them.

    • @johnnydill3846
      @johnnydill3846 2 роки тому

      Bk fries are disgusting when cold. McDonald's fries are too, now. None of the french fry options are anywhere near as good as Mickey D's from the eighties and before; when they quit salting them enough, they ruined them forever.

    • @Fastlan3
      @Fastlan3 2 роки тому

      @@johnnydill3846 well it is good we have our options lol

  • @jessezass
    @jessezass 4 роки тому +42

    Thoughty2, you can make anything interesting. While some of the other content creators on UA-cam are beginning to slip you manage to keep our attention week after week, keep up the good work 👍

  • @brytoncarl6203
    @brytoncarl6203 4 роки тому +6

    I've lived in Utah my own life. And didn't know the first KFC franchise store was in salt lake. The more you know

    • @funkrobot9762
      @funkrobot9762 4 роки тому

      Bryton Carl the more you know.......what? What is the end of that statement? Lol

    • @funkrobot9762
      @funkrobot9762 4 роки тому

      Like what a brain-shattering revelation lol

  • @grey-owlentertainment1423
    @grey-owlentertainment1423 2 роки тому +1

    2:50 Wasn't expecting an X-Men cameo, but I'll take it.

  • @diGritz1
    @diGritz1 4 роки тому +7

    lol..... Think you just used "Takanawa", which is a place, instead of Tokugawa, a clan.
    The "Burger Wars". Sounds like a plot point in a 90's action flick.
    But that sounds so ridiculous it would never happen...... right? 0_o

    • @stickymarlee592
      @stickymarlee592 4 роки тому +3

      Good burger 🍔🍔🍔

    • @RedPrincexDESx
      @RedPrincexDESx 4 роки тому +1

      I don't know ... I mean, the cola wars was a thing...

  • @Lucifer-sg9ub
    @Lucifer-sg9ub 4 роки тому +99

    Hey 42 here!

    • @Shady272
      @Shady272 4 роки тому +4

      Thanks, can never unhear

    • @kiwitoothpick9351
      @kiwitoothpick9351 4 роки тому +4

      He actually says it and it’s a reference to something

    • @GeeGunMan
      @GeeGunMan 4 роки тому +1

      kiwitoothpick he’s 42 million years old that’s why

    • @alexnope2223
      @alexnope2223 4 роки тому +4

      I thought that was his name for a long time. But I eat paint so....

    •  4 роки тому

      Lol, I thought the same thing, the first time I heard it. Thought I was the only one. Now I don't feel so stupid.

  • @disgracednomad
    @disgracednomad 3 роки тому

    Thoughty2=best videos to watch while eating

  • @invisiblevan6734
    @invisiblevan6734 4 роки тому +8

    I never eat the rubbish, and I'm lovin it 😎✌

  • @maxweelus
    @maxweelus 4 роки тому +12

    "Dick und Mak Donald"...sounds like the perfect weekend-plan for my gf haha

  • @andrewn8002
    @andrewn8002 3 роки тому

    In the 90s, McDonald's and Jack in The Box had this feud going on, with a marketing campaign logo on their Fries and Soda cups: "Mac's better than Jack's," and "Jack's better than Mac's." I asked my mom what that was about and she simply said: Business Marketing. lol As a kid I thought it was stupid, and so did my mom. My mom always took me to Jack in The Box.

  • @Crucio_Occidere
    @Crucio_Occidere 4 роки тому +8

    The Original Burger King is in Illinois . The other Burger King actually stole their name from what I am told .

    • @user98xp
      @user98xp 4 роки тому

      And didn't McDonald's start in Chicago? Also Steak N' Shake got started just a couple hours away in central Illinois.

    • @user98xp
      @user98xp 4 роки тому

      Burger King started in Flo Rida.

  • @GaryNumeroUno
    @GaryNumeroUno 4 роки тому +5

    1:18 "Colonel Standers" seen sitting?

  • @deanhall662
    @deanhall662 4 роки тому

    T2 you never cease to amaze me... and make me laugh. Not only because of your off the wall and deeply realistic and sarcastic yet applicable humor is funny, but more so that it's just like mine. I guess everyone really is related after all!! Good job cousin, sister, brother, mother, and everyone else in one!!!🤪

  • @Scooteroy
    @Scooteroy 4 роки тому +21

    3:18 I know it's a joke but in case you're looking for context the verse ends with "...but by every word that comes from God"

    • @fenrirab620
      @fenrirab620 4 роки тому +1

      No. We liveth with fries, chicken douseth in gravy and break biscuits with our brethrens.

    • @Scooteroy
      @Scooteroy 4 роки тому

      @@fenrirab620 lol

  • @YorickWell
    @YorickWell 4 роки тому +6

    "What you'd actually do with such meat-based fortifications is... Perhaps keep out vegans." Too funny! 😂🤣😄😅💯🥓

    • @saucegod1221
      @saucegod1221 4 роки тому

      😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣 omg so funny 😂🤣😂😂🤣😂🤣🥶🥶🥶🥶😱😱😱😱🤯🤯

  • @TooCoolForSchool97
    @TooCoolForSchool97 3 роки тому +1

    Me: I know the secret.
    Some random youtube commenter: What is it?
    Me: It's a secret.

