NEW Online Course - Transforming Customer Experience: Strategies for Service Industry

Provides an overview of the online course on Transforming Customer Experience: Strategies for Service Industry. It has the modules:
- Capturing Value in Modern Service Economies
- Technology in Service: Service Robots, AI & Platform Business Models
- Managing Customer Loyalty - The Wheel of Loyalty
- Customer Centricity - Strategic Complaint Management, Service Recovery & Customer Feedback Systems
- Service Quality - The Gaps Model & Customer Service Process Redesign
- Three Strategic Pathways to Cost-Effective Service Excellence (Dual Culture Strategy, Focused Services Strategy, OM Strategy and Integration)
- Productising Services & Branding the Service Experience & Building a World-Class Service Organisation
For more information and registration see executive-educ...

[@ProfessorJochenWirtz]

For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/

[@ProfessorJochenWirtz]

Do join this course together with your team. I promise there will be many eye-opening learnings and exciting action items!
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The work load is about 6 hours/week with 1 hour synchronous online sessions. The course runs for 7 weeks and starts in March 2023. Upon successful completion, participants will be awarded a verified digital certificate by NUS Business School. For more information and for applying to the programme, see - executive-education.nus.edu.sg/programmes/service-leadership/