The Biggest Problem In Hip Hop Right Now...
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- Опубліковано 11 лип 2023
- As only one rap album or song has charted at #1 this year, many people have been questioning what is wrong with hip hop right now. Exploring the issues facing the hip hop world this year, the problem may be shockingly worse than one expected...
It’s pretty simple. TikTok is destroying hip hop as we speak. Rappers used to make music for the car/radio now they tryna make the “next tiktok dance”
Yep. Rock and rock adjacent genres are only getting better quality lately(mainstream). There will obviously always be good hip hop and rock, but the mainstream is important.
True TikTok playing a big part, they tryna go viral not reach peoples soul
Not even TikTok ain’t doing nothing Vine ain’t do or Facebook or Snapchat or IG or memes go back to 2005 ppl was mad about rappers only trynna make the next catchy hook 🪝 or next dance song E.I “ crank that” “all the single lady” “stanky leg” the wheels spinning not being
Invented
Ppl have always complain about the next new tread
@@AChairInspaceTikTok has more influence than all of those apps tho. TikTok is without a doubt the biggest social media app currently.
Y'all are so dramatic lol
People are tired of being told they aren't shit because they're broke. It's extremely oppressive especially in these hard economic times. They need music that's not only going to entertain them but also help to HEAL them. Everything is for a season. Time to move on to better music.
There is already music like this, but the record executives won’t let it get out to the masses, specifically to HEAL and move past this. THIS IS THE PROBLEM WE ARE FACING. Even the film industry is facing the same regurgitated shit that people are sick and tired of watching.
Everybody Got Money 😂
There's rap out there like that already. The problem is is that those type of rap songs doesn't pop off and is seen as corny asf... Well the majority of the songs at least.
People gotta realize that the audience CONTROLS the market. Not the other way around. If the audience doesn't want money, drugs, murder in the forefront of the hip hop genre, it would've been happen
@@OGQuatumStorm These agendas are being pushed through the music and film industry and i think its about time the masses wake up
Soft.
What is missing is soul and passion.
True so many “rappers” rap about the same shit and it gets boring it sounds robotic beats carry the songs too
Alternate rock is your answer.
One of the reasons why Hip-Hop is failing in this generation is because everyone now sounds the same everyone looks the same and everyone is rapping about the same thing there's no type of individuality anymore in this generation compared to 20-30 years ago rappers back then had their own style and they weren't trying to be like other rappers that were out.
Well that’s harder than ever now, considering almost any sound, sample, etc. has been used already.
Yeah maybe with the music but I could tell Busta rhymes from LL Cool even if the music sound the same they would say something different
These trap artists can't do any other genre, without that sub bass they are lost.
Check out Haegeum by korean rapper Agust D. He wrote, composed, and produced it entirely by himself. Very refreshing and unique sound you won't hear in western rap, as he used an old traditional korean stringed instrument and blended it with like a modern trap beat. He also storyboarded the music vid himself, very creative and high production, looks like a neo noir crime film. He plays both characters of gang member and detective to show 2 conflicting sides of himself.
@@2cansam196yeah but look at all the people that be blowing up now for some stupid popular song too many one hit wonders who dont know how to write or rap
Honestly something i think is really wrong about todays hip hop is that its just a popularity contest. People are being forced to like certain rappers just cause so many people talk about them. But then if you ask those people what they like about that artist they have no clue what to even say
You hit it right on the head, this was the first comment I saw
a non american taking a guess, if the music cannot break language barriers it ain't great enough, I mean look at eazy dre pac biggie eminem 50, these big three mentioned above sound like they just woke up and asking for coffee, I get that they have some good songs but eh.. they just don't resonate
edit : I guess I made lot of people confused, I said I love eazy pac dre biggie em 50 because they broke language barriers, the new one's sound like they half asleep
@@justforfun1647 wdym, those are the actual GOOD rappers
It’s always been a popularity contest lol. Everything is
@@wesleymills560 true
Hip Hop isn’t dying.. the artist selection portrayed by the media is. There’s plenty of quality artists that stick to the roots of what hip hop is supposed to be. Main stream media just doesn’t market them the same way they market Ice Spice or Gang Rap because it won’t make them as much money.
Facts! and its actually sad asf. but the mainstream media has been killing hip hop since the beginning pretty much and we all know the reason for the east vs west was cause of the media trying to divide hip hop fans.. its only gonna get worse cause these kids dont know better.
Hip hop isn’t “supposed” to be anything, did you even watch the video you commented on or did you just read the title?
Progression in hip hop is literally core to the genre, don’t be an old fart or old fart spirited young fart dissing on music u don’t like, because like you said, there’s still plenty of people making hip hop how “it’s supposed to be” 🙄
it’s not just about money. i think it’s deeper than that
Lol thats what Rock fans thought…It wont die but it will fall off
So how about we stop making trash rap popular and make *REAL RAP* mainstream then...
This makes a lot of sense. Lately I’ve been finding myself listening to way more metal and country music and fading away from hip hop. I thought it was just a me thing. Just waiting for something to bring me back to the genre of my people lol
Same man! Been listening to older rock and Jazz music because hip hop hasn't been hitting as much as it used to for the last couple of years
@@DeepDimpleDemonFacts I started listening to Metallica
honestly im glad this is happening. people are finally getting bored
It's time to move on, its had it's day just like a lot of other genres like disco and rock and roll or reggae. Those genres are still listened to and great but aren't commercially viable. Most of the stuff calling itself hiphop now really isn't and I'd be glad to see the back of it now and never to hear another boring trap track ever again. I have all that oldskool real hiphop to listen to and that's all I need.
I just can't believe people are STILL out here in 2023 making generic trap beats with shitty stock piano melodies and the fucking tired ass 1,2,3, 1,2,3 1,2,3 flow everyone's been biting since 2016. Glad it's dying, won't miss it.
Yes we need more good albums and we need Apple Music to release the data too I listen to a lot of hip hop on my I phone hopefully Eminem’s fornite colab brings hip hop number back up
I think it’s a bit complex. The art of celebrity is dying, prior to social media, celebs felt larger than life, hence the obsessive fanfare. Once social media and streaming grew in prominence, the lines blurred between who was a star and who wasn’t. While Social Media has a great marketing tool for artists (just look at the recent success of Olivia Rodrigo, Doja Cat, Ice Spice, and Lil Nas) it has also made what once a difficult market to enter (you had to have the talent, looks, and star quality to even be considered back then) far more accessible which in turn has made the entertainment industry as a whole over saturated. This has unfortunately bleed into rap as well. Apart from this, hip hop has gotten boring. No offense but everyone looks and sounds the same. Not an ounce of creativity or originality (bar a few). Growing up Jay, Em, Kanye, Wayne, Nelly, Ja, 50, T.I. etc. all had their own unique styles and flows that set them apart despite some similarities (all rappers that emerged post Biggie/Pac) even Drake, Cole, Kendrick, Sean, A$AP, and Wiz could be distinguished from one another. Nowadays there’s no one stepping outside of the box.
