World Feed opening titles for the 35th AMERICA’S CUP World Series / 2015 - 2017

The Louis Vuitton America’s Cup has kicked off with it’s first World Series race in Portsmouth and Brandspank is right in the middle of it.
In January we won a pitch to create the opening titles and on-screen look for the world feed broadcast of both the World Series and the Finals. After obtaining sign off on concept and storyboard from Larry Ellison and Russell Coutts Brandspank set about creating the opening sequence along with all graphic design and production involved in the on-air look for information graphics seen during live coverage. The final sequence aims to deliver on the brief of conveying the speed, technology and atheticism that makes America’s Cup racing such great viewing