6 lessons I've learned about outbound prospecting in 2023

My Six Biggest Lessons about Outbound Prospecting in 2023 (Journaling)
- Rethinking LinkedIn
- The Account-Based Shift
- Understanding Business Impact
- The Importance of a Point of View
- Embracing AB Testing and Analytics
- Leveraging AI for Efficiency
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Chapters:
00:00 My 6 biggest takeaways
01:56 Social Selling: LinkedIn
04:18 Focusing on Accounts
06:16 Business Impact
10:02 Having a Point of View
15:37 A/B Testing and Analytics
20:24 AI