What could happen as Gen Z ages into the wine market

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  • Опубліковано 3 жов 2024
  • Every day, more and more members of Gen Z reach legal drinking age. So wineries may want to start paying attention to them. It's easier said than done. In this video, certified sommelier and Deloitte & Touche LLP Principal Michael Juergens shares his thoughts on Gen Z and wine. (For more information on engaging new audiences, download our report "The Future of Equity in Wine" here: www2.deloitte....)
    Let’s face it: People often get into the winemaking business because they love wine. So they want their winery to grow the best grapes possible and make the best wine possible. At the end of the day, however, a winery is a business - and that’s where Deloitte can come in. As one of the leading professional services organizations in the wine industry, Deloitte can advise wineries on ways to turn business challenges into opportunities.
    Michael Juergens leads our Winery Solutions and Services practice, a portfolio of integrated solutions and services that provide innovations, strategy, and industry knowledge that can help uncork your winery’s potential. For more wine industry insights, plus information on what Deloitte can do for your winery and you, visit www2.deloitte....
    #WineryIndustry #WineBusiness #WineTrends
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