Practical guide to Jobs to Be Done (JTBD) | Bob Moesta, co-creator of the JTBD framework

[@einsteindonascimentojunior440]

It is great to watch a deep conversation about the subject and really go to the doubts and nuances of the theory. Subscribing to it!

[@TeddyZetterlund]

I’m only halfway though, but I want to say that I really appreciate it already. Challenging a bit and digging into the messy parts has been great. The differences between Bob’s and Tony’s approach and when it fits was great, and so was the demand-side competition analysis differentiation.