What Do Service Designers Do?: Understanding Design

Service design incorporates experiences and interactions at all levels of industry. As such, service design and control are integral to any successful business venture.
Join Prasad Boradkar, a professor emeritus of industrial design at Arizona State University, as he discusses several key components of service design.
In this video, Boradkar explores the ways in which tangible and intangible services interact in service design. You’ll learn about the service design experience as a product service system, as well as the service blueprint, which emphasizes physical evidence, attendee actions, front-of-stage interactions, back-of-stage interactions and support processes.
About Understanding Design:
Understanding Design is an educational series of online design courses about the fundamentals of design. The series delves into how great designers think and how the design process works with case studies of many iconic items. We interview professional designers from a range of disciplines about how they incorporate beauty, utility and sustainability into the design work they do.
🔔 Subscribe for more Understanding Design videos at / asu for more episodes every Wednesday!
About ASU:
Recognized by U.S. News & World Report as the country’s most innovative school, Arizona State University is where students and faculty work with NASA to develop, advance and lead innovations in space exploration. ASU graduates more than 20,000 thinkers, innovators and master learners every year. Take a deeper look at how ASU is building the next generation of leaders at www.asu.edu/about.
Connect with Arizona State University:
Visit ASU's website: www.asu.edu/
Follow ASU on Facebook: / arizonastateuniversity
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Follow ASU on Instagram: / arizonastateuniversity
Connect with ASU on LinkedIn: / arizona-state-university

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