FACTS!! Mainstream Hip Hop has been garbage over the past decade because of all the reasons you gave on here, in general!
Couldn’t agree more with the first part. Internet killed the celebrity mystique, Which sucks right now, but will be much better in the end as we stop false idol worship which is basic and not great for evolving as a society . Maybe?
I’m outside of the matrix, help me to raise the frequency. The revolution has begun, let’s go as high as we can take it ⚡️🌞〽️
Literally the best comment on here. Very well said. Not sure if you have a blog but you should consider writing one
You said it! Growing up in the 90s only way you hear and see about an artists was on MTV watching their latest music video, them performing on an award show, listening to the radio, or reading a magazine, seeing them at a concert, autograph session,...
We've also lost a lot of artists who would be in their prime right now (eg x, juice, pop smoke). With how much influence they had while they were alive, it's really sad we never saw their full potential.
They were supposed to chart the path forward. Now we’re scrambling to popularize a sound on our own without big new stars. Kanye made 808’s and heartbreak and single-handedly changed the industry. No one is capable of that right now
@@nicholasn.2883s good as that Album was, Hip Hop music was actually good in the 90s and in the 2000s, people thought it would die after biggie and pac died, but it was still big with people like 50 cent, eminem and Nelly emerging. The 2010s was where Hip Hop started becoming trash with mumble rap and everyone sounding the same apart from a few. Drake is one of these artists who call themselves a rapper, but have basically given up on hip hop.
@anonymous-rb3jn horrific old head take.
Rap as with any genre is ever-evolving, but if you're looking for people who match that sound; they're are plenty modern artists
XXXTENTACION would've changed the game across all genres IMO. Bro was that good. I honestly think he would've been the biggest rapper of the 2020s if he was still here
juice seemed to make the same heartbreak music and xxx was making some crazy rage type music, both were very good but imo they would only push there subgenres foward instead of hip hop as a whole. Once true trap artists start following uzi and carti and start changing there sound then hip hop as a whole can change
The lack of creativity ain't just in rap, it's happening in all media. Why do you think all the movies we get are either part of a series or a remake?
Nah fr though. Some games today are just remastered or remakes. Some are just Editor cut editions
Ive been feeling this way for a while and its super depressing. I was born in 2000, so I grew up hearing Drake and Wayne and Eminem. Then I started REALLY getting into music right at the peak, in 2015. I grew up thinking it was normal to have like 10 really good rap albums from a huge variety of artists and subgenres come out every year. It was just an assumption to me that rap was the best and most dominant genre in music. Now it feels so empty and wrong to see that not being the case.
Think about the 2010s. You start off with Kanye dropping his magnum opus and one of the best hip hop albums ever made. Then by the early-mid 2010s you had the “big three” establishing themselves at the top with Cole Drake and Kendrick and all three were in their prime. You had older guys like Kanye adapting to the new sound and still dominating the culture. Then you had guys like Future, Young Thug, Tyler the Creator, Asap Rocky, Travis Scott, Migos, Mac Miller, etc. All asserting their dominance and dropping classics. Up and coming young soundcloud artists like Kodak Black and Playboi Carti becoming stars. All of this was happening at the same time. You had classic hip hop, a new melodic wave that carried over from 808s, trap at its peak, everything felt new and exciting.
I mean shit look at 2015-2018 by itself. To Pimp a Butterfly, Rodeo, At Long Last Asap, DS2, IYRTITL, Views, The Life of Pablo, Barter 6, Culture, DAMN., Astroworld, that iconic XXL freshman class coming up and growing as artists with kodak and yachty and 21 savage…
Nowadays we feel lucky to get the Pink Tape and Utopia in a single year. Future Drake Kendrick and Cole are pushing 40. Where are the new leaders of hip hop? Yachty and Uzi seem disinterested in rap and want to make alternative punk rock. Carti is the same but he doesn’t even drop music anymore he just trolls his fans. Rocky and Travis have been MIA for five years. It was supposed to be X… he got killed. It was suppose to be Pop Smoke… he got killed. Takeoff… Nipsey? Mac? Juice?
Its just depressing. I dont see any substantial future for rap once the Drake era of artists decide to hang it up and it looks like thats already close. Rap right now is in the era of stagnation that the rock genre hit in the 90s and 2000s… and the timelines kind of make sense. 40-50 years later.
Really well put and you have a pretty good perspective on rap only being born in the 2000s. It seems that current generation doesn't care at all about rap history. The new will always be the flash, but respect for the greats who paved the legacy.
Oasis carried rock n roll in the 90s
As someone who was also born in 2000 and grew up on hip hop till now. I agree with the entire timeline you gave in this comment. Word for word everything is accurate to what's happening now
We have Eminem newly signed artist ez mil check out his song 27 bodies
Well put. Hope more guys from your generation have the hip hop education you do bro.
The industry has successfully destroyed hip hop like they always intended to.
@@kingdomhouse3318t’s been trash since 2015. 2010-14…Drake, Cole, Kendrick, Nicki, Eminem, Wayne, Ross, Kayne and Jay were going crazy. And the only fans that deny the decline of rap is fans who love Playboy Carti and his inability to speak English😂
Rap hasn’t been destroyed. Mainstream hip hop maybe but there’s so many good artist still around. They just don’t have the commercial push.
ua-cam.com/video/7miIdwqQ1IA/v-deo.html here's some great hip-hop for you
@@rjcoz2849exactly!! You have to do more effort to discover great hip hop artists, but they’re still out there
Exactly Ive been saying this! They sent their ppl in got rich off these artists, used their propaganda to spread violence, sexetc. Now they can dismantle sad.
The creativity in the underground is amazing, and the new sounds exist but the industry is refusing to acknowledge it
fr yeat, carti, lonley and g59 numbers are insane and their fanbase has taken over hip hop
@@post7027 Carti and Yeat are by no means underground artists lol, literally some of the most recognizable names in the industry
Like Smino. Super different sound and vibe, but will he ever get mainstream push?
@@FortyFM4smino is good, very creative. i think he’s pretty popular though, or at least he was at one point. he should be more popular though, like if only he was the bar for popular rap
@@post7027carti and yeat are trash. Carti used to be fresh and enjoyable but now seems like hes not even trying
The problem is that mainstream rappers care more about prioritising their image by flexing their material possessions instead of focusing on the music itself. Making money is definitely a priority but the art should be put first as that is what will be remembered for future generations.
Innovation should be a number 1 priority however the Labels only care about doing what is accessible and easy instead of allowing artists to take risks.
“Hip-hop has invented nothing. Hip-hop has reinvented everything.”
One of the best lines I’ve heard to describe the genre. Seems like hip-hop is doing neither today.
Absolutely, the sampling used to be genius taking old disco or funk hits and creating a distinct new style. Nowadays people are lazily sampling hits like the message/gangsters paradise and not adding/improving on the original. Not just in hip hop but edm as well.
Hiphop ain’t dead, it’s just certain artists that are pushed to the mainstream media outlets with a certain repetitive sound. Underground is where you’ll find a lot of the hidden gems.
