The Amazing Story of Keventers - Profitable Milkshake Giant
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- Опубліковано 17 лип 2024
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00:00 Intro
3:17 No Escape - Sohrab’s First Nightclub
10:02 Young Blood - Serial Restaurateur in Delhi
14:12 The Consultant - Sohrab Joins Keventers
17:35 20th Century - Old-World Milkshakes
19:25 Origins - The Edward Keventer Story
21:29 Expansion - Franchising Keventers
30:43 COVID-19 - Unfranchising Keventers
34:30 - Lawsuit - Quality Control Struggles
38:28 Iconic - Keventers’ Glass Bottles
46:37 Expansion - Keventers Goes Global
49:04 Exit - Will Keventers Go Public?
50:17 Sohrab’s Opinion on Loss-Making Companies
54:45 Staying Put - Sohrab Sitaram’s Future
58:31 Outro
Sohrab Sitaram began his career as a manager at Taj Hotels. In 2000, he started his first business, No Escape, a nightclub in Connaught Place, New Delhi. Over the next 14 years, he would go on to start numerous restaurants in multiple cities across India, including Tabularasa, Chi Kitchen & Bar, Shalom, and Italic.
Then, in 2013, Sohrab Sitaram was approached by Agastya Dalmia and Aman Arora. This co-founder duo had been trying to revitalise the Keventers brand, which had been in the Dalmia family since 1940 when it was purchased by Ramkrishna Dalmia from the nephew of Edward Keventer, the original founder of Keventers. Edward Keventer had come from Sweden to India as a dairy technologist, and had started a successful dairy business soon after arriving in India. The brand soared to new heights after being acquired by Ramkrishna Dalmia, but when their main Chanakyapuri factory was shut down, the business languished. Ramkrishna Dalmia walked away from Keventers, and over the years, the brand dissolved into a handful of unofficial, unrecognised locations run by Keventers original distributors.
In 2013, Agastya Dalmia and Aman Arora attempted to revitalise the brand, but without a solid strategy, their attempt failed. It wasn’t until Sohrab Sitaram stepped in as a consultant, then partner and co-founder, that Keventers began to reclaim its forgotten success. Agastya Dalmia and Aman Arora had attempted to set up their first location in Pitampura, in Delhi, but Sohrab Sitaram recommended Select CITYWALK instead. At this premium location, Keventers saw a lot of footfall, and soon enough the brand was opening franchises in cities across India.
Keventers expanded via a franchised business model. However, when the pandemic hit, many of Keventers’ franchise owners couldn’t sustain themselves. Many, about 70-75%, sold their franchises back to Keventers. Others turned to less honest methods, diluting ingredients in order to cut costs. This resulted in a lawsuit wherein one of their franchisees allegedly sold sub-standard milk products at a Keventers outlet. The judge didn’t have good things to say about Keventers though, saying, “Keventers was no longer as good as it used to be,” and that their “products are not at all fit for consumption.”
In subsequent years, Keventers has taken a company-owned business strategy to keep quality under control, and has also been expanding their menu to keep up with changing tastes. Apart from normal dairy milkshakes, Keventers now offers sundaes, hot chocolate, vegan dairy-free milkshakes, and they’re also working on a line of offerings which have less sugar than their traditional milkshakes.
Under the leadership of Sohrab Sitaram as CEO, Keventers has also expanded to Kenya, Dubai, Oman, and Abu Dhabi.
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#keventers #qsr #startup
I could listen to him speak for hours
I'm happy that you made an episode about Keventer's. Keventer's milkshakes are some of the best milkshakes I've had in Bangalore❤ They're bit premium compared to others, but man.. It's worth it!
So also find out about cows injected by oxycotin
What an easy, enjoyable and educational conversation ! I had never heard of Keventers before but fantastic episode and I'm tempted to go look for this milkshake now....
This man is so energetic and straight forward ❤
Awesome work back stage with millionaires for putting out these beauty stories of struggles of Indian entrepreneurs it's truly inspirational
I've only heard of the mega loss making startups, thanks to media.
Thank you Caleb for bringing the underrated gems of Indian founders ecosystem! They are the true epitome of indian founders
Thanks for the kind words Atul 🙏 luckily the restaurant industry doesn't attract as much VC attention as tech, so founders are typically forced to build profitable, sustainable businesses in this space. This makes it difficult to succeed, but the founders who crack it end building very strong businesses. -Caleb
@@backstagewithmillionaires 👏 :)
Thanks for bringing us the keventers story which was captivating to watch.
Thanks Caleb for the Podcast also felt Saurabh is a work hard party hard person 🎉😂, much fun such wow!
Much fun such wow indeed! 😁 Thanks for watching Shubhshreyam! -Caleb
Enjoyed the episode thoroughly 😌
The integration of the ad in the video is smoother than butter, with respect to context
Thanks Padmanabham 😎 handwritten for this episode! -Caleb
@@backstagewithmillionaires 👌🏼👌🏼
Motivation on Mondays! That's exactly what we need! Millionaire Mondays Motivation.
Really insightful video. Lot of information for entrepreneurs here.
