Saurabh Munjal: On Lahori Zeera, Startups, Funding & Brand Building | Simarpreet Singh TJWS#17

Welcome to Episode #17 of: The Journey Podcast with Simarpreet Singh (TJWS).
Today's episode features a dear friend, MR.SAURABH MUNJAL, the co-founder & CEO of the popular brand LAHORI ZEERA (Archian Foods Pvt Ltd) that is a household name in aerated beverages today.
Founded as a Punjab-based Startup by 3 cousins, today this beverage is a classic favorite among many. Lahori Zeera has managed to generate a revenue of 1000 crore rupees despite competing with giants like Coke and Pepsi. The USP of being the only Desi drink in the Food & Beverage (F&B) industry today, the brand today has 7 amazing flavors in the market and is keen on adding 2 new flavors soon.
With a focus on cities and villages alike, they aim that their products reach every individual who likes to enjoy 'ghar jaise flavours'. Currently operating in 17 states pan-India, Saurabh is committed to become the best non-alcoholic beverage company of India & strives to also expand globally.
Watch the viral AD campaign here
• Lahori Zeera D'cut
Join us in this episode where Saurabh talks about the story of building the brand, growth story, startups & loss making unicorns, fighting market competition, power of distribution, FMCG industry, global expansion & much more.
Stay tuned and watch the full episode.
CHAPTERS
0:00 Intro
3:30 Vision behind building a brand
6:48 Running a Business in Singapore
11:24 Joining the Family Business in India
15:00 Meet the co-founders of Lahori Zeera
18:00 The Idea & Story behind Lahori Zeera
26:15 Setting up the Manufacturing Process
33:57 Understanding Retail & Distribution
42:45 The Unit Economics of Lahori Zeera
48:55 Startup Culture & Loss Making Unicorns
57:30 All about Lahori Zeera Distribution
1:04:40 Global Expansion Plans
1:08:46 Competing with Big Brands
1:12:52 Is Lahori Zeera a healthy drink?
1:19:24 Fighting with Duplicates in the Market
1:22:40 Who will be the Face of Lahori Zeera?
1:25:15 India 2047 & Outro
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About the Podcast
"The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done.
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