From Logo Design to Brand Identity System (Case Study)

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  • Опубліковано 30 вер 2024

КОМЕНТАРІ • 48

  • @abdullah-syed
    @abdullah-syed 3 роки тому +29

    Very professional and creative. As a junior web designer, I wish I may have that mindset one day

  • @BeautyHacks-p3w
    @BeautyHacks-p3w Рік тому +2

    I like the design concept! But beer, cookies and mental health? And also advertising with it? Seems quite strange to me haha!

  • @anthonyprasad1402
    @anthonyprasad1402 3 роки тому +11

    This was such an eye opening video. Currently working with a non-profit that works with the homeless, and this video gave me so many ideas. Def need to improve my strategy game.

  • @davdfranzen
    @davdfranzen 3 роки тому +7

    Awesome! Would love to see more videos on creating brand & identity design systems from you. Specifically how to adapt logos into social media templates and advertising.

  • @mehdesigner4572
    @mehdesigner4572 3 роки тому +5

    'If you like this video, like it' haha
    Great video mate :D

  • @MattBruntonUK
    @MattBruntonUK 3 роки тому +22

    Hello everyone! Thanks for all the comments. Had fun working on this project for a great cause. There's always more that can be done and different approaches might work just as well but hopefully this gives you a few different ideas for your own work. ✌🏻

    • @danilo_z
      @danilo_z 3 роки тому +2

      Thank you for sharing your thought process, I'm always amazed at the story behind brands!

    • @rohitpanse7986
      @rohitpanse7986 3 роки тому +2

      Thank you for sharing :) ... very helpful for juniors

    • @pixelsted
      @pixelsted 2 роки тому +1

      Hi Matt....I know this question is a cliche and somehow without a bearing....but what is the ideal cost to charge a brand identity system?

  • @tomitomion1179
    @tomitomion1179 3 роки тому +3

    Hmmm thst's 6 one-level connections, isn't the idea about 6 knee/level connection?

    • @attrapehareng
      @attrapehareng 3 роки тому +2

      yeah, but the aesthetic is more important than being technically correct... They could have done 6 points connected making a circle, not sure it would have looked nice.

  • @billdodson207
    @billdodson207 3 роки тому +3

    great detail and strategic framework explained - thank you

  • @dummybear6772
    @dummybear6772 Рік тому +2

    This is incredible! An ingenious identity design which perfectly showcases consistency and creativity. The commentary is concise and practical.
    You're a real Godsend, sir. 😃 Thanks for sharing your expertise. I deeply appreciate your generosity.

  • @obedndubisi1491
    @obedndubisi1491 3 роки тому +2

    Awesome content, as always. There's a bit of a typo in the description... first line.

  • @Harshitkumarimprovement
    @Harshitkumarimprovement 3 роки тому +2

    Pretty Goood

  • @LorettaBangBang
    @LorettaBangBang 3 роки тому +2

    Ok can he be my friend? What a nice dude!!

  • @literallyshane4306
    @literallyshane4306 3 роки тому +3

    nice video! Are you from Preston mate?

    • @MattBruntonUK
      @MattBruntonUK 3 роки тому +1

      Good guess! I grew up in Burnley.

  • @thedoodlingengineer
    @thedoodlingengineer 3 роки тому +2

    Amazing design. Would love to see the process behind how you reached the final logo, maybe the iterations it took to design such a beautiful identity

  • @nadhirsulaiman4805
    @nadhirsulaiman4805 2 роки тому +1

    Can I have a bohofwata mate ?

  • @luckyloop7503
    @luckyloop7503 2 роки тому +1

    Very interesting and well put together. May I ask what a project like that would usually cost / how much people usually charge for a brand identity like this

  • @johnlilly1053
    @johnlilly1053 2 роки тому +1

    This was a great video, very helpful and insightful! Would love to see future videos around this and more examples - they always help drive home abstract concepts and ideas!

  • @kadeem.spencer
    @kadeem.spencer 3 роки тому +2

    More content like this please!

  • @fernandopaiva85
    @fernandopaiva85 2 роки тому +1

    G-O-L-D! A masterpiece. Thank you so much for sharing, Matt!

  • @fluxstandard8364
    @fluxstandard8364 2 роки тому +1

    Sound video

  • @reesericdotci
    @reesericdotci 3 роки тому +3

    5:07 my favorite font!

  • @dotunfadairo8496
    @dotunfadairo8496 2 роки тому +1

    This was a great video. Thank you

  • @cryptomura
    @cryptomura 3 роки тому +2

    On the professional level. Great 👍

  • @jadejoy8030
    @jadejoy8030 3 роки тому +2

    First☝️

  • @younickbongo7870
    @younickbongo7870 3 роки тому +3

    Very bad can design. When you follow algorithms like machines you end up with something like this.

  • @haggiesm
    @haggiesm 2 роки тому +1

    Beautiful and well thought out work!

  • @majorgg66
    @majorgg66 3 роки тому +1

    How do you create the can mock-ups? Do you take photos yourself?

    • @traffy1874
      @traffy1874 2 роки тому +1

      Probably not, you can get mockup items for free or buy them and then slap your designs on them

  • @folrry
    @folrry 2 роки тому +1

    Very cohesive

  • @chloelitchfield7089
    @chloelitchfield7089 Рік тому

    You're such a great teacher! Thank you for all your wonderful videos :)

  • @bozhidarmihaylov
    @bozhidarmihaylov 5 місяців тому

    Catch the Dots! 😂 Will print that on a Wall, so Excited!
    Brutal 👏

  • @kadeashiq_
    @kadeashiq_ 3 роки тому +3

    Does he have his own UA-cam channel? Or Twitter?

    • @MattBruntonUK
      @MattBruntonUK 3 роки тому +4

      Yes, here's my channel. Welcome.

  • @victordabak794
    @victordabak794 3 роки тому +2

    Loved this 🤏

    • @MattBruntonUK
      @MattBruntonUK 3 роки тому +1

      Thanks for taking the time to day so!

  • @stevenbeverly9539
    @stevenbeverly9539 2 роки тому +1

    I wish you did more videos instead of that toolbag Ran.. You're relevant. Do you have your own channel?

  • @vinceofscandal
    @vinceofscandal 3 роки тому +3

    Hmmm the process is the good one, this is how we do things but the result is not convincing at all, sorry. No essence, no enough identity and the visual message is not the right one. With all due respect, iam senior designer, working for massive brands and i can assure you this is definitively not enough research and development. BTW thanks for sharing experience its certainly helpfull for beginers. GG

    • @MattBruntonUK
      @MattBruntonUK 3 роки тому +3

      Hi Vincent, Thanks for taking the time to comment. I didn't include any of the research and development in this video. We had a separate brand strategy phase prior to developing the identity; I just gloss over a few of the results. Sorry if I gave the wrong impression content-wise, I will strive to be clearer. 👍🏻

    • @vinceofscandal
      @vinceofscandal 3 роки тому +1

      @@MattBruntonUK thanks for your answer Sir.