Use Your NAR Membership as a Selling Point to Clients

As an NAR member, you have exclusive access to world-class business resources, education, tools and real estate data that aren’t available to nonmembers. How do you leverage these benefits in a way that demonstrates your preparedness to work with clients in any transaction?
Host Marki Lemons Ryhal talks with industry leaders Matt Difanis and Christina Pappas about the value of emphasizing your status as a member of the National Association of REALTORS® to buyers and sellers. They will explain how to communicate the advantages to consumers when they work with an agent who is a REALTOR® and how to use your NAR membership to help you up your game and grow your real estate business.
Meet the Guests...
Matt Difanis is the broker-owner of RE/MAX Realty Associates in Champaign, Illinois. He is a former president of the Illinois REALTORS® and served as the 2024 NAR Association Leadership Committee Liaison.
Christina Pappas is a third-generation real estate broker and president of The Keyes Company in Miami, Florida. She is the NAR 2025 Regional Vice President for Region 5 and served as the 2024 Chair of the REALTOR® Party Trustees for Campaign Services Committee.