Same thing I tell people
Okay, so? leading figures of a genre are important because they influence the larger group of said genre E.G Mozart building and growing Classical music which lead to a break throughs in classical. Leading figures help a genre grow and prevent it from being deconstructed. The second a genre has a to be deconstructed to create new sounds is when that said genre has running out of juice. This is because deconstruction of a group causes a perversion to happen which leads to hip hop losing it's core identity/substance and being something that isn't hip hop. Good example of a stagnated genre is western Jazz which is commonly seen as historical music. However we see a revival of Jazz in the east in Japan with Groups like lamp. So yeah underground is cool and all but if they aren't brought up to the surface then they won't have an impact which doesn't help the genre.
@@davedave7347 Two things can be true. Yes the leading figures of a genre do influence the larger group. But underground music does help they have large fanbases as well. There's plenty of underground guys touring and killing it who have influenced me and many others
@@davedave7347 it's like in sports yes the star players are important but to say that the role players don't matter isn't true. You need BOTH to win championships. Same thing in music and really everything. You need the others as well
WORD!
Still such a shame for Mac Miller’s passing. The man was so creative and talented, having by far the best visible rise in quality and maturity per album in hip hop
I'm going to have to go and listen to him. I hear people say Mac Miller was good. I just don't see it but I'll do my homework and check back in
@@thagamezova9310yeah I have him on a list to listen to eventually. A lot of hiphop respected him.
he was talented but a lot of his songs were written for him so mayb not so creative
@@tbomatt2531Source?
Im ngl i dont even listen to artist like him but he was lowkey tuff. bro had one of the best peaks in hip hop. Imagine how big he would be rn LONGLIVEMACMILLER
Hip hop/Rap has been in decline for over a decade now. Passion, energy, drive and talent just isnt there anymore. All we have is tiktok and youtube wannabe rap artists.
This is one of the best videos I have ever seen on the current state of Hip-Hop. So well thought out and put together
Hip hop will never die. But I’ll be relieved when it’s put back into the hands that have real messages to relay.
WAP!!!!!
Yeah I feel like it'd be more fair to say Hip Hop might die out of being Americas top genre of music. For the longest it was Rock n roll but Hip Hop overthrew it. Might be the end of that era now
Well Said💯
Hip hop been dead since 2005.
Itll be a blessing when the you know whos stop using it promotes violence in the community
Unpopular opinion but this might actually be great for hip hop. Hip hop was always about the voice of the people, I think it’s success steered it away from that. And as it resets I think it’ll find it again.
Lots of people are a bit shallow and superficial and wanting to fit in so it might be hard for the voice of the people to really make an impact right now. We might need creative weirdos like Ye who change the consciousness of the people
Yessirrrrrrr
@@mandalaqueen828at the same time we can’t expect hip hop’s insane popularity to last forever can we? Music tastes change with the times
W take
I agree. I feel like listeners and artists will increasingly crave that authenticity over time, and people will appreciate it when its created. People are already tired of the lack of authenticity, which is why videos like this are being made. So yea, lets see how this plays out
Thats wild, 1993 was one of the best years for hip hop in its entirety.
Yes!
Also the 2000s
This is why I spend my time rediscovering old music and part of why I like r&b and similar genres better.
The biggest problem is we all pretended mumble rappers were decent rappers for too long and audiences now have them as paradigms. Their commercial success was 95% merit of beatmakers and producers, not skills. Basically marketing acts instead of real rappers. Most people nowadays let social media and clout define what a good rapper is.
Yeah true a lot of people look at views and followers as a metric to judge and this is what affects people impressions on the artists
Perception over everything for them
@Tegrenade
Considering how superficial society has gotten, especially in the last 10 years, is this really any of a surprise?
@@loganleatherman7647right, people act like this is anything new as if social media hasn't drastically changed the music industry for years at this point
I'm so glad someone said it
Massive W take
Yes the main problem with hiphop right now is that no one knows what type of music to make. No one knows what the next style or trend is. Hiphop got so big from 2016 onwards with the trap sound that artists are still stuck on it and dont know how to outdo it or evolve the genre to something new.
For hiphopto florish again someone needs to do something extremely different and create a new sound.
uzi is doing that now
@@tbomatt2531kinda but not really cuz his music still has some trap elements to it. For the music to really evolve we need something completely different from a authentic source. Something that sounds nothing like what we’ve heard before
no, the real problem is artist don't make what they want to make. bro, you can literally make whatever music you want. If you can't figure it out you're not a good artist
@@rot2896 That tied into what I said. No one steps outside the box and make music they actually think is good, they just copy the standard trap formula over and over. No one experiments with different types of beats or flows so there's no innovation
@@tbomatt2531 Not really. His newest album still sounds like something that came from this era. The sound is still the same. No new flows no new cadence nothing.
Love this conversation, excellent video. There's lots to think about here, the previous eras you talk about had some really creative producers who played with rhythms and samples: arthur baker, premier, storch and dre, timbaland to name a few. Nowadays there's millions of sounds to choose from yet we hear the same 808s and hi hats getting chosen, like people are afraid to experiment and want that quick success on the latest trend as you mentioned.
It could also be that hip hop simply creatively peaked in the 90s/00s (boom bap being my perfect form) in the way that genres such as blues and classical have and it's simply time for a new style, if there's anything left to create!
A good starting point could be to play with different drum/bass samples, rather than 808s etc.
Hip-Hop has so many subgenres so many talented musicians so much young talent... TikTok just makes it harder than ever (short attention span, etc..) we just need to push smaller artists more into the spotlight and move on from the boring "frozen", same sounding sound
We just need to get rid of tik tok like india does ☠️
Faxxx
100% agree, so many very talented underground artists that need more spotlight!
exactly dawg. i’m an artist and i be doing sum crazy sounds but it’s not tik tok worthy or wtv so it never gets out there
👏👏💯💯
I think hip hop is stagnant for the time being, because when it comes to chart topping hits people still rely on Drake, Kendrick, Cole, Nicki, Jay, and Em.
But what exactly do I mean by… Rely…..? That’s an odd choice of words for a genre that is all about resourcefulness and diversity 🧐🤔 what happened to hip hop? Why does it sound more like a commodity than… whatever it *originally* was? Sorry I’m just down here writing an intro to a UA-cam video essay I’m using your comment as the first sentence.
@@kmurray1214no more long run stars
@@xxyyxx2861 so then everyone is a star? At the same time? Is that what the fans really want though…? 🤔
@@etkadu2715his last album sold 400k first week, so he is still guaranteed a number 1
Nicki and Drake are 🗑️. They’re desperately holding on to their youth and fail to elevate… washed!!
It's Quite ironic since to the rest of the Planet the genre is flourishing
There's always good music being made, but it's not often that the good music is the most popular. This is true across genres.
people who only listen to mainstream hip hop and pop rap will constantly say hip hop is dying or stagnating but obviously don’t have enough interest in the genre to try to dig for the most creative parts of it in the current underground. they just want more coles, more drakes, and more kendricks.