  • @summershine7267
    @summershine7267 4 роки тому +7

    is it bad that I'm eating Domino's while he's talking about this?

    • @keith6032
      @keith6032 4 роки тому +3

      not at all. Dominos is delicious

    • @arfyness
      @arfyness 4 роки тому +1

      You are Switzerland.

    • @tiajoseph7309
      @tiajoseph7309 4 роки тому +1

      @@keith6032 Was thinking the same thing.

    • @system3008
      @system3008 4 роки тому

      I prefer pizza hut to domino's.

  • @musicissomuchfunpiano3327
    @musicissomuchfunpiano3327 4 роки тому +22

    I've been living in Japan for a while now and I can say this is quite accurate lol....

    • @jomon723
      @jomon723 3 роки тому +3

      Where? I never knew this.....been here 30 years, yes, they like it around Christmas, but nothing special

    • @offwiththefairiesforever2373
      @offwiththefairiesforever2373 2 роки тому

      The city looks terrifying 😳 I have heard the country areas are beautiful but I don't like cities especially with giant advertising displays that are shoved in your face wherever you go.

  • @stephenflint6
    @stephenflint6 3 роки тому +1

    It has been my holiday tradition for me to go to Jack In The Box. Admittedly there are some years where there is not one open.

  • @Bibrius
    @Bibrius 4 роки тому +65

    Meanwhile in Japan...
    "Let's not eat turkey, but instead we'll eat that highly intelligent whale"

    • @thewanderingartists
      @thewanderingartists 4 роки тому +4

      Ikr ?

    • @jamesmcdonald3054
      @jamesmcdonald3054 4 роки тому +1

      If turkeys were indigenous to Japan, anime would be much weirder than it is.

    • @turtleinashirt
      @turtleinashirt 4 роки тому

      Whale is delicious. Better raw than cooked.

    • @connordziadul6048
      @connordziadul6048 4 роки тому +1

      That’s why you don’t see feminists in Japan

    • @FriedEgg101
      @FriedEgg101 4 роки тому +2

      @@connordziadul6048 Feminism in Japan amounts to refusing to dye your hair black and choosing to wear coloured underwear. I don't think it has much to do with whales.

  • @1Klooch
    @1Klooch 4 роки тому +19

    The KFC thing is not so surprising . Japan is so totally a mono-culture, hive mind, echo chamber that if a thousand Japanese are doing something cool, (to them) on Monday the whole island is doing the same thing by Friday. If it wasn't KFC it would have been something else creepy weird.

    • @artorhen
      @artorhen 4 роки тому +3

      And that's why Japan is great.

    • @bornstar481
      @bornstar481 4 роки тому

      William Linley ;-;

  • @LHInstrumentals
    @LHInstrumentals 3 роки тому

    Mc Donalds actually did a small advertisement recommending others to eat at Burger King during lockdown to help them!
    Although the war is going strong the peaceful and friendly approach to this was probably reverse psychology 😄

  • @BlueBirdsProductions
    @BlueBirdsProductions 4 роки тому +11

    McDonalds could serve people in 15 seconds in 1960 but still take ten years in 2020

    • @cooliodiablo6117
      @cooliodiablo6117 4 роки тому +1

      Well you gotta think about the times, how they change. I mean there were way less people in general back then, it’s not like today. Back then you didn’t have to wait probably because you’d be the only one in line lol. Now you go to McDonald’s and no matter the time of day there’s at least 5 cars ahead of you. Plus the menu has expanded exponentially since then, there’s way more fried foods like fish, and chicken. Both of which take time to cook. I’d rather have to wait a little and get fresher food myself honestly. When they rush they always fuck some thing up or just say screw it and give the hour old cold food.

    • @burtbiggum499
      @burtbiggum499 4 роки тому

      Probably because there wages dont go as far. They dont have as much of a reason to give a fuck.

    • @ZanathKariashi
      @ZanathKariashi 4 роки тому

      They were so fast because there was no choices. "Have it your way" was a product of the Burger Wars, originally coined by Burger King as their first major attempt to break into the game. You got a standard cheese burger, fries, and drink. The only question was how many people.

  • @alamian7625
    @alamian7625 4 роки тому +4

    This video goes pretty well with my burger.

  • @Clintthecoolguy
    @Clintthecoolguy 2 роки тому

    RIP all the good men who gave their lives in the Burger Wars, on both sides. Your sacrifice will not be forgotten.

  • @tarmotyyri6733
    @tarmotyyri6733 4 роки тому +8

    Fortunately I'm too slow to eat fast food. It beats me how overweight Americans do it.
    P.S. "Secret recipe" spells trouble ahead.