The Epic Journey Of Nutella: From Humble Beginnings To Global Icon

Dive into the delectable history of Nutella, from its humble beginnings in the 1940s with Pietro Ferrero's creation of 'Pasta Gianduja' in Alba, Italy, to its transformation into the global sensation we know today. Learn about the pivotal moments of rebranding and international success led by his son, Michele Ferrero, in 1964, and the incredible global expansion Nutella experienced in the 1980s. Discover the story behind the launch of World Nutella Day in 2007 and explore the recent challenges faced by this beloved brand.
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