7UP: New get up. Same 7UP

7UP is pleased to reveal a new brand identity with the slogan 'New Get Up, Same 7UP'. This fresh visual identity marks the first major overhaul in over seven years.
Maintaining 7UP’s iconic signature green colouring, which the world knows and loves, the look adds zesty citrus tones to bring a vibrant, uplifting new feel to the design while still showcasing the freshness of its unique taste.