How to Write a Mission Statement That Doesn't Suck
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- Опубліковано 15 вер 2010
- I want to show you why most mission statements are so terrible.
Let's say you founded a pizza parlor. And your first idea for a mission statement is something like this: "Our mission is to serve the tastiest damn pizza in Wake County." That's pretty good. If I worked for you, I could get excited about that. Now here's how it will go off the rails.
Love this video. I watch it every couple of years to keep my thinking grounded.
I love the simplicity of your video. It's totally different then everything I've learned but makes more sense. Thank you!
Lavagirl! It's been 6 years! What is your business and how is it going?
2 tips on this video.
1. Watch is as many times as it takes to "get it!"
2. Why? Because it's BRILLIANT!
Agree 👏👏👏
This is surprisingly accurate. Sometimes you have to hear something a few times for it to crystallize and make sense for you.
My Business Education teacher showed this video to us. It was really helpful!
i'm currently trying to develop a mission statement for our family's business. so happy that this was on the top of my UA-cam search list😄
This is brilliant!
Thank you, thank you, thank you. Simple, brilliant and SO funny!
Great insight. Very helpful. Thank you.
This video changed my life
1. use concrete language
2. talk about the why, touch on mission, not only statement
I've struggled for years to understand how to write a mission, what does it mean for real or how to make it compelling, among other ton of intricate parameters, but, this is so concise. No doubt, simple is better than complex, it really helped me. Thank you Fast Company.
Not too hard, just remember that mission=now, vision=future. What do we bring to the community? Just don't sound too snooty. Anyone can bring up helpfulness and quality, but why is your statement different?
This is great! I love that you pointed out the whole 10th grade English teacher thing
This is awesome micro learning pov. Thank you!
The process of too many 10th grade English teachers is LITERALLY the process that goes down when all my teacher colleagues and I attempt to update our high school mission statement. Excited to show them this video.
Excellent content
Appreciate the help thanks alot bro God bless you
Loved this video! Spot on. :)
Heather LeBas cj and Toni Gary
Dude you are awesome!
This video is quite funny. Especially the part where he is mimicking the employees. It's hilarious because it's true.
I did a research paper on Johnson & Johnson Company when I attended college. Great company
a little part of your soul died reading that... omg -- I love that... lmao!
"A little part of your soul just died reading that mission statement." LOL
This was amazing. I'm ded laughing, this dude's hillarious!
The last tips... Damn.. That is so true
Dear gods, I think one time I was Steve. I feel the need to repent now. Thank you for this video--sincerely.
you just helped me so much
I feel like he is staring at my forehead, good tips though!
LOLOLOLOL!!! He is.
Love it!!
worst video ever
404:THE PAGE YOU ARE LOOKING FOR CANNOT BE FOUND... too bad.
I think this is it: images.fastcompany.com/madetostick/sticky-srategic-vision.pdf
This guy is great.
Great point that we can get too lost in making it 'sound' fancy that it loses its meaning. Not good! Cheers!
Great video btw
whats the name of this guy? his explanation was just awesome.
No, thank you! I just created my very first mission statement after pausing around 2:35. 💎
Great!
This is so true!
this is cool.
Common sense. Dammit I like it!
hah thanks :)
pretty helpful for uni.
but now I want pizza ._.
You look like a magician
I've been through these types of groups and have run into similar situations. Everyone wants to be the boss. Who is this guy? He is pretty good, speaking skills remind me of Bill Clinton.
if your mission statement includes the word 'solution', hmmmmm, you're not there yet. You have not nailed it!!
Got I just wanna know how to write a good thing for my damn business class 😭😭😭
Most corporations feel like they have no SOUL. They're simply machines that extract money. That seems to be their only mission.
E N T E R T A I M E N T
We spent half the day debating the use of the word "relentless". Yes, these things happen.😂 The good news is that they come from people who care.
I don't think I ever want to work for Exxon.
i want to direct a zombie movie that not only demands attention and discussion from audiences and the academy, but deserves it as well. i want to do for brain-munching cannibals what kubrick did for sociopathic computer programs.
Wondering who makes more profit Exxon or that other company? Was it sonic ...
Is profit your only motivation?
The people at Exxon mobile don’t have souls.
Who is this guy?
He needs a backlight SO bad.
I tried this during my job interview and the person interviewing me straight up disappeared into thin air... what am I to do?
its entertain*ment BTW
Whos here cause of 7 highly effective person
Bingo
Holy shit there isn´t much Iris left in his eyes ;D
Eat your cereal
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