The Benefits of Building a Winning Brand vs Selling - TOP STAR DETAILING
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- Опубліковано 24 вер 2024
- Are you tired of always having to chase new customers, constantly running ads...etc? Wouldn't it be much better if there was a way customers were chasing you instead?
Customer that were willing to wait for your service, ready to pay whatever price you charge??
Well actually there is... It's called BRANDING!
In this Raw & Unedited video I will share my thoughts with you on why building a winning brand for your detailing business is so important & how it is the ultimate highest form of selling.
I will give you my explanation of what a winning brand is, the benefits of building one, and some of the different methods you can use to build a winning brand for your detailing business.
Stick around til the end and level up your detailing game.
Affiliated links - They don't cost you anything extra but helps me to keep providing free detailing information
🛠️ EQUIPMENT 🛠️
MTM Hydro PF22 Foam Cannon amzn.to/3XIIN2e
Rupes LHR 15ES Big Foot Random Orbital Polisher amzn.to/3B2Zj46
⚡Champion Power Equipment 4500-Watt RV Ready amzn.to/47qqORv
The Clean Garage Kranzle - 1622 Electric Pressure Washer amzn.to/4eokSuq
VacuMaid GV50PRO Wall Mounted Garage and Car Vacuum amzn.to/4e2yQCD
💨 Detail King Mytee Lite 8070 Heated Carpet Extractor amzn.to/3XwdAhi
Dewalt Drill amzn.to/3TyQlSF
💧 CR Spotless Water Systems amzn.to/3TxDKPP
🌪️Tornador Z-014 Blow Out Tool amzn.to/3B2XZ18
🐶 HAIR REMOVAL PRODUCTS 🐶
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Uproot Cleaner Pro Pet Hair Remover amzn.to/3MPeq44
🌪️Tornador Z-014 Blow Out Tool amzn.to/3B2XZ18
🧼 INTERIOR CHEMICALS 🧼
P & S Xpress Interior Cleaner amzn.to/4eo56zK
KOCHCHEMIE Green Star - all purpose cleaner amzn.to/3TyRIRf
KOCHCHEMIE- Pol Star - interior cleaner amzn.to/4daLga0
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KOCHCHEMIE Gummifix - Rubber and Plastic Interior Cleaner amzn.to/3XLPqRk
🫧 EXTERIOR CHEMICALS 🫧
KOCHCHEMIE Green Star - Highly Concentrated Universal Cleaner amzn.to/4eqdLBF
KOCHCHEMIE Gentle Snow Foam - Washing Shampoo; Safe on Existing Wax & Sealed Surfaces amzn.to/3TxY9E6
P & S - DREAM MAKER - Show Car Exterior Gloss amzn.to/47sh7Sk
Koch-Chemie - Bitumen and Tar Remover - amzn.to/3XtMsjd
Mothers 06110 Back-to-Black Trim & Plastic Restorer Aerosol amzn.to/3Tw1F1W
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P & S - Bead Maker - Paint Protectant & Sealant, Easy Spray & Wipe Application amzn.to/3ZxMoSd
🚗 Correction/Protection 🚗
Rupes LHR 15ES Big Foot Random Orbital Polisher amzn.to/3B2Zj46
RUPES Fine Compound for Polish & Swirl Remover amzn.to/4dfarIC
RUPES D-A Coarse High Performance Coarse Cutting Foam Pad amzn.to/3XPgnnq
GYEON Prep Redefined - Pre Coating Car Prep Spray amzn.to/3zc24Qh
GYEON Wet Coat - Spray Coating for Cars - High Gloss Solutions amzn.to/47wMmvu
GYEON MOHS EVO 50 ml Ceramic Coating for Cars amzn.to/47rEQlR
P & S - Bead Maker - Paint Protectant & Sealant, Easy Spray & Wipe Application amzn.to/3ZxMoSd
🛞 Tires 🛞
Meguiar's Ultimate Insane Shine Tire Coating amzn.to/3ZrLWF1
P & S PROFESSIONAL DETAIL PRODUCTS - Brake Buster Wheel and Tire Cleaner amzn.to/4e3Incl
Nanoskin NON ACID Professional Wheel & Tire Cleaner amzn.to/4gsq0iY
EZ Brush Car Detailing - amzn.to/4ebsn8w
Adam's Polishes Pro Tire Hex Grip Applicator (3 Pack) amzn.to/4d50g9n
🧽 PRODUCTS 🧽
CERAKOTE® Ceramic Headlight Restoration Kit amzn.to/3XJEBiO
Scrub Ninja Max - Interior Scrubbing Sponge - 3 Pack amzn.to/3znhIZ2
IK Sprayers Multi Trigger 1 (Multi TR 1) Sprayer 5 Pack Bundle amzn.to/3XNcf72
Nanoskin AUTOSCRUB Fine Grade Wash Mitt amzn.to/3ZvLSE3
Amazon Basics Deluxe Microfiber Car Wash Drying Mitts amzn.to/3ZrMjiT
Microfiber Car-Drying Towel amzn.to/3XLxhmD
The Rag Company - Edgeless 300 - Microfiber Detailing Towels amzn.to/4eqee6T
50 Pack Microfiber Cleaning Towels amzn.to/4etQXRJ
Detailing Brush Set - 10 Pcs amzn.to/3ZuHTrk
Nitrile Gloves amzn.to/3B6AO6h
CastleDoor Automotive Floor Mats Plastic Coated amzn.to/3MQHloh
Wonder Wafers Air Fresheners 100ct. Individually Wrapped amzn.to/4ehFowO
Follow me on instagram here: / top_star_detailing
Need a detail in Las Vegas, book on my website www.topstardet...
