Unboxing Jayson Tatum's Epic Starting Lineup Figure - What Went Wrong with Hasbro's 2022 Relaunch?

We're back with possibly our only dive into the world of NBA collectibles! Today, we're unboxing the 2022 Jayson Tatum figure from Hasbro's Starting Lineup collection. There’s Lots to Unpack here as we explore the struggles of the Starting Lineup brand. With a hefty original price tag of $49.99, many collectors found the cost prohibitive, leading to what many consider a major factor in the line's failure. We'll discuss the intricate details of the figure, from the packaging and accessories to the impact of pandemic-related production and distribution challenges, as well as the extensive licensing fees for player likeness, NBA branding, and even sneaker endorsements.
Despite the setbacks, the Starting Lineup figures boast incredible detail and quality, including extra hands, a flight stand, and an exclusive Panini basketball trading card. The legacy of Starting Lineup dates back to its 1988 launch by Kenner, beloved for its 4-inch sports figures and collectible cards. This latest series features players like LeBron James, Stephen Curry, and Ja Morant, with Jayson Tatum decked out in his Boston Celtics Icon Edition jersey and Air Jordan 36s. Join us as we unbox and review this collector's item, examining why it may have fallen short in the market and what it offers to NBA and action figure enthusiasts. Don't forget to subscribe and hit the notification bell to stay updated on all our future unboxings and reviews!