Although, I would take with a pinch of salt on what he said about IPOs and Stock market. I agree on what he said for retail investors, they shouldn't be investing on IPO's or more like invest if you are ready to lose that money and maybe that would become life-changing money.
better quality content than everything on Indian television
Excellent milkshake but extremely expensive. Got it once and that's it
yo, nice name for the show.
Thanks Aaditya 😎 I agree. Previously we had experimented with Millionaire Mondays but kept missing Monday lol now I think we've got the internal structure to make it happen consistently on Mondays. -Caleb
Damn! The way he explains business makes me go for it again and again ❤
Best startup and business channel
Thanks Subham 🙏 -Caleb
@@backstagewithmillionaires Thank you sir big fan
I like your work it's helpful, keep it up!
Great content 🎉
Keventers Milkshakes is the perfect example of anything shitty could be sold with attractive branding, packaging and marketing. Only few of the flavours are decent else most of them are bad. Moreover they use the cheapest frozen desert to make their milkshakes. One of the most overhyped eatery I have ever come across. Most of their franchisees are at loss after spending almost 25-30 lakh for the brand 😏😏
One suggestion... Try to get rid of those big headphones.... 👍 One among the best showrunners we hv thanks to Caleb for bringing positive content.... Spreading the enthu of entrepreneurship 👌
amazing
Conversation was good... But i didnt like the stock market thing cuz i disagree with that. But rest of the conversation was good... Loved the insights of the business
Wait keventers is indian I thought it was foreign?
Kaventers Milk shake is so bad I got jaundice after having it in CP Delhi
What Jaundice really?
CP one is fake
What is the main motive behind putting on the headphones when you are having an conversation?
Mic discipline. Without headphones, people don't realise that they aren't speaking into the mic. Also helps people to realise if/when they're interrupting each other more, because they can hear each other's voices very clearly in their ears. -Caleb
@@backstagewithmillionairesgreat point 😮👌
Ye only tier 1 city ke liye hai....expensive hai
Hello Caleb instead of just believing the picture sohrab is trying to show us why don't you or your team talk to Keventers franchise owners and bring them to your show if possible and ask them how is their business going, are the getting decent/expected returns to their investment??
27:30 Dominos don't give franchise in India 😢😢
Intro has Cowboy scene vibes
pls bring curious harish from bluelearn
Me watching this podcast while having a milkshake at Uncle Jacks
East or west lassi shop is the best 😂😂
How can someone make more money on FDs as compared to equities? How did he do this?
Not against FDs, both are different products but data doesn't signify what he mentioned about this lol
Why prithvi isn't hosting the podcast
He actually has hosted a few Subham:
Alice Besomi ua-cam.com/video/veXllGNikns/v-deo.html
Ram Divedi ua-cam.com/video/Y_Ywimm5BWU/v-deo.html
Ultraviolette founders ua-cam.com/video/kz1kj_LcQGQ/v-deo.html
He even did a Hindi podcast with Akshay Singhal of Log9 ua-cam.com/video/9PNxv1p7GRU/v-deo.html
Would you like to see him do more podcasts in the future? -Caleb
18:20Sohrab is trying to look very technical by talking about recipies of the milkshakes they sell but the fact is the amount of milk and frozen dessert is fixed in every milkshake bottle and the flavoured syrups they buy from brands like MONIN, so making their milkshakes is not a rocket science. Earlier they used to keep the syrups in MONIN bottles only in their outlets but when they observed that people are seeing their brand of syrups and buying from market and making their own milkshakes then they started to keep their MONIN syrups in their own dispenser bottles. Again their KitKat shake, 5 star shake, red velvet shake And many such Do these milkshakes recipies need any rocket science to make 😂😂😂😂
for the algo
Let me correct you the most popular keventers was in Darjeeling. And it still remains and sells good breakfast not just breakfasts
No it wasn't
He stole it from a guy in CP New Delhi
no lmao Dalmia owned it always so they won the case
Keventers please don't add sugar into my drink just keep the sugar separate let the drinker decide whether he want sugar or not Because i hate Sugar
Hindi language jante ho kya brother
Thoda thoda 🤏 -Caleb
Direct BJP electoral bond from keventers
Bhai, I don't understand, u ignoring my comment is okay, but why would you delete it haha, I didn't sound like a scammer did I?
Was genuinely just interested haha
Regards
Raj
Hey Sortuur, Caleb here. This is genuinely the first comment I am seeing from your side. Did your previous comment contain links or profanity? If so, UA-cam tends to auto-delete. We have turned on "Hold potentially inappropriate comments for review" to make sure we can minimize spam and inappropriate bots in the comments, so that might have gotten your comment auto-deleted by UA-cam. It also sometimes auto-deletes really long comments. Not sure what you had said, but you're welcome to rephrase the comment in a way which doesn't get auto-deleted (save it in a Google Doc or something so that you can make multiple attempts without having to draft the comment repeatedly. Sorry about this. Happens to me sometimes on my personal acc. -Caleb
It got deleted again, not too sure why,
Anyways, this makes me think UA-cam is harsh to good comments in the process of removing bots & scammers.
Would you be open to connecting via either Linke dIn or Twit ter?
Dhanyavad,
Raj
My DMs are open on Twitter, yes - @caleb_friesen2
So much of irrelevant talk early on!
Well some people like the whole story of the person behind the company.
Nothing great
amazing