Right on the money. Couldn't agree more.
everybody in the comments just saying they waiting for somebody when theres plenty of artists doing exactly what theyre saying. fuck even the more popular ones like tyler?? why nobody talking abt him, does a certain rapper have to have copycats in order to cement themselves into discussions?
A lot of us want to but it’s like a whole part-time job. Spend many years sifting through so/so music to find gems. Had more energy to download mixtapes from datpiff, bump em in my car etc but now it’s really a lot especially with the sheer amount of music out right now
Facts bro there is so much more to hiphop than the mainstream
not just music, movies, and entertainment in general have hit a plateau.
Yes all movies art music, and entertainment are part of the "matrix"
This is not surprising. Hip Hop is currently going through what Disco went through in the late 70s. Due to oversaturation, and over commercialization of hip hop; there is both problems as it relates to the quality of music coming out, but also the growing overall disdain for the genre. Just as Disco ended up having a huge hate market towards it in 79 due to its oversaturation; it won't be long until we see that happening to Hip Hop (at least as far as the mainstream rap artist/music is concerned). The question now is, what genre of music will take over to take Hip Hop's place in the cultural zeitgeist? Will we have another re-emergence of Rock taking over the music scene? Or a 4th wave Ska? Only time will tell.
Oh thank God, I hope Metal comes back, it’s already popular in the underground.
This is why I respect uzi for trying a new rap album and expeirementing because he just helped to push hip hop to evolve into the next stage, while all these other rappers are keeping it stuck in the same 2015-2017 trap sound that is starting to get old.
Rock-Hop has been a thing for decades now.
@@kjk607Not a big thing tho
@@edenfalling Eminem, Beastie Boys, Gorillaz, Limp Bizkit, Cypress Hill, Big Pun with Incubus, Linkin Park and Jay Z, Diddy and Rob Zombie....yeah no it's been a big thing before.
@@kjk607 dude we live in today be fr ☠️
@@kjk607 also cypress has one rock hop song that i know of, saying incubus is LAUGHABLE, limp bizkit??? New rock hop wont recycle the same shit from 20 years ago lol it has some electric influence and is more focused on the hop side rather than the rock side
Damn i should just hop in the studio and revive hiphop
Hit the booth, I'm already there on it
Lol
u cool bro
You should of by now. What ,you waiting on your covid check? Get to it or else someone else will.
Where can I hear your music I've been working on music ever since I was 17 and my crew and I are really going to evolve the culture from the mumble and drill nonsense it's stuck.
As a very casual hip hop listener who stumbled upon this video, I find the instrumentals of the early to mid 2010s largely more interesting and unique than most stuff I’ve heard lately.
Check out Haegeum by korean rapper Agust D. He wrote, composed, and produced it entirely by himself. Very refreshing and unique sound you won't hear in western rap, as he used an old traditional korean stringed instrument and blended it with like a modern trap beat. He also storyboarded the music vid himself, very creative and high production, looks like a neo noir crime film. He plays both characters of gang member and detective to show 2 conflicting sides of himself
His song Snooze is really good too, he asked a famous film composer Ryuichi to help with the composition, so it's got a more cinematic sound.
Real connection with fans is essential. You have to connect so that people actually care deeply.
Exactly! Bone thugs n harmony is a great example of connecting with the listener!
As long as record labels value virility over talent the genre will remain stagnant. 💯
What do you mean ? Female rap is pulling more numbers currently yet the music has never been this trash
@@bigmemer4398I mean no disrespect to the ladies doing their thing to be successful but with several of those rappers coming up in the 2020s is cause sex appeal sells. Most of the lyrics are essentially the artist dirty talking in your ear about what they will do to your dick, after you buy them a birkin bag 😅
@@bigmemer4398 Strip Hop is the worst thing to come out of the 2010s, I blame all the "Dolls" and Cardi B for that. If that's what's keeping the lights nowadays, then I say let the genre die.
generic trap instrumentals, repetitive vocals, nostalgia bait samples and people just not moving forward from these things
thanks for making a video of this topic!
True af
Thanks much for this video.
To quote Nino Brown "there are more rappers than fans" ...
My opinion is people are too afraid to take risks with their art anymore. It’s easier to stick to the formula that “works”
people suck then, the art doesn't grow in that case
No. They can’t take risks because the record executives at top will not let their albums come out unless it fits within the box of what makes them the most money. Artists don’t get to put out what they actually wanna put out, they have to put out what the record labels and executives up top says to put out. This is the issue. It is being reflected in the film industry as well.
I’m not sure why there are not more and more accountability towards label managers and record executives for putting out trash that people claims are trash but are making millions in streaming online.
It’s not artists fault, they are managed by managers by record executives to push an image and a sound that the masses seem to eat up every time they’ve pushed a certain artist.
So the real question is what kind of music y’all wanna hear? Are y’all done with drill music and hoe music or nah? Y’all done with popping Molly’s at parties and drinking lean til the end of the week? Or nah?
If not. This is what we goin keep getting from the record labels, not artists, the artists are just paid to perform what they think will sell to us.
Same applies to rock, so many bands are afraid of new shit because they don’t wanna be seen as posers. Everyone wants to make “real metal”, but that limits creativity, as well as success.
@@sickfitz4256 Agreed. The bands that are succeeding follow the same formula as pop songs. No one dares to be different.
@@OGQuatumStormI think this is a fantastic analysis because I have noticed this trend when it came to Michael Jackson himself.
Michael Jackson's artistry was so powerful that it caused a shift in the music industry. Michael Jackson became the standard.
I don't know if you were around in the 2000s, but if so, have you noticed that every "Urban" (R&B fused with pop) artist that came out seemed to have been a mini version of MJ? At first I thought it was because he was extremely influential. But no, it was more than that.
After the existence of Napster and MP3s, singles and albums were not selling in large numbers like in the 90s and the decades before. The internet had single-handedly crashed the music industry, and it had never really recovered.
In the 90s, we had an R&B Renaissance! We had so many artists and groups with different styles. If TLC was too immature for you, you could listen to Brownstone. If you wasn't feeling 112, you could listen to Jagged Edge or Mint Condition. But when the 2000s hit, and after MP3s and Napster, all of that was gone. Now, the music industry wanted minimize financial risks.
How does MJ play into this? All these Urban artist that came out the late 90s and 2000s were mini self versions of MJ. And the reason why was Michael Jackson's career was so successful that HE became the standard. If you were guy doing Urban music, you had to stick to the MJ formula. And it worked. From Usher and Ginuwine all the way down to Chris Brown and Jason Derulo. They all had some sort of success mimicking MJ in their song in dance in some way.
If you wanted to be different, I don't think Record companies allowed you to take those risks back then. MJ style was what was popping and making record companies money, so they wanted their male artists to stick to that. In the 90s when albums were still selling, you could be as creative as you wanted to be. That's why we had OutCast, Timbaland, Missy, Dre, etc. Now that the industry is in a slump, they didn't want to back anyone who was creatively risky. You had to stick to what worked.
Sorry for the long post.
