On gangland consumption and marketing targeting these networks

Gangfluencers and crimfluencers, a wordplay on influencers and examples of marketing strategies that have found consumer targets in a criminal environment. Violent organized crime has become a near permanent fixture on the newspaper headlines of late, and Associate Professor in Marketing, Sofia Ulver comments on how this translates into normalized culture, consumer behavior and identity work within that milieu.
She recently recieved a significant grant from Riksbankens Jubileumsfond in order to conduct further research on this subject.