What Is Brand Hierarchy? Brand Architecture

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  • Опубліковано 18 вер 2024

КОМЕНТАРІ • 5

  • @GAMEOVER-hw8vr
    @GAMEOVER-hw8vr 2 місяці тому +1

    Good explanation ❤❤

  • @brandconceptmaps
    @brandconceptmaps 11 місяців тому +1

    Great video Julian, but it has some issues. I assume Master Brand is the Branded House. However, the illustration 2:28 does not make much sense. BMW is indeed a branded house, but showing how BMW group has Mini and RR really speaks against it. Also, when it comes to House of Brands 4:17, Lexus/Toyota and Touchstone/Disney really have nothing to do with it. Those are simply different brands, just under same ownership. PG and Unliever are perfect examples.

    • @JulianCole
      @JulianCole  11 місяців тому

      Yep great pick up! The BMW one I had the wrong graphic, it was meant to show the different BMW models. Too long staring at the edit that I missed these details! Appreciate you picking them up

  • @princenwagboso
    @princenwagboso 11 місяців тому

    Ain't seeing the deck

    • @JulianCole
      @JulianCole  11 місяців тому

      Here you go, here's the deck I was talking about - docs.google.com/presentation/d/1_E2u18OtrWqklJBVdDC_YBvjE2ypngd59POX3rz5mhI/edit?usp=sharing