1993 was a GREAT year in hiphop...this was before hiphop was mainstream and popular....the audience was smaller but the music was at its absolute best
ua-cam.com/video/mSlhISNvZpE/v-deo.html
you are 17yrs old you did not live thru 1993
@@kev1619 NAH...IM 45...93 was my sophomore year in highshool.....a lot of dope music came out that year. Tribe-Midnight Marauders, Wu Tang 36 Chambers, Gangstarr, De La Soul-Buhloon Mindstate, Leaders of the New School's second joint dropped....Onyx was still killing it. Masta Ace second album.... Black Moon-Enta the Stage, Diggable Planets....93 was like the year the east coast was revving back up to dominating...The west coast was in full swing still a lot of dope west coast gems too like Warren G, Compton's Most Wanted-Music to Drive By, SPice 1, Too Short-Shorty the Pimp....
and my favorite rap song ever, "93 Til Infinity" came out in that year
@@8hybrid.That was my jam
They got me stuck in an algorithm. There is a lot of great things going on, but people are to lazy,or uninterested to go looking for it...but it's there.❤
Watching this made me realize, i don't even listen rap anymore. I have no idea who the new top artist is or what's been trending in recent years. All the rap songs i listen to are old.
I think the problem is the creativity. People like Cole and Kendrick are poets as much as they are rappers. We need more poets who can rap not people who can rap. People like Cole, Kendrick, and Em all pushed boundaries and redefined the rap world. We need someone else like that and you mentioned 2 great prospects, JID and Baby Keem. Rap was born out of struggle in The Bronx and an inspiration for change. The new rap is all about flexing which the average consumer of rap can’t do anything but imagine about. I think that’s been lost in this new era starting in like 2015-16 is that rap has slowly lost all relatability in the eyes of their average consumer. They focus too much on the success and not enough on what got them there. Largely why people like Cole and Kendrick are still prevalent today despite not releasing very much each year
This what's holdin the game back.. the bar so low y'all keep mentioning dudes who bars or song writing doesn't have any goddamn impact
theres alot of plant industries to set up to primarly make hits too. like coi leray, if this was a football team she would be a unused subtitute
Agreed
@c-bulletstheblackjesus4230 Cole and Kendrick made A lot of impact. Your answer is invalid, and stop trying to downplay them. Can't stand people who shit on The Lyricists, and that shit is madd annoying.
this video explained why creativity is down. it’s never just “the new generation is creatively bankrupt”.
its also a very toxic community, so many streamers and youtubers will clown you saying you fell off if you didnt push sales number than your previous lucky break and the comments will rush in like flies on a rotten meat like the artist owed them money or sth. the upkeep cost for fame and releasing a project is getting crazier by the year.
So true, and it seems like they go at the biggest artists the worst. They create false narratives and everybody just buys into it without listening for themselves
Very true to them it's just about hype and sales not about reaching the soul or making cultural impact
It's funny that most rap fans care about sale, chart, flop, fell off etc. while rock/metal fans don't even care about it. You don't hear them saying Metallica flopped because it didn't sell as well as the black album or Slipknot fell off like that.
@@gx1tar1er Because rap is more competitive, everybody in rap is always boasting about how they're the best and this and that. In a weird way the fans feed off that energy and start acting just as competitive with their favorite artists.
@@gx1tar1er well metalheads are a whole different breed....maybe rock fans when rock was the hot genre in the 100 charts before rap but never for metalheads....unthinkable
The best news I’ve heard since 1990.Bravo!!!Some of it has helped destroyed our Communities.Bravo!
Hip-hop is dying for a lot of reasons: lack of talent from new gen artists, lack of innovation (same type of beats, same flows...), worshipping bad topics: sex, drugs, money, violence, gang culture...
People need vibes & escape today, that's why Afrobeats & Latin Music grow up everyday, and why House music is coming back.
Even afromusic is stagnant this year…music in general. 2023 sucks
I would have to disagree with your statement on Trap being the number one sound. I would argue that the rise of Drill and Afrobeats have been slowly changing the HipHop landscape these past few years.
Fair enough
Afrobeats is not associated with nor branched in Rap unlike trap and drill. That is its own genre itself derived from African Culture (Nigeria and West Africa in particular).
Drill has already been watered down. One of the things that lack in Rap that the internet somehow makes it uncontrollable is GATEKEEPING. Back then these rappers were chosen behind closed doors, now the internet decides who should have the spotlight
Ain't no drill rapper doing numbers like a big trap artist.
@@itsdistinctlydid u say kay flock doing numbers😭
@@itsdistinctly All those struggling to even have 3 songs with around 100mill views on YT vs Drake who has 3 with over 500mill or 50 Cent who has 5.... and even then these are sad numbers if you go outside of rap, and compare them to Rihanna , BLACKPINK, and Bad Bunny who easily have 13 or more songs with 500+... I have only seen Eminem who got 12 songs with 500+... aka either half a billion or a billion+...
This is exactly what I've been thinking for a while now about how the artists who were at the top 5-10 years ago are still the same with no one taking their spot. The 2020s so far has just felt like a shell of what the 2010s was. Mainstream hip hop is so watered down and formulaic now with the biggest artists releasing uninspired, lacklustre albums or just not releasing music at all. But thankfully the underground has provided us with some fantastic albums these past few years.
Exactly I still really only listen to artist from the early 2010's who still drop music.I just can't get with these newer wave of artist and I'm in my early 30's this is still technically my generation but I'm not impressed with these artist and moreso I don't like the behavior of these artist.
We in a place in society now where we have a type of solid grasp of industry symbolism and the negative connotations that come from it these artist be wearing fingernail paint,dresses,women purse bags,having checkboard patterns on clothes,666,the bleach blonde hairstyles,displaying demonic imagery in their live performances etc.Ppl are getting turned away from these ppl's blatant representation of industry wickedness
Hip Hop is stagnant, and there's a real simple reason, there's a lack of creativity and genuine talent in the mainstream, and when creativity stagnates, the art stagnates and it end up being nothing but a business, because the most important aspect is thrown out the window.
Those amazing artists are there. They are coming, and i only hope they can revitalize what was so amazing previously with an all new face and the perfect sound
The problem with hip hop and other genres of music is that they are so focused on the money. People don’t make albums anymore. They make hit songs. They don’t have artists development like they had at the record labels I mean, at the record labels back then, they use to take time to “develop” an artist. But now they just pick an artist that has the most followers on instagram. That person doesn’t even have to be really talented. They just pick them based on that. And then they pick artists that are copycats of artists that are popular. Like when X had died, they were getting these guys that were trying to look like him. And sound like him. It’s just like those guys couldn’t even come up with their own ideas and style of music
Obsession is a mf aint it
In other words, they chose commerce over art. Nowadays, every artists are money-driven, and lacking creativity.
X was on a path to change the industry, so sad he didn't have the chance.
Tbf nobody buys albums anymore
@@gchijioke12 That’s part of the reason why the music industry isn’t doing so good. I mean, when you listen to Biggie Smalls, you listen to the “whole album.” I mean, if you just have a few songs, and your album is trash, then what’s the point of supporting that person as an artist
The problem with hip hop is that we are facing too much content, nowadays things arent about quality, but quantity. Also tiktok has ruined the taste of people, it makes us only to focus on few singles but not albums
Wayyy too much content.