Give me a call to book an appointment here (mention you saw me on youtube) 702-236-1357
#detailer #lasvegasdetailer #LVDetailer #mobiledetailer #mobiledetail #autodetailing #autodetail
Inspired to start my mobile detailing business thanks for the tips 👍🏼
That's awesome man! You're welcome!
Great video. Thank you!
@@Gleamingson Thank You! I really appreciate your feedback brother 🙏
Appreciate the videos sir
Currently working on my detail business with a good friend of mine !!
Your motivating us for sure
Right on!
There is great information here, thank you for sharing !
Glad you enjoyed it!
Jeff! Thanks for sharing all the knowledge.
Working on launching my detailing brand soon, but my 9-5 is making it tough.
Quick question: when you spray the wet coat product at the rinse stage, does it ever collect or contaminate your drying towel? If so, how do you ensure it keeps preforming?
-D
Not if you keep rinsing it until the water is completely clear again... it will start to look kind of milky looking at first when you first start spraying it... you have to keep spraying until that goes away completely.
Also make sure to spray the panel with water right before applying, the panel should be dripping wet and cool to the touch.
You can wash your micro fiber towel in the washer mashine with Rags to Riches (made for micro fiber towels) do not use regular laundry detergent in will clog the fibers... only was in cold water and hang dry, do not put in dryer
It can be tough to get started while working a full time job, but try to book clients on your days off until you start getting enough consistent business to where you can make the jump over to detailing full time.
Good info Jeff but I can't believe you called it a Nike Swush. It's a swoooosh! 🤦🏻♀️🤣 But really...top star video otherwise. 🤗
@@CPrideC shoooshe! 🤫
Hey man i really appreciate your videos and it helps someone that is starting out like i am! I’m wondering if i should try door knocking for my initial customers or how would you recommend i get first paying customers?
Hey Logan! Thanks for the feedback and I appreciate your support for the channel.
In these days I find most people are most people are not that receptive to people knocking on their doors for anything. I don't want to say it's a complete waste of time, but there are definitely some more productive ways that will give you a better return on your time.
1. Print up some high quality flyers through vista print with some type of special offer for new customers... like $25 off your first service, or free exterior detail when you book an interior detail... something of significant value. Then go to places that will have the type of customers you are looking for... high end gyms/fitness centers where the membership prices are expensive, Whole Foods grocery stores, expensive restaurants...etc flyer the cars in these types of places because they are going to be the types of people that can afford to spend the money on luxury services - like car detailing. You can flyer the whole parking lot, but try to focus on the higher end vehicles... especially the ones that look like they need a detail ;)
2. Make sure your google business page is fully dialed in - list all your services with descriptions, high quality photos, fill in the about section...etc you can use mine for a reference if you like.
3. This one is a little more work, but can be effective - go through autotrader magazine and find people that are selling their vehicles... you can write up a message and send it to multiple people. You tell them that you are a detailer and you offer a service that can help them sell their vehicle faster and they will most likely be able to charge a few hundred dollars more for the vehicle which covers the cost of the detail. When people are shopping for cars the cleaner and more presentable it looks the faster it sells and for more money.
4. If your vehicle is not wrapped then you can print up some door magnets with your business info - like a business card that you stick on your vehicle and it becomes like a mobile billboard for you... leave it on everywhere you go. Vista print
5. Offer to do friends & family cars for a discount and have them write you a 5 star review. The more 5 star reviews you have the higher you will rank on google. Detailed reviews with photos include keywords in the reviews like services you performed - interior detail, exterior detail, engine bay cleaning...etc google will pick up the keywords in your reviews. You need a minimum of 10 to rank.
6. Post on social media daily FB & Instagram, Tik Tok...etc
7. Go to any networking events in your area and talk to as many people as possible, give them your card.
8. Once you start getting paying customer you want to try to get as many of them as possible on a monthly maintenance service program. I offer all of my monthly maintenance client 50% my express detail package so instead of it being $200 it's only $100, but instead of it taking 3 hours it will only take you an hour to 90 minutes. Having a couple dozen monthly maintenance clients will give you re-occuring revenue that you can count on every month that you can count on and keep you busy while you are adding new customers to your funnel.
9. Try landing some small fleet accounts - go to businesses that have a few vehicles, and offer to detail their vehicles monthly or every other month.
I will be releasing a video on maintenance clients & fleet accounts soon.
Just some ideas for you, but they only work if you take action on them ;)
Hope this helps you get going my detailing brother!
Jeff
@@topstardetailing Thanks for the valuable tips Jeff I will for sure try these out! I guess I can be more creative than just door knocking and leverage my time more 🤣
@@loganbelew4832 you’re welcome! You could still try the door knocking, but get the flyers printed up first so you have something to leave behind them because even if they are going to move forward it might not be right then and there on the spot. ;)
I have a question that digital creator guy that follows you around. Do you have to pay for his service?
Of course! That is how he makes a living ;)
👍👍
Thank You! Cheers
If you keep this going why can't you be as big or bigger then Apple?
Because Apple sells technology which grows exponentially, compare that to a service based business it will never scale the same.
@@GetRoasted1 you missed the point of the topic but okay.
I have some big goals, but I also keep them realistic ;)
@@0togtr811the point of your question is why can’t mobile detailing be bigger than Apple. Being realistic, detailing is a service that can’t be mass produced, not only that it is a niche service. Sure you can create a big brand where most people trust you and make millions, but you will simply never surpass Apple which is currently at $3.4 trillion in market cap with a detailing business… unless Apple completely crashes.