10 LinkedIn Tips for B2B Marketers

Social media for B2B marketers is different. It’s not just about brand awareness. It’s about networking. And the best social media platform for networking is LinkedIn.
This video has best practices for using LinkedIn as a B2B marketer, starting with the social media profile (picture, recommendations, endorsements, connections) and ending with content promotion (driving traffic, using video and priming the pump with early interactions)
Here are the 10+ LinkedIn tips with jump links:
0:47 Framing your profile picture
1:09 The “Duchenne Smile”
1:39 Profile background images
1:59 Use contrasting colors in profile pics
2:40 Use the same profile picture everywhere
3:17 Test your profile picture using PhotoFeeler
3:45 Consistency and your personal positioning statement
5:52 Endorsement and recommendations
8:05 Who to accept connections from
9:00 Adding notes to your connection invites
9:35 How to promote your content in LinkedIn
11:04 Social media video
11:45 How to “prime the pump” before sharing in social media
Some highlights include:
🔹 A template for writing your personal positioning statement from D Fish
🔹 A Venn diagram showing who to accept connection invites from
🔹 The “Generosity Ratio” for recommendations
🔹 A breakdown of all the gear (with prices) for social media video
For the full post with the detailed list of LinkedIn strategies for B2B Marketers, it’s here on the Orbit blog... bit.ly/3IlnEB1

[@blackriversnet822]

Thank you for sharing your years of experience with us. It’s been a while since I subliminally claimed someone online as my unofficial mentor/teacher. I’m subscribing.

[@AscensionDreamer]

Hi Andy! I'm very interested in your thoughts on how B2B marketers can use social media to promote businesses (rather than themselves). I find social a little tricky in this space. Is this something you'd be open to doing? Thanks for always providing great content!

[@aerialpractice]

same! i thought this video is about that.

[@SandstoneCare]

Awesome video. Thanks so much for creating it!