There's quality it's just that ur looking at the mainstream instead of artist like little simz and Denzel curry
This is good work overall this was just a good vid good topic💯
Every rap song sounds exactly the same now!! It’s SO bad! There’s no novelty like bustha rhymes or bone thugs anymore!
I have hope for the experimental sub genre opening up a new era
Especially with albums like Scaring the Hoes
Drill nd underground is the new sound
@@issaknife802drill is sooooo played out tho, everybody genuinely sound the same over the same type of beats. scaring the hoes is top tier hip hop
@@myra-yves no they dont and I only started listening to drill like 8 months ago
@@goddoda412 they really do use the same cut n paste drum patterns, similar sounding flow with the same topics tho, you would know had you started any earlier as well
@@myra-yves no the more you listen the more you notice the difference you just listen to rap thats not even in the same genre constantly thats why it sounds so similar too you
A part of hip hop decline is the resurgence of pop music due to tiktok. Tiktok definitely has had a negative effect on hip-hop and rap. Trap slowly died out because of tiktok and that generation prior ( 2015-2020) growing out of it
I feel like an underdiscussed reason why mainstream rap feels so stagnant right now is that a lot of the people who were pushing the genre forward and were 100% gonna be the leaders of the genre in the 2020s died tragically young at the end of the 2010s. Losing Lil Peep, X, Juice WRLD and Pop Smoke within a 2 year span left a void in mainstream rap that hasn't really been filled yet
Hiphop is like that one guy in the friend group that doesnt have anything special about them but they’re the most popular.
Agreed that there’s a need for more emphasis on creativity at the top. There always was. Too many people focused on what’s winning, not enough focus on creativity.
And correct me if I’m wrong but you can definitely experiment with different sounds, push the genre forward in your own way, do numbers and still make mainstream-friendly music, right?
But all that being said, I also agree that it’s a lot to enjoy from the top to the bottom. It’s just that you gotta be looking closer to the bottom to find the creativity
Only Kanye be doing that
@@indoorplant2392Jean Dawson and Teezo Touchdown too, before them Rocky and Tyler were experimenting new sounds
Maybe people should start pointing the fingers at themselves.
Kendrick’s Mr Morale was poorly received. Drake’s Honestly Nevermind was also poorly received.
One rap album with different sonics. The second is a Rapper dipping into a whole new genre.
It’s crazy that Tyler only received
his praise once his did an actual Hip Hop album with a legend like DJ Drama
Tru. Hip hop will never die because they are talented artists everywhere. They just may not be popular, viral, or hit makers. At the top, music is a business.
Most audiences don't care about artistry. They want to hear something semi-familiar that bumps at parties or background music. Many devoted artists have too niche a vision to make it to the top 40. Top artists need to make what sells to stay on top, not just what they want to make. this bland algorithm based world where everyone can go viral only accelerates the copycat issue. Occasionally you get someone with their own totally unique inner vision that also catches the world's attention (Frank, Erykah, Kendrick, Biggie, Thugger) but they are the treasured outliers.
Also the ones that are out there don't really have anything to say. I mean really look at the lyrics. It's empty, capitalistic or too self righteous, woke and overly sentimental. I feel like society needs a new public enemy, a new NWA, or MIA. The world is fucked while corporations have more power than governments. We are literally living in a Dystopian nightmare. Seems like a lot to talk about.
Conversation & videos like these BREAK MY 💔💔💔💔💔💔
Long Live HipHop Long Live The Culture & let’s HOPE & PRAY .
There’s a Bunch of 10 year old kids working & getting better with there lyrics , Flow & creativity.
Lord Have Mercy. We Need A Miracle .
I can't speak for everyone, but to me yes there is a creativity issue. Labels just want the next club banger/radio hit. Artists have been talking about the same topics for decades - money, cars, clothes, drugs, murder, women, etc. to the point where it's not a facet of rap, but what all artists are expected to embody and if not they don't push you to the masses. I started realizing long ago that as time went on, I'm more in love with the beats than most of the messages these rappers endorse. When I was in my early 20s yeah I'd listen to certain types of songs, but 20 years down to line I'm not the same man, so I don't want to hear the same messages. Imagine you're 45 in your car with your whole family rapping along about popping pills and "I'll take your b!tch"...it's stupid right? They've made everyone a clone of everyone else and the pillars that separated great artists (lyricism, wordplay, message, etc.) aren't as valued anymore - not by the label and not by many of the artists. For example I used to listen to Lil' Wayne religiously (The Dedication, Tha Carter(s), etc) but even now I realize that as dope as his wordplay and metaphors are, most of the time he's not talking about sht. Just stringing random ideas and concepts together. Some of these new artists you can't even get the wordplay from. Just a good beat and a hook.
This. I have admit this is the one time I’ve actually commented the most on any YT video and actually commenting and responding to comments. I’m actually genuinely shocked that I’m not reading comments similar to yours. And I’m genuine shocked how the collective isn’t seeing this, that isn’t an artist issue, the accountability for the lack of good quality music is with te record executives and managers. But for some reason is like the people are afraid of pointing out the obvious that when someone goes against what is being pushed by the industry, they don’t last, they are killed off. And then the collective says, we wish they could last longer, because they were doing something new and doing something different. But they never question the music executives? Like what is going on?
Right.
Right. I am in the same boat. I just listen to the beats now. I don't listen to the lyrics. Don't care about the lyrics anymore.
Same here. Damn i just love the instrumentals much more. The beat melody is what makes it comes alive. I thought i was the only one 🤔holy shit. I remember a time where i was looking up instrumentals/Beats and remember a different feeling and ever since then its all i been listening too. Iv ran across many Beatmakers and producers in no order L Rello Beats, Natsu Fuji, tim & bob many other beat makers, producers watched tons and tons and tons of beatmaking videos iv been hooked since then. i also remember being fascinated by running across people like lemongrass yes i was listening to people like paul hardcastle, downtempo chillout lounge Still to this day its all i listen too now and always . 🤷i was 16 starting to realize it or younger than that. Waaay younger. This new rap i stopped listening when i noticed drill my cousin listened to that stuff before he passed. R.i.p cuzzo. Ever sinced then i didnt care about rap music all that much. But there definitely is some good songs in most genres. No lie about that.
Facts tho I stopped some rappers tho they beats be fye,and whole single trash tho after the hook man
I still have my hip hop from the Golden Age and as I get closer to the age of 50, I am content with that.
Thank God! I prayed for this. The glorification of whiteness, money, murder, drug use, destroying the black image, hating everyone that looks like you especially your women and children. It’s time for the dismantling! #rap #hiphop
A lot of things attributing to hip hops decline but I think a couple of main things are the stale content, the lack of Channels like MTV and BET pushing music video content, the audience shorter attention span and the lack of variety of hip hop. The new stuff isn’t for me but hopefully Hip Hop comes back around because society needs it. I’ve just been relistening to 90/2000 music.
Facts music itself has become nothng more but a app
Something that was taken serious in the nineties late eighties has become a click away it's crazy but it's facts
Mtv as a network doesn't even need to exist anymore
That's what killed the artist
The term entertainer doesn't exist anymore
Shit is weird
I completely agree. When I'm at the gym all I listen to is 90s early 2000's rap. But the reality is channels like BET and MTV are not ever going to be effective as they once were. The Internet took away their relevance. When I was a child I used to have to wait for my favourite video to come on TV and record it on VHS, now people can see or hear their favourite artist in seconds. MTV and BET used to have captive audiences. Plus I don't even feel like videos are a big deal anymore
I'm right with you.
I'm 54 and never listen to hip-hop, so how exactly does society need this lowly form of music/ art form?
@@seanmcshane100 What music does society need?
I can't wait to shift the tides of hip-hop in the coming years. Personally, I think what's missing from hip-hop are 1) the love for the craft and 2) the love of the sport. Artists seem more focused on reaching for a hit than being good artists point blank and the competitive nature that made me fall in love with the genre, doesn't seem to exist as widely as it once did.
Nothing wrong with hits hits sell this is a product at the end of the day
@@ghostwriter991 I agree with you. But I think that only aiming for hits instead of aiming to progress the culture is a problem
@@Kairosbb cant you do both
@@ghostwriter991 yes but I’m saying a lot of the stars aren’t
@@ghostwriter991you gotta do it like J. Cole. Aim for like one main hit an album but don't go further than that.
They say they want hip hop to go back to rappin.
If that was true killer mike would've gone platinum.
Hip hop been oversaturated for a long time now. Take me back to the early 90's. Hip hop was an option back then it wasn't as prevalent as today.
I agree. I think many artists are too focused on going viral and not for the sake of the art, whether it’s pressure from the label or their own doing. Hip hop isn’t dying and I don’t think it will anytime soon but if this keeps up in the future I think there will eventually just be another genre that replaces hip hop.
Carti > anyone here
I agree with you on the last part and it would not surprise me if that happens
The problem is all the innovators keep dying. Like literally.
Sell outs 😂
@@Bigsoldier28????
And all of those pictured are industry plants. They dont even love the art, they love the clout.
I think for the most part it has become all about consumption and instant gratification instead of going through an album and hearing different things every time you listen. I have been making music for a while now and have seen a few different eras and tbh it has been daunting trying to keep up. When i started it was about street teams and cd's and doing live shows, even locally people just wanted to hear new music. You could make your money off of shows and sell merch and cd's as well and bars would give you 100% of the door and sometimes even a percentage of the bar earnings. Its just not like that anymore, as an independent artist in the streaming era its all about this algorithm now an lets be honest most artist are paying for views and streams. I would consider myself closer to a JPEG Mafia or an MF Doom type underground rapper and that will always have a space as long as people love the music, it just sucks with this digital streaming age and having to pander to Spotify and UA-cam to get spins smh.
HipHop was born out of struggle, HipHop was about staying real, gradually it ain’t real no more
u forgot to add that 3 of the next potential superstars died if X,Juice and Pop Smoke were here it would be totally different imo.
They had the hype,the fanbase,the respect from the industry and they all left a huge impact on music with only 2 albums each
not really, you only say that because they died, if carti or uzi took their places you would say the same thing, only difference is uzi and carti actually are changing hip hop where as juice and xxx were too but not as much
@@tbomatt2531 u either capping or wasn’t around when X was big lol but he was influencing everyone and had the same ability to change the sound of the scene as carti & uzi
@tbomatt2531 Look Juice X and Pop all made meaningful music with actual messages. Carti just repeats the same bar 50 times on a song and calls it a day. Carti is worse then most underground artists and Uzi hasn't released anything good in years.
@@acrayon3699Carti still created a new wave of hip hop. Juice and X were only popular but nothing new, just emo rap.
@@aexcw3978nah im a huge carti fan but X was doing the rock/metal rap music in 2016, carti just perfecting it. Though I do feel is X was still alive he’d be making more pop music
My boyfriend and I just watched the 50 years of Hip Hop for all 6 hours and we were pumped! We miss older hip hop SO much. The last ten years of hip hop has been a snooze-fest. I can barely tell one artist from another. The songs sound so much the same. Definitely need some more creativity and some more positive lyrics!
The industry is oversaturated and there’s too much money flowing around to be experimental. The industry wants to see a return as soon as possible so rappers are basically forced to talk about the same things, since historically, it does well. In other words, it makes money reliably in the minds of industry heads. This is what’s killing the entire genre.
I feel like hip hop is in a drought rn because no one in the mainstream is making quality music that is different and won’t just push numbers. Mainstream guys now just make simple music that casual listeners will eat up. But it won’t hit the same for serious listeners and won’t make memories. Kanye, Rihanna, Michael Jackson, etc were main stream and everyone ate it up. But they were creative, changed shit up, and had “it”. Let’s just say Graduation and Thriller made more memories and will live longer than First Class and Munch
💯
definitely, and when artists do try something different like mr morale or uzis pink tape they get clowned and shit for being “bad albums”. Both them are great and are at least attempting to push the game forward in some sense instead of copying the easy trap sound. Kids just wont accept new sounds ig, hopefully this year that chabges tho, scaring the hoes, utopia and more potentially dropping will definitely shake up the soundscape
@@jaycyclondotrust me later this year the people are gonna hop on the new wave
@@jaycyclondo Pink Tape wasn't THAT different, Uzi still talking bout the same shit he does in all his other projects and still has some of his old vibes in Pink Tape.
@@jaycyclondonah pink tape mid af, only amazing song was the intro ☠️
You nailed it man, thanks so much for this. Hip hop has been so dry for me lately, hopefully a change with some new rhythm comes soon
The commercialism and materialism has taken over. Its not about art just about money and we know why!
I think the issue is many believe they can be an artist when realistically some aren’t meant to be an artists. Some take flows from others and put into their “imagination” which utterly looks the same from their inspiration. Additionally, within the study of sociology, isomorphism is when organizations or cultures tend to be almost or if not identical. Think of how almost every educational institution in America has a mascot. Wouldn’t it be weird if a school didn’t have a mascot? To even any sports team? My point is, is that no originality is imminent. Everyone looks the same and for all we know, is ran by the same organization.
I like to see the rap genre as a stage. The artist’s are being fiddled with as strings are connected to them. While some CEO is running them for their pockets and worth behind the scenes.
Gang culture kills hiphop like it kills children in the streets. There is an evil of murder, sex, and drugs that has hindered the genre. The better a human being a rapper tries to be, the deeper he will reach in his soul and deliver what is good. These thugs we see on the internet can't do this because they don't care about the conscious stuff. I just listened to Common's "retrospect for life" ft. Lauryn Hill. A song like that can change young men's minds about abortion and being a deadbeat dad. Simply put, morality has a lot of issues that can be discussed lyrically but immorality is just a sex, money, drug, and ultimately death. It stagnates creativity. Older rappers had some sense and still, some moral standpoint. These kids don't reflect an ounce of that nowadays.
Gang culture been in hip hop since the late 80's.
Didn't work for Lupe Fiasco
I genuinely think that Utopia could alter the course of hip hop if it is as experimental and groundbreaking as people who’ve heard it are hyping it up to be
i just don't have that much faith in travis scott but i respect the opinion
@@braedenbelgrove9878i don’t see how travis doesn’t eat up
facts, among everyone that isn't Cole Drake or Kendrick I think Travis is the best and if anyone can pull it off it's him
If we’re talking pushing the sound of rap Travis Scott is your guy. I’m waiting to see what he does with his new album
@@braedenbelgrove9878Travis has fire in him, he will make something phenomenal
Honestly, I thought drill music was the next big thing for this generation but unfortunately it died along with pop smoke. Pop Smoke was def going to be a top 3 of this new generation. RIP Pop Smoke
Why would drill music be the next big thing if still music was created in Chicago by chief keef in 2012 yet it was still very niche and underground? Why would that change cause of pop smoke ?
rap won't ever really die, but it's time as the number 1 genre is fading fast. no clue what will replace it... if anything
I've been getting involved with my other goals besides making music but this video just inspired me to find a new sound. I never leave comments but I had to for this. THANK YOU!!
In 2019 I said if a group like migos can’t tour in 20 years and sell out stadiums, this number 1 genre in the world thing doesn’t matter. Sadly, it’s only as big as it is because things like TikTok makes a song trend and people forget about it two weeks later. And so many artists have caught on to this that they’re making songs specifically for them to trend on that app instead of making quality bodies of work. It’s kinda their fault. It’s trash, but it falls back on newer artists not developing anything to make themselves distinct from what’s trendy. They just follow and multiply.
Also, real stars in hip hop don’t exist right now in abundance like they used to. We really lived through a time where DMX, 50, Nas, Wayne, and Jay coexisted and were all successful at once. Which means that even when the biggest artists dropped, there was still others to listen to who were also these larger than life figures. And as of now, that’s kind of scarce in the genre. Drake, Kendrick, Cole, sure. But everybody who can be big “stars” like them either aren’t doing what they should (Schoolboy, Rocky), or have passed sadly.
The “migos” can’t even tour right now. One of them is gone.
@@arkeeelr3733hich is why I made it clear I said that in 2019. Of course they can’t now, sadly.
You got it totally figured out
Does it look like I was left off bad and boujee?
I agree. What happened to lyrical content, story telling, lyrical jewels. Hip hop people can learn from positively even in harsh times. Where is that? All I see is ego, narcissism, lack of respect for the artists that started hip hip. If you disrespected elders when I grew up you would get your ass beat, taught a lesson. That is what's lacking these days. Not enough fathers disciplining their kids so they do everything with no repercussions, so they disrespect elders that is why so many these kids are beating up their teachers, mothers, and everyone else. They need discipline. If I had a son acting out like these kids I would tell to pick a switch. These kids these days need a strong father figure that will pull out the belt. It's gone way too far these days
Lol you shouldn't respect someone just cos they're old. You earn respect. You ain't owed it. Also really? You sound like Cyraxx with with the beat your kids boomer shit. That's why you don't have kids.. Haha
Check out Haegeum by korean rapper Agust D. He wrote, composed, and produced it entirely by himself. Very refreshing and unique sound you won't hear in western rap, as he used an old traditional korean stringed instrument and blended it with like a modern trap beat. He also storyboarded the music vid himself, very creative and high production, looks like a neo noir crime film. He plays both characters of gang member and detective to show 2 conflicting sides of himself
His song Snooze is really good too, he asked a famous film composer Ryuichi to help with the composition, so it's got a more cinematic sound
GOD...I love this video! It's not dead...just on life support. Everything sounds alike, everything is stream, stream, stream, NO effort in creativity, no real TRUE lyricist. So...Not dead.
literally perfectly said. however, this is for music as a whole right now and not just hip-hop/rap in my opinion.
Giles corey
I can agree with this. It's hard for a lot of artists to be creative when labels push them to go after one sound and only that.
Another big issue to me is hip hop and it’s audiences have gotten so segregated. A lot of hip hop listeners hyper focus on whatever sub genre they like and don’t want to branch out
yeat jus better
kendrick: lyricism, song writing, artistic vision
drake: lyricism, song writing, artistic vision
j-cole: lyricism, song writing, artistic vision
hmmm... seems like a pattern that the new "rappers" might want to learn from 😂
Hip hop, as it currently is, deserves to die.
Unfortunately too many artists that have real talent and care about their craft don't get the recognition they deserve. It's the lazy, uninspired, and those focused on image over music that get the shine. Couple that with lazy live performances and you have people realizing there are better options for music.
Thanks for making a video about this topic. It goes both ways - consumers are continuing to mostly listen to trap rap, and rappers don't see the need to deviate from what's successful. Personally, I've been over it all since the end of 2018 but it's clear that this type of music isn't going anywhere for quite a long time. Just need to keep digging for innovative new sounds I guess
You should listen to Tyler the Creator he’s probably the most unique rapper in the game right now
i havent watched the whole video yet but going off your mention of “trap rap” i can confidently say that there is hundreds of artists who are amazing that arent in the trap lane. Most notably, kendrick lamar, j cole, kanye, drake even. For a more classic lyricist sound theres still joey badass, freddie gibbs, lupe fiasco and plenty more. For something just entirely new theres tyler the creator, jpegmafia, denzel curry. Even within trap there are great artists. Sure its not all lyrical spiritual miracles but trap is perfect for background music if yk what i mean, u dont have to focus on the song to enjoy it, making it so popular. 21, future, travis scott all make great trap shit
@@MrZeeweee average igor fan knowing nothing about tyler
@@hades1816 I’ve literally listened to every Tyler album dude
@@MrZeeweeeThen you know tyler started from the same era as drake.
This has always been the cycle of trends and popular music, it’s just been accelerated by the new online landscape. It sucks now but hopefully we’ll something fresher and better pop up in its place.
Yeah that's true however I stay true to my art and keep making Hip Hop for the soul I just work on my marketing and try use my socials to help
There's so much amazing shit out there y'all just ain't looking then complaining about it
@@ayyyden2818 this is very true MAINSTREAM music is stale as shit but the underground is thriving
Short attention span is propagating through the consumer base as well! Ice-T just spoke on this during an episode on Drink Champs: People do not listen to, yet alone, buy full albums anymore. I have spotify. A new album drops and its right there. I kinda miss the process of coping CDs sometimes. 😢
This whole question is fake. Hip Hop doesn't even exist anymore. This new mumble rap is a different genre, but it's definitely not "hip hop". So this question is irrelevant. That's like saying, "The problem with dinosaurs today is.....". Obviously, dinosaurs no longer exist, so the question literally serves no purpose. It's a trick question. True hip hop disappeared between 5 and 10 years ago.
Yeah, i feel like that way too. Today's music has no different. Every song sounds the same :(